GODREJ INDUSTRIES

PROJECT REPORT ON GODREJ INDUSTRIES

Submitted in partial fulfillment for the award of

Master of Business Administration And BBA.
Under the Guidance of :- Submitted By :

Submitted to :-

Preface
We want to express our experience and practical knowledge that we gained during the summer
training at GODEREJ & Boyce Mfg.Co.Ltd.
It was our first experience when we went to the market not to buy any thing but to do the survey
and to promote the sales of the product in the market. The basic need of the survey is to ensure
about the policies and the strategies in the market. On first day we were nervous, but because of
the good image of the GODERJ in the market the people attended us positively. Many people
came themselves to us for knowing the details about the product.
For accomplishment of the project report we daily think about the conditions and views and then
we used to compose the whole thing on computer. In making the project report theoretical
knowledge was needed more than the practical which was given to us by our Professors in our
….
In the market the experience relating to the practical knowledge was very good which realized us
about the real conditions of the marketing.
The study was restricted to the Government and Private Offices in ……. City. Of course all care
has been taken and an attempt has been made to give as much clarity and conclusive evidence as
possible within the short tenure of the study.
The project flows logically consisting of market research, data collection method and
questionnaire. It is hoped that the findings and the suggestions will help the company,
confidently to formulate its strategy in comparison to its competitors. We have enjoyed our
summer training at GODREJ and have learnt lots of new things, which will be helpful to us
during our work in any organization. We thank GODREJ for giving us this opportunity at their
office and being good to us all the time.
We promise our help wherever needed to the company, We also yearn to work for the company
in future. We hope the administration to think over our work for a while.
INDEX

Company Profile
Product and its Feature
Research Methodology
Analysis and interpretation
Findings
Suggestions
Conclusion
Limitation
Questionnaire

About Godrej

What's in a name, you might ask. Until you come across one that evokes pride and confidence in
the heart of every Indian, seemingly blessed with a rare, almost magical, power. It is the name
Godrej

Ardeshir Godrej
(1868-1936)

He was the first Indian manufacturer to displace well-entrenched foreign brands from the market.
The word Godrej, etched into the metal of his locks, became a symbol of self-reliance for the
generations that followed

With each new product Ardeshir changed perceptions about industry in India. He produced the
finest security equipment, and then stunned the world by creating a soap from vegetable oils.
What started as a dream had become a movement. But it was left to another man to carry it
forward. Ardeshir's brother, Pirojsha

Pirojsha Godrej
(1882-1972)

Pirojsha Godrej laid the foundations for a throbbing enterprise at a sprawling industrial garden
township outside Mumbai. It was here that the Godrej vision took concrete shape. In later years,
its extent and scope was expanded greatly by his sons - Burjorji and Naoroji. To this day,
products that compete with the best in the world continue to emerge from the gates of
Pirojshanagar

Burjorji Godrej
(1915-1994)

Godrej touched the lives of millions of Indians everyday. To them, it is a symbol of enduring
ideals in a changing world. Every product, every new concept gives shape to their visions of
tomorrow.

Naoroji Godrej
(1916-1990)
The Godrej name yields powerful influence even in today's rapidly transforming social and
economic environment

As it strides ahead confidently, discovering diverse new roles for itself, it gives direction to
others.

It is the bridge between the future and a hundred years of history. It is a living code of ethics for
Indian industry as it races ahead.

It’s a group of Companies :

Godrej is not an individual Co. But it is a group of companies. Godrej today is one of the largest
engineering and consumer products company in the country having varied interests from
engineering to personal care products with a total sales turnover of about Rs.5000 Cr. (US $ 1.1
Billion.) It is also one of the most respected corporate houses known for its philanthropy and
initiation of labour reforms besides being recognized for its values of fair, transparent and ethical
dealings.

Chairman:

The chairman of this group is Mr. J. N. Godrej

And the companies are-

1. Godrej Consumer Product.

2. Godrej Software Solution.

3. Godrej Infotech.

4. Godrej Agrovet.

5. Godrej & Boyce Mfg. Etc.

Godrej & Boyce Mfg. Co. Ltd.

