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12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.
Syllabus
This unit consolidates and extends interdisciplinary learning within diverse and complex international business contexts. Discipline specific knowledge accumulated throughout undergraduate learning is integrated into a coherent form suitable for sharing and use. Global competitive strategies and industry dynamics are emphasised. Business acumen is refined by self-directed team engagement with realistic business scenarios. Learners actively interpret, critique and communicate information and decisions justified on established business principles. Information is evaluated within competitive business environments to reach negotiated decisions by collaboration in both diverse teams and through individual initiative. Generic critical analysis, problem solving, decision making and creative thinking capabilities are enhanced through a process of simulation, reflection and experiential learning. A professional approach, with appropriate ethical principles, attributes and values informs the transition to employment.
Introduction
Welcome to Business Capstone 301 (BC301). Prior to enrolling in this unit, students should have passed 400 credit points and be enrolled in the final year of the Bachelor of Commerce or the Bachelor of Business Administration. This Unit Outline provides important information about the Syllabus, Learning Outcomes, Learning Activities, Learning Resources, and Assessments requirements, including the allocation of marks, grading criteria and submission dates. When requested, tutors will clarify aspects of the information provided and the expectations of students described in this Unit Outline. This Unit Outline is the same for all delivery locations except for variations indicated in the Program Calendar. For locations other than Bentley, if the teaching schedule is different (e.g., Hong Kong) changes will be notified in class and be available in Blackboard. For important enquiries please email BC301@curtin.edu.au. Regards Business Capstone 301 Team
Learning Outcomes
On successful completion of this unit students can: 1 Critically evaluate information to solve problems and make business decisions 2 Demonstrate the ability to communicate effectively to audiences in a business context 3 Work both independently and collaboratively using team processes to achieve agreed business outcomes 4 Incorporate ethical considerations into business decision making Graduate Attributes addressed
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Thinking skills
(use analytical skills to solve problems)
Information skills
(confidence to investigate new ideas)
Professional Skills
(work independently and as a team) (plan own work)
Find out more about Curtin's Graduate attributes at the Office of Teaching & Learning website: otl.curtin.edu.au
Learning Activities
Curtin Converged is a new interactive learning model of teaching and learning that encompasses four key elements, of which one or more will be incorporated into all of Curtins courses. Transforming Learning @ Curtin includes combinations of synchronous and asynchronous, campus-based, online, distributed, simulation and massive open online courses (MOOC). Traditional lecture formats are being extended to embrace more learner-centred approaches of design and delivery, commonly known as the Flipped Classroom. This mode of delivery has been adopted for Business Capstone 301. Business Capstone 301 will consist of one hour of Essential Preparation that must be done before the two hour Active Learning Workshop. Required and Extension Readings and video segments related to each seminar topic are provided. Before attending the Active Learning Workshops students are expected to complete a multiple choice questionnaire (MCQ) to ensure learning opportunities are maximised. Please note the Flipped (Active Learning) Classroom Strategy only applies to the Bentley campus (and External). For Semester 1-2013 and Trimester 1A-2013 this strategy will not apply to Curtin Offshore locations (including Sydney campus). These locations will continue to provide a three(3) hour seminar similar to the Bentley campus. ALL students need to undertake the Essential Reading before attending the Active Learning Workshops. CBS Digital Media Platform video segments will be watched in class by Offshore locations. In all, the Bentley, External and Offshore will cover the same material but with a slightly different mode of delivery. Students will engage in learning exercises, applied research, case and interview analyses, and simulations. A process of experiential, reflective and simulated learning will be used to enhance generic critical analysis, problem solving, decision making and creative thinking capabilities. Interpersonal and team proficiencies will be refined through the development of soft skills. Business issues will be identified, critiqued and resolved using real- life video business cases, interviews, presentations and the experience of operating a simulated manufacturing company. Opportunities to practice strategizing and tactics will be provided within a competitive team environment. Competing within a dynamic business environment requires continuous individual contributions through case analyses and participation in business simulations. Teams will have opportunities to maximise their potential by taking advantage of member strengths. Consequently, individual contributions to each teams development will be tracked. Information on how students will be assessed is provided in this Unit Outline and to students in the first seminar.
