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22-May-13 Naseer Ahmed
Syllabus of M.Com
Syllabus of M.Com
This is the syllabus for M.com previous and final. It helps to prepare for exams. It is organized by aseer !hmed in "#$%
Syllabus of M.Com
Syllabus of M.Com
LIST OF COURSES FOR THE T O YEAR!S PRO"RMME LEADIN" TO THE DE"REE OF COMMERCE #M$COM%
PRINCIPLES OF MANA"EMENT$ FUNDAMENTAL OF MAR&ETIN"$ CORPORATE ACCOUNTIN" ' FINANCIAL STATEMENT ANALYASIS RESEARCH METHOD AND REPORT RITIN" QUANTITATIVE FOR PUBLIC ENTERPRISES ' DATA PROCESSIN" MANA"EMENT ACCOUNTIN" FINANCIAL MANA"EMENT HUMAN RESOURCE MANA"EMENT VIVA(VOCE &ach course %ill be of )** mar's. Total mar's for the M$C+, De-.ee shall be ))** . (t the end of the first academic year the student %ill be e!amined in the courses listed at )(/ above. &!amination for courses listed at 0()* and VIVA VOCE e!amination %ill be held at the end of the second year. )urin$ their studies and in the e!amination the students shall be allo%ed to use freely electronic calculators. (ccountin$ machines and other and other e*uipment used in modern business houses.
NOTE1
onward.
This syllabus will be effective for the M. Com Examination for 1993 and
Syllabus of M.Com
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PRINCIPLES OF MANA"EMENT
COURSE OB2ECTIVE1 The ob,ective of the course is to $ive an idea of the )evelopment of Mana$ement thou$ht and insi$ht into the functions of a mana$er in modern business - industrial or$ani.ation. CONTANTS1 i$ PRINCIPLES OF MANA"EMENT$ /asic concepts of mana$ement. The scope of mana$ement The mana$ement process. DEVELOPMENT OF MANA"EMENT THOU"HT$ The Classical Schools0 Mana$ement by Customs0 Scientific Mana$ement0 1uman /ehavior School0 System (pproach0 2uantitative approach0 the 3rocess (pproach0 Contin$ency approach0 Mana$ement by 4b,ective and Mana$ement by &!ception. FUNCTIONS OF MANA"EMENT$ PLANNIN"1 5ature and purpose of 3lannin$. Type of 3lans. 6on$ and short ran$ plannin$. OR"ANI3IN"1 The Span of Mana$ement0 4r$ani.in$ Structure )epartmentation0 )ecentrali.ation )ele$ation of (uthority 6ine0 Staff and "unctional (uthority Committees and their role in Mana$ement STAFFIN"1 Manpo%er 3lannin$ Selection0 Trainin$ and appraisal of %or'ers performance. DIRECTIN"1 1uman 7elations0 Motivation0 6eadership0 Communication0 The Commandments of $ood communication. CONTROLLIN"1 The means of the control. The process of controllin$0 Techni*ues of control. The information system and their process of control. BOO&S RECOMMENDED1 8eor$e 7. Terry0 3rincipal of Mana$ement 9oont. 4#)onnell 3rincipals of Mana$ement. 5e%man0 The process of Mana$ement. 1erbert 1ic's Mana$ement of 4r$ani.ation.
