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we are social

GLOBAL DIGITAL STATISTICS 2014


WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL INDICATORS
We Are Social wearesocial.sg @wearesocialsg 1

COUNTRIES DETAILED IN THIS REPORT


15! 23! 6! 7! 14! 10!

4! 24! 12!

20! 16! 22! 8!

5! 21! 17!

19! 11!

13! 3! 18! 1!

9! 2!

1! 2! 3! 4! 5! 6! 7! 8!

ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIA

9! 10! 11! 12! 13! 14! 15! 16!

INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA

17! SINGAPORE 18! SOUTH AFRICA 19! SOUTH KOREA 20! TURKEY 21! THAILAND 22! UNITED ARAB EMIRATES 23! UNITED KINGDOM 24! UNITED STATES
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We Are Social

PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS:


SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG

We Are Social

wearesocial.sg @wearesocialsg 3

GLOBAL OVERVIEW

We Are Social

wearesocial.sg @wearesocialsg 4

JAN 2014

GLOBAL DATA SNAPSHOT


52% URBAN 48% RURAL

7,095,476,818
TOTAL WORLD POPULATION

2,484,915,152
INTERNET USERS

35% INTERNET PENETRATION

1,856,680,860
ACTIVE SOCIAL NETWORK USERS

26% SOCIAL NETWORKING PENETRATION

6,572,950,124
MOBILE SUBSCRIBERS MOBILE PENETRATION

93%

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

wearesocial.sg @wearesocialsg 5

JAN 2014

SHARE OF GLOBAL USERS BY REGION


CENTRAL & EASTERN EUROPE WESTERN EUROPE

5% 7%

6% 7%
EAST ASIA CENTRAL ASIA

NORTH AMERICA

6% 13%

10% 8%
MIDDLE EAST

5% 11%

11% 5%

2% 4% 5% 1%
SOUTH ASIA

1% 2%

22% 30%

37% 22%

CENTRAL AMERICA

4% 4%

3% 3%

4% 3%

SOUTHEAST ASIA

23%
AFRICA

6% 18%

9% 6%

9% 11%

8% 4% 11%

SOUTH AMERICA
POPULATION INTERNET USERS SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS

16% 8%

6% 8%

10% 8%

OCEANIA

1% 1%

1% 1%

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

wearesocial.sg @wearesocialsg 6

JAN 2014

INTERNET PENETRATION BY REGION

NORTH AMERICA

WESTERN EUROPE

54%!

CENTRAL & EASTERN EUROPE

81%!

78%! 37%!
CENTRAL AMERICA

29%! 12%!
SOUTH ASIA

CENTRAL ASIA

48%! 25%!

EAST ASIA

34%!

MIDDLE EAST

SOUTHEAST ASIA

47%!
SOUTH AMERICA

18%!
AFRICA

63%!
OCEANIA

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC

wearesocial.sg @wearesocialsg 7

JAN 2014
81%! 78%!

INTERNET PENETRATION BY REGION

63%! 54%! 48%! 47%! 37%! 35%!

34%! 29%! 25%! 18%! 12%!

WESTERN EUROPE

SOUTH AMERICA

MIDDLE EAST

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC

wearesocial.sg @wearesocialsg 8

SOUTHEAST ASIA

CENTRAL & EASTERN EUROPE

WORLD AVERAGE

NORTH AMERICA

OCEANIA

CENTRAL AMERICA

CENTRAL ASIA

AFRICA

SOUTH ASIA

EAST ASIA

JAN 2014

SOCIAL PENETRATION BY REGION


BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

NORTH AMERICA

WESTERN EUROPE

33%!

CENTRAL & EASTERN EUROPE

56%!

44%! 24%!
CENTRAL AMERICA

5%! 7%!
SOUTH ASIA

CENTRAL ASIA

43%! 26%!

EAST ASIA

34%!

MIDDLE EAST

SOUTHEAST ASIA

44%!
SOUTH AMERICA

7%!
AFRICA

44%!
OCEANIA

We Are Social Sources: US Census Bureau, Facebook, Tencent, VKontakte

wearesocial.sg @wearesocialsg 9

JAN 2014
56%!

SOCIAL PENETRATION BY REGION


BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

44%!

44%!

44%!

43%! 34%!

33%! 26%! 26%! 24%!

7%!

7%!

5%!

CENTRAL & EASTERN EUROPE

WESTERN EUROPE

WORLD AVERAGE

SOUTH AMERICA

MIDDLE EAST

SOUTHEAST ASIA

NORTH AMERICA

AFRICA

SOUTH ASIA

EAST ASIA

OCEANIA

CENTRAL AMERICA

We Are Social Sources: US Census Bureau, Facebook, Tencent, VKontakte

wearesocial.sg @wearesocialsg 10

CENTRAL ASIA

JAN 2014

ACTIVE USERS BY SOCIAL PLATFORM


1,184 M 816 M 632 M 400 M 300 M 272 M 259 M 232 M
SOCIAL NETWORK

FACEBOOK QQ QZONE WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER TUMBLR TENCENT WEIBO

230 M 220 M

MESSENGER / CHAT APP

We Are Social Sources: most recent user data in company press releases, correct as at January 2014

wearesocial.sg @wearesocialsg 11

JAN 2014

MOBILE PENETRATION BY REGION

NORTH AMERICA

WESTERN EUROPE

151%!

