A Research project Advertisements policies effect on sales A Comparative study of Mobilink, Telenor & fone

Division of Social Science & Arts University of Education, lower mall campus Lahore
RESOURCE PERSON:

Prof. Rashid Saleem

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Javed Aslam
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Roll No. BBA-08-33

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Samia Sundas Shafaq Butt Asaad Hasmi Muhammad Tahir Yasir Imtiaz Rizwan Ahmad

BBA-08-04 BBA-08-16 BBA-08-26 BBA-08-28 BBA-08-35 BBA-08-38

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(rof) *ashid Saleem (ro+ect Supervisor

In the name of ALLAH The most Beneficial, the most Merciful If you are on the right path and you are not facing Difficulties then think For a while u may be on wrong path, because right path Contain difficulties Hazrat Ali (R.A)

Sa(in)s of *O$" PROP*E! +PBU*,: Acquire knowledge, because he who acquires it, in the way of the Lord, performs an act of piety; who speaks of it praises the Lord; who seeks it, adores God, who dispenses instruction in it, bestows alms; and who imparts it to its fitting objects, performs an act of devotion to God !nowledge enables its possessor to distinguish what is forbidden from what is not; lights the way to "eaven; it is our friend in the desert, our companion in solitude, our companion, when bereft of riends; it guides us to happiness; it sustains us in misery; it is our ornament in the company of friends; it serves as an armor against our enemies #ith knowledge the creatures of Allah rises to the heights of goodness and to noble position, associates with the sovereigns in this world and attains the perfection of happiness in the ne$t %

Our ,deal and respectable

Who always wish deeply for our success and Prosperity, they are our Heaven .They are the source Of courage and inspiration for us .we would also Dedicate our humble effort to our teacher

Prof. Rashid Saleem

May Almighty Allah bless all of them!

All the praises to Allah Almighty who guide us in the darkness who helped us to finish this research work who enlightens new horizons for us and enables us to achieve whatever we tried for. All respect for the Holy Prophet (PBUH) who enables us to recognize our creator. The researcher is highly grateful to his respectable and honorable advisor Professor Rashid Saleem. University of Education for his valuable guidance. We would like to acknowledge all the faculty members of the university and REFINE Association who gave us the chance for the research work by whom effort we could access our self by this research. We would like to express our deepest gratitude to our parents for their inspiration, love encouragement and constant support. Besides, we also express our sincerest thanks to all our friends and all of our class fellows for their encouragement, moral support, sincere prayers and good wishes for us.

Zeroes

EXECUTIVE SUMMARY

-he purpose of this research report was to ascertain the effectiveness of advertisement policies on Sales) -his techni.ue was to construct the sample of #/ respondents) 0e filled our .uestionnaire from Lahore, University of Education lower mall campus, 12n+uman 3imayat4 e4,slam5 Muhammad 2min (olytechnic ,nstitute, 2nar6ali 78ood Street9 and :istrict ;achary) :ata was collected through structured .uestionnaire) 8ollowing are the briefings of some important facts about our research pro+ect) $/< are female and &/< are males) So ma+ority of sample consists of male respondents) 2verage age of respondents is appro=imately "# years) Ma+ority of respondents are graduates or post graduate educated) 2verage income of respondent is ranging from ////4"%///) 2lmost $'< out of total #/ respondents are using Ufone while remaining percentage of people are using other connections) >'< out of #/ respondents are using prepaid connection) 2lthough many variables affect advertisement effectiveness but the most important variable that enhances the advertisement effectiveness is -elevision commercials) 2s '#< of respondents 6now about their connection through television commercials) -herefore ma+ority of people considers it as best mean of advertisement) Other variables include internet, maga?ines, radio, newspapers and signboards) %#< of respondents strongly agree that by increasing advertisement effectiveness, sales would be increase) 0e abstract from data that Ufone leads in e=cellent advertisement, e=pensive advertisement and good ambassador, in comparison to Mobilin6 and -elenor)

-. N!RODUC! ON ) ,ntroduction to the (roblem )" Ob+ective )# Significance /.$ !ERA!URE RE0 E1 2.PROB$EM S!A!EMEN! 3.!*EORE! CA$ 4RAME1OR5 $) ,nventory of @ariable $)" :irection of *elation $)# E=planation $)$ (ropositions 6. *"PO!*ES S 7. RESEARC* DES #N &) Alassification of *esearch &)" :ata Aollection -echni.ues &)# (opulation &)$ Sample &)% -ools of :ata 8. DA!A CO$$EC! ON9 DA!A PROCESS N# AND ANA$"S S :. 4 ND N#S ;. CONC$US ON AND RECOMMENDA! ONS -<.RE4ERENCES --.APPEND CES Buestionnaires 8eel of :ata Aross -ab 2nalysis

/ /% /% /% /% / / / " " # # # # $ $ $ $ $ % & ' "" &/

3ypothesis -esting Aorrelation *egression 2nalysis

&% &> &C

-. ntrod%ction
(a6istan at the time of its inception in C$' owned a meager telecom base with +ust $,/// operational telephone lines) -elecom service was meant +ust to meet the needs of country administration) -he year C&" saw the first sector change when (ost -elegraph D -elephone services were separated by establishing independent -D- and (ostal :epartments) Since the mid4 C>/s, a number of countries including (a6istan overhauled telecommunications sector, to arrange mobili?e additional capital, improve performance of operating enterprises and respond to rapidly growing pressures for more varied services) st Eanuary CC&, the said system was reorgani?ed by establishing (a6istan -elecommunication 2uthority 7(-29, the Fational -elecommunication Aorporation 7F-A9 and 8re.uency 2llocation Goard and (a6istan -elecommunication Aompany Limited 7(-AL9)(a6istan -elecommunication Aorporation 7(-A9 was established in :ecember CC/ to ta6e over operations and functions from the (a6istan -elephone and -elegraph :epartment) ,ts operations were governed by the (a6istan -elecommunication Aorporation 2ct CC ) 2t the same time the Government of (a6istan 7GO(9 began to introduce private participation in the sector and licenses were awarded for cellular, card4operated payphones, paging and more recently, for data communications services in the country) ,n "///, a separate division on ,nformation -echnology D -elecommunication 7,-D-9 has been created in Ministry of Science D -echnology 7Most9 headed by the 8ederal Secretary) ,n "//", under an Ordinance the division was up4graded into Ministry of ,nformation -echnology D -elecommunications 7Mo,--9 in order to govern the ,- and -elecom sector and to devise a policy4framewor6 for promotion of investment, transfer of technology, competition and human resource development) -he -elecom (olicy will be implemented and regulated by the sector regulator, namely, (a6istan -elecommunications 2uthority 7(-29 and Electronic Media and Aontent (olicy will be regulated by (a6istan Electronic Media *egulatory 2uthority 7(EM*29 respectively)

Mo'ilin=
(a6istan Mobile Aommunications Limited, better 6nown as Mobilin6 GSM, is a telecommunication service provider in (a6istan) 2ccording to (-2 statistics, Mobilin6 has "C)%% million customers by Euly "//C) Mobilin6Hs 3ead office is located in Mobilin6 3ouse, 2 ;ohistan *oad, and 84> Mar6a? ,slamabad) Mobilin6 started operations in CC$ as the first GSM cellular Mobile service in (a6istan by MO-O*OL2 ,nc) Later it was sold to Orascom, an Egypt4based multi4national company) Mobilin6 is the largest cellular service provider in (a6istan) Mobilin6Hs corporate postpaid pac6age is sold under the brand name I,ndigoI and prepaid by the name of IEa??I)

-ype ,ndustry 8ounded 8ounder7s9 3ead.uarters

(ublic Limited Aompany -elecommunication CC$ Motorola US2 ,slamabad, (a6istan Mobilin6 3ouse, 4 2, ;ohistan *oad, 84> Mar6a?, ,slamabad //// cities, towns, and villages across (a6istan) *ashid ;han, (resident and AEO (ostpaid &ndigo , (repaid 'A((, Mobilin6 (AO, 0iM2J Faguib Sawiris