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Syllabus of M.Com
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MAR&ETIN" MANA"EMENT$
COURSE OB2ECTIVE1 The ob,ective of the course is to introduce the students the basic concept of the mar'etin$ li'e pricin$ policies. (dvertisin$ policy of product0 sales promotion activities. This is an introductory course to be studied by each student even if he is not speciali.in$ in mar'etin$. CONTANTS1 ;. INTRODUCTION1 )efinitions 5ature0 scope and importance of mar'etin$ &valuation of Mar'etin$ Mana$ement Mar'etin$ concepts and social responsibilities The basic functions of mar'etin$ MAR&ETIN" ENVIRONMENT AND ANANLYSIS1 (n or$ani.ation#s e!ternal micro and macro environment (n or$ani.ation#s internal environment MAR&ETIN"5 RESEARCH AND INFORMATION SYSTEM Mar'etin$ research and its application Mar'etin$ research process Mar'etin$ information system and mar'etin$ decision support system Concepts and components of mar'etin$ information system CONSUMER BUYIN" BEHAVIOR1 Consumer behavior "actors influence consumer behavior The consumer decision process MAR&ETIN" SE"MENTATION1 )efinition0 meanin$ and use of se$mentation Se$mentation consumer mar'et Se$mentation industrial mar'et Types and benefits of se$mentation Mar'et tar$etin$ and product positionin$ PRODUCT MAR&ETIN" STRATE"IES1 )efinition and classification of product 3roducts life cycle sta$es and strate$ies 5e% product plannin$ and development 3roduct line strate$ies 3roduct mi! strate$ies /randin$0 pac'a$in$ and labelin$ PRICIN"5 STRATE"IES AND POLICIES$ )efinitions and pricin$ ob,ectives 3rocedure for settin$ price Methods of settin$ price 3rice adaptation strate$ies 4ne price and fle!ible price policies MAR&ETIN" CHANNELS SYSTEM1 Mar'etin$ channels and mar'etin$ inurmediaries
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Syllabus of M.Com Types of mar'etin$ channels Channel )ynamics Channel desi$n decision Channel Mana$ement decision "actors affectin$ choice of mar'etin$ channels ;=. PROMOTION STRATE"IES1 Meanin$ and importance of promotion Communication process and promotion mi! strate$ies &ffective advertisin$ campai$n Sales promotion and public relation pro$ram 3ersonal sellin$ process Sales force mana$ement BOO&S RECOMMENDED >. Mar'etin$ Mana$ement 2. "undamental of Mar'etin$ 3hilip 9otler ?illiam @. Stanton
Syllabus of M.Com
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Syllabus of M.Com
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PART #A%
Meanin$ and role of research in business Step in research 7esearch 3lans 7esearch ;nformation (a) ;mportance0 (b) (ccuracy of information (c) Value and Cost of ;nformation0 (d) Sources of ;nformation.
PART #B%
;. BUILDIN" MODEL1 (a) Meanin$ and type of models. (i) &mpirical Model (ii) 8eneral Model (iii) (nalo$y Model (iv) Symbolic model (b) Construction of model (c) Testin$ of model (d) )erivation Solution from the model. THOETY OF SAMPLIN"1 (a) Meanin$ of population and sample. (b) )ifference bet%een sample and samplin$ (c) Si$nificance of samplin$. (d) Si.e of sample (e) Methods of determinin$ sample DATA COLLECTION1 (a) Methods polls and techni*ues (b) 3roblems into date collection (c) 2uestionnaire )esi$n (i) 2uestion Contents0 (ii) 2uestion farmin$ (iii) 7esponse format (iv) 3hysical Characteristics of 2uestionnaire. (d) ;ntervie%s0 3ro,ectile techni*ues and analysis. ANALYSIS OF DATA1 &ditin$0 Classifyin$ and tabulatin$. HYPOTHESIS TESTIN"1 (a) Meanin$ of hypothesis (b) Structure of hypothesis (c) 9ind of sources (d) Characteristics of useable hypothesis
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PART #B%
REPORTIN" RITIN"1 (a) Meanin$ 5eeds0 (ims of report and criteria. (b) Classification of report (c) 8eneral 3rocedure (d) 7e*uirements of report (e) "ormal and informal report. 3reliminary Section0 /ody of 7eport0 Supplemental Section )ocumentation foot notes0 /iblio$raphy. BOO&S RECOMMENDED1 >. Methods in Social 7esearch 2. /usiness 7esearch 3. 7esearch Methodolo$y for and social problems 4. Methods of Social 7esearch +. The /asics of 7esearch 3rocess 8ood C 1aft 5umber C Maoris )r. Matin (. 9han. 9erlen$er )r. Muhammad ;*bal Saif.
