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BRANDnext09
The next factor to leverage brands
Conference: 22nd - 23rd January 2009 | Venue: Intercontinental The Lalit, Mumbai
Keynote Speaker
Conference Overview
Brand Guru Jagdeep Kapoor Founder & Head Samsika Marketing consultants
This January is the perfect time for you to give your plans on Marketing, Branding, Sales a Revisit. BRANDnext'09 will equip you with latest information needed to plan your marketing and branding in next year. The market uncertainty and global slowdown has its implications on every industry. This conference will help you strategise your marketing, branding, & Sales better even during these uncertainties. BRANDnext'09 will not only incorporate essential subjects but also emerge with prospective solutions and suggestions that will help BRANDS to use this slow down to their advantage. Never before has the corporate world had the kind of exchange of information on topics 'for capturing markets' under one roof. BRANDnext'09 speaks more about traditional & Unconventional - Marketing, Branding, Sales, Customers, Retail, and the next for most Brands the Rural markets.
Distinguished Chairperson
Sanjeev Swarup President, Synergy consultants
International Association
Association Partner
Pradeep Lokhande Founder Rural Relations Rajjat A. Barjatya Managing Director Rajshri Digital Media Dr. R K Shukla Senior Fellow NCAER Suresh Nimbalkar Vice President Hansa Research
Mobile Partner
Digital Partner
BRANDnext09
The next factor to leverage brands
BRANDS & RETAIL 11.30 am Brand Performance using the Balanced Scorecard Model'
Brand is one of the most valuable assets of any business. Brand performance in the market decides the long term survival of businesses. With the growth of organized retail sector a brand is as successful as the retailer makes it. History records the 'GajaGrah' (Tug of War) between brand owners and organized retailers in the past. People have worked out solutions and many of them live a life of sweet harmony. The Balanced Scorecard Model applied to the Brand within the context of retail environment shall offer a great tool to measure, monitor and maneuver performance of a brand in a retail store.
Hemant C Trivedi Head Retail Academic Area Mudra Institute of Communications MICA
What's Next in BRAND' Management and Communications? 9.15 am Future of Brands : A presentation followed by an Exclusive Q and A Session
Brand Guru Jagdeep Kapoor Founder & Head Samsika Marketing consult.
10.00 am
10.30 am
NEW MEDIA BRANDING & MARKETING 12.30 pm Understanding Customers and Building brands in E world'
n Addressing hard to reach targets using the net and keeping them hooked there to get information which otherwise is hard to get or gets muddled through the normal market research projects. Building a site which constantly mirrors the n aspirations of the user community, thereby providing high user value and builds loyalty to the brand.
A.Sundara Rajan Founder, CEO Market Search India
11.00 am
Morning Refreshments
BRANDnext09
The next factor to leverage brands
9:45 am
2.30 pm
3.30 pm Afternoon Refreshments Think Tank 4.00 pm Managing Shrinking Product Life Cycles
Product life cycles are becoming shorter and shorter and many products in mature industries are revitalized by product differentiation and market segmentation. Organizations increasingly reassess product life cycle costs and revenue as the time available to sell a product and recover the investment in it shrinks.
BRANDnext09
The next factor to leverage brands
4:00 am
It's your 'Sales Force' who sells your Brand in Markets & to Consumers Welcome & Opening Address It isn't all done till your sales force carries your brand the way you want them to
1.00 pm 2.00 pm
n Developing, Equipping, Empowering & Motivating Sales force to improve sales figures n Understanding the power and influences of leadership versus management and balancing within both Influencing subordinates through n emotional intelligence Coaching, counseling and mentoring for n improved performance Stimulating motivation for superior n performance
A Panel Discussion
2.30 pm Identifying the bottlenecks of Rural Marketing and Mapping the route to success
3.30 pm
Coffee with Speed Networking For an updated conference programme please log on to:
www.informedia-india.com
BRANDnext09
The next factor to leverage brands
Conference: 22 - 23 Jan 2009 | Venue: Intercontinental The Lalit, Mumbai
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About Informedia
Informedia India Pvt Ltd is a leading conference organizer which specializes in professional high level business conferences targeted at senior management in a number of industry sectors. We are a subsidiary company of the Expomedia Group Plc., a leading International media group with offices in 13 countries worldwide. Dedicated to in-depth research, our conferences provide you with relevant information about what you want to know, when, and from whom. Straightforward and industry oriented, our conferences are a very time efficient way to gain a head start and secure your competitive advantage. Our focused events create a platform to network with both new and experience peers from various industries and feature the most relevant case scenarios in order to equip you with valuable knowledge and current know-how.
www.informedia-india.com
REGISTRATION FORM
BRANDnext09
The next factor to leverage brands
Conference: 22nd - 23nd January 2009 | Venue: Intercontinental The Lalit, Mumbai
Contact: Sindhu Owath Cell: +91 9819990095 Tel: +91 22 40820125 Fax: +91 22 28509590
Register Online www.informedia-india.com
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Hotel Information
Intercontinental The Lalit
Sahar Airport Road, Andheri (E) Mumbai 400 059 India Tel: +91-22-6699 2222
Conference Only For sponsorship opportunity contact Ramesh Chetwani Tel: +91-22-40820155
ramesh.chetwani@informedia-india.com
Please note that 12.36% service tax will be applicable on the above mentioned fees
INR 29,995
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