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Learning Resources
Online Resources
Blackboard (http://lms.curtin.edu.au) CBS Digital Media Platform (http://mcmaweb01.curtin.edu.au) Capsim (http://www.capsim.com) Curtin Library (http://library.curtin.edu.au)
Other Resources
During this unit the Blackboard environment is used extensively to support communication, for record keeping and the deployment of learning resources. Students and tutors are advised to regularly check the Announcements tab in Blackboard.
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Assessment
Assessment Schedule
Task 1 2 3 4 Simulation Preparation Tasks Team Simulation Video Business Case Report Business Presentation Value % 10 percent 25 percent 45 percent 20 percent TBA TBA TBA TBA Date Due Unit Learning Outcome(s) Assessed 1 1,3 1,2,4 2,3,4
ALL five (5) tasks must be completed as they are designed to prepare students to participate effectively in the Capsim Business Simulation. The 10% allocated for this assessment will be awarded when these tasks are successfully completed. Failure to complete any of these tasks may result in no marks being allocated for this part of the assignment. Results for the HR and Labour Market Tutorial Quiz and the TQM Tutorial Quiz will be marked online by Capsim Business Simulation and the results will be available immediately when completed. However, acknowledgement of the completion of the quizzes only appears in the Capsim Dashboard at the start of Competition Round 02 for the HR and Labour Market Tutorial Quiz and Competition Round 03 for the TQM Tutorial Quiz. Tutors will notify students of the results for this assignment in Blackboard by the start of Seminar 04. At all times, the tutors discretion will be used to judge the quality of the effort expended on the Simulation Preparation Tasks.
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Company performance is calculated using various predetermined Company Success Measures. Teams will choose their success measures in accordance with the rules explained in class and provided in Blackboard under Unit Resources. Teams must submit their final Company Success Measures in the Capsim website by the deadline for Competition Round 2. Companies are meant to be left as a going concern. This assumes each company will remain in existence long enough for all the assets of the business to be fully utilized. Penalties will be applied for teams who attempt to End Game the Capsim Business Simulation. Each weekly Competition Round (i.e., 01-06) score contributes to the calculation of the teams final mark. After Competition Round 6 the final score is compiled in Capsim. Each teams final score (between 0 and 6) is pro-rated to arrive at the equivalent assessment percentage (0- 15%). Tutors will assess individual contributions to each team using a Team Simulation Assessment Rubric (which assesses Peer Evaluations, Team Contribution and Success Measure Performance) located in Blackboard under Assessment > Assessment 2 - Team Simulation > Assess 2) Team Sim.pdf. Final simulation results will usually be awarded equally to each team member. Individual marks may be adjusted to reflect the relative contribution of team members. Tutors will evaluate how well each student Works Independently (5 marks). Averages of Team Responses are based on Peer Evaluation scores. Tutors will assess each students capacity to Work Collaboratively (3 marks). Tutors will also assess each students use of Team Processes (2 marks) in relation to team participation and involvement in the analysis and decision making process. 3. Video Business Case Report (45%) This assignment challenges students to formulate a professional response to in-depth issues contained in a real-life Video Business Case. Students will act as an independent professional consultant reporting to senior managers of the company concerned. Students are expected to provide informed advice to these business clients. Thus, a sophisticated understanding of the critical aspects of this Video Business Case needs to be demonstrated. A robust analysis of the issues involved needs to be provided. The Video Business Case to be critiqued will be available in Blackboard Announcement from the commencement of semester via the CBS Digital Media Platform tab. Students need to submit Part 1: Video Business Case Report (10%) in seminar 07. Part 2: Video Business Case Report (35%) is due in seminar 10. An electronic copy of the assignment needs be submitted to Blackboard, as an attachment, via the TurnItIn link in Assessments for Part 1 and Part 2 Video Business Case Report. A succinct and high quality report is expected. Part 1 of the Video Business Case Report will be less than 500 words. Part 2 of the Video Business Case Report will be less than 1,500 words, including an Executive Summary of no more than 300 words and references. Display the word count on the top right side of the cover page of the assignment submitted in Blackboard. Refer to the Required and Extension Readings in the Blackboard under Unit Resources and in the Unit Outline Program Calendar, and Video Business Interview and Cases in the CBS Digital Media Platform, to review learning for this unit to support assertions made about the case being examined. Refer to BC301 > Unit Resources > Assessments for important detail on the requirements for the Video Business Case Report. In particular, refer to Vibert (2012) Analysing Multimedia Business Cases in Blackboard. Students need to refer to a minimum of three (3) Video Business Interviews or Cases and at least three (3) Required Readings and/or Extension Readings provided in the Unit Outline Program Calendar. Other references to relevant and credible literature are also encouraged. Assignments may be resubmitted once to TurnItIn to overwrite the initial Originality Report to modify the Similarity Index until the due date for submission. An excessive Similarity Index score may indicate a breach of Curtin University Plagiarism Policy and Procedures. Failure to submit an assignment to TurnItIn will result in marks for this assignment being withheld or failed.
