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What Is the Brand Name That Comes To Your Mind When U Hear The Word Noodles?

Maggi noodles is a brand of instant noodles manufactured by Nestl. The brand is popular in Australia, India, South Africa, Brazil, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, Fiji and the Philippines. In several countries, it is also known as "maggi mee" (mee is Indonesian/Malay/Hokkien for noodles). Maggi noodles are part of the Maggi family, a Nestl brand of instant soups, stocks, and noodles. In Malaysia, there are fried noodles made from maggi noodles known as Maggi goreng. Maggi noodles recently introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans fat'. A wholewheat flour based noodle variation marketed by the name "Vegetable Atta Noodles" has been introduced in India (Atta flour is used in preparing most forms of wheat based breads in India) and caters to

health conscious buyers wary of the refined flour used in the regular Maggi noodles. This move helps the brand in India as suburban mothers, who feed the noodles to children as an afterschool snack, are the primary customers of the brand. Recently, a line of rice noodles and whole wheat with pulses, carrots, beans, and onions has also been introduced in India. In fact, "Maggi" has become a well-known brand for instant noodles in India and Malaysia. Nestl India Ltd (NIL) offered a variety of culinary products such as instant noodles, soups, sauces and ketchups, cooking aids (seasonings), etc., under the Maggi brand (Refer to Exhibit II for Maggi's product portfolio as of mid2006). Of these, instant noodles had been NIL's main product category in the culinary segment since the launch of Maggi 2 Minute Noodles (Maggi noodles) in 1982. Over the years, Maggi noodles became a popular snack food product in India. In fact, the word "Maggi" has become a common term for any brand of noodles in India. In mid 2008, New Zealand supermarkets introduced replacement formulations for its Beef, Oriental, and Curry flavours. A new feature is an extra sachet containing dehydrated vegetables. Maggi claims the new range contains 88% less total fat and 86% less saturated fat than the average of top-three (unnamed) 2-minute-noodle competitors. The new Maggi range also has considerably lower fat than its own previous formulation. However, the salt content has been increased by 31 percent. Consumers have not reacted well to the new formulations, complaining that they want the original chicken flavour back.[citation needed] In the Philippines, packs of Maggi noodles were recalled by Nestle Philippines after it was said to be contaminated with salmonella. Maggi noodles also contain the additives E150d and E627. E150d is sometimes made from maize.[2] Claimed to be "2 minute noodles", The Maggi noodle cake and seasoning is added into boiling water for two minutes and it is ready for consumption. Egg, seaweed, boiled vegetables or lemon can also be added to the noodles for a better flavour.

Strategies Of Maggie
Maggie has faced many problems . Initially Nestle tired to position the noodles on the platform of convenience targeting the working women. The noodles tagline ,

Fast To Cook Good To Eat was also keeping in with this tagline. The effective tagline ,has helped maggie to grow as a leading brand today in the country also around the globe. Maggie has targeted the urban lifestyle and habits of people now-a-days. It targets mainly children and the working group of the population , but maggie is loved by everyone. hich also, has helped maggie to grow. It has variety of flavors.

Why Maggi

Over the years Maggi Noodles has gone on to grow as Indias leading brand as well as in the world. It also has reasonable competitive pricing.Maggi Noodles , it always haven been priced economically. So that it also sold at a very large number in the rural areas , so they are affordable .The small sachets have been very popular in the backward areas ,as the big family packets arent affordable by the people living in such areas.Maggie in India comes in 4 variants. 1.Masala- This is original and most widely liked flavor of Maggi and hence has been brought out in 6 different packaging sizes;the maximum in any variant.

Chicken Curry Tomato Vegetable Atta Noodles:Launched In April 2005.this variant had contibuted to 11% in the value Taste Bhi Health Bhi focus. 6. Vegetable Dal Atta Noodles:Continuing the healthy snacks trend .,this variant was launched in May 2006
2. 3. 4. 5.

