CONTENTS CHAPTER NO.

LIST OF TABLES LIST OF CHARTS I INTRODUCTION OBJECTIVE OF THE STUDY NEED OF THE STUDY SCOPE OF THE STUDY LIMITATION OF THE STUDY II COMPANY PROFILES INDUSTRY PROFILES III IV V REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYIS AND INTERPRETATION FINDINGS, SUGGESTIONS AND CONCLUSION APPENDIX QUESTIONNAIRE BIBLIOGRAPHY TITLES PAGE NO.

VI

VI

CHAPTER I
INTRODUCTION Sales promotion: Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward, marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product or the inclusion of additional value-added material Sales promotions are often confused with advertising. For instance, a television advertisement mentioning a contest awarding winners with a free trip to a Caribbean island may give the contest the appearance of advertising. While the delivery of the market ers message through television media is certainly labeled as advertising, what is contained in the message, namely the contest, is considered a sales promotion. The factors that distinguish between the two promotional approaches are: 1. Whether the promotion involves a short-term value proposition, and 2. The customer must perform some activity in order to be eligible to receive the value proposition the inclusion of a timing constraint and an activity requirement is hallmarks of sales promotion. Sales promotions are used by a wide range of organizations in both the consumer and business markets, though the frequency and spending levels are much greater for consumer products marketers. One estimate by the Promotion Marketing Association suggests that in the US alone spending on sales promotion exceeds that of advertising.

Definition of the sales promotion: Sales promotion as those Marketing activities other than advertising , personal selling and publicity that stimulates consumer purchasing and dealer effectiveness such as display shows and expositions and various non-recurrent selling effort not in the ordinary routine -American Marketing Association

Objective of the study To understand about the sales promotion. To know the emerging sales promotion activities. To know the level of satisfaction of customers regarding sales promotion. To know the customer expectation in promotional techniques.

Need of the study To understand the various sales promotion activities. To know the effectiveness of the sales promotion in the emerging trends. To retain the customers. To create loyal customers.

Scope of the study This can be referred as a base for future oriented projects. This study will be helpful to the market department to innovate new promotional techniques Understand the target market and their expectation to improve the sales.

CHAPTER II

Company profile

AFRAH MOBILES

The latest to the ASNA stables is this unit which has chalked up elaborate plan to create its own its own stamp in the mobiles distribution business. In keeping this revolves AFRAH has established a chain of flamboyant retail outlet all over the city of Chennai doing brisk business. Some of the areas where we have set up shop are the customer interest hotpots of Purasawaikkam, Adyar, Choolaimedu,Royapettah and Virugambakkam. This specialized retail chain helps us offer personalized services to customers with independent policies to benefit the.

AFRAH MOBILES FUTURE PLAN Establish the AFRAH MOBILES show room though the Vellore, Madurai etc., It will be open MEGA MART.

Healthy business attitudes At ASNA, we believe we have the responsibility to cater to every individual or entity that chooses to associated with us. Be it our customers, Vencors, employees, stakeholders or the public at large, we stretch ourselves and reach out to ensure that everybodys interest is taken care of. Employees are trained to deal with customers in a warm and professional manner. Our own HR policy is aimed at evoking the best motivation and optimal output. We are also seized of environmental issues and corporate responsibility matters. It is this attitude that we believe will pitchfork us surely and firmly in the international threshold.

Nurturing national growth Is the aftermath of the technological revolution of the 80s and 90s exciting challenges have been thrown up in the new millennium? The best part has been the awareness of improving lifestyles being ushered to the masses. The public new demand novel vistas from manufactures around the world. Capacities to spend more money in return for high standards of living are being witnessed the world over. And India is taking the lead in this arena. Our eminent principals Tell a company by the companies it keeps. We are proud of that many eminent organizations have conferred their faith in us and awarded us distribution rights. Among the big names in the industry whom we deal with are:

Univercell Uninor The mobiles stores

IOTA Networks This division in engaged in the distribution of high end branded laptop and desktop computers. Some of the big names with whom we are associated are Samsung, Redington, and G7 Redington is among the biggest distributors for the ACER brand of computer. Also in our canopy are the retaining of Flash Memory and solid state. REDINGTON Redington (India) Ltd along with its subsidies is in the business of end-to-end supply chain management of IT and Non-IT products in various potential geographies of south Asia, Middles East and Africa. With a large distribution network and a market penetration of more than 18 countries, Redington is amongst the largest, supple chain solution providers to over 75 leading manufacturers of information Technology, Telecom, Lifestyle and customer Electronic products, worldwide. G7 Systems A privately held company January 2008. G7 Systems located in Bangalore, India is a company that strives to design and build computing products that would benefits people across the globe. By stringently adhering to global standards of quality and translating advanced technologies into business value for our customers, the passionate and committed designers and engineers at G7 persistently attempt to deliver better and newer solution every day.

