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February 5
th
, 2014
Israel Ronn
President & Founder
israel@spotam.com
www.spotam.com
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Legacy Telematics
In vehicle topology
HMI & driver distraction
Applications review
Application management and openness
Cloud & big data
Mobile service implications
Business aspects
Future forecasts

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Cellular
RF
Satellite
Tettra/Astro
Enterprise
SAAS
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Safe driving
E-Call
Eco driving

Car sharing

Security &
anti fraud
Asset tracking

Cargo & refer

Diagnostics &
prognostics
Fleet
management
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Embedded Tethered Integrated
Main aspect Self contained IP sharing Mirroring
Modem &
SIM
Built - in Phone Phone
Application &
processing
Built in Embedded Mostly phone
User interface
Vehicle HMI Vehicle HMI
Mostly vehicle
HMI
Different levels of integrated modes
Cellphone connection wireless or wired
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Embedded Tethered Integrated
Hardware cost
Long term product support
Communication cost
Billing (split billing)
(*)
Vehicle centric
Emergency & regulation
User simplicity
Access to vehicle resources
Security
Safety
(*) MNOs might vary in their tethered mode support
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Regulation will force embedded connectivity
Tethered mode will serve as intermediate solution
Industry is moving towards embedded integrated
balanced mode

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Text To
speech (TTS)
Speech
recognition (SR)
Touch
pad
Mirroring
Vehicle
adapted HMI
Context
awareness
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Text To
speech (TTS)
Speech
recognition (SR)
Touch
pad
Mirroring
Vehicle
adapted HMI
Context
awareness
Intelligent
assistant
Gesture
control
Augmented Reality
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NHTSA Guidelines
Driver blocking applications
Semi-autonomous driving
(ACC + LKS)
Work load Management
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Drive style

Infotainment

VRM

Smart grid

B2B

Safety

Remote
control

Park & toll

Social Social
Drive style

Infotainment

VRM

B2B

Social Social
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Drive style
Navigation & LBS
Traffic
Park locator
Driver behavior & Stat
Safety


Infotainment
Internet radio
Streaming video (back seat)
Streaming music
Weather information

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VRM
Diagnostics
Prognostics
Maintenance scheduling
Maintenance status
Dealer advisory & B-Call
Social media integration

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B2B
Fleet management
Diagnostics & prognostics
Driver behavior (Eco, Safety)
Mobile office
Mobile workforce management
Delivery
Insurance Telematics
Car sharing

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Communication sever
SMS, TCP-IP, UDP
Production server
Tracking, Alerts engine,
Messaging
Data warehouse
Reporting
Map server
interface
WEB Server
API
Mobile
HMI
Administrator
Mobile
client
Integrated
systems
Users
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Social
Social drive
Traffic & map reporting
Car pooling
Family care
Location based
Riding over major social networks
Using speech technologies
Auto/pre programmed blogging
Rout content location sharing

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Appearance of enabling technologies:
HTML 5 & middleware (QNX Car 2; Livio)
Centralized development platforms (OpenCar)
Independent development tools (Elektrobit)
Phone to Car platforms ( Livio..)
Standardization (Mirror link; Genivi)
Developer programs announcements (Ford; GM)
The evolution of application stores

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Developers
Standardization
Vehicle access
Market size
Consumer
Affordable
Value
OEMs
Safety
Security
High value market Current position



Developers
Standardization
Vehicle access
Market size
Consumer
Affordable
Value
OEMs
Safety
Security
External
disruption!!!
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Gradual move towards openness:
Ford - Livio acquisition
Application platforms OpenCar, ABATTA
Standardization work GENEVI, MirrorLink
ADAS development towards the autonomous car
NHTSA guidelines
Network leaders Apple, Google (&MS)
Major MNOs (AT&T, Sprint, Verizon)
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Big data Cloud
applications
Cloud integration
Web in the
car
Streaming content
OTA
Drive style
Search
Mobile converted
App stores
..
CRM/Service
3
rd
party info
Bcall
M2M platforms
Car in the
web
UBI /driving info
Prognostics
Other OEM
Traffic
Road conditions
Marketing info
..
Fleet management
BHPH
SVR
Car sharing
WFM
Owner portal

ERP
Ecall
M2M platforms
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Vehicle maintenance
Smart diagnostics
Prognostics
Debug & product trails
Fine tuning mass problems care
Mass problem advanced identification
Marketing info
Driver behavior information
Feature usage
Driver routine and routs
Data collector value:
OEM (self) value
Third party value data sales
Commercial
Governmental

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Currently, low percentage of connected cars
Meaningful IT investments
Big data is a new territory for OEMs (opportunity for
others)
Privacy
Security

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Coverage & seamless continuity
Network technologies
Non populated areas
Bandwidth
Network capacity and load (with lowering ARPU)
Acceptable latency
Privacy & security
Regulatory requirements
User & billing challenges

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OEM/Telematics provider requirements:
Multi SIM line
Durability (MNO change, vehicle sale, location change..)
Flat / permanent roaming
Tiered QoS (roaming included)
Split billing
Billing types:
OEM billing
End user billing
Service billing
Split billing (OEM, customer, 3
rd
pty)
Service control


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Connectivity
Application Integration
Content / Data Mining
Customer Support
Telematics Service Provider
IVI Platform
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Model OEM
platform
OEM
sponsored
Service
provider
Application
developer
One time purchase

Subscription

Subscription (B2B)

Pay per use

Non monetized benefits

LBA/ advertising

3
rd
Pty data sales

Other revenue stream

Commission based

Micro payment

In app purchasing

Freemium

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