CENTRAL & EASTERN EUROPE

101%!

129%! 112%!
CENTRAL AMERICA

90%! 72%!
SOUTH ASIA

CENTRAL ASIA

92%! 109%!

EAST ASIA

89%!

MIDDLE EAST

SOUTHEAST ASIA

124%!
SOUTH AMERICA

67%!
AFRICA

94%!
OCEANIA

We Are Social Sources: US Census Bureau, ITU, CIA

wearesocial.sg @wearesocialsg 12

JAN 2014
151%! 129%!

MOBILE PENETRATION BY REGION

124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! 72%! 67%!

CENTRAL & EASTERN EUROPE

WESTERN EUROPE

MIDDLE EAST

WORLD AVERAGE

SOUTH AMERICA

SOUTH ASIA

SOUTHEAST ASIA

NORTH AMERICA

CENTRAL ASIA

OCEANIA

We Are Social Sources: US Census Bureau, ITU, CIA

wearesocial.sg @wearesocialsg 13

CENTRAL AMERICA

AFRICA

EAST ASIA

JAN 2014

MOBILE BROADBAND PENETRATION

NORTH AMERICA

WESTERN EUROPE

39%!

CENTRAL & EASTERN EUROPE

72%!

55%! 13%!
CENTRAL AMERICA

16%! 4%!
SOUTH ASIA

CENTRAL ASIA

28%! 18%!

EAST ASIA

8%!

MIDDLE EAST

SOUTHEAST ASIA

23%!
SOUTH AMERICA

7%!
AFRICA

66%!
OCEANIA

We Are Social Sources: US Census Bureau, International Telecommunication Union

wearesocial.sg @wearesocialsg 14

JAN 2014
72%! 66%!

MOBILE BROADBAND PENETRATION

55%!

39%! 28%! 23%! 21%! 18%!

16%!

13%! 8%! 7%! 4%!


SOUTH ASIA

WESTERN EUROPE

SOUTH AMERICA

MIDDLE EAST

SOUTHEAST ASIA

CENTRAL & EASTERN EUROPE

WORLD AVERAGE

NORTH AMERICA

CENTRAL ASIA

OCEANIA

We Are Social Sources: US Census Bureau, International Telecommunication Union

wearesocial.sg @wearesocialsg 15

CENTRAL AMERICA

AFRICA

EAST ASIA

JAN 2014

MOBILE BROADBAND SUBSCRIPTIONS

NORTH AMERICA

WESTERN EUROPE

127M!

CENTRAL & EASTERN EUROPE

252M!

228M! 37M!
CENTRAL AMERICA

18M! 61M!
SOUTH ASIA

CENTRAL ASIA

444M! 112M!

EAST ASIA

15M!