10

CHAPTER III REVIEW OF LITERATURE An empirical and theoretical analysis of consumption of brand-labeled goods in an equilibrium market, in which consumer information is primarily dependent upon advertising, sales promotional efforts and previous consumer experience, indicates that brands that enjoy relatively high consumption rates have lower expenditures on advertising, spend less on advertising and sales promotion combined, and emphasize advertising, rather than sales promotion, when promoting consumption. Proofs of these three propositions are offered, after subjecting them to empirical testing based on data released by the profit impact of marketing study (PIMS) project. Sales promotional efforts for brands with low consumption rates can transform the brand into a challenger for the popular brand, and can make the lesserconsumed brand a temporary brand of choice, on a trial basis. Wernerfelt, Birger, Fornell, Claes, Robinson, William T. Three theoretical constructs of the cooperative venture formation process were analyzed by studying data from a survey of 67 industrial firms in Sweden and Norway. The 'internal push' constructs, the 'analytical scope' construct, and the 'stakeholder support' construct were analyzed through partial least square estimation. The primary managerial implication was that the cooperative venture formation process should be considered to be a step-by-step approach instead of a discrete decision. Fornell, Claes, Lorange, Peter, Roos, Johan

11

Conclusions that delegation in distribution helps manufacturers to make prior strategic commitments to competitive actions that enhance profits were examined. Whether the profitability of such actions depends on market structure is also analyzed. Results show that mechanisms other than strategic ones must account for the use of delegated channels. Wernerfelt, Birger High Liner Foods Inc, based in Lunenburg, Nova Scotia, is altering its brand marketing with the redesign of the packaging for its flagship seafood product, a new logo and an ad campaign in time for the company's centennial year. The move is in line with the company's plan to improve brand recognition of its products as more new competing products are brought to the market. Daniels, Chris

12

Understanding new media communication is becoming increasingly important in sales promotion, due to the accelerating popularity of new media and their contribution to the globalization of business. This article aims to investigate the impact of new media on the discourse structure of online sales promotion letters from the perspective of language as social interaction. It is argued that an integrated theoretical approach of social discourse analysis and genre analysis is needed to explore how meaning is created in text, context, and interface of new media communication. It is believed that the impact will stand out more prominently by comparing online sales promotion letters with printed ones. A corpus of 40 sales promotion letters (20 online letters and 20 printed letters) randomly selected from a database of 7,210 sales promotion letters collected from 36 categories of informants in Hong Kong over a six-month period was formed for detailed analysis. Similarities and differences were found in discourse structure and organization of the two sets of letters. It was shown that given a similarity in communicative purposes of these letters, there was stillroom for creativity in discourse strategies due to a difference in medium. It was found, for example, that the online sales promotion letters were more user-driven and action-oriented. New media are playing an important role in the overall interaction or social strategy of credibility enhancement and persuasion in the context of sales promotion. Coughlan, Anne T

13

Promotion is one of the key of the four Ps in the marketing mix and as such has a key role to play in market success. The Internet's potential to provide an efficient channel for marketing communications is overwhelming. Many marketing communication researchers have realized that this new medium would bring new opportunities for the marketing communication process with its popularity as a medium to target consumers. An increase in the use of websites for promotion of consumer products by organizations is expected. Organizations encourage visits to their websites by the use of integrated marketing communications. However, while advertisements are quite popular and a big business on the Internet, sales promotions on the Internet have not caught up yet. The aim of this thesis is to provide better understanding on the use of sales promotions for consumer products in an online environment. In order to reach this purpose, research questions on the types of sales promotions used online, as well as describing the environment in which they existed, were stated. Based on these research questions, a review of the literature was conducted, resulting in a conceptual framework. This framework became the guide for this study's data collection. A qualitative approach was used, consisting of two case studies. Data was collected by interacting with specific websites. The findings indicate that firms use 'games' as major type for online sales promotion of consumer products. In addition, firms also use advergames, contests, and sweepstakes for online sales promotions. Sampling was found useful for digital products. These firms take necessary aspects to make their websites effective. Studied firms use presentation elements and contents that are essential for effective websites. Firms ensure transactions security for online sales and provide playfulness in websites which make them more effective. The findings support past research in that showing that, while firms use aspects to make websites effective, they do not use many of sales promotion types for online promotions. Overall, case studies show that firms have clear approach in adopting online sales promotions and making their websites more effective. Raheela Niazi

