2014

LOOK BOOK
Stylish Comfortable Essentials

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Stick Armchair B Ann L3 C Stol D Day Dream E Sign F June 02 G Woody H IL-08PE I Elide J Happy

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New brand. New collections. Same dedication to quality and comfort.

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We are Afra Furniture, a contract furniture manufacturer that creates stylish comfortable essentials that define hospitality, institutional and public living spaces. Formerly known as Hermes Supplies, we took the bold move to rebrand the company and launched our first original collection in 2013, in turn aligning our product offering with our corporate vision. Today, Afra Furniture offers an impressive variety of high quality furniture that will suit the needs and specifications of all designers. We are proud to present you our beautiful and sophisticated 2014 furniture collections.

Welcome to AFRA Furniture

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WELCOME TO AFRA FURNITURE_____________5 AFRA COLLECTIONS_______________________7 AFRA CLASSIC_______________________8 - 13 AFRA MODERN______________________14 - 17

DANISH COLLECTION______________________18 - 21 ELEGANCE COLLECTION___________________22 - 27 CONTEMPORARY COLLECTION_____________28 - 33 THEATER COLLECTION_____________________34 - 39 CLIENTS____________________________________40 AFRA PROJECTS___________________________41 RIALTO THEATER_____________________42 - 47 HAMBAR HOTEL PROJECT____________48 - 49 ZYARA PROJECT_____________________50 - 51 BRASERO PROJECT__________________52 - 53

LEADING DESIGNERS_______________________54 - 55 CONTACT US_______________________________56

Functional Design
AFRA COLLECTIONS Our creations meet expectations... comfort! Driven by our commitment to functional design, Afra goes beyond aesthetics to deliver a unique seating experience. We invite you to discover our two new seating essentials: Afra Classic and Afra Modern.
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Mateo D2

Dima C Cali D4

AFRA CLASSIC

Made in
Montral

Laurren

Black

Yuko

Anna Luna

Black

Yuko

Anna Luna

Royal

Royal

Royal

Elips

Elips

Elips

Elips

Oval

Oval

Jane

Jane

Jane

Dakota

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Basic

Basic

Soho

Lio

Luce

Luce

Luce

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AFRA CLASSIC

Made in
Montral

Traforata

Florence

Royal

Nissa

Lian

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Douglas DL

Douglas DLL

Douglas DLS

Douglas DS

Douglas DSL

Douglas DSS

Douglas DRL

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AFRA MODERN

Dima

Infamy

Ann L3

Infamy L3

Lucia L3

Infamy stool

Infamy R3

Cali D4

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POLYURETHANE MOULDING
The shape is 100% unalterable and durable.

Vegas

Infamy R1

Infamy C7

Infamy P10

Foster

Foster

Chicago

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AFRA MODERN

Oslo 2 seater

Oslo 1 seater

Lucia C7

Lucia P2

Lucia stool

Lucia R10

Lila R14

Lila R6

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Lila R9

Lila stool

Ann stool

Ann L5

Gio D5

Ria R9

Mateo R9

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THE DANISH COLLECTION Timeless and ergonomic, this collection is in a class of its own. The pure and refined lines of each chair embody distinctiveness.
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Tokyo Metropolitan Art Museum

Refined Distinctiveness

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THE DANISH COLLECTION

IL-08

IL-07

Functionality & Quality

IL-10

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IL-02

SR-01

SR-03

SR-02

JUN-01

JUN-02

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THE ELEGANCE COLLECTION 100% Italian, the Elegant Collection features a unique selection of Potocco furniture. Renowned as one of the most influential chair-design companies in the world, Potocco delivers sophistication, elegance and fascination, turning every living space into the perfect setting for human interaction.
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Bolide B Spring C Luna D Curva E Blossom

Italian Seating & Living

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A B C

D E

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THE ELEGANCE COLLECTION

Bolide

Bolide

Spring

Spring

Curva

Stick

Stick

Luna

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Torso

Sensation

Torso

Torso

Diva

Diva AST

Diva AI

Diva AIW

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THE ELEGANCE COLLECTION

Luisa

Lotus

Grace

Grace

Grace

Sina

Grace

Grace

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Elide B Luna C Blossom D Curva E Elide F Diva

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A D E

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THE CONTEMPORARY COLLECTION The perfect mix of tradition and innovation, the Contemporary Collection features Pedrali award-winning pieces. Our collection offers flamboyant and dynamic chair designs created to liven up any room.
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Blitz B Ester C Ester

Dynamic Design

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Tradition & Innovation

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THE CONTEMPORARY COLLECTION

Host lounge

Host lounge

Mrs-Alu

Miss-Alu

Leila

X-chair and X-stool

Pasha

Queen

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Kuadra-XL

Malmo

Trilly

Arod

Babila

Mr-Alu

Jump

Freddy

Trend

Permanent Base

Laminate tops with ABS edge

Ypsilon

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A B F

D E

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Noa B Sign C Glida D Brera E Miss you