MIDDLE EAST

SOUTHEAST ASIA

93M!
SOUTH AMERICA

83M!
AFRICA

24M!
OCEANIA

We Are Social Source: International Telecommunication Union

wearesocial.sg @wearesocialsg 16

JAN 2014

NORTH AMERICA
351,300,266
TOTAL POPULATION 82% URBAN 18% RURAL

284,093,742
INTERNET USERS

81% INTERNET PENETRATION

197,033,600
ACTIVE SOCIAL NETWORK USERS

56% SOCIAL NETWORKING PENETRATION

353,899,984
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

101%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 17

JAN 2014

CENTRAL AMERICA
195,127,178
TOTAL POPULATION 71% URBAN 29% RURAL

66,034,487
INTERNET USERS

34% INTERNET PENETRATION

66,951,880
ACTIVE SOCIAL NETWORK USERS

34% SOCIAL NETWORKING PENETRATION

173,787,140
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

89%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 18

JAN 2014

SOUTH AMERICA
408,157,815
TOTAL POPULATION 83% URBAN 17% RURAL

193,655,950
INTERNET USERS

47% INTERNET PENETRATION

179,145,980
ACTIVE SOCIAL NETWORK USERS

44% SOCIAL NETWORKING PENETRATION

508,079,743
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

124%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 19

JAN 2014

WESTERN EUROPE
416,767,521
TOTAL POPULATION 77% URBAN 23% RURAL

326,197,681
INTERNET USERS

78% INTERNET PENETRATION

185,034,740
ACTIVE SOCIAL NETWORK USERS

44% SOCIAL NETWORKING PENETRATION

538,572,700
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

129%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 20

JAN 2014

CENTRAL & EASTERN EUROPE


323,365,917
TOTAL POPULATION 68% URBAN 32% RURAL

174,727,847
INTERNET USERS

54% INTERNET PENETRATION

106,440,000
ACTIVE SOCIAL NETWORK USERS

33% SOCIAL NETWORKING PENETRATION

486,919,115
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

151%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU

wearesocial.sg @wearesocialsg 21

JAN 2014

MIDDLE EAST
279,192,238
TOTAL POPULATION 72% URBAN 28% RURAL

102,346,717
INTERNET USERS

37% INTERNET PENETRATION

66,900,000
ACTIVE SOCIAL NETWORK USERS

24% SOCIAL NETWORKING PENETRATION

311,419,837
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

112%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 22

JAN 2014

AFRICA
39% URBAN 61% RURAL

1,125,664,947
TOTAL POPULATION

205,185,547
INTERNET USERS

18% INTERNET PENETRATION

79,851,240
ACTIVE SOCIAL NETWORK USERS

7% SOCIAL NETWORKING PENETRATION

750,257,377
ACTIVE MOBILE SUBSCRIPTIONS

67% MOBILE PENETRATION

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 23

JAN 2014

CENTRAL ASIA
113,197,987
TOTAL POPULATION 38% URBAN 62% RURAL

32,444,899
INTERNET USERS

29% INTERNET PENETRATION

5,740,000
ACTIVE SOCIAL NETWORK USERS

5% SOCIAL NETWORKING PENETRATION

102,433,527
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

90%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 24

JAN 2014

SOUTH ASIA
31% URBAN 69% RURAL

1,630,919,286
TOTAL POPULATION

188,303,759
INTERNET USERS

12% INTERNET PENETRATION

112,696,000
ACTIVE SOCIAL NETWORK USERS

7% SOCIAL NETWORKING PENETRATION

1,173,703,583
ACTIVE MOBILE SUBSCRIPTIONS

72% MOBILE PENETRATION

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

wearesocial.sg @wearesocialsg 25

JAN 2014

EAST ASIA
56% URBAN 44% RURAL

1,584,806,482
TOTAL POPULATION

756,093,363
INTERNET USERS

48% INTERNET PENETRATION

678,728,200
ACTIVE SOCIAL NETWORK USERS

43% SOCIAL NETWORKING PENETRATION

1,451,087,957
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

92%

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

wearesocial.sg @wearesocialsg 26

JAN 2014

SOUTHEAST ASIA
630,551,581
TOTAL POPULATION 45% URBAN 55% RURAL

155,173,606
INTERNET USERS

25% INTERNET PENETRATION

161,996,000
ACTIVE SOCIAL NETWORK USERS

26% SOCIAL NETWORKING PENETRATION

688,607,654
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

109%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 27

JAN 2014

OCEANIA
36,425,600
TOTAL POPULATION 71% URBAN 29% RURAL

23,025,488
INTERNET USERS

63% INTERNET PENETRATION

16,163,220
ACTIVE SOCIAL NETWORK USERS

44% SOCIAL NETWORKING PENETRATION

34,181,507
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

94%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 28

JAN 2014

INTERNET PENETRATION BY COUNTRY

53%! 86%!

GERMANY UK 87%! FRANCE 83%!


84%! 58%! 65%!

RUSSIA POLAND TURKEY


45%!

CANADA
80%!

SOUTH KOREA UAE


83%!

USA

ITALY

CHINA INDIA
12%! 42%! 26%!

84%! 79%!

JAPAN

38%!

53%! 32%!

MEXICO BRAZIL
49%!

NIGERIA

SAUDI ARABIA

THAILAND

SINGAPORE 73%!
15%!

INDONESIA

41%!

81%!

ARGENTINA
55%!

SOUTH AFRICA

AUSTRALIA

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC

wearesocial.sg @wearesocialsg 29

JAN 2014
87%! 86%!

INTERNET PENETRATION BY COUNTRY


73%! 65%! 58%! 55%! 53%! 53%!

84%! 84%! 83%! 83%! 81%! 80%! 79%!

49%! 45%! 44%! 41%! 38%!

35%!

32%! 26%! 15%!

12%!

MEXICO

WORLD AVERAGE

FRANCE

SINGAPORE

UAE

POLAND

JAPAN

BRAZIL

ITALY

SOUTH AFRICA

SAUDI ARABIA

THAILAND

TURKEY

CANADA

AUSTRALIA

GERMANY

ARGENTINA

SOUTH KOREA

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC

wearesocial.sg @wearesocialsg 30

INDONESIA

RUSSIA

CHINA

NIGERIA

INDIA

USA

UK

BRAZIL
2.4! 2.5! 2.5! 3.2! 2.0! 2.4! 3.0! 3.4! 3.1! 1.4! 3.0! 1.4! 2.6! 1.9! 1.9! 2.1! 5.2! 5.2! 5.2! 5.1! 5.0! 5.0! 4.9! 4.9! 4.9! 4.9! 4.8! 4.7! 5.3! 5.4! 5.5! 5.6!

6.1!

SOUTH AFRICA INDONESIA MEXICO SINGAPORE USA UAE ARGENTINA THAILAND POLAND SAUDI ARABIA RUSSIA INDIA CANADA TURKEY WEIGHTED AVERAGE ITALY CHINA AUSTRALIA UK FRANCE GERMANY JAPAN SOUTH KOREA
N/A! 1.0! 1.6! 1.0! 1.5! 3.5! 3.5! 3.8! 1.7! 1.5! 4.2! 4.1!

JAN 2014

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC


2.0! 1.9! 4.5! ACCESS THROUGH MOBILE DEVICE 4.5!

AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

TIME SPENT ON THE INTERNET


ACCESS THROUGH LAPTOP / DESKTOP

wearesocial.sg @wearesocialsg 31

NIGERIA

JAN 2014

SOCIAL PENETRATION BY COUNTRY


VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

33%! 55%!

GERMANY UK 57%! FRANCE 42%!


35%! 42%! 31%!

RUSSIA POLAND TURKEY


45%!

CANADA
56%!

SOUTH KOREA UAE


80%!

USA

ITALY

CHINA INDIA
7%! 46%! 36%!

27%! 17%!

JAPAN

43%!