14

Sales Promotion activities have gained strategic focus, as markets are getting complex and competitive. Key managerial concerns in this area are budget allocation across elements of promotions as well as trade vis. consumer promotion, how to design individual sales promotion techniques and a calendar in face of competitive promotions, how to manage them and evaluate the short-term and long-term impact of the same. The objective of this paper is to present, through Meta-analysis, an overview of recent contributions appearing in scholastic journals relevant to the field of Sales Promotion, to classify them into different classificatory framework, report key findings, highlight the managerial implications and raise issues. The database used is the EBSCO host available on VSLLAN (Library)- Indian Institute of Management Ahmedabad). The selection procedure consisted of peer-reviewed scholarly contributions for recent five-year period. Out of more than 700 articles 64 articles were selected which were analyzed for classifying them into Perspective addressed: Manufacturer, retailer or consumer. Market [country where the research was undertaken] Type of promotion activity addressed - coupon, contest, price cut etc. Management function addressed: planning, implementation, control [evaluation] It was found that majority of the articles addressed manufacturer's perspectives; almost all studies were done in developed countries; coupon as a consumer promotion tool was widely researched; and more than half of the articles were addressing planning related issues. Finally attempt has been made to synthesize managerial implications of the studies under broad topic areas for guidelines for managers. Vyas Preeta, Mehta Bijal

15

The personification approach (e.g. customers view company name as a person) has been commonly used to understand corporate brand image. Studies in the past using this approach was conducted, however, in the 'bricks and mortar' environment. Since the virtual environment differs from that of bricks and mortar, particularly in the absence of buildings and people, recent literatures question whether existing measures are still applicable in this context. The present study thus uses this approach to understand the corporate brand image in a strictly online setting. The research enquiry seeks to address explicitly whether a company that exists only in a virtual environment could indeed be seen as a person.

The research investigates the corporate brand image of a book retailer that sells exclusively online. The research is informed by 511 responses from experienced customers of the bookstore. Confirmatory factor analysis was used to identify the brand images. The findings show that while the 'Informality' dimension has been commonly found as a weak factor in an offline context in the past, it has been indicated as a strong dimension in the present research setting. Furthermore, the previous research has consistently shown that the corporate brand image in a bricks and mortar environment is more likely to relate to consumer behavior (loyalty) via consumer satisfaction. Interestingly, the present research discovers that corporate brand image can also have a direct positive relationship with consumer loyalty. The implications to brand image are discussed. Rui Vinhas Da Silva

Brand Image is the most significant aspect associated with a product. Definition, significance and the factors working behind creation of brand image are visited in this article. Examples are given in order to help the viewers to relate the concept with the real world. Brand Image of a particular product is the perception of the consumers about it. One product may have one or more images in the market in accordance with the customer segment. But it has been observed that among many only one or two image(s) prevail. Helena Hjlmefjord

16

The aim of this thesis is to define the optimal branding strategy for a new product; the Insure FIT Test; into an existing company with a well-known brand; HemoCue AB. This product will be the first in a row of new products that HemoCue will distribute that has not been developed and manufactured by the company. Design management refers to an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant processes. The thesis uses a design management approach by analyzing the brand, defining the customer and their wants and needs, and identifying the added values of the product. The brand is analyzed first, and three different branding alternatives are presented, namely brand extension, co-branding and distribution only. Face-to-face interviews are performed with both internal and external customers of HemoCue AB to understand their image of the company. The customers images are compared to the identity that the company wants to transmit. After this the customers of the Insure products are identified, and Persona for the different customers are created. The creation of persona enables us to understand the users wants and needs. Last the Insure product is analyzed, identifying how it fits into the Mission, Vision and other statements that HemoCue makes. From the information gathered SWOT analyses are performed on each branding alternative. The most important criterion is weighted and the branding alternatives are weighted in regards to the branding alternatives. The conclusion is made that the cobranding alternative is the optimal branding solution for the HemoCue Company, as well as providing several benefits for the Insure product. This suggested branding solution might also be useable for the future portfolio extensions in the HemoCue and Quest Diagnostic companies. Sharifah Faridah Syed Alwi