2rea served ;ey people (roducts Owner7s9

!elenor
-elenor ac.uired the license for providing GSM services in (a6istan in 2pril "//$, and had launched its services commercially in ,slamabad, *awalpindi and ;arachi on % March "//%, and on "# March "//%, -elenor started its services in Lahore, 8aisalabad and 3yderabad) -elenor has its corporate head.uarters in ,slamabad, with regional offices in ;arachi and Lahore) On Eanuary ">, "//%, -elenor established its first call centre in Lahore) -elenor is the "nd largest networ6 of (a6istan after Mobilin6) -he official opening was held in ,slamabad with the E=4(resident of (a6istan General (erve? Musharraf as the guest of honor and a -elenor delegation headed by AEO -elenor Eon 8redri6 Ga6saas along with AEO -elenor (a6istan -ore Eohnsen) -he inauguration call was made by E=4(resident (erve? Musharaf to the (rime Minister of Forway) Fow AEO of -elenor (a6istan is Eon Eddy 2bdullah)

-ype (rivate Limited Aompany ,ndustry -elecommunications 8ounded 3ead.uarters 2rea served ;ey people (roducts Mobile telephony "//$ ,slamabad, (a6istan (a6istan Eon Eddy 2bdullah 7AEO9

Ufone

Ufone #SM is a (a6istani GSM cellular service provider) ,t is one of si= GSM Mobile companies in (a6istan and is a subsidiary of (a6istan -elecommunication Aompany) ,t has a subscriber base of "/)/% million as of Euly "//C) ,t is currently owned by United 2rab Emirates based Etisalat) -he company commenced its operations, under the brand name of Ufone from ,slamabad on Eanuary "C "// ) :uring the year, as a conse.uence of (-ALKs privati?ation, "&< of its shares were ac.uired by Emirates -elecommunication Aorporation 7Etisalat9) Geing part of (-AL, the management of Ufone has also been handed over to Etisalat) :uring the year Euly "//% to Eune "//&, further e=panded its coverage and has added new cities and highways) Ufone has networ6 coverage in more than '%/ cities, towns and across all ma+or highways of the country)

Ufone currently caters for international roaming to more than C% live operators across C countries and introduced ,nternational roaming facility for (repaid subscribers in Saudi 2rabia, United ;ingdom, United 2rab Emirates, Singapore, (ortugal and ;uwait with lowest rates, featuring no security deposit and activation charges) G(*S *oaming facility is available with more than '% Live Operators across %C countries) -he company has also been awarded a new License for providing cellular services in 2?ad Eammu D ;ashmir and the Forthern 2reas)

-ype

(rivate

,ndustry 8ounded 3ead.uarters 2rea served ;ey people (roducts

-elecommunication Eanuary "C, "// (a6istan -elecommunication Aompany Ltd ,slamabad, (a6istan #4G, 84' Mar6a? "##& cities of (a6istan, G- *oad, Super 3ighway D Motorway 2bdul 2?i?, AEO (re (ay, (ost (ay

Cor&orate Res&onsi'ilit(
2bove mention the profile of three ma+or telecommunication companies in (a6istan) -hese companies fulfill social needs and help to connect the families, friends and other relation with human to human in any where in the world)

Overvie> and 4acts

Mobilin6, -elenor and Ufone run several social mar6eting programs) Especially -elenor started the new program which name is 1;aro Mum6an5 and it is very help full for education and health) Ufone also started adventurous program on (a6istan -elevision 7(-@9 which name is 1U stay U win5 and this program is very famous in teen agers and youngster and Ufone launches different pac6ages and different services to 6eep her alive during last # months) She has launched UE=cel, a program for undergrad students in collaboration with the School of Leadership 7SoL9, UStoc6s mobile stoc6 information service, offering 2l4Ea?eera news service, launched Glac6Gerry service, launched connection and handset bundle)Mobilin6 will e.uip &/ 2(,S systems 72dvance (assenger ,nformation System9 at #/ railway stations nationwide which will display the arrival and departure timings of all up and down trains including the status of delayed trains)

P%r&ose9 0al%e9 and Princi&les

Mobilin6, -elenor and Ufone provide e=cellence communication networ6 in (a6istan for their customers) -hese companies also provide friendly advertisements and these advertisements are very help full for the growth and positive effect on the business)

-.-

ntrod%ction to the Pro'lem

Mobilin6, -elenor and Ufone provide the telecommunication services for customer or consumer) -he purpose of our research is to 6now the effect of advertisements policies on company growth, company goodwill, company reputation, sales and customerKs behavior)

-./

O'?ective

0e are the students of Gachelor of Gusiness 2dministration 7GG29 and mar6eting is a very important term in any type of business) So that is why want to research on advertisements policies) 0e choose the telecommunication sector for our research because the scope of communication companies in (a6istan is very bright) 0e select Mobilin6, -elenor D Ufone companies for research because these are top three communication companies wor6ing in (a6istan under rules and regulation of (a6istan -elecommunication 2uthority 7(-29)

-.2

Si)nificance

0e are the students of business education and with out profit earning business, we canKt run and also generate the benefit for owners) 0e research on advertisements policies of the telecom sector) 0e also discuss in this research what is an advertisementL 2nd what is role of advertisement to change the customer behaviorL 2nd what is the effect of advertisement on sale of productL

/ Advertisin)

$iterat%re Revie>

2dvertising is paid, one4way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor) @ariations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion) Every ma+or medium is used to deliver these messages, including: television, radio, movies, maga?ines, newspapers, the ,nternet 7see ,nternet advertising9, and billboards) 2dvertising clients are predominantly, but not e=clusively, profit4generating corporations see6ing to increase demand for their products or services) Some organi?ations which fre.uently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion4supporting organi?ations, and militaries loo6ing for new recruits) 2dditionally, some non4profit organi?ations are not typical advertising clients and rely upon free channels, such as public service announcements)

Advertisements Policies
!elevision advertisement 2 television advertisement or television commercialMoften +ust commercial or -@ ad, or advert, commercial, advertisement or simply +ust ad, or ad4films a span of television programming produced and paid for by an organi?ation that conveys a message) -he effect of commercial advertisements upon the viewing public has been so successful and so pervasive that in some countries and it is directly effect on the sales of products) Radio advertisement 2dvertisement of any product with the help of radio ads, commercials etc) Aommercial radio stations ma6e most of their revenue selling 1airtime5 to advertisers)

Ma)a@ine Advertisin) -he diversity of maga?ines available today is staggering) 8rom dog lovers to funeral directors, there seems to be a maga?ine for everyone) 2dvertisers are aware that a strategically placed ad in the right maga?ine can improve their business many times over) Ne>s&a&er Advertisin) that runs in local or national, daily or wee6ly news publications) Si)n'oard Advertisin) 2 board bearing a sign or notice, esp) one advertising a business, product, etc) nternet advertisin) Online advertising is a form of promotion that uses the ,nternet and 0orld 0ide 0eb for the e=pressed purpose of delivering mar6eting messages to attract customers) E=amples of online advertising include conte=tual ads on search engine results pages, banner ads, *ich Media 2ds, Social networ6 advertising, interstitial ads, online classified advertising, advertising networ6s and e4mail mar6eting, including e4mail spam) (rint ads

Advertisements Policies of Ufone9 Mo'ilin= and !elenor

Ufone:
-o increase the reach and fre.uency of advertisement Ufone is using repetitive strategy for its advertisements) 2nd the humorous theme always ma6es the ads more appealing and engaging the minds of customers) Ufone advertise in the following media types:4 Print Media Ufone tries and print ads in all leading newspapers including -he :awn, Eung, Fawa4i40a.t, ;habrain and local Sindhi newspapers as well) Ufone place its ads in all leading maga?ines as well i)e) Sunday maga?ine, a6habr4e4+ahan, Libas, etc Broadcast Media ,t is the prior choice for Ufone) ,t includes the electronic media television and radio) Ufone is advertising in all (a6istani channels including GEO, 3um, 2*N, ,ndus, -@ one, 3GO, Aartoon Fetwor6 etc 7e=cept M-@ (a6istan9) Ufone also plays its ads on local channels li6e 02SEG and (un+ab -@) Dis&la( Media -his type of media is the second choice of Ufone where it carries out its most of sales promotion and advertising) Ufone advertise using billboards, hoardings, signs 7on Shop boards etc9, posters, wall paintings etc) SME Multan has used a new and innovative vehicle in display media i)e) UfoneKs painted ric6shaws Online Media ,nternet is the online media) Ufone places flashing ads on famous portals li6e coolbuddy)com, pa6fellows)com etc) Gut Ufone is not carrying out direct mail or direct e4mail advertising

Events Ufone has sponsored many events in the past and holds future plans concerning it) -he famous event sponsored by Ufone in "//& was a series of musical concerts did all over (a6istan, featuring Mi6aal 3assan and Eunoon, it named U*OA;)