Syllabus of M.Com
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Syllabus of M.Com ;ntroduction0 /asic assumption0 Terminolo$y and basic structure 8raphic (pproach. (l$ebraic approach. BOO&S RECOMMENDED1 >. 6evin and 9ir'patric' 2. 3. 3aul 5. 6oomba 7. 6evin
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2uantitative (pproach to Mana$ement. Mana$ementF ( 2uantitative 3erspective. Statistical (nalysis for Mana$ement
Syllabus of M.Com
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Ma.7s #)**%
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)$ I6t.+du8ti+6 )efinition0 Concepts ;mportance of ;nternational /usiness 7eason for the $ro%th of ;nternational /usiness Modes of ;nternational /usiness (ssi$nment0 3resentation0 Test 4$ Busi6ess E69i.+6,e6t Cultural &nvironment 3olitical and 6e$al &nvironment &conomic &nvironment :$ T.ade Trade Theory The rationale for 8overnment intervention Control of 8overnment on trade Tariff C 5on tariff Control /arriers related to ;nternational /usiness ?T4 7ole of ?T4 in ;nternational /usiness ;$ +.ld Fi6a68ial E69i.+6,e6t ;ntroduction Bse of "orei$n &!chan$e 7estrictions in ;nternational Mar'et &!chan$e 7ates0 &!chan$e 7estrictions /$ Multi6ati+6al C+.<+.ati+6s Characteristics of M5C 7ole of Multinational Corporations ;mpact of Multinational &nterprises 0$ Ne-+tiati+6 5ature0 "unctions 5e$otiation in ;nternational /usiness ($reements (Multilateral and Multinational) 7ole of &!port promotion /ureau of 3a'istan =$ E><+.t a6d I,<+.t St.ate-ies ;ntroduction &!port ;ntermediaries &!port "inancin$ ;mport Strate$y 7ole of &!port 3romotion (uthority ?$ I6te.6ati+6al Fi6a68ial I6stituti+6s 7ole of ;M" ?orld /an' ()/ in ;nternational /usiness B++7 Re8+,,e6dati+6 >. /louth0 ;nternational /usiess0 Mc87(? 1;66 2. ;nternationl /usiness0 @ohn ). )aniels 6ee 1. 7adebau$h. &i$ht &dition 3. (ddition0 ?aselay 6on$man ;nc. 7eadin$ Massachusetts0 BS(
Syllabus of M.Com
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VII$
MANA"EMENT ACCOUNTIN"
COURSE OB2ECTIVE1 The 4b,ective of this course is to $ive the students as insi$ht into the mana$ement use of accountin$ and other information emer$in$ from different sections of an or$ani.ation. CONTENTS1 ;. MANA"EMENT ACCOUNTIN"1 (a) Cost information and Cost (ccountin$ procedure (b) (ccountin$ as a tool of mana$ement (c) 3rocess Costin$ (ddition of Materials0 (vera$e and ";"4 Costin$ (d) /y product and @oint 3roduct. ;;. PLANNIN" OF PROFITS5 SALES AND COSTS1 (a) /ud$etin$0 3rofits0 Sales0 Cost0 &!penses0 1uman /ehavior (b) /ud$etin$ &!penditures and Cash (c) /ud$etin$F The "le!ible bud$et0 Cost behavior analysis0 Statistical Correlation analysis. ;;;. CONTROLLIN" COSTS AND PROFITS1 (a) Standard Costin$0 Settin$ standards and analysis variances (b) Standard Costin$0 (ccumulation and evaluatin$ cost and variances. (c) 8ross 3rofit analysis. (d) )irect costin$ and Contribution Mar$in. ;V. COST AND PROFIT ANALYSIS1 (a) /rea' &ven and Cost Volume H 3rofit (nalysis. (b) )ifferent Cost (nalysis (c) Capital &!penditures0 plannin$ &valuatin$ and Controllin$ BOO&S RECOMMENDED1 >. 1orn$ron Mana$ement (ccountin$ 2. Mat. C Bsry Cost (ccountin$.