It has many divisions. The divisions are:-

APPLIANCESϖ
FURNITUREϖ
STOREWELϖ
STRORAGE SOLUTIONϖ
SECURITY EQUIPMENTϖ
LOCKSϖ
PRIMAϖ
In Prima division the company deals with-
i. Mfg. products Like typewriter & vending Machines.

ii.Confrencing Solution OHP, LCD Projector, DLP Projectors, Video Conferencing (Benq,
Panasonic, H.P.)

iii. Retailing

Zero B purifier, GP Batteries, HMT Watches (all India exclusive partner).

iv. Office Automation

Photocopier, Laser Printers, MFDs, Fax. ( Xerox, Konica Minolta, Brother)

Machine types:
1. Analog
2. Digital (MFDs)

Analog: It takes 7steps of copying so it consumes much time & electricity.

Digital: It takes only two steps of copying and its maintenance cost is also very less.
Deal with government organizations two systems are –
1. Tender
2. Rate Contract (R/C)

Tender:

1. Technical Bid
2. Financial Bid
Rate Contract: R/C is decided by the two authorities

Directorate Of Industries (DI): Its office situated in Kanpur and Rate Contract only applicable for
the State Government Organizations. It known as DI Rate Contract.

Director General of Supply and Disposals (DGS&D): Office in the New Delhi and Rate Contract
applicable for the Central Government Organizations. State Government Organizations May also
Deal with its Rate Contract.

About Xerox in India

Xerox India Limited

Incorporated in 1983, Xerox India Limited (XML) is a part of Xerox Corporation (NYSE: XRX),
the US $15.7 billion, Fortune 500 global document management company. Over the past 20
years, Xerox India has shaped the Document Management industry in India by ushering in the
world's best document processing products and bringing innovative value-added concepts to
cater to customer needs. Xerox India has successfully transitioned three major movements in
India since its inception, from copying to printing, black and white to colour and stand-alone
analog to digital, networked products.

Xerox India's strategic intent is to become the leader in the document market in India by helping
improve the customer work processes, positively impacting productivity and costs while digitally
empowering them to transform their work. In other words 'helping people find better ways to do
great work.

Digital, color and document solutions company

In keeping with the strategic shift in Xerox Corporation globally, Xerox India has transitioned
from being a predominantly black-and-white, light-lens copier company to a digital, color and
document solutions company. XIL's growing portfolio of document management solutions
combines its offerings of services, software and hardware to deliver high value to its customers.
Through its three business groups - Production Systems Group (PSG), Office Systems Group
(OSG), Consulting/ Outsourcing business group - XIL caters to its three primary markets of
high-end production environments, networked offices (small to large) and document
management services

Technology and reach...

Xerox India is dedicated to providing document solutions that simplify work and enhance
productivity. Whether it's a small business or a multinational corporation, we offer products and
services that can help a company improve its business processes and share crucial information
and knowledge. Technology helps Xerox to lead the industry. Since its inception, a billion dollars
have been spent on research and development. This way the customers are assured of products
and services with matchless quality, an abundance of features, fast network support and speed.
Xerox's reach extends across India with national distributors, regional distributors and resellers.
With over 100 plus products for the Indian market and the launch of 20 new products planned for
2005, Xerox has added technologically advanced products and services which have matchless
quality, an abundance of features, fast network support and speed. Each with advanced
capabilities meets highest document needs.

Milestones...

XIL was the first in India to help recognize the new value of documents in the creation, capture
and transfer of knowledge in the workplace. It was the first in industry to achieve ISO 9002 for
both, Manufacturing and Marketing/ Customer Service Support and among first 10 companies in
India to obtain ISO 14001 for complete environment management systems. Xerox has a world
class facility for manufacture of copiers, consumables and parts in India and is the industry
number one in overall Customer Satisfaction and Service with its nationwide distribution and
reach.

The Xerox India Ltd. story

Xerox India Limited, erstwhile Modi Xerox was the outcome of one man's vision to usher white-
collar productivity in India. In the 1960s and 1970s Dr Bhupendra Kumar Modi, erstwhile
founder Chairman and President, Modi Xerox experienced first hand the power of xerography
and discovered the simple joy of copying reference study material at the touch of a button.
Through a tie up with Rank Xerox, a member of the worldwide Xerox family in UK, Dr Modi
founded Modi Xerox, a joint venture partnership and brought to Indian offices a new level of
productivity and efficiency in business management.