17

Consumers will treat an email as junk if they think that the content is relevant to them, a GOT Corporation study revealed. Marketers must therefore improve the relevance of their emails through personalization and segmentation. The use of purchase history, and in-store transaction data in increasing email relevance is examined. Daniels, Chris

In today's global marketplace, MNCs need to set up effective branding strategies in order to be competitive. Depending on the structure of the company and the products offered, MNCs can use different strategies. Therere certain characteristics that will affect the type of strategy chosen. In order to reach economies of scale and scope, many MNCs standardize their branding- and marketing activities. However, MNCs are often required to adapt to local preferences and cultures. The purpose of this thesis is to investigate the branding strategies of MNCs in international markets. Two qualitative case studies of well known MNCs, Procter& Gamble and SonyEricsson were conducted: the first an example of a company with a product brand strategy and the latter one with a corporate brand strategy. Our findings show that MNCs use either a product brand strategy, or a corporate brand strategy. However, there may be mixtures of the two types, but emphasizes typically on one of them. A product brand strategy is characteristically used when a company offers multiple products within different business segments, and when there are several different target groups. With a corporate brand strategy, the corporate name and the brand are the same. It was found that the factors determining the branding strategy in international markets are stakeholder interests, corporate image and reputation, market complexity, as well as marketing costs. Camilla Lundkvist

18

There is considerable interest and debate over the effectiveness of sales promotion. Previous studies have shown that sales promotions are more effective when they provide benefits that are congruent with those of the promoted product. A quasi-experimental design is used to test a series of hypotheses based on a sample of Anglo-Australians and Chinese-Australians. It is found that despite the existence of cultural differences at an ethnic level, culture does not appear to have a significant impact on consumer responses to sales promotion. It is also found that the congruency effects between product and promotion type are weak and may be nonexistent in some cases. SimonKwok , MarkD.Uncles

19

CHAPTER IV RESEARCH METHODOLOGY The purpose of the research methodology is to describe the research procedure. This includes the overall research design. The sampling procedure the data collection Method field method, and analysis procedures. This section is important because it is hard to discuss methodology without using technical terms yet most of the report will not understand the technical language. Therefore research could be understand as an organized activity with specific focus on a problem or issue supported by compilation of related data and facts involving application of relevant tools of analysis and deriving logically sound inferences based on originality.

Feature of Research Design 1. It should be flexible as when it is called for the research design should be amenable for accommodating any charge. 2. It should help to minimize bias of every stage. 3. It should facilitate collection and analysis of maximum information. 4. The design should be closely linked with the objectives of the study. Research Design A research design is the specification of methods and procedure for acquiring the information needed to Structure or to solve problems. It is the overall operational pattern of framework of the project that stipulates procedures. A research design is therefore defined as a plan structure and strategy of investigation conceived so as to obtain answers to research question and Control Variance.

20

There are four types of Research design 1. Explorative Research design 2. Descriptive Research design 3. Diagnostic Research design 4. Experimental Research design

1. Explorative Research design The Research design of exploratory studies is characterized by a great amount of flexibility an abhor veracity. By definition the researchers in involved here formulated detailed research Programmer. No clear hypotheses have been developed about the problem. He is seeking Information that will enable him to formula specific research question and for to sate hypothesis about the problem.

2. Descriptive Research design Descriptive Research in Contract to explorative research is market by the prior formulation Specific research Question. Secondary Data is also known as documentary data. Secondary Source are those, which have already been passed through Statistical Process.

21

3. Diagnostic research design Diagnostic Studies determine the frequency with something else. Hence such studies seek to establish relationship any two or more variable.

4. Experimental research design In an experienced Study the Research is expected to create an artificial situation with a view to obtain the relevant data and to measure then effectively and accurately. The research design used for the study versus descriptive research design. This type of research design is concerned with describing the Characteristics of the particular individual or group of a situation. They are concerned with the specific prediction with narration of false and characteristics of the unit studies. Since the Study is concerned with the preference opinion acceptance of difference categories of employees this research was found to be most suitable. Secondary data is also known as documentary data. Secondary sources are those, which have already been passed through statistical process.

Selection of Study Area: AFRAH MOBILES., Chennai was selected for conducting the survey. Sample Size: The sample size for the survey was selected in ARAH MOBILES IN Chennai., The total sample size is 50.

22

Sampling Technique: The sampling technique used in was non-probability sampling. This type of sampling does not afford basis for estimating the probability that each item in the population has chance of being included in the sample. Here SIMPLE RANDOM SAMPLING technique has been adopted.