Mo'ilin=
Mobilin6 is using television, print, and radio advertising media to disseminate its message and to build a brand preference but the most preferred is television since this medium is the most powerful, reaches a broad spectrum of consumers and has the ma=imum customer impact) Radio: ,t has a relatively large listenersK base and so is an effective way to communicate the message) Bill'oards and Print Media: -he Aompany has come up with elaborate campaigns, billboards and posters to promote ,ndigo, their post4paid brand) Advertisin) Cam&ai)ns -he advertising theme 1Mobilin6: ,tKs simply a way to communicate5, is designed to demonstrate the new serviceKs simplicity and convenience) 2long with its service debut, Mobilin6 launched a nationwide campaign composed of television commercials and print ads) -he national campaign is supplemented by local and regional ad campaigns produced by the Mobilin6 licencees) -he national print and broadcast ads are designed to be locali?ed) -he success of Mobilin6 has not only to do with its increased offerings, but also has a great deal to do with the campaigns that Mobilin6 comes up with) -he -@ ads e=ude energy and liveliness, and an e=pressive color and lightning palette, the high fre.uency and visibility ma6es these advertisements noticeable which results into increased brand awareness and brand loyalty boosting sales) Stron) Brand Am'assadors: Mobilin6 in its advertising went on a different route 7now copied by competitors9 by starring the most charismatic superstars in its advertisements) -he tested method of having a pretty face holding a Ea?? card ma6es its advertising campaigns booming) Strings, @anee?a 2hmad, Shaan, ,man 2li, Oainab Bayyum, 0asim 26ram, and Shahid 2fridi are some of celebrities associated with Mobilin6)

!elenor
2dvertising is the main common mean of conveying massage to your right consumers) -hrough advertising media you can generate the need of your product in customerKs mind) -elenor using advertising media for their both pac6age -elenor doing advertising through different media li6e P -elevision P 8M *adio P ,nternet P Fews (apers P Ganners P Sign Goards P Sales D service centers P franchises

P P

Other outlets Mobiles @ans

Advertisin) O'?ectives
Each advertisement is a specific communication that must be effective, not +ust for one customer, but for many target buyers) -his means that specific ob+ectives should be set for each particular advertisement campaign) 2dvertising is a form of promotion and li6e a promotionQ the ob+ectives of advertising should be specific) -his re.uires that the target consumers should be specifically identified and that the effect which advertising is intended to have upon the consumer should be clearly indicated) -he ob+ectives of advertising were traditionally stated in terms of direct sales) Fow, it is to view advertising as having communication ob+ectives that see6 to inform persuade and remind potential customers of the worth of the product) 2dvertising see6s to condition the consumer so that heRshe may have a favorable reaction to the promotional message) 2dvertising ob+ectives serve as guidelines for the planning and implementation of the entire advertising program)

Sales
2 sale is the pinnacle activity involved in selling products or services in return for money or other compensation) ,t is an act of completion of a commercial activity) 2 sale is completed by the seller or the provider of the goods or services to an ac.uisition or appropriation or re.uest followed by the passing of title 7property or ownership9 in the item and the application and due settlement of a price, the obligation for which arises due to the sellerHs re.uirement to pass ownership, being a price he is happy to part with ownership of or any claim upon the item) -he purchaser, though a party to the sale does not e=ecute the sale, only the seller does that) -o be precise the sale completes prior to the payment and gives rise to the obligation of payment) ,f the seller completes the first two above stages 7consent and passing ownership9 of the sale prior to settlement of the price, the sale is still valid and gives rise to an obligation to pay)

!he sales and mar=etin)AAdvertisements relationshi&

Mar6etingR2dvertisements and sales are very different, but have the same goal) Mar6eting improves the selling environment and plays a very important role in sales) ,f the mar6eting department generates a potential customers list, it can be beneficial for sales) -he mar6eting departmentHs goal is to increase the number of interactions between potential customers and company, which includes the sales team using promotional techni.ues such as advertising, sales promotion, publicity, and public relations, creating new sales channels, or creating new products 7new product development9, among other things) ,t also includes bringing the potential customer to the companyHs website for more information, or to contact the company) -he relatively new field of sales process engineering views IsalesI as the output of a larger system, not +ust that of one department) -he larger system includes many functional areas within an organi?ation) 8rom this perspective, sales and mar6eting 7among others, such as customer service9 are labels for a number of processes whose inputs and outputs supply one another to varying degrees) Aonsidered in this way, to improve the IoutputI 7namely, sales9 the broader sales process needs to be studied and improved as would any system, since the component functional areas interact and are interdependent)

,n most large corporations, the mar6eting department is structured in a similar fashion to the sales department and the managers of these teams must coordinate efforts in order to drive profits and business success) -he Sales departmentHs goal would be to improve the interaction between the customer and the sales facility or mechanism 7e=ample, web site9 andRor salesperson) Sales management would brea6 down the selling process and then increase the effectiveness of the discrete processes as well as the interaction between processes) One further common complication of mar6eting involves the inability to measure results for a great deal of mar6eting initiatives) ,n essence, many mar6eting and advertising e=ecutives often lose sight of the ob+ective of salesRrevenueRprofit, as they focus on establishing a creativeRinnovative program, without concern for the top or bottom lines) Such is a fundamental pitfall of mar6eting for mar6etingHs sa6e) Many companies find it challenging to get mar6eting and sales on the same page) Goth departments are different in nature, but handle very similar concepts and have to wor6 together for sales to be successful) Guilding a good relationship between the two that encourages communication can be the 6ey to success even in a down economy)

2.

Pro'lem Statement

-he problem or research has been defined as: 12dvertisement effect on saleQ a comparative study of Ufone, Mobilin6 and -elenor5

3.

!heoretical 4rame>or=

2fter conducting the interviews, completing a literature survey, and defining the problem, one is ready to develop a theoretical framewor6)

3.-

nventor( of 0aria'les

:ependant @ariable: Sales ,ndependent @ariables: -elevision Aommercials Fewspapers 7(rint media9 *adio ,nternet Maga?ines Sign boards

-elevision Aommercial Fewspaper *adio ,nternet Maga?ine Signboards

:ependant @ariable

S2LES

,ndependent @ariables

3./

Direction of Relation

-elevision commercials positively influence the Sales) Fewspaper has positively influence the Sales) *adio advertisements positively influence the Sales) ,nternet advertisements positively influence the Sales) Maga?ines positively influence the Sales) Sign Goards positively influence the Sales)

3.2

EB&lanation of Esta'lished Relationshi& amon) varia'les

E=tensive and effective television commercials of the product 7li6e Mobilin6, -elenor D Ufone9 create awareness among users and attract then for the usages of particular product) Fewspapers advertisement can also create the awareness specially educated persons and effective on customer buying decision on (ost paid connection of communication companies 7li6e Mobilin6, -elenor and Ufone9 2ttractive radio advertisements of the product create interest in the customers) ,nternet advertising very effective on customer buying decision because internet ma6es this word a Global @illage)

3.3

nventor( of Pro&osition in a SeC%ential order

-elevision commercials positively influence the Sales) Fewspaper has positively influence the Sales) *adio advertisements positively influence the Sales) ,nternet advertisements positively influence the Sales) Maga?ines positively influence the Sales) Sign Goards positively influence the Sales)

6.

*(&othesis

-he hypothesis has been developed as followings: ,9 Full 3ypothesis

3O: -here is no relation between television commercials advertising and sales) 2lternative 3ypothesis 32: -here is relation between television commercials advertising and sales) ii9 Full 3ypothesis

3O: -here is no relation between newspaper advertising and sales) 2lternative 3ypothesis 32: -here is relation between newspaper advertising and sales) iii9 Full 3ypothesis

3O: -here is no relation between radio advertising and sales) 2lternative 3ypothesis 32: -here is relation between radio advertising and sales)

iv9

Full 3ypothesis

3O: -here is no relation between internet advertising and sales) 2lternative 3ypothesis

32: -here is relation between internet advertising and sales) v9 Full 3ypothesis

3O: -here is no relation between maga?ines advertising and sales) 2lternative 3ypothesis 32: -here is relation between maga?ines advertising and sales) vi9 Full 3ypothesis

3O: -here is no relation between sign board advertising and sales) 2lternative 3ypothesis 32: -here is relation between sign board advertising and sales)

7.
7.-

Research Desi)n
Classification of Research

,n our research, the purpose of our study would be descriptive because substantial is 6nown about situation at hand on how these particular problem or research issues have been solved in the past)

7./

Data Collection techniC%es

-he data was collected in the survey by filling up a .uestionnaire from #/ selected respondents) 2lso, the research is going to be conducted in the natural environment where wor6 proceeds normally) So, the study setting would be no contrived, due to the fact this is going to be a field research)

7.2

Po&%lation

-he population of this study is the consumer of all type of telecommunication connection) 2nd target population is the youngster because -elecommunication Aompany 7li6e Mobilin6, Ufone D -elenor9 mostly focuses on youngster psychology and then selects the advertisements policies such as -elevision Aommercials, ,nternet, Fewspaper, Maga?ines, radio and signboards)

7.3

Sam&le

-he sample of #/ respondents is drawn out from target population by using simple random sampling techni.ue)

7.6

!ool of data collection

0e use +ust one tool which is Survey by filling useful .uestionnaires

8.