The Xerox India Limited story can be divided into the following phases:
The Start-up years (1983 - 86)ϖ
The Take-off Phase (1986 - 89)ϖ
Maturing of the Partnership (1989 - 91)ϖ
Evolution into The Document Company (1991 - 95)ϖ
Gearing up for Globalizationϖ & Knowledge Growth (1995 - 99)
2000ϖ & Beyond: Leading the Digital Document Revolution

Xerox India Limited has successfully transitioned three major movements in India since its
inception:

From copying to printing.¬

From black and white to colour.¬
From stand-alone analog to digital, networked products.¬
Recognitions achieved

First in industry to achieve ISO 9002 for both Manufacturing and Customer Service Support.
Among first 10 companies in India to obtain ISO 14001 for complete environment management
systems.
National HRD Award
Quality training programs and Best Practices imbibed and shared within Xerox (Egypt and Saudi
Xerox) as well as lead management bodies in India.
Benchmark Manufacturing & Supply Chain operations for copiers, consumable sand parts

Photoreceptor and Toner multinational qualifications from Xerox.

ExportAchievementAwards1996-97&1997-98

1999 Golden Peacock Award for Value Engineering new Modi Xerox 5216copiervariant.
Enviable Environment Health & Safety record:
Seven British National Safety Council Awards⇒
22 Xerox Earth Awards⇒
Xerox D⇒&M Safety and Safety Gold Award
Benchmark levels on biological and environmental⇒

The heartbeat of your office

WorkCentre™ Pro 232/238
print | copy | scan | fax | email

Quick Facts
• Contact a dealer for flexible pricing options.
• Print, Copy, Scan and email, with optional Fax
• up to 32 / 38 ppm
• One-line or two-line fax option with LAN fax; Network server/internet fax also available
• Optional FreeFlow SMARTsend, Scan to PC Desktop
• Up to 4800 x 600 Postscript print resolution
• Five paper trays including bypass with a capacity of up to 4,800 sheets
• Feed up to 80 lb cover/216 gsm and 11x17 in./A3 media
• First page out time as fast as 4.5 seconds
• Stapling, hole punching, V-folding and saddle-stitch finishing options
• 75-sheet Duplex Automatic Document Feeder (1-1, 1-2, 2-1, 2-2); up to 38 ppm scan speed
• Maximum duty cycle up to 150,000 pages per month.

Features that reduces cost

• Provides job-based accounting features for greater cost control of printing, copying, faxing and
scanning.
• Energy Star Compliant, which means you save on energy costs.
• Internet Fax takes advantage of your existing network and integrates easily with your e-mail
server, eliminating costly long-distance charges.
• SMART send allows you to send scanned documents with a single scan to multiple destinations
virtually anywhere, eliminating mailing charges.
• N-up copy or prints multiple pages on a single sheet, saving paper and space in your filing
cabinet.
• Automatic 2-sided copying saves on paper costs and is environmentally friendly.
• Booklet maker allows you to save time and money by producing saddle-stitched booklets and
other professionally finished materials in-house.
• Delayed send fax allows you to fax at a later time when the rates may be lower.
Features that save time
• First page out time as fast as 4.5 seconds, reduces wait time at the device. Most documents are
fewer than 5 pages so how fast the first page is delivered is a key indicator of performance.
• Two-line fax option so you can send and receive faxes at the same time.
• LAN fax option allows you to fax a document directly from your desktop.
• Print reports to quickly print out information such as accounts, billing meters and fax activity.
• Program ahead allows you to program and scan ahead even when the device is busy printing.
• Job queue management so you can quickly view the jobs in the system with the ability to
promote, delete and hold jobs to improve efficiency.
• Store and recall job programming so you can quickly recall programming of commonly used
jobs.
• Build job enables programming complex jobs without the need for manual collation.
• Job Interrupt a long job to run another job that maybe more urgent.
Features that enhance productivity
• Auto Reduce/Enlarge automatically scales a page to best fit the sheet size of the media in the
designated input tray.
• Automatic 2-sided copying and printing allows you to print on both sides of the paper without
reloading sheets.
• Help screens to quickly learn to use even complex features.
• Annotation/Bates Stamping provides the ability to easily add a comment, date, page number or
bates number to the copy output.
• Mixed-sized originals allows you to scan originals of different sizes in one job to produce either
mixed size or common sized output.
• Build job, a powerful feature that simplifies complex document creation.
• Booklet Creation automatically prints pages in the correct order so the document can be folded
and stapled to form a booklet.
• N-Up Copying/Printing enables printing of multiple pages on a single page. This
environmentally friendly feature decreases the consumption of paper and toner.
• Covers insertion in copy and print mode allows you to feed the front and back pages of the
document from a different media tray.
• Tabs insertion in copy and print mode allows you to integrate tab stock into your document to
create professional documents.
• Edge erase can be used to "clean up" the edges of an original e.g. if it is frayed or has hole
punch or staple marks.
• Transparency dividers allows you to insert either blank or printed dividers.