Host G 3D chair

Allure I Pasha

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THE THEATRE COLLECTION The Theatre Collection offers superb quality seating for theatres, auditoriums, conference and sports halls, as well as lecture rooms. Stol has over 100 years of experience producing chairs for such venues and they are our partner for the entire Theatre Collection. The theatre chair design is a collaborative process. At Afra Furniture, we understand that the success of a project, including each stage from design to installation, depends on effective and interactive communication between the manufacturer, client and ourselves. In response to our clients needs, each chair is tailored to meet the requirements of designers and architects, and deliver superior acoustic performance. Meeting facility requirements, creating and producing tailored shapes, types and sizes are challenges we thrive on. As a result, we successfully meet and support the architectural vision and investor expectations of all of our projects.
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Stol

Super Quality Products

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THE THEATRE COLLECTION

HER982 ST

HER983 ST

HER984 ST

HER985 ST

HER989 ST

HER994 ST

HER995 ST

HER998 ST

HER999 ST

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Stol B Stol C Stol D Stol E Stol F Stol G Stol

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Stol B Stol C Stol D Stol

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OUR CLIENTS As a trusted partner of numerous worldrenowned hotels and restaurants, Afra Furniture produces stylish comfortable essentials that define hospitality and institutional living spaces. Hotel Delta Hotels Hilton Holiday Inn Hyatt Hotels Marriott Hotels & Resorts Novotel Ramada Sheraton Hotels & Resorts Westin Hotel le Meridien The W Hotel Food & Beverage Industry Baton Rouge Brasero Hardi Caf Harley Davidson Ham Bar Hard Rock Caf Les 3 Brasseurs Portovino Vinni Gambini Zyara

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AFRA PROJECTS As a contract furniture manufacturer, Afra Furniture fabricates custom chairs based on designer specifications. Our in-house manufacturing facilities allow us to work hand-in-hand with designers to deliver superb quality furniture that will meet and exceed their requirements and expectations. In both our products and service, one can quickly recognize our attention to detail, quality and perfection. Its in everything we do. Its in everything we touch. Its what we stand for.

WE ARE AFRA FURNITURE.

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THE RIALTO THEATRE The Rialto Theatre is one of the most iconic buildings in Montral. An essential element of the restorations mandate was to protect and preserve the unique architecture, graceful proportions and elegant details of the theatre. Afra Furniture was successful in fulfilling this mandate.

Designing a theatre chair is a collaborative process. We use the universal language of design to create unique environments that reflect the distinct identity and culture desired by designers.

OUR MANDATE Design, produce and install custom theatre chairs. KEY FEATURES Custom designed seating to fit the specific shape, size and style of the Rialto Theatre Durability Comfort Acoustic performance

The following pages detail the detailed steps Afra took to successfully complete this beautiful project.

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THE RIALTO THEATRE

INSPIRATION

We proposed different chair models in line with the budget, setting and architectural vision to establish the creative vision of the mandate.

DESIGN FRAMEWORK: Wood inspired features Wooden back Wooden backrest Wooden armrests

FUNCTIONAL DESIGN

We began with two custom-designed chair drawings which complimented both the building and floor plan. Our chair design evolved toward a more ergonomic shape featuring a backrest suited to the tight space between each row.

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3D RENDERS

LAYOUT

We proceeded to transform our initial drawings into 3D renders. Two chair-design concepts were presented to the Rialto.

We used three different chair dimensions to create an initial layout optimised to seat 525 persons. All National Building Code requirements were taken into account. Chairs were positioned into cross-sections which left sufficient exit space between each row.

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THE RIALTO THEATRE

DESIGN DETAILS

The design details were inspired by a custom velvet provided by the Rialto owner. We proposed using both a custom stain finish with PU lacquer to embrace the elegant details of the Rialtos unique architecture, as well as a highly-resistant fireretardant German foam. Our proposal included varying foam densities for both the back and seat covers.
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PROTOTYPE

Within one month of design, we produced the final prototype for approval.
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CHAIR NUMBERING

We designed the final layout by numbering chairs on one side of theatre using odd numbers, while numbering chairs on the other side using even numbers, thereby rendering the ushers work less confusing.
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MANUFACTURING

In collaboration with Stol Kamnik, we completed production within two months. Stol Kamnik brought its 100-year experience in the fabrication of theatre, auditorium and conference chairs to the project.
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INSTALLATION

All chairs were assembled and installed in the Rialto Theatre within 7 days.
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RESULT

The process was perfect from beginning to end. We were looking for something comfortable but with an old world feel. Their advice and counsel was inestimable. They keep us informed throughout the process and adjustments were made along the way. We are thoroughly happy with the result and equally happy with the way the whole process was handled. We highly recommend them!
Ezio Carosielli | Owner

A unique seating experience that met the requirements and expectations of all stakeholders.