Sources of Data: The sources of data were primary as well as secondary. Primary Data: Primary data are those, which collected for the first time. The researcher collected the data from the respondent by contacting them using questionnaire prepared for the study. Secondary Data: Secondary data are those, which have already been collected by someone else. For the study secondary data were selected from documents provided by the firm. Tools of Data Collection: The tools used for the data collection was the QUESTIONNAIRE . The ques tionnaire was given to the respondents who gave their appropriate responses

23

Statistical Tool: Percentage Method: In this study, the researcher has used the percentage analyses method. Percentage analyses are done to determine the percentage value for all the different questions used. Percentage used for making comparison between two or more series of data.

No. of respondents Percentage % = __________________________ Total no. of respondents X 100

24

ANALYSIS AND INTERPRITATION TABLE NO: 1 RESPONDENTS BY GENDER

SL.NO

DESCRIPTION

NO.OF RESPONDENTS

PERCENTAGE (%) 90% 10% 100%

1 2

MALE FEMALE TOTAL

45 5 50

Inference:

The above table infers that 90% of respondents are Male and other rest of 10% of respondents Female

25

CHART NO: 1 RESPONDENTS BY GENDER

100% 90% P E R C E N T A G E % 80% 70% 60% 50% 40% 30% 20% 10% 0% MALE FEMALE

26

TABLE NO: 2 AGE OF THE RESPONDENTS

SL.NO

DESCRIPTION

NO.OF RESPONDENTS

PERCENTAGE (%)

1 2 3 4

18 25 25 32 32 40 ABOVE 40 TOTAL

20 15 10 5 50

40% 30% 20% 10% 100%

Inference:

The above Table infers that 20% of Respondents f alls under the age group of 18 25, 30% respondents 25 32 age groups, 20% of respondents 32 40 age groups and 10% of respondents are above 40 age groups.

CHART NO: 2 AGE OF THE RESPONDENTS

27

45% 40% P E R C E N T A G E % 35% 30% 25% 20% 15% 10% 5% 0% 18-25 25-32 32-40 ABOVE 40

TABLE NO: 3 OCCUPATION OF RESPONDENTS

28

SL.NO

DESCRIPTION

NO.OF RESPONDENTS

PERCENTAGE (%)

1 2 3 4

Business Professional Employee Students TOTAL

10 25 10 5 50

20% 50% 20% 10% 100%

Inference:

The above Table infers that 20% of respondents are businessman, 50% of respondents are professional, 20% of respondents are employee and 10% of respondents are students.

CHART NO: 3 OCCUPATION OF RESPONDENTS

29

60%

P E R C E N T A G E %

50%

40%

30%

20%

10%

0% Businessmen Professional Employee Students

TABLE NO: 4 CUSTOMERS SATISFACTION AT AFRAH MOBILES SERVICE

30

SL.NO

DESCRIPTION

NO.OF RESPONDENTS

PERCENTAGE (%)

1 2 3 4

EXCELLENT GOOD AVERAGE POOR TOTAL

15 25 10 0 50

30% 50% 20% 0% 100%

Inference:

The above Table infers that 30% of respondents say Excellent, 50% of respondents say good, 20% of respondents are Average and 0% of respondents say poor.

CHART NO: 4 CUSTOMERS SATISFACTION AT AFRAH MOBILES SERVICE

31

60%

P E R C E N T A G E %

50%

40%

30%

20%

10%

0% Excellent Good Average Poor

TABLE NO: 5 EXPERIENCE WITH AFRAH MOBILES

32

SL.NO

DESCRIPTION

NO.OF RESPONDENTS

PERCENTAGE (%)

1 2 3 4

Excellent Good satisfactory poor TOTAL

15 20 14 1 50

30% 40% 28% 2% 100%

Inference:

The above Table infers that 30% of respondents are excellent, 40% of respondents are good, 28% of respondents are satisfactory and 2% of respondents are poor.

CHART NO: 5 EXPERIENCE WITH AFRAH MOBILES

33

45% 40% P E R C E N T A G E % 35% 30% 25% 20% 15% 10% 5% 0% Excellent Good Satifactory poor

TABLE NO: 6 PREFER AFRAH MOBILES OVER OTHER

34

SL.NO

DESCRIPTION

NO.OF RESPONDEN TS

PERCENTAGE (%)

1 2 3 4 5

Low price Discount Free gifts Good service All the above 3

2 5 5

4% 10% 10% 6%

35

70%

TOTAL

50

100%

Inference:

The above Table infers that 4% of the respondents feel they prefer this product because of low price, 10% of the respondents feel they prefer this product discounts, 10% of respondent say free gifts, and 6% of respondents says good service, 70% of respondents says all the above.

