Ampush is an advertising technology company that helps brands and direct response advertisers achieve measurable business results

on mobile-rst native
platforms such as Facebook and Twitter. Our AMP 2.0 marketing software takes the complexity out of native platform advertising by combining
programmatic media optimization tools with rich audience data and end-to-end measurement solutions to deliver targeted reach at scale. Ampush is a top
Facebook Ads Strategic Preferred Marketing Developer (sPMD) powering fully-managed solutions for brands and direct response advertisers across travel,
e-commerce, nancial services, entertainment, and CPG. Ampush is based in San Francisco with ofces in Chicago and New York.
San Francisco | Chicago | New York
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Advertisers will pay $4 million in 2014 to show a 30-second ad to
Super Bowl viewers. But as more eyes shift from television to
mobile devices, is a 30 second, un-targeted television ad still the
best use of advertisers budgets? Native platforms, such as Face-
book and Twitter, are at the center of the mobile shift, and have
evolved to offer advertisers a larger, more targeted reach than tele-
vision at a fraction of the price.
20 DAYS as a Twitter #Promoted Trend 20 DAYS as a Twitter #Promoted Trend
SOURCES:

AdAge, Study: 80% of Super Bowl Ads Don't Help Sales
http://adage.com/article/special-report-super-bowl/-
study-80-super-bowl-ads-sales/290907/
AdAge, In the Era of 'Like,' How Much Does Liking a Super Bowl Ad Affect
ROI?
http://adage.com/article/special-report-super-bowl/su-
per-bowl-ad-meter-rankings-equate-sales-boost/148546/
AdWeek, Study: Facebook Leads to 24% Sales Boost
http://www.adweek.com/news/technology/study-face-
book-leads-24-sales-boost-146716
Business Insider, Mobile Phones Are Staging A Revolution Against TV
Remotes On The American Sofa http://www.businessinsid-
er.com/how-cell-phones-are-the-new-tv-remotes-2013-9#ixzz2prKV70TZ
Business Insider, Social Media Engagement: The Surprising Facts About How
Much Time People Spend On The Major Social Networks
http://www.businessinsider.com/social-media-engagement-statis-
tics-2013-12
Business Insider, Twitter Has A Surprisingly Small Number Of US Users
http://www.businessinsider.com/twitter-has-a-surprising-
ly-small-number-of-us-users-2013-10
eMarketer, Digital Set to Surpass TV in Time Spent with US Media http://w-
ww.emarketer.com/Article/Digital-Set-Sur-
pass-TV-Time-Spent-with-US-Media/1010096
Experian, Experian Marketing Services Reveals 27 Percent of Time Spent
Online is on Social Networking
http://press.experian.com/United-States/Press-Release/experi-
an-marketing-services-reveals-27-percent-of-time-spent-online-is-on-socia
l-networking.aspx
Flurry, Flurry Five-Year Report: Its an App World. The Web Just Lives in It
http://blog.flurry.com/bid/95723/Flurry-Five-Year-Re-
port-It-s-an-App-World-The-Just-Web-Lives-in-It
Nielsen, Tweets, Spots and Carrot Sticks The Modern Super Bowl
http://www.nielsen.com/us/en/news-
wire/2013/tweets-spots-and-carrot-sticks-the-modern-super-bowl.html
Prodromou, Ted, Ultimate Guide to Twitter for Business [Excerpt]
http://www.entrepreneur.com/article/225965
Social Media Contractors, Twitter and Sales Lift: More Proof that Twitter
Works
http://www.socialmediacontractors.com/twitter-sales-lift/
Facebook is a registered trademark of Facebook Inc.
Facebook Reaches
the Largest Domestic Audience
$4 Million
Buys A LOT on Facebook & Twitter
Digital Has Overtaken TV
VS. VS.
34%
108m 198m
63%
49m
16%
Super Bowl
Viewers
Facebook
Monthly Users
Twitter
Monthly Users
www.yourwebsite.com
8 million
page visits
www.yourwebsite.com
6.8 billion
Facebook Impressions
32
ADS PER USER
=
1 million
+
followers
Fill MetLife Stadium 12x
=
=
#Inception
#WorldCup
#YourTrend
1.
2.
3.
EVER
longest
running trend
3rd
accurate accurate
90% 90%
accurate accurate
38% 38%
TV Gets
Tackled
in Targeting
TV Gets
Tackled
in Targeting
Average Time Spent on Major Media
5:24
5:16
5:09
5:02
4:55
4:48
4:40
4:33
4:26
4:19
4:12
4:04
2012 2013
Digital TV
4:33
4:38
5:16
4:31
H
o
u
r
s
of Americans use
mobile devices
while watching TV
of mobile time
is spent
on Facebook
40%
40%
85%
Top team:
Dallas Cowboys
5.6 million fans
Top team:
Dallas Cowboys
5.6 million fans
Top player:
Michael Vick
2.4 million fans
Top player:
Michael Vick
2.4 million fans
more likes than any NFL team or player more likes than any NFL team or player
6.1 million likes 6.1 million likes
==
4.3 million
app installs
=
111 days in
App Store
TOP 25
Facebook campaigns drive more
sales than TV and Twitter combined
TV Twitter Facebook
%

I
n
c
r
e
a
s
e

I
n

S
a
l
e
s
24%
12%
8%
?
65% of Super Bowl viewers
dont remember the advertised brand
?
?
Price estimations based on Ampush 2013 Q4 observations
A Facebook Strategic Preferred Marketing Developer (sPMD)
and Twitter Marketing Platform Partner (MPP)