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THE HAMBAR HOTEL PROJECT The Hambar Restaurant won first prize at the Retail Design Institute Awards for its interior design. Located on the ground floor of the Hotel St. Paul in Old Montral, clients can sit either at the over-sized communal table in the middle of the restaurant, at the molded wood-slab bar, or on the raised platform along the windows overlooking Place dYouville. The delicatessen counter is abuzz with frenetic activity as the onsite butcher tries to keep pace with the steady stream of orders.

The majestic volume of sparkling surfaces is tempered by masculine tones of leather and walnut dispersed throughout a convivial and always bustling urban scene.
GH+A

PROUD WINNER OF THE

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THE ZYARA PROJECT Located in the heart of Quartier DIX30, Zyara offers the best of Lebanese and Mediterranean gastronomy. Upon entering, the outstanding design, lighting effects and mirrors, clever furniture, captivating music and smartly-dressed staff make the experience feel like a vacation. Clients immerse themselves in a warm and colourful environment for a taste of the finest Lebanese traditions.

The decor looks like something out of a Mediterranean Sex and the City episode, with a lot of colourful accents in a well-thought-out design.
Carrie Macpherson | Zurbaines.com

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THE BRASERO PROJECT The Brasero Hardi restaurant, nestled in picturesque Old Montral, offers a variety of grilled dishes in a trendy and eclectic decor inspired by hotspots in New York. We fabricated custom softseating chairs and barstools to evoke a New York ArtDeco style. A personalized stained finish gives the bentwood chairs and barstools a gorgeous antique look and feel.

The tiles and art works add a touch of Art Deco to this new and refreshing environment where people come to meet.

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DESIGNED BY LEADING DESIGNERS, WE BRING PERFECTION TO LIFE.

Afra

With over 10 years of experience as a contract design manufacturer and dealer, Afra Furniture is a symbol of high quality European furniture. We have a wide variety of Italian and Danish design furniture that are appropriate for all settings and experiences. Our dedicated detailed oriented team meets the very highest standards of efficiency, quality and customer service. We produce custom- made chairs that fulfill the vision and mandate of any project by relying on our professionalism, expertise and craftsmanship. We listen to and satisfy the creative needs of designers and architects. We also eagerly provide great quality service at the most competitive prices to hospitality, healthcare and contract procurement companies.

Sustainability is at the heart of our work, dictating our choice of raw materials. Our design and production processes use FCS certified wood and include recycling of resources such as discards. We pay particular attention to the products we use and employee working conditions to design and produce products that are durable and Evergreen.
Toan Nguyen

Toan Nguyen was born in Paris in 1969 and graduated in Industrial Design at ENSCI-Les Ateliers in Paris in 1995. He gained experience in several design studios in Paris, Barcelona and Milan. Having collaborated with Antonio Citterio for ten years as design director and design partner and signing products for many brands such as B&B Italia, Flos, Fusital, Guzzini, Potocco, Kartell, Skantherm or Vitra, Toan Nguyen founded his own design studio based in Milan in 2008.

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Claudio Dondoli & Marco Pocci

Technology does not exist to create an image, but rather to serve the consumer. To deliver real quality, a good product designer must therefore deliver attraction, utility and comfort. Archirivolto has collaborated with Pedrali, Ligne Roset, Bonaldo, Desalto, Fasem and many others.

There is no beauty without functionality: this is, for us at Archirivolto, the most innovative synthesis of design.

Ib Kofod Larsen

Ib Kofod Larsens (1921-2003) clean Danish design is obviously attractive, showcasing his stylish preference for high arms and sloping backs with organic use of materials. He was also known as the colleague of the famous Hans J. Wegner and Borge Modensen. As they did, he evolvedfrom carpentry to architecte school. Kofod Larsen was one of the most influential designers at Englands G-Plan furniture maker. Some of his designs influence the minimalist contemporary pieces being designed today. Shown above: The Elizabeth sofa and chair, 1956.

Werther Toffoloni

The essence of all Werther Toffoloni designs have consistently realized the ideal fusion between the aesthetic and design, which maintain balance in not only in production processes, but also in between uses and the environments for which the products are intended for. This has been the single most dominant ideal of his work since the beginning of his design career. Toffoloni has clearly been influenced by the theories of Bauhaus and the research of gute forme, which were strongly emphasized during his professional training. Chair Douglas collection.

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Foster 2 Posti

Tel: +1. 514.908.0048 Fax: +1. 514.908.1509 Toll Free: +1. 866.530.3581

info@afrafurniture.com