Helping you work

smarter, not harder
WorkCentre™ 245/255
print | copy | fax | email

Quick Facts
• Contact a dealer for flexible pricing options.
• Print, Copy with optional Fax and email
• up to 45 / 55 ppm
• One-line or two-line fax option with LAN fax
• Optional Scan-to-email with LDAP and authentication
• 600 x 600 dpi print resolution
• Five paper trays including bypass with a capacity of up to 4,800 sheets
• Feed up to 80 lb cover/216 gsm and 11x17 in./A3 media
• First page out time as fast as 3.3 seconds
• Stapling, hole punching, V-folding and saddle-stitch finishing options
• 75-sheet Duplex Automatic Document Feeder (1-1, 1-2, 2-1, 2-2); up to 55 ppm scan speed
• Upgradeable to network scan and other advanced multifunction options
• Maximum duty cycle up to 200,000 pages per month.

Features That Reduces Costs

• Xerox Standard Accounting provides job-based accounting features for greater cost control of
printing, copying, faxing and scanning.
• Energy Star Compliant, which means you save on energy costs.
• N-up copy or prints multiple pages on a single sheet, saving paper and space in your filing
cabinet.
• Automatic 2-sided copying saves on paper costs and is environmentally friendly.
• Booklet maker allows you to save time and money by producing saddle-stitched booklets and
other professionally finished materials in-house.
• Delayed send fax allows you to fax at a later time when the rates may be lower.
Features That Save Time
• First page out time as fast as 3.3 seconds, reduces wait time at the device. Most documents are
fewer than 5 pages so how fast the first page is delivered is a key indicator of performance.
• Two-line fax option so you can send and receive faxes at the same time.
• LAN fax option allows you to fax a document directly from your desktop.
• Print reports to quickly print out information such as accounts, billing meters and fax activity.
• Program ahead allows you to program and scan ahead even when the device is busy printing.
• Job queue management so you can quickly view the jobs in the system with the ability to
promote, delete and hold jobs to improve efficiency.
• Store and recall job programming so you can quickly recall programming of commonly used
jobs.
• Build job enables programming complex jobs without the need for manual collation.
• Job Interrupt a long job to run another job that maybe more urgent.
Features That Enhance Productivity
• Auto Reduce/Enlarge automatically scales a page to best fit the sheet size of the media in the
designated input tray.
• Automatic 2-sided copying and printing allows you to print on both sides of the paper without
reloading sheets.
• Help screens to quickly learn to use even complex features.
• Annotation/Bates Stamping provides the ability to easily add a comment, date, page number or
bates number to the copy output.
• Mixed-sized originals allows you to scan originals of different sizes in one job to produce either
mixed size or common sized output.
• Build job, a powerful feature that simplifies complex document creation.
• Booklet Creation automatically prints pages in the correct order so the document can be folded
and stapled to form a booklet.
• N-Up Copying/Printing enables printing of multiple pages on a single page. This
environmentally friendly feature decreases the consumption of paper and toner.
• Covers insertion in copy and print mode allows you to feed the front and back pages of the
document from a different media tray.
• Tabs insertion in copy and print mode allows you to integrate tab stock into your document to
create professional documents.
• Edge erase can be used to "clean up" the edges of an original e.g. if it is frayed or has hole
punch or staple marks.
• Transparency dividers allows you to insert either blank or printed dividers.