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School Page: 6 of 15 CRICOS Provider Code WA 00301J, NSW 02637B
Part 1: Video Business Case Report (<500 words, 10%) A) Issues Provide a brief introduction that summarises the main Issues of the case. B) Causes Identify the Causes of the Issues and their importance to the organisation being critiqued.
Part 2: Video Business Case Report (<1,500 words in total, including 300 words for the Executive Summary, 35%) Feedback provided by tutors on the Causes and Issues in the Part 1: Video Business Case Report needs to be incorporated into the Part 2: Video Business Case Report submission. C) Decision Criteria As decision makers, students will be expected to develop and use decision criteria to justify the choices among the Alternative courses of action. D) Alternatives From the decision criteria, develop a range of realistic alternatives to address the Issues identified. E) Solutions Decide on a solution to the Issues derived from the Alternatives. For each Alternative, provide a justification for the solutions chosen or rejected. F) Implications Provide realistic suggestions on how these Solutions could be implemented in the organisation concerned, within the industry context being scrutinised. Refer to Blackboard under the Assessment tab for more detail on this assignment.
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Pass requirements
Receive an overall grade of 5 or above (i.e., a grade above 50%). Attempt all assessed assignments.
Referencing style
Students should use the Chicago referencing style when preparing assignments. More information can be found on this style from the Library web site: library.curtin.edu.au.
Plagiarism
Plagiarism occurs when work or property of another person is presented as one's own, without appropriate acknowledgement or referencing. Plagiarism is a serious offence. For more information refer to academicintegrity.curtin.edu.au.
Plagiarism Monitoring
Work submitted may be subjected to a plagiarism detection process, which may include the use of systems such as 'Turnitin'. For further information, see academicintegrity.curtin.edu.au/students/turnitin.cfm.
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Enrolment:
It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the eStudent option on OASIS, where you can also print an Enrolment Advice.
Supplementary/Deferred Exams:
Supplementary and deferred examinations will be held at a date to be advised. Notification to students will be made after the Board of Examiners meeting via the Official Communications Channel (OCC) in OASIS. It is the student's responsibility to check their OASIS account on a weekly basis for official Curtin correspondence. If your results show that you have been awarded a supplementary or deferred exam you should immediately check your OASIS email for details.
Disability
Students with a disability or medical condition (e.g. mental health condition, chronic illness, physical or sensory disability, learning disability) are encouraged to seek advice from Disability Services www.disability.curtin.edu.au. A Disability Advisor will work with you and liaise with staff to identify strategies to assist you to meet unit (including fieldwork education) and course requirements, where possible. It is important to note that the staff of the university may not be able to meet your needs if they are not informed of your individual circumstances.
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
See evaluate.curtin.edu.au to find out when you can eVALUate this unit.
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Program calendar
TOPICS ESSENTIAL VIEWING SEMINAR PREPARATION (do before ACTIVE LEARNING WORKSHOP) 01 Introduction and Overview Video (Unit Coordinator) ESSENTIAL PREPARATION (do before ACTIVE LEARNING WORKSHOP) ESSENTIAL READING PREPARATION (do before ACTIVE LEARNING WORKSHOP) ACTIVE LEARNING WORKSHOP ASSESSMENTS AND SUBMISSIONS
BC301 Unit Outline. Download 2013 Capstone Team Member Guide, 1-25. Defining Critical Thinking. 2011. Foundation for Critical Thinking: 1-1 (read in class). Knott, D. 2000. Critical reading towards critical writing, Toronto: 1-2 (read in class). Groysberg, B., L.K. Kelly, and B. MacDonald. 2011. The new path to the C-Suite, Harvard Business Review 89(3): 60-6 (read in class). Gilbert, F. 2012. How to Wreck a Career at the C-level. Corpmagazine: 1-1 (read in class).