Data Collection9 Data &rocessin) and Anal(sis

2s a :ata collection method we had mainly used the Buestionnaire method) 0e filled up .uestionnaires from different people at University of Education and 12n+uman 3imayat ,slam5 Muhammad 2min (olytechnic ,nstitute Lahore and near about :istrict ;achary Lahore and 2nar6ali 78ood Street9) -hen the data is put in spss and the following results are obtained from graphs and hypothesis) 0e interpret the attitude of respondents according to certain aspects) 0e want to 6now the regression between certain variables and advertisement policies) 2nd correlation between effect of advertisement on sales)

:.

4indin)s

4eel of data 3ere , put fre.uencies distribution on the data to 6now about the trend) Nou can see the result of finding in anne=ure from table ) to table )##) Gar charts are signed to have clear idea about the data) *(&othesi@in) ,n this step we tested the relationship between independent variables 7television commercial, radio, newspapers, maga?ines, internet and signboard9 and dependant variable 7sales9) 0e used multiple regression analysis to show the relation between television commercial, radio, newspapers, maga?ines, internet and signboard) See the table number

;.

Concl%sion & Recommendations

8rom my finding we have a general interpretation is that most important hurdle involve in advertisements policies is television commercials) 2nd -elevision commercials, newspapers, sign boards are directly affected the advertisements effectiveness and advertisements effectiveness affect on sale of product) 0e found from this research study that there is relation between advertisements polices and sales) 0e define the some independent variables such as television commercial, radio, newspapers, maga?ines, internet and signboard) 2fter completing this research we learn that television commercial is very effective for advertisements policies) Ufone focuses on ma6ing the effective, informative and e=cellent ads and get the highly sales) -elenor must be focuses on ma6ing some good and e=cellent advertisements policies then -elenor increase the sales and get profit) Mobilin6 can also create the e=cellence advertisements policies)

,n our research %/< people are strongly agree to the advertisements policies impact on sales and #/< of people are +ust agree) 2nd only #< people are strongly disagree) So according this result companies must be focuses on advertisements polices for increasing the sales) ,n our research >/< people are consider the best mean of advertisements policies is television commercials) So we recommend the telecommunication companies Mobilin6, Ufone D -elenor are create effective television commercials) ,n our research '/< people thin6, Ufone ma6e e=cellent advertisements and in this regard %/< people using the Ufone connection) 0e recommend the Mobilin6 and -elenor, ma6e the e=cellent and effective advertisements policies to fulfills the organi?ation goals)

-<.

References

www)pta)com)p6 www)google)com www)wi6ipedia)com www)scribed)com ;otler, (hilips 7Mar6eting9

UNIVERSITY OF EDUCATION
Division of Social Sciences & Arts

Mr. Rashid Saleem

Project incharge

DUES! ONNA RES ON EE44EC! 0E AD0ER! SEMEN! & SA$ESF

Advertisements define as:
2dvertising is paid, one4way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor)

Sales define as:

2 sale is the pinnacle activity involved in selling products or services in return for money or other compensation) ,t is an act of completion of a commercial activity) Nour Good Fame: !!!!!!!!!!!!!!!!!!!!!!!!!!! D.No.Nour 2ge 7in years9L a9 %4"/ b9 " 4"% c9 "&4#/ d9 # 4#% e9 #&4$/ f9 S $/ D.No./ Nour GenderL a9 Male b9 8emale D.No.2 Nour BualificationL a9 Matric b9 ,ntermediate c9 Graduation d9 (ost Graduation E8: e9 2ny other

D.No.3

Nour monthly family income in *sL a9 Under //// b9 ////4"%/// c9 "&///4%//// d9 2bove %////

D.No.6

0hich of the following communication connection do you haveL a9 Mobilin6 b9 -elenor c9 Ufone d9 0arid e9 Oong f9 2ny other

D.No.7

0hat is your type of connectionL a9 (ostpaid b9 (repaid

D.No.8

3ow did you 6now about the connection you can using at presentL a9 -elevision Aommercials b9 ,nternet 2dvertisements c9 Maga?ines d9 Fewspaper e9 Sign Goard f9 *adio 2dvertisements

D.No.:

-o you, which is best mean of advertisement policies haveL a9 -elevision Aommercials b9 ,nternet 2dvertisements c9 Maga?ines d9 Fewspaper e9 Sign Goard f9 *adio 2dvertisements

D. No.;

2dvertisement policies have impact on saleL Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No.-<

-o you, advertisement can affect the buying behaviourL Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No.--

-elevision Aommercials are very effective for advertisements)

Strongly :isagree " D.No.-/

:isagree #

Feutral $

2gree Strongly 2gree %

-elevision Aommercial enhances the advertisements effectiveness) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No.-2

,nternet advertising very effective for advertisements) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No.-3

,nternet advertising enhances the advertisements effectiveness) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No.-6

Maga?ines 72dvertising9 very effective for advertisements) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No.-7

Maga?ines enhances the advertisements effectiveness) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No.-8

Fewspaper very effective for advertisements) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No.-:

Fewspaper enhances the advertisements effectiveness) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No.-;

Sign Goards very effective for advertisements) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No./<

Sign Goards enhances the advertisements effectiveness) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No./-

*adio very effective for advertisements) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No.//

*adio enhances the advertisements effectiveness) Strongly :isagree " :isagree # Feutral $ 2gree Strongly 2gree %

D.No./2

Gy increasing advertisements effectiveness sales could be increase) Strongly :isagree :isagree " Feutral # 2gree $ Strongly 2gree %

f (o% see advertisements of Mobilin6, -elenor D Ufone then fill some of following .uestions) 7B)Fo "%, B)Fo)"& and B)Fo)"'9 (lease ran6 of these companies due to following effectT 72s Buestions E=cellent 2dvertisements E=pensive 2dvertisements Mobilin6 Ufone
st

, "nd and #rd9 -elenor

D.No./3 D.No./6

D.No./7 D.No./8

Good Grand 2mbassadors72ctor9 ,f you have any suggestion 7about these .uestions9 please mention) !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

******Thanks for your cooperation******

Fote: -he information given by you will always remain confidential and will be used for only research purposes by the research students of University of Education, Lower mall campus)

-.

4EE$ O4 DA!A
8*EBUEFA,ES
Advertisements Mean Of Advertisements 3 Policies Impact On Sales 3

Qualification N Valid Missin! Mean Median Mode Std" )eviation Variance ,an!e Minimum 3"#$ 3" ' "* $ "+#3 ' % 3

Income 3

Connection 3

Know About Connection 3

#"$$ #"( # "*3( "+$( 3 %

3"# 3" 3 "*&% "*#' ' %

%"&$ %" % %"#&* %"& * ' %

%"&3 %" % %"'( #"% # ( %

'"3 '"( ( "*%( "+3+ ' %

Ma-imum Sum

( *+

' +3

( *&

( (

& '*

( %#*

2bove table shows the central tendency of the data, you can see .ualification of the respondents are on average between graduation and post graduation) ,ncomes mean of ")" shows that it is on average between *s: ////to *s: "%///) 3ere you can see most of the respondents are use Ufone as mean value is #)"/) Mostly respondents are 6nown about present telecom connection by television commercial and mean value is )&') 3ere you can see the best mean of advertisements policies is television commercial and value of mean is )&#) Mostly respondent are strongly agree to the advertisements policies impact on sale, value of mean is $)#/

