800 Morning Dove Ct, Lawrence, KS 66049

Trisha Franklin
P: 816.805.7107 E: t.franklin09@yahoo.com

Professional Experience
Beauty Brands, Inc. Marketing Coordinator May 2012 to January 2014 promoted from Marketing Assistant October 2013 Strategically plan, execute and analyze all social media tactics for a 55-location company; manage Facebook and Twitter pages as well as YouTube channel. In 2013, increased YOY number of Facebook fans for the company page by 47% and increased Twitter followers by 42%. In 2013, increased YOY traffic to website from social media posts by 2,059%, and increased engagement on social channels by over 2,000% through a variety of tactics including sweepstakes, tips and trends. Organize all PR projects with an outsourced team to assist with sales and exposure in established markets; collaboratively write and proofread news releases and pitches; respond quickly to media requests to meet fast deadlines; train and coordinate details of segments and media bites to PR representatives. Serve as liaison to creative agency; initiate and manage variety of projects for multifaceted media plan; act as an internal project manager for assigned jobs and coordinate execution. Manage portions of marketing budget; monitor industry trends; conduct industry and consumer research; recap findings from webinars and reports. Collaboratively analyze performance of emails, social media and direct mail strategies and adjust tactics as needed; quickly respond to sales demands; work under pressure to meet tight deadlines Downtown Lees Summit - Events & Marketing Intern - January 2012 to May 2012 Strategized and implemented event planning tasks; designed external marketing materials. Managed placement of event ads; initiated and tracked donation requests; reported event progress. Analyzed marketing efforts quantitatively and qualitatively; proposed new marketing and event ideas. Beauty Brands Salon, Spa, Superstore Shift Manager - October 2008 to May 2012 Delivered excellent customer service to clients; documented and reported employee progress. Prioritized daily projects to improve team morale; achieved set retail goals; managed store merchandising. Retained knowledge of current beauty trends & products; implemented marketing efforts at store level. Harrisonville Schools - Communication Intern - August 2011 to January 2012, 2010, 2008 Assisted with planning of District and community-wide events; designed promotional materials for events. Updated District website; created internal/external communication materials and publications. Wrote copy for a range of media platforms; assisted with community research for the entire District.

Avila University Office of Admission Event Planning Assistant - May 2010 to June 2011 Planned and executed budgeted recruitment and enrollment events; conducted post-event assessments. Coordinated the creation of promotional materials with internal creative team. Supported admission representatives achievement of enrollment goals. Acted as campus ambassador and representative; greeted visiting students; arranged campus meetings; conducted campus tours; engaged with attending students at all recruitment events. Avila University Talon- Media Network Copy Editor, Advertising Sales, & Staff Writer - September 2008 to May 2011 Edited & prepared all content for publication; met deadlines; assisted with production & distribution. Sold advertising space & created ads; wrote news & feature stories for print & web publications.

Professional Skills
Microsoft Office and Adobe Illustrator, Photoshop, and InDesign proficient Social media platform management and analytics Bronto and Emfluence email platform management & analytics Working knowledge and use of Google Analytics Strong organization, time & resource management, communication, strategic thinking and presentation skills

Education
Communication Major - Advertising/Public Relations Concentration: Avila University: BA May 2012