28%! 6%!

MEXICO BRAZIL
43%!

NIGERIA

SAUDI ARABIA

THAILAND

SINGAPORE 59%!
25%!

INDONESIA

20%!

57%!

ARGENTINA
56%!

SOUTH AFRICA

AUSTRALIA

We Are Social Sources: US Census Bureau, Tencent, Facebook, VKontakte

wearesocial.sg @wearesocialsg 32

JAN 2014

SOCIAL PENETRATION BY COUNTRY


VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS

50%! 82%!

GERMANY UK 76%! FRANCE 68%!


74%! 54%! 56%!

RUSSIA POLAND TURKEY


44%!

CANADA
75%!

SOUTH KOREA UAE


81%!

USA

ITALY

CHINA INDIA
12%! 42%! 25%!

74%! 58%!

JAPAN

37%!

51%! N/A!

MEXICO BRAZIL
48%!

NIGERIA

SAUDI ARABIA

THAILAND

SINGAPORE 70%!
15%!

INDONESIA

40%!

73%!

ARGENTINA
54%!

SOUTH AFRICA

AUSTRALIA

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 33

JAN 2014
80%!

SOCIAL PENETRATION BY COUNTRY


VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

59%! 57%! 57%! 56%! 56%! 55%! 46%! 45%!

43%! 43%! 42%! 42%! 36%! 35%! 33%!

31%!

28%!

27%! 26%! 25%! 20%! 17%! 7%! 6%!

MEXICO

WORLD AVERAGE

SINGAPORE

FRANCE

UAE

ITALY

BRAZIL

THAILAND

SAUDI ARABIA

TURKEY

JAPAN

AUSTRALIA

CANADA

GERMANY

ARGENTINA

INDONESIA

RUSSIA

POLAND

CHINA

INDIA

USA

SOUTH KOREA

We Are Social Sources: US Census Bureau, Tencent, Facebook, VKontakte

wearesocial.sg @wearesocialsg 34

SOUTH AFRICA

NIGERIA

UK

JAN 2014
82%! 81%! 76%! 75%!

SOCIAL PENETRATION BY COUNTRY


VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS
74%! 74%! 73%! 70%! 68%!

58%!

56%!

54%!

54%!

51%!

50%!

48%! 44%! 42%! 40%! 39%! 37%!

25%!

15%!

12%!

N/A!

UAE

SINGAPORE

FRANCE

AUSTRALIA

JAPAN

SOUTH AFRICA

CANADA

CHINA

SOUTH KOREA

SAUDI ARABIA

MEXICO

TURKEY

GERMANY

WEIGHTED AVERAGE

INDIA

ARGENTINA

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 35

INDONESIA

POLAND

THAILAND

NIGERIA

USA

ITALY

RUSSIA

BRAZIL

UK

JAN 2014
4.3! 3.8!

TIME SPENT ON SOCIAL MEDIA

AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

3.7! 3.3! 3.1!

3.0!

2.9!

2.8! 2.5! 2.5! 2.4! 2.3! 2.3!

2.2!

2.2!

2.1!

2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8!

N/A!

MEXICO

TURKEY

SINGAPORE

WEIGHTED AVERAGE

GERMANY

UAE

POLAND

FRANCE

ITALY

THAILAND

BRAZIL

SOUTH AFRICA

AUSTRALIA

CANADA

CHINA

SOUTH KOREA

SAUDI ARABIA

JAPAN

INDIA

UK

ARGENTINA

INDONESIA

We Are Social Source: GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 36

NIGERIA

USA

RUSSIA

JAN 2014

MOBILE PENETRATION BY COUNTRY

184%! 76%!

GERMANY UK 130%! FRANCE 109%!


133%! 158%! 132%!

RUSSIA POLAND TURKEY


84%!

CANADA
103%!

SOUTH KOREA UAE


252%!

USA

ITALY

CHINA INDIA
73%! 89%! 125%!

110%! 109%!

JAPAN

87%!

197%! 65%!

MEXICO BRAZIL
134%!

NIGERIA

SAUDI ARABIA

THAILAND

SINGAPORE 148%!
112%!

INDONESIA

141%!

110%!

ARGENTINA
138%!

SOUTH AFRICA

AUSTRALIA

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg @wearesocialsg 37

UAE SAUDI ARABIA RUSSIA ITALY SINGAPORE SOUTH AFRICA ARGENTINA BRAZIL GERMANY POLAND UK THAILAND INDONESIA AUSTRALIA SOUTH KOREA FRANCE JAPAN USA WORLD AVERAGE CHINA MEXICO TURKEY CANADA INDIA NIGERIA

252%! 197%! 184%! 158%! 148%! 141%! 138%! 134%! 133%! 132%! 130%! 125%! 112%! 110%! 110%! 109%! 109%! 103%! 93%! 89%! 87%! 84%! 76%! 73%! 65%!