Advertisements effect on bu.in! be/aviour

0elevision commercial effective for Advertisements

0elevision commercial en/ance advertisements effectiveness 3 3

Internet effective for advertisements

Internet en/ance advertisements effectiveness

Valid

Missin! Mean Median Mode Std" )eviation

'"#3 '" ( "+%$

'"3 '" 'a "$ # "'*3 # 3 ( %#*

'"# '" ' "&&' "''% 3 # ( %#&

3" 3 3" 3 "+* "$*# 3 % ' *%

3" $ 3" 3 "+#+ "&+( 3 % ' *#

Variance ,an!e Minimum Ma-imum Sum

"&&+ 3 # ( %#$

a) Multiple modes e=ist) -he smallest value is shown 2bove table shows the central tendency of the data, you can see the mean of advertisements effect on buying behaviour is $)"# itKs mean mostly people are strong agree of the advertisements effect on buying behaviour) -able also show the mean of television commercial effective for advertisements is $)#/ and people are agreed) (eople are also agree on television commercial enhance advertisements effectiveness with mean value is $)"/) (eople are mostly neutral in the case of internet advertisementsQ mean value of internet effective for advertisements is #)/#) (eople also neutral in internet enhance advertisements effectiveness with mean value is #)/')

Ma!a1ines 2ffective for advertisement s Ma!a1ines en/ance advertisements effectiveness

Newspapers effective for advertisements

Newspaper en/ance advertisements effectiveness

Si!nboard effective for advertisements

si!nboard en/ance advertisements effectiveness

Valid Missin

! Mean Median Mode Std" )eviation Variance ,an!e Minimum Ma-imum Sum

3"3$ 3" 3 "$%+ "(%& 3 # ( % %

3"3$ 3" 3 "((& "3 * # # ' % %

'" '" ' "&'3 "'%' 3 # ( %#

3"*3 '" ' "&*% "'$+ 3 # ( %%+

'" 3 '" ' "+ * "&(' ' % ( %#%

3"+$ '" ' "&+% "'&' 3 # ( %%&

,n the above table mean value of first two columns show maga?ines advertisements is neutral affect on advertisements effectiveness) Mostly people are agree the newspaper play significance role in advertisements effectiveness) 2nd also mostly people agree to the signboard effectiveness)

radio effective for advertisements

radio en/ance advertisements effectiveness 3

increasin! advertisements effectiveness sales increase 3

advertisements effectiveness of m. connection 3

N Mean Median Mode Std" )eviation Variance ,an!e Minimum Ma-imum Sum

Valid Missin!

3"# 3" 3 %" 3% %" &# ' % ( *&

3"%$ 3" 3 "+$' "$&' ' % ( *(

'"' (" ( "$$ "(*3 3 # ( %3#

'"%3 '" ' "$3 "(33 3 # ( %#'

,n the above table mean value of first two Aolumns 7radio effective for advertisements and radio enhance advertisements effectiveness9 show that people are neutral in radio advertisements) 2nd people are strongly agreed that increasing advertisements effectiveness then sales is increases, the mean value is $)$/) Aonsumers are agree on advertisements effectiveness of their connection with $) # mean values)

e-cellent advertisements of Mobilin3 N Mean Median Mode Std" )eviation Variance ,an!e Minimum Ma-imum Sum Valid Missin! #"33 #" 3 "$%% "( & # % 3 $ 3

e-cellent advertisements of 4fone 3 %"( %" % "$$$ "& 3 # % 3 '(

e-cellent advertisements of 0elenor 3 #5#3 #5 # "$#+ "(3 # % 3 &$

,n this table show that Ufone is

st

, -elenor is "nd and Mobilin6 is #rd in ma6ing the e=cellent

advertisements) 2nd value of means is )%/, ")"# and ")## respectively)

2-pensive advertisements of Mobilin3 N Mean Median Mode Std" )eviation Variance ,an!e Minimum Ma-imum Sum Valid Missin! %"* #" %a "+ 3 "&'( # % 3 ($ "$' "('$ # % 3 (# %"$3 #" % "$$ "(*3 # % 3 $# #"' 3" 3 3 e-pensive advertisements of 4fone 3 e-pensive advertisements of 0elenor 3

a) Multiple modes e=ist) -he smallest value is shown

,n this table show that Ufone is

st

, Mobilin6 is "nd and -elenor is #rd in ma6ing the e=pensive

advertisements) 2nd value of means is )'#, )C/ and ")$/ respectively)

!ood ambassador of Mobilin3 N Mean Median Mode Std" )eviation Variance ,an!e Minimum Ma-imum Sum a) Multiple modes e=ist) -he smallest value is shown Valid Missin! %"+ #" %
a

!ood ambassador of 4fone 3 %"+3 #" % "+3' "&*( # % 3 ((

!ood ambassador of 0elenor 3 #"33 3" 3 "+ # "&'' # % 3 $

"$&% "($* # % 3 ('

,n this table show that Ufone is

st

, Mobilin6 is "nd and -elenor is #rd in using the good brand

ambassador in advertisements) 2nd value of means is )>#, )>/ and ")## respectively)

!AB$E -.AGE OF RESPONDENTS 6re7uenc. Valid %(8# #%8#( #&83 3%83( 9' 0otal %% %3 % 3 # 3 % Percent 3&"$ '3"3 3"3 % " &"$ " % Valid Percent 3&"$ '3"3 3"3 % " &"$ " Cumulative Percent 3&"$ + " +3"3 *3"3 % "

A)e of Res&ondents

-he table and pie chart shows that our target population consists of youngsters ranging from " 4"% years as indicated by highest fre.uency # which consists of $#< population)

!AB$E -./

GENDER OF RESPONDENTS

6re7uenc. Valid Male 6emale 0otal %+ %# 3

Percent & " ' " % "

Valid Percent & " ' " % "

Cumulative Percent & " % "

Gender of Respondents

-he table and pie chart clearly indicates the highest fre.uency of males means our sample is filled by &/< of males)

!AB$E -.2

QUALIFICATION OF RESPONDENTS

6re7uenc. Valid Matric Intermediate :raduation Post !raduation An. ot/er 0otal % ( % %3 % 3

Percent 3"3 %&"$ 33"3 '3"3 3"3 % "

Valid Percent 3"3 %&"$ 33"3 '3"3 3"3 % "

Cumulative Percent 3"3 # " (3"3 *&"$ % "

Qualification of Respondents

-his table and pie chart shows that our sample is filled by $#<of the post graduates.

TA LE !"#

INCO$E OF RESPONDENTS

6re7uenc. Valid under % % #& 8#( 8( % %' & * 3

Percent 3"3 '&"$ # " 3 " % "

Valid Percent 3"3 '&"$ # " 3 " % "

Cumulative Percent 3"3 ( " $ " % "

above ( 0otal

Inco%e of Respondents

-he above table and figure tells us that #'< of the respondents having monthly income ranging from ////4"%///)

TA LE !"&

CONNECTION OF RESPONDENTS

6re7uenc. Valid Mobilin3 0elenor 4fone ;arid <on! 0otal # 3 %' * # 3

Percent &"$ % " '&"$ 3 " &"$ % "

Valid Percent &"$ % " '&"$ 3 " &"$ % "

Cumulative Percent &"$ %&"$ &3"3 *3"3 % "

Connection of Respondent

-he above analysis shows that $'< of the respondents have communication connection of Ufone)

!AB$E -.7

T'PE OF CONNECTIONS

6re7uenc. Valid Post paid Prepaid 0otal ' #& 3

Percent %3"3 +&"$ % "

Valid Percent %3"3 +&"$ % "

Cumulative Percent %3"3 % "

T(pe of Connection

2bove table and figure shows that >'<of the respondents are using prepaid connection) Gecause our sample is mostly filled by students)

!AB$E -.8
)NO* A OUT RESPONDENT CONNECTIONS Cumulative 6re7uenc. Valid 0elevision commercial Internet Ma!a1ine Newspaper Si!nboard 0otal ## # # # # 3 % Percent $3"3 &"$ &"$ &"$ &"$ " % Valid Percent $3"3 &"$ &"$ &"$ &"$ " Percent $3"3 + " +&"$ *3"3 % "

)no+ A,out Connection of Respondents

0e can easily conclude from above analysis that '#< of respondents 6now about their connection through television commercials)

!AB$E -.:

$EAN OF AD-ERTISE$ENTS

6re7uenc. Valid 0elevision commercial Internet Ma!a1ine Newspaper ,adio 0otal #' % % # # 3

Percent + " 3"3 3"3 &"$ &"$ % "

Valid Percent + " 3"3 3"3 &"$ &"$ % "

Cumulative Percent + " +3"3 +&"$ *3"3 % "

Mean Of Advertisements

2bove table and figure indicates that >/< of people believe that television commercials are the best mean of advertisement)

!AB$E -.:

AD-ERTISE$ENTS POLICIES I$PACT ON SALES

6re7uenc. Valid Stron!l. disa!ree Neutral A!ree Stron!l. a!ree 0otal % 3 %% %( 3

Percent 3"3 % " 3&"$ ( " % "

Valid Percent 3"3 % " 3&"$ ( " % "

Cumulative Percent 3"3 %3"3 ( " % "

Advertisements Policies m&act On Sales

-he above table and pie chart tell us that %/< of our respondents strongly agree that 2dvertisement policies have impact on sales)

!AB$E -.-<
AD-ERTISE$ENTS EFFECT ON U'ING E.A-IOR

6re7uenc. Valid )isa!ree Neutral A!ree Stron!l. a!ree 0otal % ' %# %3 3

Percent 3"3 %3"3 ' " '3"3 % "

Valid Percent 3"3 %3"3 ' " '3"3 % "

Cumulative Percent 3"3 %&"$ (&"$ % "

Advertisements Effect on B%(in) Behavior

-his table and pie4chart indicates that $#< of people strongly agree that advertisement can affect buying behavior)

!AB$E -.-TELE-ISION CO$$ERCIALS EFFECT ON AD-ERTISE$ENTS 6re7uenc. Valid Neutral A!ree Stron!l. a!ree 0otal ' %3 %3 3 Percent %3"3 '3"3 '3"3 % " Valid Percent %3"3 '3"3 '3"3 % " Cumulative Percent %3"3 (&"$ % "

!elevision Commercial Effect on Advertisement

-his figure shows that $#< of the respondents strongly agree that -elevision commercials are very effective for advertisement)

!AB$E -.-/
TELE-ISION CO$$ERCIALS EN.ANCE AD-ERTISE$ENT EFFECTI-ENESS

6re7uenc. Valid )isa!ree Neutral A!ree Stron!l. a!ree 0otal % % %* * 3

Percent 3"3 3"3 &3"3 3 " % "

Valid Percent 3"3 3"3 &3"3 3 " % "

Cumulative Percent 3"3 &"$ $ " % "

!elevision Commercials Enhance Advertisement Effectiveness

,t is clearly evident from the table and figure that &#< of people agree that television commercials enhance advertisement effectiveness) !AB$E -.-2

INTERNET EFFECTI-ENESS ON AD-ERTISE$ENTS

6re7uenc. Valid Stron!l. disa!ree )isa!ree Neutral A!ree 0otal # ( %3 % 3

Percent &"$ %&"$ '3"3 33"3 % "

Valid Percent &"$ %&"$ '3"3 33"3 % "

Cumulative Percent &"$ #3"3 &&"$ % "

Internet Effecti/e For Ad/ertise%ent

2bove table and figure shows that $#< of the respondents are neutral in concluding that internet advertising are very effective for advertisement)

TA LE !"!#
INTERNET EN.ANCE AD-ERTISE$ENTS EFFECTI-ENESS 6re7uenc. Valid Stron!l. disa!ree )isa!ree Neutral A!ree 0otal # 3 %& * 3 Percent &"$ % " (3"3 3 " % " Valid Percent &"$ % " (3"3 3 " % " Cumulative Percent &"$ %&"$ $ " % "

nternet Enhance Advertisement Effectiveness

2bove table and figure tells us that respondents are either agrees 7#/<9 or neutral 7%#<9 in concluding that internet advertising enhances the advertisements effectiveness)

TA LE !"!&

$AGA0INES EFFECT ON AD-ERTISE$ENTS 6re7uenc. Valid )isa!ree Neutral A!ree Stron!l. a!ree 0otal 3 %' %# % 3 % Percent % " '&"$ ' " 3"3 " % Valid Percent % " '&"$ ' " 3"3 " Cumulative Percent % " (&"$ *&"$ % "

$a1a2ines effect on ad/ertise%ents

-his table shows that $/< of the respondents thin6 that maga?ines are very effective for advertisement) Gut $'< of the respondents do not thin6 that maga?ines are effective for advertisement)

TA LE !"!3

$AGA0INES EN.ANCE AD-ERTISE$ENTS EFFECTI-ENESS

6re7uenc. Valid )isa!ree Neutral A!ree 0otal % %$ %# 3

Percent 3"3 (&"$ ' " % "

Valid Percent 3"3 (&"$ ' " % "

Cumulative Percent 3"3 & " % "

Ma)a@ines enhance advertisement effectiveness

2bove table and pie chart shows that %'< of the respondents do not thin6 that maga?ines enhances advertisement effectiveness but $/< of respondents thin6 that maga?ines enhances advertisement effectiveness)

TA LE !"!4

NE*SPAPERS EFFECTI-ENESS ON AD-ERTISE$ENTS 6re7uenc. Valid )isa!ree Neutral A!ree Stron!l. a!ree 0otal % 3 #% ( 3 Percent 3"3 % " $ " %&"$ % " Valid Percent 3"3 % " $ " %&"$ % " Cumulative Percent 3"3 %3"3 +3"3 % "

Ne+spaper effecti/eness on ad/ertise%ent

2bove table and pie chart concludes that '/< of the respondents agree that newspapers are effective for advertisements)

TA LE !"!5
NE*SPAPER EN.ANCE AD-ERTISE$ENTS EFFECTI-ENESS

6re7uenc. Valid )isa!ree Neutral A!ree Stron!l. a!ree 0otal % ( %* ( 3

Percent 3"3 %&"$ &3"3 %&"$ % "

Valid Percent 3"3 %&"$ &3"3 %&"$ % "

Cumulative Percent 3"3 # " +3"3 % "

Ne>s&a&er Enhance Advertisement Effectiveness

2bove table and figure shows that &#< of people agree that newspaper enhances advertisement effectiveness)

TA LE !"!6

SIGN OARD EFFECTI-E FOR AD-ERTISE$ENTS 6re7uenc. Valid Stron!l. disa!ree Neutral A!ree Stron!l. a!ree 0otal % 3 %* $ 3 Percent 3"3 % " &3"3 #3"3 % " Valid Percent 3"3 % " &3"3 #3"3 % " Cumulative Percent 3"3 %3"3 $&"$ % "

Si)n'oards effective for advertisement

2bove table and figure shows that &#< of people agree and "#< of people strongly agree that sign boards are very effective for advertisement) So we conclude that sign boards are very effective for advertisement because only #< people strongly disagree and /< are neutral)

TA LE !"78

SIGN OARD EN.ANCE AD-ERTISE$ENTS EFFECTI-ENESS

6re7uenc. Valid )isa!ree Neutral A!ree Stron!l. a!ree 0otal % & %* ' 3

Percent 3"3 # " &3"3 %3"3 % "

Valid Percent 3"3 # " &3"3 %3"3 % "

Cumulative Percent 3"3 #3"3 +&"$ % "

Si)n'oard enhance advertisement effectiveness

-his table and pie chart indicates that &#< of people agree that sign boards enhance advertisement effectiveness)

TA LE !"7!

RADIO EFFECTI-E FOR AD-ERTISE$ENTS

6re7uenc. Valid Stron!l. disa!ree )isa!ree Neutral A!ree Stron!l. a!ree 0otal % $ % * 3 3

Percent 3"3 #3"3 33"3 3 " % " % "

Valid Percent 3"3 #3"3 33"3 3 " % " % "

Cumulative Percent 3"3 #&"$ & " * " % "

Radio Effective for Advertisements

-his table and pie chart shows that #/< percent of people either agree or ##< neutral which means that they do not thin6 that radio is very effective for advertisement)

TA LE !"77

RADIO EN.ANCE AD-ERTISE$ENTS EFFECTI-ENESS 6re7uenc. Valid Stron!l. disa!ree )isa!ree Neutral A!ree Stron!l. a!ree 0otal % ' %& $ # 3 % Percent 3"3 %3"3 (3"3 #3"3 &"$ " % Valid Percent 3"3 %3"3 (3"3 #3"3 &"$ " Cumulative Percent 3"3 %&"$ $ " *3"3 % "

Radio Enhance Advertisement Effectiveness

-he table and figure indicates that %#< of people do not thin6 that radio enhances advertisement effectiveness while only "#< people agree that radio enhances advertisement effectiveness)

TA LE !"79

INCREASING AD-ERTISE$ENTS EFFECTI-ENESS SALES INCREASE 6re7uenc. Valid )isa!ree Neutral A!ree Stron!l. a!ree 0otal % # %% %& 3 Percent 3"3 &"$ 3&"$ (3"3 % " Valid Percent 3"3 &"$ 3&"$ (3"3 % " Cumulative Percent 3"3 % " '&"$ % "

ncreasin) Advertisements Effectiveness Sales ncrease

2bove table and figure indicates that %#< respondents 7strongly agree9 and #'< 7agree9 that sales would be increase by increasing advertisement) So it is concluded that ma+ority of people thin6 that by increasing advertisement, sales would be increase)