Syllabus of M.Com
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VIII$
MANA"ERIAL ECONOMICS
COURSE OB2ECTIVE1 &conomics has been considered as one of the important tools of mana$ement. The course has been to desi$n as to $ive the students an insi$ht into the application of the la%s of &conomics to business problems. CONTENTS1 ;. BUSINESS DECISIONS ' BUSINESS OB2ECTIVES1 )efinition 7elationship bet%een Mana$erial &conomics and traditional economic and /usiness. Bse and application of Mana$erial &conomics. /usiness )ecisions and ob,ectives. ;;. DEMAND ANALYSIS1 Consumer demand analysis. The demand function. ;ndustry vs "irm )emand. )emand curves. 7elationship bet%een demand function and )emand curve. &lasticity of demand. )emand relationships and mana$erial decisions. ;;;. TECHNIQUES ' DEMAND ESTIMATION1 Trend pro,ection. /arometric and leadin$ indicator methods. &conometric Models. ;nput output analysis and survey techni*ues. ;V. PRODUCTION THEORY1 3roduction function Mar$inal rate of substitution. 6a%s of )iminishin$ 7eturn. Three sta$es of productions. 7eturns to the scales. V. COST THEORY1 7elevant and opportunity cost concepts. Cost functions. Short run and 6on$ run cost curves. "irm and plant si.e and fle!ibility. /rea' &ven (nalysis0 its uses and limitations. Short run and lon$ run cost estimation. V;. MAR&ET STRUCTURE1 Classification of mar'et structure. "actors determinin$ mar'er structure 3ure competition. Monopoly0 Monopolistic competition. 4li$opoly. Monopolistic imperfect competion. V;;. PRICIN" PRACTICES1 Cost plus 3ricin$0 ;ncremental analysis in pricin$. 3rice discrimination Multiple 3roduct pricin$. Transfer 3ricin$. BOO&S RECOMMENDED1 >. /ri$ham C 3appas 2. Mentall C Sin$h 3. ).C 1a$ue
Syllabus of M.Com
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VIII$
FINANCIAL MANA"EMENT$
COURSE OB2ECTIVE1 The importance of finance no% a days cannot be overloo'ed. 4r$ani.ation fails %hen their financial aspect is %ee'. The course has been desi$ned to $ive the students an insi$ht into all important finance function. ;t deals %ith estimation of financial re*uirements0 source of funds techni*ues of capital bud$etin$ etc. CONTENTS1 ;. ;ntroduction to course outline. ;;. 5eed 4b,ective and functions financial Mana$er0 "unctions of "inance. "inance Control. ;;;. CAPITAL STRUCTURE DECISIONS1 )efinition and 'inds of Capital0 )ecision ma'in$ procedure of Capital /ud$etin$. Selection of proposals. Methods for evaluatin$ the pro,ect0 Cost of capital0 6evera$e0 )eterminants of "inancial Structure )ecision ;V. SHORT TERM FINANCIN"1 (a) Short Term Bnsecured "inancin$. Trade Credit. 6oans from Commercial /an's. Commercial 3apers. (b) Short Term Secured "inancin$. (ccounts 7eceivable ;nventory "inancin$. V. INTERMEDIATE TERM FINANCE1 Term 6oans ;nstallment Sales 6ease "inancin$ )ifference bet%een Short term C ;ntermediate Term "inancin$. V;. FINANCE CONTROL1 V;;. LON" TERM FINANCIN"1 &*uity "unds (Common Stoc' and 3referred Stoc'). )ebt funds (lon$ Term )ebt). V;;;. MANA"EMENT FOR OR&IN" CAPITAL1 )efinition of %or'in$ capital. (dvanta$es of ade*uate %or'in$ capital and disadvanta$es of insufficient (mount of %or'in$ capital. "actors effectin$ %or'in$ capital. Cash and Mar'etable securities mana$ement. ;=. INVESTMENT BAN&IN"1 )efinition "unctions of investment /an's. Bnder%ritin$ process. =. RETAINED EARNIN"S1 =;. STOC& E@CHAN"E ' OTHER FINANCIAL INSTITUTIONS1 ?hat is Stoc' e!chan$e and functions of Stoc' &!chan$e. PICIC5 NDFC5 NIT5 ICP5 IDBP5 ADBP BOO&S RECOMMENDED1
>A ;*bal Mathur @.C. Van horn 6a%rence 8itman ;ntroduction to financial mana$ement "undamental of "inancial Mana$ement "inancial Mana$ement.
Syllabus of M.Com
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C+,<e6sati+6 Ad,i6ist.ati+6$ 7ational of financial Compensation. ?a$e Criteria. ?a$e 3olicies and 3rinciples. Compensation for professionals. #b% i6di9idual a6d ".+u< i68e6ti9es$ )irect %a$e incentive. Types of incentive plan0 incentive C labour mana$ement cooperation. LABOUR MANA"EMENT RELATION1 #a% U6i+6 Ma6a-e,e6t Bnion membership and $ro%th. Bnion or$ani.ation and function. Bnion ob,ective and behavior. ;mpact of union on mana$ement. #b% C+lle8ti9e Ba.-ai6i6-1 5ature of Collective bar$ainin$. Structure for collective /ar$ainin$. Sub,ect matter of collective bar$ainin$. Stri'e and dispute Settlement. BOO&S RECOMMENDED1 >. )ale S. /each 2. 3. 3hillip 3a$ers and Meyers