JAN 2014

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

MOBILE PENETRATION BY COUNTRY

wearesocial.sg @wearesocialsg 38

INDIVIDUAL COUNTRY SNAPSHOTS

We Are Social

wearesocial.sg @wearesocialsg 39

ARGENTINA

We Are Social

wearesocial.sg @wearesocialsg 40

JAN 2014

ARGENTINA: DATA SNAPSHOT


42,610,981
TOTAL POPULATION 93% URBAN 7%! RURAL 55% INTERNET PENETRATION 56% FACEBOOK PENETRATION 138% MOBILE PENETRATION
wearesocial.sg @wearesocialsg 41

23,543,412
INTERNET USERS

24,000,000
ACTIVE FACEBOOK USERS

58,599,390
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

JAN 2014

ARGENTINA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

5H 11M

42%

3H 25M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 42

JAN 2014

ARGENTINA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

54%

4H 17M

59%

21%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 43

JAN 2014
ANY SOCIAL NETWORK

ARGENTINA: SOCIAL MEDIA USE


95% 65% 90% 56% 67% 27% 51% 23% 31% 11% 25% 8%

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

BADOO

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 44

JAN 2014

ARGENTINA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

31%

86%

85%

25%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 45

AUSTRALIA

We Are Social

wearesocial.sg @wearesocialsg 46

JAN 2014

AUSTRALIA: DATA SNAPSHOT


22,262,501
TOTAL POPULATION 89% URBAN
11%!

RURAL

18,129,727
INTERNET USERS

81% INTERNET PENETRATION

12,800,000
ACTIVE FACEBOOK USERS

57% FACEBOOK PENETRATION

24,400,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

110%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 47

JAN 2014

AUSTRALIA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 30M

59%

1H 40M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 48

JAN 2014

AUSTRALIA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

73%

2H 05M

55%

14%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 49

JAN 2014

AUSTRALIA: SOCIAL MEDIA USE


89% 62% 81% 53% 42% 14% 30% 14% 23% 11% 15% 7%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 50

JAN 2014

AUSTRALIA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

65%

90%

78%

41%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 51

BRAZIL

We Are Social

wearesocial.sg @wearesocialsg 52

JAN 2014

BRAZIL: DATA SNAPSHOT


201,009,622
TOTAL POPULATION 85% URBAN 15% RURAL

99,357,737
INTERNET USERS

49% INTERNET PENETRATION

86,000,000
ACTIVE FACEBOOK USERS

43% FACEBOOK PENETRATION

268,440,423
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

134%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 53

JAN 2014

BRAZIL: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

6H 03M

39%

2H 26M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 54

JAN 2014

BRAZIL: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

48%

3H 08M

59%

24%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 55

JAN 2014

BRAZIL: SOCIAL MEDIA USE


98% 72% 94% 57% 75% 28% 56% 21% 54% 13% 39% 12%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

ORKUT

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 56

JAN 2014

BRAZIL: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

26%

89%

82%

30%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 57

CANADA

We Are Social

wearesocial.sg @wearesocialsg 58

JAN 2014

CANADA: DATA SNAPSHOT


34,568,211
TOTAL POPULATION 81% URBAN 19% RURAL

29,760,764
INTERNET USERS INTERNET PENETRATION

86%

19,000,000
ACTIVE FACEBOOK USERS

55% FACEBOOK PENETRATION

26,263,000
ACTIVE MOBILE SUBSCRIPTIONS

76% MOBILE PENETRATION

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 59

JAN 2014

CANADA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 53M

58%

1H 51M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 60

JAN 2014

CANADA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

82%

2H 19M

46%

9%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 61

JAN 2014

CANADA: SOCIAL MEDIA USE


91% 66% 85% 57% 46% 22% 45% 13% 30% 11% 26% 10%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

PINTEREST

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 62

JAN 2014

CANADA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

56%

89%

77%

27%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 63

CHINA

We Are Social

wearesocial.sg @wearesocialsg 64

JAN 2014

CHINA: DATA SNAPSHOT


51% URBAN 49% RURAL

1,349,585,838
TOTAL POPULATION

590,560,000
INTERNET USERS

44% INTERNET PENETRATION

623,300,000
ACTIVE QZONE USERS

46% QZONE PENETRATION

1,206,553,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

89%

We Are Social Sources: US Census Bureau, CNNIC, Tencent, ITU

wearesocial.sg @wearesocialsg 65

JAN 2014

CHINA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 31M

43%

1H 55M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 66

JAN 2014

CHINA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

42%

1H 30M

51%

24%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 67

JAN 2014

CHINA: SOCIAL MEDIA USE


98% 87% 83% 62% 76% 53% 75% 51% 74% 51% 56% 35%

ANY SOCIAL NETWORK

SINA WEIBO

QZONE

TENCENT WEIBO

TENCENT

YOUKU

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 68

JAN 2014

CHINA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

47%

96%

98%

69%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 69

FRANCE

We Are Social

wearesocial.sg @wearesocialsg 70

JAN 2014

FRANCE: DATA SNAPSHOT


65,951,611
TOTAL POPULATION 86% URBAN 14% RURAL

54,473,474
INTERNET USERS INTERNET PENETRATION

83%

28,000,000
ACTIVE FACEBOOK USERS

42% FACEBOOK PENETRATION

72,180,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

109%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 71

JAN 2014

FRANCE: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 07M

54%

0H 58M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 72

JAN 2014

FRANCE: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

68%

1H 29M

41%

10%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 73

JAN 2014

FRANCE: SOCIAL MEDIA USE


85% 55% 74% 43% 35% 11% 24% 10% 23% 5% 13% 5%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