Discuss BC301 Unit Outline. Exercise Wrecking Career at C-level. Video employer expectations of graduates and exercise. Orientate to Digital Media Platform. Video Interviews wine and bread industry. Video Capsim Introductory Lesson. Inform about Capsim requirements. Begin Simulation Preparation Tasks.
02
Continue Simulation Preparation Tasks. Video Working Positively in Teams. Interviews Video searches on Leadership Styles and Emotional Intelligence. MCQs on topic in Blackboard.
2013 Capstone Team Member Guide, 1-25. Borgatti, S. 2004. Manual for Working in Teams: 1-5. Druskat, V.U., and S.B. Wolff. 2001. Building the Emotional Intelligence of groups. Harvard Business Review 79(3): 80-90.
Continue Capsim Registration. Allocate team members. Practice Making a Decision. Begin preparing Team Contract on member roles and expectations. Building Emotional Intelligence exercise. Begin Blackboard Discussion Board.
03
Video Interview Gemcom Software Australia (International Strategy). Video Case Compass Group (Theft). MCQs on topic in Blackboard.
Six Basic Strategies, 2013 Capstone Team Member Guide (p.24). Collis, D.J. and M.G. Rukstad. 2008. Can you say what your strategy is? Harvard Business Review 86(4): 82-90. Freeman, R.E., A.C. Wicks, and B. Parmar. 2004. Stakeholder Theory and the Corporate Objective Revisited, Organization Science 15(3): 364-369. Donaldson, T. 1996. Values in tension: Ethics away from home. Harvard Business Review 74(5): 48-62.
Conduct stakeholder analysis. Prepare Mission, Values and Strategies. Continue preparing Team Contract Capsim Practice Round 1 and debrief.
Submit Simulation Preparation Tasks in Capsim (10%). Submit Peer Evaluation 1 in Capsim.
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Develop social media marketing strategies. Vibert, C. 2013. Analysing Multimedia Business Cases. Choose Company Success Measures. Divol, R., D. Edelman, and H. Sarrazin. 2012. Demystifying social media, McKinsey Quarterly Competition Round 1 2: 1-5. and debrief. Dutta, S. 2010. What's your personal social media strategy? Harvard Business Review 88(11): 127-130. Berthon, P.R., L.F. Pitt., K. Plangger, and D. Shapiro. 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons 55(3) 261-271. Online 2013 Capstone Team Member Guid, Ch 7.2. Stevens, M.L. 2010. Paying for excess. Financial Executive. 26(5): 40-43. Explore Video Business Case Analysis.
Submit Peer Evaluation 2 in Capsim. Upload Company Success Measures selected in Capsim. Results HR and Labour Negotiations Quiz.
Search on keywords and tags. Al-Karim, S, and Parbudyal, S.A. 2010. Stop chasing best practices: Focus on fit for your HR Competition Round 2 function. People & Strategy, 34(1): 34-36. and debrief [HR Module activated from Competition Round 2].
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Competition Round 5 and debrief [Labor Negotiations Module activated in Competiti on Round 5]. Team observation by tutor.
Submit Peer Evaluation 3 in Capsim. Develop Business Case Presentations in Blackboard Discussion Board.
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School
Eccles, R.G, Miller Perkins, K & Serafeim, G. Team observation by 2012. How to Become a Sustainable Company. tutor. MITSloan Management Review. 53(4): 43-51. Spreitzer, G., and C. Porath. 2012. Creating sustainable performance, Harvard Business Review 90(1/2): 92-99. Select talks in TED: Ideas worth spreading (http://www.ted.com/talks).
12034 Business Capstone 301 Bentley Campus 26 Feb 2013 School of Marketing, Curtin Business School