The Social Media Specialist is responsible for implementing the companys social media strategy and engaging in social

media outlets. Duties include writing and publishing digital content, interacting with customers and consumers, and assisting with general internal and external marketing efforts.

The Assistant Director for Branding & Digital Career Communities is responsible for developing and implementing a cohesive branding and communications strategy for the vision of career services at Stanford. S/he will formulate guiding principles and identity of career services through publications, website, social media presence, internal communications, and external outreach efforts, directed at such diverse audiences as students, staff, faculty, alumni, parents, employers, and community members. The Assistant Director will lead the process of building, cultivating, advocating for, responding to, monitoring, and growing the digital community on behalf of the university career services, conveying the strategic vision and mission as well as programs and services through diverse channels, and to diverse audiences.

Job Duties and Responsibilities: Digital Community, Website, Social Media, and University Relations 55% - Lead the process of strategic development, design, and content management of all print, web, and social media materials; - Create a dynamic and unified presence on all print, web, and social media platforms for career services; - Act as internal advocate for career services web presence and communications, including improving and expanding upon existing communications vehicles (website) and developing new tools and resources; - Build digital community through social medial channels, blogs, and the web. - Help build support for social media initiatives, and drive digital best practices in the use of new and emerging media platforms; - Serve as liaison to the Communication Specialist within Student Affairs, and maintain consistency with the division and university brand and communication strategy; - Create a strategy to ensure career services representation in various communication channels within the university, including: The Stanford Magazine, The Stanford Report, the universitys annual report and web site, the Stanford Daily, and other communications from University Communications. - May serve on university committees; - Serve on the division of Student Affairs web team and assist with division and university wide initiatives; - Participate in division and university wide communications related to emergency response protocols; - Other duties as assigned. Branding and Communications Strategy -45% - Create an overall communications strategy, helping career services create a consistent communications profile; - Develop and implement communications strategies for career services, its units and its programs; - Collaborate with the leadership and staff within career services, and others within and outside of student affairs; - Serve as an in-house consultant across career services on communications needs and issues, and help create and continually refine messages and public image of career services;

-Draft internal and external communications, and through consistent outreach to career services units; gather, promote, and edit digital and paper content to create a uniform voice; - Provide writing, editing, graphics, and production oversight for print and electronic media. Print projects may include special reports (budget letter) and/or staff-led program materials, etc. Digital media may include websites, email campaigns, social media properties, videos, and photography. Qualifications Desired Education and Experience: - Undergraduate degree required, or equivalent combination of education and experience; - Masters degree in a related field preferred; - Minimum of 5 years experience in, marketing, branding, communications, social media management, publications, or related field; - Demonstrated expertise in creating, developing and producing a variety of communication materials, including experience in web-based, multimedia and social media communication platforms; - Must be able to evaluate and implement new and emerging media technologies; - Advanced written and verbal communications skills with solid editing abilities. Desired Qualifications: - A profile that exhibits creativity, innovation, and understanding of messages and designs that resonate with various audiences; - Strong understanding of digital media, technology, marketing principles, and brand management; - Excellent organizational abilities, leadership skills, strong problem solving skills, attention to detail, and initiative; - Understanding of communication methods and strategies in higher education and effective marketing to relevant constituents; - Ability to lead groups and individuals with various interests and values towards a consistent brand, - Sound judgment, tact, and diplomacy in dealing with a variety of personalities and situations in a highly complex, decentralized environment are necessary; - Working collaboratively within a diverse community is necessary in order to build cooperation and consensus; - A collegial team player who is also a resilient and assertive division advocate is needed; - Subject to, and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the Universitys Administrative Guide.

Currently, we have an exciting opportunity in our Government and Community Affairs Department for a Social Media Manager that will oversee all external electronic communications. He or she is responsible for proposing and executing Queens Librarys online strategy in support of the companys branding, programming, fundraising, and community presence. The role will also create e-newsletters, email blasts and other ecommunication vehicles to reach all Queens Library customers and constituents. Plan, manage, coordinate and execute all social media programs and initiatives. Analyze and evaluate both existing and potential social media activities and strategies. Develop unique value propositions, business partnership and social media programs that are targeted toward key customer segments. Preserve brand and increase brand recognition across wide audiences; ensure brand consistency across all online platforms. Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements. Actively seek out new methods for increasing online presence; show an awareness of and ability to incorporate current and emerging digital technologies and trends into e-communications efforts. Write original content for library blogs. Work across departments to educate, effectively communicate and understand business objectives. Create, maintain and execute a social media calendar and posting schedule. Propose and execute e-communications strategic plan. Create emails blasts, email newsletters, interactive annual reports and other online publications in collaboration with Queens Library teams. Develop, write and maintain content for homepage in collaboration with interactive graphic designer. Collaborate with stakeholders throughout Queens Library to maintain relevant content, improve processes and look for new opportunities to use online channels to meet business goals. Collaborate with other library units to create unique online resources and virtual events. Performs other duties as assigned.