VIADEO

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 74

JAN 2014

FRANCE: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

42%

88%

74%

26%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 75

GERMANY

We Are Social

wearesocial.sg @wearesocialsg 76

JAN 2014

GERMANY: DATA SNAPSHOT


81,147,265
TOTAL POPULATION 74% URBAN 26% RURAL

68,296,919
INTERNET USERS INTERNET PENETRATION

84%

28,000,000
ACTIVE FACEBOOK USERS

35% FACEBOOK PENETRATION

107,700,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

133%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 77

JAN 2014

GERMANY: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

3H 46M

62%

1H 27M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 78

JAN 2014

GERMANY: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

74%

1H 25M

46%

13%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 79

JAN 2014

GERMANY: SOCIAL MEDIA USE


81% 52% 72% 45% 32% 8% 21% 7% 8% 2% 7% 2%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

OTHER

INSTAGRAM

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 80

JAN 2014

GERMANY: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

40%

88%

76%

32%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 81

INDIA

We Are Social

wearesocial.sg @wearesocialsg 82

JAN 2014

INDIA: DATA SNAPSHOT


31% URBAN 69% RURAL

1,220,800,359
TOTAL POPULATION

151,598,994
INTERNET USERS

12% INTERNET PENETRATION

90,000,000
ACTIVE FACEBOOK USERS

7% FACEBOOK PENETRATION

893,862,000
ACTIVE MOBILE SUBSCRIPTIONS

73% MOBILE PENETRATION

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

wearesocial.sg @wearesocialsg 83

JAN 2014

INDIA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 54M

11%

2H 36M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 84

JAN 2014

INDIA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

12%

2H 26M

57%

29%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 85

JAN 2014

INDIA: SOCIAL MEDIA USE


97% 72% 94% 55% 78% 35% 67% 30% 54% 24% 51% 17%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

ORKUT

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 86

JAN 2014

INDIA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

13%

95%

91%

54%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 87

INDONESIA

We Are Social

wearesocial.sg @wearesocialsg 88

JAN 2014

INDONESIA: DATA SNAPSHOT


251,160,124
TOTAL POPULATION 51% URBAN 49% RURAL

38,191,873
INTERNET USERS

15% INTERNET PENETRATION

62,000,000
ACTIVE FACEBOOK USERS

25% FACEBOOK PENETRATION

281,963,665
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

112%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 89

JAN 2014

INDONESIA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

5H 27M

14%

2H 30M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 90

JAN 2014

INDONESIA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

15%

2H 54M

74%

32%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 91

JAN 2014

INDONESIA: SOCIAL MEDIA USE


98% 79% 93% 59% 80% 41% 74% 33% 39% 15% 32% 12%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 92

JAN 2014

INDONESIA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

14%

94%

95%

57%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 93

ITALY

We Are Social

wearesocial.sg @wearesocialsg 94

JAN 2014

ITALY: DATA SNAPSHOT


61,482,297
TOTAL POPULATION 68% URBAN 32% RURAL

35,531,527
INTERNET USERS

58% INTERNET PENETRATION

26,000,000
ACTIVE FACEBOOK USERS

42% FACEBOOK PENETRATION

97,226,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

158%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 95

JAN 2014

ITALY: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 42M

46%

1H 59M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 96

JAN 2014

ITALY: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

54%

2H 29M

47%

16%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 97

JAN 2014

ITALY: SOCIAL MEDIA USE


92% 61% 83% 49% 53% 16% 41% 15% 24% 9% 17% 8%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 98

JAN 2014

ITALY: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

41%

92%

84%

30%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 99

JAPAN

We Are Social

wearesocial.sg @wearesocialsg 100

JAN 2014

JAPAN: DATA SNAPSHOT


127,253,075
TOTAL POPULATION 91% URBAN 9%! RURAL 79% INTERNET PENETRATION 17% FACEBOOK PENETRATION 109% MOBILE PENETRATION
wearesocial.sg @wearesocialsg 101

100,684,474
INTERNET USERS

22,000,000
ACTIVE FACEBOOK USERS

138,362,823
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

JAN 2014

JAPAN: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

3H 27M

48%

1H 01M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 102

JAN 2014

JAPAN: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

58%

0H 45M

11%

5%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 103

JAN 2014

JAPAN: SOCIAL MEDIA USE


66% 42% 39% 22% 38% 22% 25% 8% 17% 2% 2% 1%

ANY SOCIAL NETWORK

TWITTER

FACEBOOK

MIXI

GOOGLE+

TUMBLR

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 104

JAN 2014

JAPAN: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

25%

89%

81%

44%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 105

MEXICO

We Are Social

wearesocial.sg @wearesocialsg 106

JAN 2014

MEXICO: DATA SNAPSHOT


116,220,947
TOTAL POPULATION 78% URBAN 22% RURAL

44,173,551
INTERNET USERS

38% INTERNET PENETRATION

50,000,000
ACTIVE FACEBOOK USERS

43% FACEBOOK PENETRATION

100,785,917
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

87%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 107

JAN 2014

MEXICO: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

5H 22M

33%

3H 10M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 108

JAN 2014

MEXICO: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

37%

3H 46M

59%

21%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 109

JAN 2014

MEXICO: SOCIAL MEDIA USE


98% 72% 94% 61% 74% 29% 62% 27% 36% 12% 28% 8%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 110

