VITAL STATS (2010 DATA)

Microsoft Google
Number of employees

VS.
how do their employees compare?

89,000

24,000

$62 b

Revenue

$29 b

$0.7 m

Revenue per employee Documented acquisitions

$1.2 m

26

As individuals in this world we all have our own set of preferences, likes and dislikes. The same goes for companieseach has its own personality. As demonstrated below, the employees of Google and Microsoft have dierent shopping habits, age distributions, income distributions, etc. Data courtesy of Rapleaf. Rapleaf helps leading brands, companies, and agencies personalize customer interactions through deeper customer insight.

PERCENTAGE OF EMpLOYEES WHO BUY CERTAIN pRODUCTS

Microsoft employees Google employees

30% 20% 10%

30% 8% 12% 10% 16% 15% 22% 16% 13%

Vitamins

26%

Bacon

Ice Cream

Fresh fruits & veggies

Butter

Googlers might be more likely to buy ice cream and bacon as a result of the Google cafeterias. The ubiquity of delicious (free) food at Google doesnt encourage a steady shopping routine, thus leaving Googlers freer to spend their grocery dollars on novelties when their basic nutritional needs are met at work.

CHARLIES PLACE

fun fact

Googles main caf in Mountain View is called Charlies Place. The caf takes its name from Googles rst lead chef, Charlie Ayers.

With the absence of a free, world-class cafeteria, Microsoft employees might be more likely to cook at homewhich would explain why a higher percentage of Microsoft employees buy butter.

PERCENTAGE OF EMpLOYEES WHO BUY CERTAIN BRANDS

Microsoft employees Google employees

30% 20% 12% 16% 10%

Mountain Dew

20%

25% 11% 9% 12% 10%

Capri Sun

Doritos

Orville Redenbachers

Labeling is never an accident. Brands market themselves to specic audiences and certain brands make it a point to corner the younger market. Young people will be around longer and may not have solid brand preferences yet. This is the logic responsible for the evolution of Mountain Dews aesthetic and its current txt-generation stylized label Mtn Dew.

Microsoft employees are more likely to buy Orville Redenbachers popcorn. Maybe its the grayhaired Orville on the label that makes ORs more popular with Microsoft employees.

FAMILY DATA OF EMpLOYEES

(as a percentage of total employees) Microsoft Employees Google Employees

ARE THE EMpLOYEES MARRIED?

46% YES

NO 54%

37% YES

NO 63%

DO THE EMpLOYEES HAVE CHILDREN?

(as a percentage of total employees) Microsoft Employees Google Employees

26% YES

NO

74%

21% YES

NO 79%

DISTRIBUTION OF EMpLOYEES BY AGE

Microsoft employees Google employees

40% 30% 20% 10%

40% 17% 5%
18-24

23% 12%
25-34

28%

34% 23% 12% 13% 4% 7%

65+

35-44

45-54

55-65

Not surprisingly, demographic data showed that Microsoft employees tend to be older and Googlers tend to be younger.

40%

of Googlers are younger than 34.

74%

of Microsoft employees (almost 3 out of 4) are between 35 and 54.

DISTRIBUTION OF EMpLOYEES BY YEARLY HOUSEHOLD INCOMES (IN USD)

Microsoft employees Google employees

40% 30% 20% 10%

36% 22% 11%

$0-$50k $50-$100k $100-$150k

40% 24% 22% 20%

25%

$150k+

Income distribution peaks for Googlers $50-$100k per year.

40%

of Microsoft employees (about 35,000) have a household income of more than $150k per year. This can probably be explained by the higher proportion of married employees at Microsoft, since income reects earnings per household.

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