Making the spectator feel More

Eran Yuval & Eyal Soreq

Who we are.

And now you.

Expectation from the course

The designer as a matador

Empiricism vs. Intuition

Intuition = The ability to understand something immediately, without the need for conscious reasoning. Empiricism = The philosophy of science emphasizes evidence, especially as discovered in experiments.

Outline concepts
Perception Perceiving the world Visual system Perception constancies Gestalt (static and dynamic) Color and visual attention Face and expression Emotion What is emotion Aversion and attraction Valence and arousal Basic emotions Faces and emotion Models of emotion Emotion in cinema What is empathy Emotional contrast in commercials

Rules or why this is the time to leave

Grade
10% Participation 90% Assignments
1st 2nd 3rd 4th Assignment = 30% Assignment = 15% Assignment = 15% Assignment = 40%

Submission of assignment 2 days before class to a dropbox folder Any delay will result in 20% off from assignment score

Rules or why this is the time to leave

Formats
Cloud
Image = PNG, 1K width resolution (1000 pixels) Movie = MOV/WMV (MP4 compression, 480P (i.e. height 480 pixels))

Class
Image = PSD/AI/FLA (original resolution) Movie
Upon request original files 720P MOV/WMV

Rules or why this is the time to leave

Presentation in class
We will choose 5-10 works to discuss in class As stated before, all works should be uploaded 2 full days before class meaning that submission is until Sunday 12 pm. Grades will be given 1 day after class (i.e. Thursday evening)

Assignment improvements
You can always give us an improved version of the assignment (and the grade will be changed accordingly)

Rules or why this is the time to leave

Regular rules of attendance and participation apply

Break (10 min)

What is emotion ?

Emotion Art
Art is something that stimulates an individual's thoughts, emotions, beliefs, or ideas through the senses.* Many artists express their emotions through their art-making, and the finished art will reflect that emotion.

Schiele Selvportrt, 1912

lichtenstein crying girl 1963

Picasso Weeping Woman 1937

Bacon, Screaming Pope, 1953

*Farokhi M(2011)ArtTherapyInHumanisticPsychiatry.ProcediaSocialandBehavioralSciences30:20882092.

Emotion
Everybody knows what emotion is until they need to define it
Happiness Anger Interest

Anger Disgust
Arousal

intensity

pleasure

Fear
self

Contempt

Sadness

Do animals have emotion ?

Emotion Science
Emotion = A broad, ill-defined or indefinable class of behavior based upon the spoken use of the word, emotion.* behavior/emotional = Emotional behaviors in the rat include urination, defecation, freezing, vocalizing, and trembling, when two or more of these occur together.

*http://web.utk.edu/~wverplan/gt57/glayout.html

Behavior

Perceptionof sensory stimulus

Action

Processing

Decision making

Evolutionary rationale
So we dont know exactly what it is. but can we think of a reason why we need it in the first place ?

Examples
Fear Widened eyes Increased visual field Warning of potential threats Appeasement to aggressor

Disgust

Constriction of face openings

Reduce dangerous inhalations

Warning of dangerous food

Warning of dangerous behaviors

Warning of ideas

Expressed emotion Initial physiological function Evolved communicative function

Behavior

Perceptionof sensory stimulus

Action

Processing

Decision making

Appraisal
Cognitive processes Attention Memory Motivation Reasoning Self

Event
Appraisal processes Relevance Implication Coping Normative Significance

Bottom up & top down

I'm scared

Not sure if I'm scared

Break (10 min)

The different kinds of emotion

Basic emotion
Discrete

Crossspecies generalization

Primitive

Universality

Basic emotion
IZARDs MODEL
Contempt

Happiness

Sadness

BASIC EMOTIONS
Interest Fear

Disgust

Anger

Complex/Meta positive emotion

Complex/Meta negative emotion

Moods

Complex/Meta emotional space

Trying to sort it
Moral emotions

Moral emotions are complex cognitive understandings and moral awareness, reflecting our comprehension of the world around us and sometimes of our place in it.

Moods

Moods are modular or transportable emotions. We typically carry a mood from one situation to the next, Thus, a mood formed in one context may affect how we think and act in another. Positive and negative commitments or investments, that normally persist over a long period of time, that we have toward people, places, ideas, and things.

Affective emotions

Reflex/basic emotions

Come upon us suddenly and subside quickly we are out of control, with attendant bodily changes, causing us to act in ways that feel automatic and irrepressible.

Trying to sort it
Moral emotions

Moral emotions dictate how I feel about myself.

(Guilt, Shame, Embarrassment, Pride)

Moods

Mood transforms the way we feel.

(Cold, blue, Bored, Cynical, Ecstatic)

Affective emotions

Affect is our learned preferences regarding the world

(love, hate, respect, trust)

Reflex/basic emotions

Basic is how we almost automatically react to different types sensory stimuli (Happiness, Sadness, Fear, Anger, Disgust, Interest, Contempt)

Case study

Facial reaction (behavior) to 2girls1cup

Facial reaction (behavior) to 2girls1cup

Facial reaction (behavior) to 2girls1cup

Facial reaction (behavior) to 2girls1cup

Facial reaction (behavior) to 2girls1cup

Facial reaction (behavior) to 2girls1cup

Facial reaction (behavior) to 2girls1cup

Facial reaction (behavior) to 2girls1cup

Facial reaction (behavior) to 2girls1cup

Facial reaction (behavior) to 2girls1cup

Does it make sense ?

Disgust

Constriction of face openings

Reduce dangerous inhalations

Warning of dangerous food

Warning of dangerous behaviors

Warning of ideas

Trying to sort it
Moral emotions

Moral emotions dictate how I feel about myself.

(Guilt, Shame, Embarrassment, Pride)

Moods

Mood transforms the way we feel.

(Cold, blue, Bored, Cynical, Ecstatic)

Affective emotions

Affect is our learned preferences regarding the world

(love, hate, respect, trust)

Reflex/basic emotions

Basic is how we almost automatically react to different types sensory stimuli (Happiness, Sadness, Fear, Anger, Disgust, Interest, Contempt)

Break (10 min)

1st assignment

capture emotion on film

st 1
Task

assignment
You need to create 3 different emotional evoking projections And then document at least 3 spectators reaction of them Then composite a matrix of 2 by 2 for each projection showing the work at the top left square and the other squares should contain the spectators reactions.

Preliminary submission

Final submission
Then fix the different works so they will be more effective Composite the before and after side by side

st 1

assignment

Schedule
Preliminary submission lessons 5-7 (1 on 2) to be defined later on Final submission 2 days before Lesson 8