JAN 2014

MEXICO: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

37%

95%

91%

39%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 111

NIGERIA

We Are Social

wearesocial.sg @wearesocialsg 112

JAN 2014

NIGERIA: DATA SNAPSHOT


174,507,539
TOTAL POPULATION 50% URBAN 50% RURAL

55,930,391
INTERNET USERS

32% INTERNET PENETRATION

11,200,000
ACTIVE FACEBOOK USERS

6% FACEBOOK PENETRATION

114,000,000
ACTIVE MOBILE SUBSCRIPTIONS

65% MOBILE PENETRATION

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 113

POLAND

We Are Social

wearesocial.sg @wearesocialsg 114

JAN 2014

POLAND: DATA SNAPSHOT


38,383,809
TOTAL POPULATION 61% URBAN 39% RURAL

24,969,935
INTERNET USERS

65% INTERNET PENETRATION

11,800,000
ACTIVE FACEBOOK USERS

31% FACEBOOK PENETRATION

50,840,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

132%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 115

JAN 2014

POLAND: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 59M

45%

1H 21M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 116

JAN 2014

POLAND: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

56%

1H 37M

27%

9%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 117

JAN 2014

POLAND: SOCIAL MEDIA USE


90% 77% 74% 59% 55% 29% 46% 26% 18% 10% 12% 5%

ANY SOCIAL NETWORK

FACEBOOK

NASZAKLASA

GOOGLE+

TWITTER

LINKEDIN

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 118

JAN 2014

POLAND: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

35%

90%

78%

28%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 119

RUSSIA

We Are Social

wearesocial.sg @wearesocialsg 120

JAN 2014

RUSSIA: DATA SNAPSHOT


142,500,482
TOTAL POPULATION 74% URBAN 26% RURAL

75,926,004
INTERNET USERS

53% INTERNET PENETRATION

46,800,000
ACTIVE VKONTAKTE USERS

33% VKONTAKTE PENETRATION

261,886,329
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

184%

We Are Social Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU

wearesocial.sg @wearesocialsg 121

JAN 2014

RUSSIA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 56M

36%

1H 22M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 122

JAN 2014

RUSSIA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

50%

2H 11M

46%

12%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 123

JAN 2014

RUSSIA: SOCIAL MEDIA USE


94% 80% 75% 52% 69% 44% 68% 41% 52% 24% 39% 18%

ANY SOCIAL NETWORK

VKONTAKTE

ODNOKLASSNIKI

FACEBOOK

GOOGLE+

TWITTER

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 124

JAN 2014

RUSSIA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

36%

93%

82%

39%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 125

SAUDI ARABIA

We Are Social

wearesocial.sg @wearesocialsg 126

JAN 2014

SAUDI ARABIA: DATA SNAPSHOT


26,939,583
TOTAL POPULATION 82% URBAN 18% RURAL

14,328,632
INTERNET USERS

53% INTERNET PENETRATION

7,600,000
ACTIVE FACEBOOK USERS

28% FACEBOOK PENETRATION

53,012,322
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

197%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 127

JAN 2014

SAUDI ARABIA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 57M

47%

3H 01M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 128

JAN 2014

SAUDI ARABIA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

51%

2H 48M

51%

20%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 129

JAN 2014

SAUDI ARABIA: SOCIAL MEDIA USE


94% 66% 89% 55% 77% 41% 75% 32% 33% 16% 31% 13%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

INSTAGRAM

LINKEDIN

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 130

JAN 2014

SAUDI ARABIA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

73%

89%

83%

31%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 131

SINGAPORE

We Are Social

wearesocial.sg @wearesocialsg 132

JAN 2014

SINGAPORE: DATA SNAPSHOT


5,460,302
TOTAL POPULATION 100% URBAN

3,971,318
INTERNET USERS

73% INTERNET PENETRATION

3,200,000
ACTIVE FACEBOOK USERS

59% FACEBOOK PENETRATION

8,063,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

148%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 133

JAN 2014

SINGAPORE: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

5H 16M

64%

1H 57M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 134

JAN 2014

SINGAPORE: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

70%

2H 10M

49%

18%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 135

JAN 2014

SINGAPORE: SOCIAL MEDIA USE


96% 68% 92% 59% 54% 19% 45% 18% 36% 13% 25% 12%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 136

JAN 2014

SINGAPORE: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

72%

96%

87%

44%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 137

SOUTH AFRICA

We Are Social

wearesocial.sg @wearesocialsg 138

JAN 2014

SOUTH AFRICA: DATA SNAPSHOT


48,601,098
TOTAL POPULATION 62% URBAN 38% RURAL

20,012,275
INTERNET USERS

41% INTERNET PENETRATION

9,800,000
ACTIVE FACEBOOK USERS

20% FACEBOOK PENETRATION

68,394,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

141%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 139

JAN 2014

SOUTH AFRICA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

5H 37M

38%

2H 29M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 140

JAN 2014

SOUTH AFRICA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

40%

3H 02M

59%

19%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 141

JAN 2014

SOUTH AFRICA: SOCIAL MEDIA USE


97% 81% 92% 71% 69% 35% 62% 35% 49% 25% 34% 13%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