Elegantly simple,
built for versatility

WorkCentre™ C2424
copy | print | scan

Quick Facts
• Contact a dealer for flexible pricing options.
• Copy, Print, Scan.
• up to 24 ppm in fast colour / up to 24 ppm in black
• Unique Solid Ink color technology
• Maximum paper size is legal (216mm x 356mm).
• Up to a maximum of 1,675 sheets and 4 paper trays including the bypass tray.
• Tabletop or console model.
• Supports a wide range of pages up to 220 gsm or 80 lb. cover.
• First print out time is just a mere 6 seconds.
• 40 GB hard drive standard.
• 50-sheet Duplex Automatic Document Feeder (1-1, 1-2, 2-1, 2-2).
• True Adobe® PostScript® 3™ (137 fonts), PCL 5c (81 fonts).
• Scan to mailbox, scan to TWAIN, Scan to PC.
• Maximum duty cycle up to 85,000 pages per month.

Features That Reduce costs

• Password protected colour copying to control colour usage and costs.
• Scanning documents gives you the ability to email documents instead of hard copy distribution
saving on paper.
• N-up copies up to 4 pages and prints up to 16 pages on a single sheet, saving paper.
• Automatic 2-sided copying saves on paper costs and is environmentally friendly.
• Energy Star Compliant, which means you save on energy costs.
Features That Save Time
• Fast page out time of 6 seconds, reduces wait time at the printer. Most documents are fewer
than 5 pages so how fast the first page drops in the tray is a key indicator of printer performance.
• PrintingScout™ provides instant, on-screen instructions when the printer needs attention
throughout the entire print job.
• PhaserSMART™ provides online troubleshooting to get you back to work fast.
• CentreWare® embedded Web server allows you to manage, configure, and troubleshoot the
WorkCentre C2424 from the desktop.
• Usage Analysis Tool allows you to automatically track printer usage and obtain job accounting
records in a snap.
Features that Enhance productivity
• Booklet Printing reduces the size of each page by 50% and prints two pages per sheet. It prints
the pages in the correct order so the document can be folded and stapled to form a booklet.
• Cover Sheets allows you to feed the first page of the document from a different media tray.
• Watermark provides the ability to print text, such as "Draft" or "Confidential," in the
background of every page of a document.
• Automatic Colour Correction applies the best print method to each element on a page (text vs.
graphics vs. photos) to eliminate compromise between text and graphics quality.
• Auto Reduce/Enlarge proportionally reduces or enlarges the image on the copies based on the
size of the original and the size of the selected output paper.
• Auto Tray Selection where the machine chooses the correct paper for the copy job based on the
size of the originals being scanned.
• Auto 2-sided printing allows you to print on both sides of the paper without reloading sheets.
• N-up enables printing of up to 16 pages on a single sheet. One-up, two-up or as many as
sixteen-up printing on the same page. This environmentally friendly feature decreases the
consumption of paper and toner.
• Easy Installation allows hardware set up in minutes, network print and scan drivers install in
just four clicks. End users are up and running in minutes.
• OmniPage Pro 12, PaperPort Pro 9 and Image Retriever software makes it simpler than ever to
turn paper into editable digital files. Storing, organizing and distributing documents are a breeze.

WorkCentre Pro 420

Why use multiple printers and copiers when everyone in your enterprise can get more from one
space-saving, productivity-enhancing, multifunction device? Replace your personal, inkjet and
laser printers and stand-alone copiers with the WorkCentre Pro 420. You’ll save money and
space, and you’ll eliminate the cost of maintenance and support for multiple individual
machines. With features such as 2-sided printing, an automatic document feeder, electronic pre-
collation, and offset catch tray, the WorkCentre Pro 420 is a smart choice for your office and
your workgroup.