Maggi 2 Minute Noodles


Pack Size (Grams) 50 100 200 400 600 800

Prices (Rupees)

5 10 20 38 54 72 10 10 10 13 50 13 50

Chicken Curry Tomato Vegetable Atta Noodles

100 100 100 100 400

Vegetable Dal Atta Noodles

100 400

Maggi Noodles have been focusing mainly only health benefits, which has helped them to win the trust of the people all over the world.



Hot Bowl Of Maggi Quick And Tasty ? We bring you maggi on wheels. we have wide range of maggi dishes ,cooked only in 2 minutes.

! "#s of Marketing

7 Ps for marketing for maggi on wheels 1. Place-: Maggi on Wheels is basically ANYWHERE. We do not stick to a particular place or location. Our main motive of Maggi On wheels is to provide Delicious Maggi in multiple flavours to satisfy your tastebuds even on the go! With regards to the menu. You name it, we have it! Maggi on wheels is a retail outlet like any restaurant in the city. Maggi on Wheels also do not cater to home service, so consider yourself lucky if u see us stopping by 2.Price-: The only word we can think of is Price sensitiveness Maggi on wheels is so reasonably price with the minimum level of profits. This is just to see that u can grab a quick snack on the go! Maggi eaten by all ages, is without doubt the most popular Noodles for teenagers. Hence our price strategy is done soo effectively keeping in mind the teenagers pocket money and monthly earnings in mind. After all we all know how its like to be an unemployed teenager with limited cell phone balance and dwindling pocket money.

3.Promotion -: Our promotion strategy is mainly advertisement on wheels

This is done keeping in mind our product Maggi on wheels. So therefore why not advertise on wheels too. Our advertisement would mainly occur on buses,Rickshaws, cabs etc. Theres also this new strategy of marketing called sensory marketing. Wherein just the smell of Maggi Noodles is tempting enough to act as a marketing device. In order words, With the help of our customers senses we are enable to draw the hordes of customers towards us. 4.People-: Our Maggi on the wheels Culture as described ealier is anywhere Maggi. Hence we will be driving a van/vehicle to cook and serve Maggi. The various employees needed per van/vehicle are-: Driver (1 nos) Cooks (2 Nos) Manager (1 Nos) The small amount of employees needed will also help to reduce cost and price of services rendered. On the course of expansion, the number of employers will increase significantly. Regarding Customer Service, Maggi on Wheels will be extremely customer friendly to enable customers to receive and make their orders when required. We will also have an opinion box where customers can give their opinion and suggestions regarding Maggi On wheels. 5.Process-: Regarding the process a very important question to be asked is how are the services consumed? In our case, it is a self service industry. Therefore the customers themselves can make and take their orders. Our chefs will make the needful and their can collect their order in due course. This will help to minimize the cost spent on extra employment factors.

6.Physical environment-: Maggi on wheels can be placed in any environment with proper permission and standards. We stick by our main moto. We can be found anywhere at anytime. With this regard we also cater to our customers needs. We can be found in college fests, outside their regular canteens, tourist hotspots( keeping in mind the vibrancy of Mumbai to tourists), Workers canteens etc

7.Product-: Our product is Maggi and only Maggi.

We also provide some other products of Nestle in our combo offers which will prove to be a very price effective strategy to our customers. We make so many varieties of Maggi. That we are sure that if you name it, we will have it. We also have Maggi Take aways and special schemes wherein you can even buy Maggi home packets from our store for your friends and family.

SWOT ANALYSIS Strength Selling a well known product. A trusted Brand. Fast Service -Just 2 minutes Hygienic A vast recipe menu .Different ,playful,tasty dishes. Weakness Not Available 24/7 at a particular place. No communication during day hours. Not providing the product at the door stepNo home delivery.

Opportunities Expansion around the country or may be over-seas. Introduction of Maggi Noodles International Flavors in India.

Threat Street Hawkers Police Municipality

1. Tanima Bansal-06 2. Ginelle Gomes-16 3. Surbhi Gupta-17 4. Shivakshi Malik-29 5.

Bhagyashree More-36 6. Shweta Tewani.

$ub%ect-&ntrepreneurship Management . "rofessor- Ms."ayal 'alal. (lass-$.).*.*.I