PINTEREST

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 142

JAN 2014

SOUTH AFRICA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

40%

92%

89%

30%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 143

SOUTH KOREA

We Are Social

wearesocial.sg @wearesocialsg 144

JAN 2014

SOUTH KOREA: DATA SNAPSHOT


48,955,203
TOTAL POPULATION 83% URBAN 17% RURAL

41,091,681
INTERNET USERS INTERNET PENETRATION

84%

13,000,000
ACTIVE FACEBOOK USERS

27% FACEBOOK PENETRATION

53,624,427
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

110%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 145

JAN 2014

SOUTH KOREA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

3H 27M

75%

1H 35M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 146

JAN 2014

SOUTH KOREA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

74%

1H 01M

37%

17%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 147

JAN 2014

SOUTH KOREA: SOCIAL MEDIA USE


84% 48% 75% 36% 56% 22% 38% 7% 33% 7% 8% 1%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

ME2DAY

NATE CONNECT

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 148

JAN 2014

SOUTH KOREA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

73%

94%

94%

56%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 149

THAILAND

We Are Social

wearesocial.sg @wearesocialsg 150

JAN 2014

THAILAND: DATA SNAPSHOT


67,448,120
TOTAL POPULATION 34% URBAN 66% RURAL

17,779,139
INTERNET USERS

26% INTERNET PENETRATION

24,000,000
ACTIVE FACEBOOK USERS

36% FACEBOOK PENETRATION

84,075,036
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

125%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 151

JAN 2014

THAILAND: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

5H 07M

24%

3H 04M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 152

JAN 2014

THAILAND: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

25%

3H 39M

50%

36%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 153

JAN 2014

THAILAND: SOCIAL MEDIA USE


97% 76% 96% 68% 69% 36% 57% 32% 40% 22% 23% 7%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 154

JAN 2014

THAILAND: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

31%

95%

94%

51%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 155

TURKEY

We Are Social

wearesocial.sg @wearesocialsg 156

JAN 2014

TURKEY: DATA SNAPSHOT


80,694,485
TOTAL POPULATION 72% URBAN 28% RURAL

35,990,932
INTERNET USERS

45% INTERNET PENETRATION

36,000,000
ACTIVE FACEBOOK USERS

45% FACEBOOK PENETRATION

68,000,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

84%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 157

JAN 2014

TURKEY: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 51M

36%

1H 53M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 158

JAN 2014

TURKEY: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

44%

2H 32M

51%

26%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 159

JAN 2014

TURKEY: SOCIAL MEDIA USE


97% 75% 93% 60% 72% 34% 70% 28% 33% 11% 26% 11%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 160

JAN 2014

TURKEY: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

30%

95%

92%

43%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 161

UNITED ARAB EMIRATES

We Are Social

wearesocial.sg @wearesocialsg 162

JAN 2014

UAE: DATA SNAPSHOT


5,473,972
TOTAL POPULATION 84% URBAN 16% RURAL

4,517,169
INTERNET USERS INTERNET PENETRATION

83%

4,400,000
ACTIVE FACEBOOK USERS

80% FACEBOOK PENETRATION

13,775,252
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

252%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 163

JAN 2014

UAE: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

5H 12M

71%

2H 57M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 164

JAN 2014

UAE: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

81%

3H 17M

52%

22%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 165

JAN 2014

UAE: SOCIAL MEDIA USE


96% 67% 93% 53% 73% 32% 64% 27% 49% 22% 26% 10%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 166

JAN 2014

UAE: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

74%

90%

82%

38%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 167

UNITED KINGDOM

We Are Social

wearesocial.sg @wearesocialsg 168

JAN 2014

UK: DATA SNAPSHOT


63,395,574
TOTAL POPULATION 80% URBAN 20% RURAL

54,861,245
INTERNET USERS INTERNET PENETRATION

87%

36,000,000
ACTIVE FACEBOOK USERS

57% FACEBOOK PENETRATION

82,109,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

130%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 169

JAN 2014

UK: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

4H 11M

64%

1H 32M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 170

JAN 2014

UK: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

76%

1H 51M

45%

9%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 171

JAN 2014

UK: SOCIAL MEDIA USE


87% 63% 79% 54% 44% 24% 33% 10% 22% 9% 13% 7%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 172

JAN 2014

UK: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

62%

87%

73%

39%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 173

UNITED STATES OF AMERICA

We Are Social

wearesocial.sg @wearesocialsg 174

JAN 2014

USA: DATA SNAPSHOT


316,668,567
TOTAL POPULATION 82% URBAN 18% RURAL

254,295,536
INTERNET USERS

80% INTERNET PENETRATION

178,000,000
ACTIVE FACEBOOK USERS

56% FACEBOOK PENETRATION

327,577,529
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION

103%

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg @wearesocialsg 175

JAN 2014

USA: INTERNET INDICATORS


MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

5H 13M

60%

2H 25M

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg @wearesocialsg 176

JAN 2014

USA: SOCIAL INDICATORS


AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

75%

2H 17M

54%

15%

We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11

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JAN 2014

USA: SOCIAL MEDIA USE


92% 67% 85% 56% 46% 22% 44% 17% 33% 16% 30% 11%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

PINTEREST

LINKEDIN

OWN AN ACCOUNT USED IN THE PAST MONTH

We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg @wearesocialsg 178

JAN 2014

USA: SMARTPHONE USAGE


SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

56%

94%

77%

46%

We Are Social Source: Googles Our Mobile Planet Report

wearesocial.sg @wearesocialsg 179

DATA SOURCES USED IN THIS REPORT


Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Googles Our Mobile Planet Report from May 2013.
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