TA LE !"7#

$O ILIN)

E:CELLENT AD-ERTISE$ENTS OF $O ILIN) 6re7uenc. Valid %st #nd 3rd 0otal ' %# %' 3 Percent %3"3 ' " '&"$ % " Valid Percent %3"3 ' " '&"$ % " Cumulative Percent %3"3 (3"3 % "

EBcellent advertisements of Mo'ilin=

-his table and pie chart shows that only #< of people consider that Mobilin6 has e=cellent advertisement in comparison to other companies i)e) Ufone and -elenor)

Ta,le !"7&
E:PENSI-E AD-ERTISE$ENTS OF $O ILIN)

6re7uenc. Valid %st #nd 3rd 0otal %% %% + 3

Percent 3&"$ 3&"$ #&"$ % "

Valid Percent 3&"$ 3&"$ #&"$ % "

Cumulative Percent 3&"$ $3"3 % "

EB&ensive advertisements of Mo'ilin=

2bove table shows that ma+ority of people thin6 that Mobilin6 made e=pensive advertisement) -hat is why #'< of people place Mobilin6 on first position and #'< of people placed it on second position)

!AB$E -./7

GOOD RAND A$ ASSADOR OF $O ILIN) 6re7uenc. Valid %st #nd 3rd 0otal %# %# & 3 Percent ' " ' " # " % " Valid Percent ' " ' " # " % " Cumulative Percent ' " + " % "

#ood Brand Am'assador of Mo'ilin=

2bove analysis shows that ma+ority of the people thin6 that Mobilin6 has good ambassador) $/< of respondents placed it on first position and $/< of people placed it on second position)

!AB$E -./8

U4ONE

E:CELLENT AD-ERTISE$ENTS OF UFONE

6re7uenc. Valid %st #nd 3rd 0otal # ( ( 3

Percent &&"$ %&"$ %&"$ % "

Valid Percent &&"$ %&"$ %&"$ % "

Cumulative Percent &&"$ +3"3 % "

EBcellent Advertisements of Ufone

2bove table shows that &'< of respondents thin6 that Ufone made e=cellent advertisement with respect to Mobilin6 and -elenor)

!AB$E -./:
E:PENSI-E AD-ERTISE$ENTS OF UFONE 6re7uenc. Valid %st #nd 3rd 0otal %3 %# ( 3 Percent '3"3 ' " %&"$ % " Valid Percent '3"3 ' " %&"$ % " Cumulative Percent '3"3 +3"3 % "

EB&ensive advertisements of Ufone

-he above table shows that $#< people thin6s that Ufone made e=pensive advertisement, thatKs why they placed it on first position

TA LE !"76;
GOOD RAND A$ ASSADOR OF UFONE

6re7uenc. Valid %st #nd 3rd 0otal %3 * + 3

Percent '3"3 3 " #&"$ % "

Valid Percent '3"3 3 " #&"$ % "

Cumulative Percent '3"3 $3"3 % "

#ood Brand Am'assadors of Ufone

-he above table and figure shows that $#< of people thin6 that with respect to other companies Ufone has good ambassador) -herefore they placed it on first position)

!AB$E -.2<:

!E$ENOR
E:CELLENT AD-ERTISE$ENTS OF TELENOR 6re7uenc. Percent ( %3 %# 3 %&"$ '3"3 ' " % " Valid Percent %&"$ '3"3 ' " % " Cumulative Percent %&"$ & " % "

Valid

%st #nd 3rd 0otal

EBcellent advertisements of !elenor

2ccording to this table and figure, $#< of people place -elenor at second position in comparison to Ufone and Mobilin6)

!AB$E -.2-:

E:PENSI-E AD-ERTISE$ENTS OF TELENOR 6re7uenc. Valid %st #nd 3rd 0otal ( + %$ 3 Percent %&"$ #&"$ (&"$ % " Valid Percent %&"$ #&"$ (&"$ % " Cumulative Percent %&"$ '3"3 % "

EB&ensive advertisements of !elenor

2ccording to this analysis, we 6now that %'< thin6s that -elenor made very less e=pensive advertisement with respect to Mobilin6 and Ufone) So people placed -elenor on third position)

!AB$E -.2/:
GOOD RAND A$ ASSADORS OF TELENOR

6re7uenc. Valid %st #nd 3rd 0otal & + %& 3

Percent # " #&"$ (3"3 % "

Valid Percent # " #&"$ (3"3 % "

Cumulative Percent # " '&"$ % "

#ood Brand Am'assadors of !elenor

2bove table and figure shows that -elenor has not good ambassador as compared to Ufone and Mobilin6 as indicated by fre.uency of &) -hat is why they placed it on third position)

CROSS !ABS ANA$"S S

AGE OF RESPONDENT < )NO* A OUT RESPONDENT CONNECTION CROSS TA ULATION

3now about respondents connection 0elevision commercial a!e of respondents %(8# #%8#( #&83 3%83( 9' 0otal + * % 3 % ## # # # % # # # Internet Ma!a1ine Newspapers # Si!nboard % 0otal %% %3 % 3 # 3

-he cross tab between age of respondent and recognition of connection which they are using at present) Shows that C respondents 6nown about their connection through television commercial whose age rang from " 4"%) -his comparison also show that the television commercials is plays vital role in advertisements policies and analysis also show that the youngster7" 4"% age9 are inspired from television commercial and purchased telecommunication connection)
T'PE OF CONNECTION < )NO* A OUT RESPONDENTS CONNECTION CROSS TA ULATION Count 3now about respondents connection 0elevision commercial t.pe of connection post paid prepaid 0otal 3 %* ## # # Internet Ma!a1ine % % # # # # # Newspapers Si!nboard 0otal ' #& 3

2bove analysis show that the televisions commercial is very effective in type of connection, respondent have any type of connection 7(ost or (repaid9 they have inspire though television connection) So we conclude that television commercial is ma+or item of advertisements policies and also help to promote sales of product)

CONNECTION OF RESPONDENT < )NO* A OUT RESPONDENT CONNECTION CROSS TA ULATION Count 3now about respondents connection television commercial connection of respondents Mobilin3 0elenor 4fone ;arid <on! 0otal % # % + % ## # % # # # % % % % % % internet ma!a1ine newspapers si!nboard % 0otal # 3 %' * # 3

8irst we will say that the television is best way for advertisements and then we can see that the Ufone customers have purchased their connection through 6nowing about the connection through television commercials)

GENDER OF RESPONDENT < $EAN OF AD-ERTISE$ENTS CROSS TA ULATION Count Mean Of Advertisements television commercial :ender of respondents male female %( * % internet ma!a1ine % newspaper % % radio % % 0otal %+ %#

0otal

#'

-he above tabulation shows that > male 7out of #/9 considers television commercial as best mean of advertisement) 2nd it also shows that the television commercials a best mean for advertisements policies for both males and females)

GENDER OF RESPONDENT < T- CO$$ERCIAL EFFECTI-E ON AD-ERTISE$ENTS CROSS TA ULATION Count 0V commercial effective on advertisements neutral !ender of respondents male female 0otal # # ' a!ree $ & %3 stron!l. a!ree * ' %3 0otal %+ %# 3

8rom > males C are strongly agree ' are agree and " are neutral that -@ commercial are very effective for advertisement policies) 2nd from " females $ are strongly agree & are agree and " are neutral that -@ commercial are very effective for advertisement policies) ,n above statement the both males and females are recommended that -@ commercials are very effective for advertisement policies)

GENDER OF RESPONDENT < INTERNET EFFECTI-E ON AD-ERTISE$ENTS CROSS TA ULATION Count internet effective on advertisements stron!l. disa!ree !ender of respondents male female 0otal % % # disa!ree # 3 ( neutral % 3 %3 a!ree ( ( % 0otal %+ %# 3

8rom > males % are agree / are neutral " are disagree and is strongly disagree that internet very effective for advertisement policies) 2nd from " females % are agree # are neutral # are disagree and is strongly disagree that internet very effective for advertisement policies) ,t shows that femalesK strength is li6e advertisement through internet rather than males but also some females are disagreed this statement because of unavailability of internet)

