QUESTIONNAIRE This is an academic project undertaken for partial completion of MBA degree.

Your responses and identity will be kept confidential and no information will be used or shared for any marketing / promotional activities. PERSONAL DETAILS NAME (optional) : _________________________________ AGE: : __________ GENDER : Male Female

OCCUPATION: ________________________ INCOME LEVEL : Upto 2 lakhs 2 5 Lakhs Above 5 Laks Below are certain statements about your shopping behavior at different retail outlets. You are requested to select the alternative that best describes your purchase decision. Please mark a () 1. Preferred retail outlet to shop Big Bazar Easy Day Reliance Fresh Lifestyle Other

Frequency of Visit Once a week Twice in a Month Once a Month Rarely

2. How often do you purchase when the preferred retail outlet announces END OF SEASON sale or Discounts on its products Always Sometimes Only on Need Basis Rarely

3. Do you prefer using the FREE products supplied to you as a surprise on purchase of any item. Always Sometimes Only on Need Basis Rarely

4. Do you enjoy any Shoppers Membership at your preferred retail outlet Always Sometimes Only on Need Basis Rarely

5. Coupons provided by some retail outlets are useful to you in your monthly shopping experience.

Always

Sometimes

Only on Need Basis

Rarely

6. You look for price discounts / Free Samples / other such lucrative offers each month to plan your shopping.

Always

Sometimes

Only on Need Basis

Rarely

7. The monthly shopping experience is at your preferred retail outlet is __________________ Amazing Friendly Cost effective due to so many offers Boring

8. Do you suggest your friends to plan shopping once the offers are available

Always

Sometimes

Only on Need Basis

Rarely

9. The store has utilized the shelf space very creatively and is easy for shopping. Strongly Agree Agree Neutral Disagree Strongly Disagree

10. The sales personnel deployed are very cordial and always helpful . Strongly Agree Agree Neutral Disagree Strongly Disagree

11. The placement of products is intelligently planned and it is very easy to locate your desired product. Strongly Agree Agree Neutral Disagree Strongly Disagree

12. The aisles, the shelves and the product display is very aptly done with proper labeling. Strongly Agree Agree Neutral Disagree Strongly Disagree

13. The store provides a wide range of products and enriches the shopping experience Strongly Agree Agree Neutral Disagree Strongly Disagree

14. The additional services like products packaging (free carrybags , sealed cartons, home delivery options etc makes the shopping experience enjoyable. Strongly Agree Agree Neutral Disagree Strongly Disagree

15. The payment options are suitably provided and ensures safe transactions. Strongly Agree Agree Neutral Disagree Strongly Disagree

THANK YOU