Features
Print/copy at 20 ppm♣
Duplex printing at 11 ppm and semi-automatic duplex copying for higher productivity and less
paper consumption♣
For workgroups with average volumes ranging from 2,000 to 20,000 prints per month♣
Duplexed output (Copy and Print); Outstanding image quality♣
Benchmark resolution at 600 x 1,800 dpi♣
256 levels of gray scale for excellent reproductions of photos and halftones♣
Complete A3/11 x 17" capability♣
Toner Saver, to save toner consumption when making draft or internal copies♣
Built-in electronic Auditron tracks copy usage of ten separate users or cost centers♣
Xerox 3040 Engineering Copier
Benefits
Mid-volume copier provides reliable, high quality walk-up service for the engineering
environment♣
Optimises machine speeds for performing large copy jobs or preparing collated sets♣
Boosts productivity - makes as many as 15 copies without re-feeding your drawing♣
Incorporates more features than any other 2-roll wide format copier in its class♣

Features
Up to 15 copies from a single original at the rate of 6 A1 prints per minute♣
Two online media feed rolls plus manual sheet feed bypass♣
Dual language interactive message display gives operating status and maintenance instructions♣

Partial copy to reproduce only the image area you need♣

"Sets" mode to reproduce collated drawing sets♣

Key Applications
Ideal for larger workgroups, small Architectural, Engineering and Construction firms and others
who produce collated sets♣
For print requirements that regularly include different media types and format sizes.♣

Benefits
• Desktop multifunction system is ideal for any office -- and any budget
• Small desktop footprint with big office features
• Benchmark reliability to keep your office running smoothly

Features
• 16 ppm (Letter) / 15 ppm (A4) high quality printing and copying
• 650 sheets of paper capacity minimizes interruptions to load paper
• Two-sided printing and one- to two-sided copying standard
• Supports A4 and legal paper sizes (includes a legal size document glass)
• Optional network print connectivity
Key Applications
• Desktop printing and copying needs of small offices and small workgroups
• Allows you to consolidate multiple personal devices, reducing office space requirements

Compact and affordable

all-in-one business tool
WorkCentre™ PE16
print | copy | scan | fax
Quick Facts
• Print, Copy, Scan, Fax
• up to 17 ppm High Quality Printing and Copying
• Effortless "plug-and-play" setup
• Small footprint to fit on your desktop
• Scan-once-print-many technology
• 30-sheet Document Handler for envelopes, transparencies or special media
• First page out time: Less than 13 seconds
• Maximum paper capacity: 250 sheets
• Maximum duty cycle: 10,000 pages per month
Benefits
• Small footprint to fit on your desktop, with powerful office features right at your fingertips —
copy, print, fax and colour scan- all in a single device
• A 30 sheet Automatic Document Feeder for copying, faxing or scanning
• Scan-once-print-many feature saves time and eliminates wear and tear
• A durable design that is built to last with a monthly duty cycle of up to 10,000 pages
Features
• 16 ppm high quality printing and copying
• Make up to 99 copies in a single job
• Fax as fast as 3 seconds-per-page
• Print at 600 dpi, colour scan at 4800 dpi (enhanced)
• Easy to install with a USB 1.1 or IEEE 1284 connector (USB cable included)

Key Information
• Allows you to consolidate multiple personal devices, reducing office space requirements
• One year depot warranty
Benefits
• Desktop multifunction is ideal for any office -- and any budget
• Small desktop footprint, with big office features -- copy, print, colour scan and fax -- in a single
device
• Benchmark reliability to keep your office running smoothly
Features
• High quality printing and copying at 16 ppm (Letter) / 15 ppm (A4)
• 30 sheet Automatic Document Feeder supports A4 and legal paper sizes (includes a legal size
document glass)
• Colour Scanning via USB or Parallel connection
• 33.6 Kbps Fax Modem
• Two-sided printing and one- to two-sided copying standard
• Optional "network" print connectivity
Key Application
• Customers who require the convenience of a desktop device
• Offices that require desktop printing, copying, colour scanning and faxing in a single device
• Simple scanning to enable hardcopy conversion to digital formats for re-use or re-purposing

RESEARCH DESIGN
(OR RESEARCH METHODOLOGY)
To manage a business is to manage its future& to manage future is to manage information.
Marketing research; is the systematic design analysis & reporting of data & finding information
relevant to a specified marketing situation facing the organization (or company).
METHOD OF DATA COLLECTION
The collection of data refers to a purposive gathering of information relevant to the subject
matters.
The method of collection of data depends mainly upon the nature, purpose and the scope of
inquiry. Statistical data may be classified into primary and secondary data.