GENDER OF RESPONDENT < $AGA0INES EFFECTI-E ON AD-ERTISE$ENTS CROSS TA ULATION Count ma!a1ines effective on advertisements disa!ree !ender of respondents male female 0otal 3 3 neutral %% 3 %' a!ree ' + %# % % stron!l. a!ree 0otal %+ %# 3

> females from " are agree and maga?ines advertisements)

is strongly agree its mean the ratio of female is supporting

the maga?ine effectiveness on advertisements because females impressed through the

GENDER OF RESPONDENT < NE*SPAPERS EFFECTI-E ON AD-ERTISE$ENTS CROSS TA ULATION Count newspapers effective on advertisements disa!ree !ender of respondents male female 0otal % % 3 neutral 3 a!ree %' $ #% stron!l. a!ree % ' ( 0otal %+ %# 3

,n this table the man are more impressed from newspaper advertisements because the newspaper is habitual thing for the males)

GENDER OF RESPONDENT < SIGN OARD EFFECTI-E FOR AD-ERTISE$ENTS CROSS TA ULATION Count si!nboard effective for advertisements stron!l. disa!ree !ender of respondents male female 0otal % % neutral # % 3 a!ree %# $ %* stron!l. a!ree 3 ' $ 0otal %+ %# 3

,n above table both males and females are agreed that the sign boards are very effective for advertisements)
GENDER OF RESPONDENT < RADIO EFFECTI-E FOR AD-ERTISE$ENTS CROSS TA ULATION Count radio effective for advertisements stron!l. disa!ree !ender of respondents 0otal male female % % disa!ree ( # $ neutral $ 3 % a!ree ' ( * stron!l. a!ree % # 3 0otal %+ %# 3

,n above table both males and females are not satisfied that the radio is very effective for advertisements) -he reason of this result is radio is not very famous in society due to advancement of mobiles technology) (eople use memory cards in mobile and listing the songs of own choice)

/.

*"PO!*ES S !ES! N#

!AB$E $odel Su%%ar(

Model % "$(3a

, "(&&

, S7uare

Ad=usted , S7uare "'(3

Std" 2rror of t/e 2stimate "&$$

a" Predictors> ?Constant@5 si!nboard5 internet5 ma!a1ines adv5 radio adv5 newspaper adv5 0V commercial

ANO-A, Model % ,e!ression ,esidual 0otal Sum of S7uares %3"$& % "(' #'"3 df & #3 #* Mean S7uare #"#*3 "'(+ 6 (" ( Si!" " #a

a" Predictors> ?Constant@5 si!nboard5 internet5 ma!a1ines adv5 radio adv5 newspaper adv5 0V commercial b" )ependent Variable> advertisements policies impact on sales

Coefficientsa Standardi1ed 4nstandardi1ed Coefficients Model % ?Constant@ tv commercial internet radio adv newspaper adv ma!a1ines adv si!nboard "(&( "%#' "(#' "#$* A %" (3 "#'$ "%&& 8"#&& "%(3 "3+# "#&' ##+ "#+' "3(3 " $+ "'3+ Std" 2rror %"&3( "3(+ "#'( 8"#$* 8"#'' Coefficients Aeta "&'' t "(#& #"%#& " '' %"&+# "% & 8%"$' " *( 8%"''$ "%&% #"'+# " #% "&&( Si!"

a" )ependent Variable> advertisements policies impact on sales

,n the Model summary table, the * s.uare 7/)%&&9 which is e=plained variances, is actually the s.uare of the multiple * 7/)'%#9 ") -he 2FO@2 table the 8 value of 7%)//%9 is the significance at the 7/)//"9) -he result mean is that %'< of the variances 7* s.uare9 in advertisements policies impact on sales) ,ts mean advertisements policies have significance role in sales) Fow we analyse the hypothesis according to significance value) ,n our research we 6now that if significance value is U /)/% so we re+ect our null hypothesis and if the valve is S /)/% then donKt re+ect null 3ypothesis) *(&othesis -he significance value of television commercial is /)/$$ so we re+ect our null hypothesis and our result is there is relation between television advertisements and sales) -elevision commercial is a part of electronic media and electronic media provide videos, sound and graphic, these elements are create interest in receiver and also effect on advertisements policies and sales) Use of television in our society is so large and telecommunication companies ma6e advertising about their product for aware the peoples or users or consumers through television)

*(&othesis / -he significance value of newspapers is /) & so we accept our null hypothesis and our result is there is no relation between newspaper advertisements and sales) -he reasons of this result is newspaper is a print media and print media is not highly effective for advertisements because the some time population or people have no time for readings some information and may be population is not educated) So in these reasons newspapers are having no relation with sales) *(&othesis 2 -he significance value of radio advertisements is /)/C% so we accept our null hypothesis) -he result is there is no relation between radio advertising and sales) -he reason of this result is radio is not very famous in society due to advancement of mobiles technology) (eople use memory cards in mobile and listing the songs of own choice) *(&othesis 3 -he significance value of internet advertising is /) /& so we accept our null hypothesis) -he result is there is no relation between internet advertising and sales) -he reasons of this result are internet source are not available in anywhere and there is few users of internet) *(&othesis 6 0e do not accept our null hypothesis because the significance value is /)/" ) -he result is there is relation between maga?ines advertising and sales)

*(&othesis 7 -he significance value of signboard advertising is /)&&% so we accept null hypothesis and we reason of this result is signboard is also part of print media and if the population is not educated then the population could not aware through signboard) Some time signboards are not hag in proper places)

EBtra res%lts RE#RESS ON ANA$"S S 0e chec6 the effectiveness of independent variables on dependant variable so apply the regression between effective independent variables 7radio effective for advertisements, internet effective for advertisements, signboard effective for advertisements, maga?ines effective for advertisements, television commercial effective for advertisements, newspapers effective for advertisements9 and dependant variable 7advertisements policies impact on sales9)

$odel Su%%ar( Model % "$''a , "((3 , S7uare "'3& Ad=usted , S7uare Std" 2rror of t/e 2stimate "&+$

a" Predictors> ?Constant@5 radio effective for advertisements5 internet effective for advertisements5 si!nboard effective for advertisements5 ma!a1ines effective for advertisements5 television commercial effective for advertisements5 newspapers effective for Advertisements

ANO-A, Model % ,e!ression ,esidual 0otal Sum of S7uares %3"'3$ % "+&3 #'"3 df & #3 "'$# #* Mean S7uare #"#' 6 '"$'# " 3a Si!"

a" Predictors> ?Constant@5 radio effective for advertisements5 internet effective for advertisements5 si!nboard effective for advertisements5 ma!a1ines effective for advertisements5 television commercial effective for advertisements5 newspapers effective for advertisements b" )ependent Variable> advertisements policies impact on sales

Coefficientsa Standardi1ed 4nstandardi1ed Coefficients Model % ?Constant@ 0v commercial effective on advertisements Internet effective on advertisements Ma!a1ines effective on advertisements Newspapers 2ffective On Advertisements Si!nboard 2ffective 6or Advertisements ,adio effective for advertisements A %"+%# "''3 Std" 2rror %"33$ "# & "3' Coefficients Aeta t %"3(( #"%'* Si!" "%+* " '#

"#(%

"%'&

"#''

%"$#3

" *+

"'*$

"%+$

"3*

#"&(+

" %'

8" (+

"##&

8" '%

8"#($

"+

8" $'

"%$&

8" &(

8"'%+

"&+

8"'%3

"%'3

8"'&(

8#"++*

"

a" )ependent Variable> advertisements policies impact on sales

,n the Model summary table, the * s.uare 7/)%%#9 which is e=plained variances, is actually the s.uare of the multiple * 7/)''$9 ") -he 2FO@2 table the 8 value of 7$)'$"9 is the significance at the 7/)//#9) -he result mean is that %%)#< of the variances 7* s.uare9 in advertisements policies impact on sales) ,ts mean advertisements policies have significance role in sales) -he ne=t table titled Aoefficients helps us to see which among the & advertisements policies) Nou also see that the television commercial have /)/$" significance value so this policy effect on advertisements, internet have )/C> value so this is not highly effect on advertisements because internet users are very low with respect to television) Maga?ines are also important part of advertisements policies and you see significance value is /) $) Mostly female read the some different maga?ines li6e Sunday maga?ine, a6habr4e4+ahan, Libas) Fewspaper is not effective for advertisements policies because the value of significance is /)>//) 2 sign board is also not effective for advertisements because the value of significance is /)&>/) @alue of significance of radio is )//> and shows the relation between radio D advertisements policies)

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