PRIMARY DATA
Primary data are those, which are collected afresh and for the first time, and thus happen to be
original character.

SECONDARY DATA
Secondary data are those which have already been collected by someone else and which have
already bee n passed through the statistical process. It has two types.
1. Public data
2. Non- public data

METHODS OF COLLECTING PRIMARY DATA

(a) Direct personal interviewee

(b) Indirect personal interviewee
(c) Information received from corresponds.
(d) Mailed questioner
(e) Schedule method

PERCENTAGE OF VARIOUS BRANDS OF PHOTOCOPIERS IN OVERALL

XEROX 69 %
CANON 18 %
RECOH 2 %
SHARP 5 %
TOSHIBA 2 %
HP 4 %

TOTAL.......... 100%
FINDINGS

After completing the survey and analyzing the responses of the persons contacted. We came
across the following facts: -
1. A large number of Government Organizations are using Xerox photocopier and are quite
satisfied with the performance of the machine. Approximately 96% of the government
organizations are using Xerox photocopier.
2. Majority of the respondents in the survey were found reluctant about giving details to us.
3. Existing customers of Xerox are satisfied with after sales services, with few exceptions.
4. Spare parts of Xerox photocopier are easily available.
5. The overall percentage of Xerox users is 56% followed by Recoh. Sharp, Toshiba, Hp, Canon
etc
6. In private sectors canon gives cut throat competition to other brands because its recondition
machines are easily available at a nominal price.
7. Customer think that brand name of the company can influence their purchase decision.
LIMITATIONS

Though we have made our best efforts to make the study fair, transparent, error free, but there
might be some inherent limitations. Throughout this project we tried our level best to make this
report most accurate but there were some limitations, which are as follows:
This fieldwork is confined to a single city Allahabad only therefore study does not reveal the
exact market condition.
The sample size is very small.
Information may or may not be authentic, as the surveyors were not provided complete
information in every organization.
Human error is unavoidable.

RECOMMENDATIONS

Godrej should hold more seminars, conferences and workshops for promoting its products and
generating more clients.
Godrej should also emphasize on advertisement of its products and services.
Godrej should provide information time to time to its customers about its new collaborations
with other companies like Xerox.
Xerox Corporation should introduce customer relationship management (CRM) system to be in
touch with customer and to know their grievances.
Due to global integration the competition has increased a lot. So to stay ahead in this cut throat
competition Godrej in collaboration with Xerox Corporation has to increase its customer loyalty
and sales promotion schemes.

CONCLUSIONS

XEROX CAPTURES THE LION’S♣ SHARE: The study reveals that Xerox corporation
captures the lion share of about 69% in the market of photocopier machines out casting all
competitors far behind.

PERFORMANCE OF THE MACHINE: As after♣ survey the market I found that the
government organizations using Xerox machine from last 5 to 10 years are satisfied with the
performance of the machine.

• USER FRIENDLY MACHINES: After conducting the market survey we come to conclusion
that the customer wants user friendly and easy to operate machines so that he may not have to
incur any extra cost in operating that machine.
• PRICE OF THE MACHINE: Price of the machine is comparatively higher than other brands,
which is a major factor due to which Xerox lags behind in private sectors.

♣ PHOTOCOPY REQUIREMENTS MET FROM MARKET: Only 6% of the sample size does
not have photocopier machines. Either they are small organizations so that they cannot afford the
expensive photocopier machines or their photocopy requirements are very less.

MAINTENANCE AND HANDLING♣ COST: Maintenance and handling cost of the Xerox
photocopier is very high comparison than other company’s photocopiers and government
organization has to invest a large amount of budget on its maintenance.

Bibliography:

1.Marketing Management By Philip Kotler & Kevin Lane Keller.

2.Marketing ManagementPlanning Implementation & Control By V.S.Ramaswamy
S.Namakumari.
References:

http: // www.godrej.com

http: // www.xerox.com/india