CHART NO: 6 PREFER AFRAH MOBILES OVER OTHER

35

80% P E R C E N T A G E % 70% 60% 50% 40% 30% 20% 10% 0% Low Price Discount Free gifts Good service All the above

TABLE NO: 7 KNOW ABOUT AFRAH MOBILES

36

SL.NO

DESCRIPTION

NO.OF RESPONDENTS

PERCENTAGE (%) 50% 4% 16% 30%

1 2

ADVERTISEMENT

25 2

NEIGHBORS 3 4 8 15

STALL

FRIENDS AND COLLEAGUES TOTAL 50 100%

Inference:

The above Table infers that 50% of respondents came to know about the AFRAH Mobiles through advertisement, 4%through Neighbors, 16% know by stall, 30% know their friend and colleagues.

CHART NO: 7 KNOW ABOUT AFRAH MOBILES

37

60% P E R C E N T A G E % 50% 40% 30% 20% 10% 0% Avertisement Neigbors Stall Friends

TABLE NO: 8 PREVIOUSLY PURCHASE WITH AFRAH MOBILES

38

SL.NO

DESCRIPTION

NO.OF RESPONDENT S

PERCENTAGE (%)

1 2

YES

35 15

70% 30%

NO

TOTAL

50

100%

Inference:

The above Table infers that 70% of repondents are previously purchase with AFRAH mobiles, 30% of respondents say NO.

TABLE NO: 8 PREVIOUSLY PURCHASE WITH AFRAH MOBILES

39

80% 70% P E R C E N T A G E % 60% 50% 40% 30% 20% 10% 0% Yes No

TABLE NO: 9 ENJOY OF SALES PROMTION

40

SL.NO

DESCRIPTION

NO.OF RESPONDE NTS

PERCENTAGE (%)

1 2

YES NO

45 5

90% 10%

TOTAL

50

100%

Inference:

The above Table infers that 90% of respondents enjoy sales promotion and 10% of respondents not enjoy the sales promotion by the company

CHART NO: 9 ENJOY OF SALES PROMTION

41

100% 90% P E R C E N T A G E % 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No

TABLE NO: 10 ATTRACTIVE AFRAH MOBILES OFFERS

42

SL.NO

DESCRIPTION

NO.OF RESPONDENT S

PERCENTAGE (%)

1 2

FREE GIFTS

35 5

70% 10% 10% 10%

EXCHANGE OFFER 3 DISCOUNTS 4 5 5

ALL THE ABOVE TOTAL 50 100%

Inference:

The above Table infers that 70% of respondents say attractive AFRAH Mobiles offers, 10% of respondents says Exchange offer, 10% of respondents Discounts and 10% of respondents say All the above.

CHART NO: 10 ATTRACTIVE AFRAH MOBILES OFFERS

43

80% 70% P E R C E N T A G E % 60% 50% 40% 30% 20% 10% 0% Free gifts Exchange offer Discounts All the above

TABLE NO: 11

44

INFORME ABOUT INSURANCE PACKAGE

SL.NO

DESCRIPTION

NO.OF RESPONDENT S

PERCENTAGE (%)

1 2

YES

45 5

90% 10%

NO

TOTAL

50

100%

Inference:

The above Table infers that 90% of respondents say informed about insurance package on mobile 10% of respondents say NO.

CHART NO: 11 INFORME ABOUT INSURANCE PACKAGE

45

100% P E R C E N T A G E % 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No

TABLE NO: 12 ATTRACTIVE ADVERTISEMENT

46

SL.NO

DESCRIPTION

NO.OF RESPONDENT S

PERCENTAGE (%)

1 2

STRONGLY AGREE

25 15

50% 30% 18% 2%

AGREE 3 DIS-AGREE 4 1 9

STRONGLY DIS-AGREE TOTAL 50 100%

Inference:

The above Table infers that 50% of respondents strongly agree, 30% of respondents say agree, 18% of respondents are Disagree and 2% of respondents strongly disagree.

CHART NO: 12 ATTRACTIVE ADVERTISEMENT

47

60% P E R C E N T A G E % 50% 40% 30% 20% 10% 0% Strongly agree Agree Dis-agree Strongly disagree

TABLE NO: 13 IS AFRAH MOBILES SERVICE GOOD

48

SL.NO

DESCRIPTION

NO.OF RESPONDENT S

PERCENTAGE (%)

1 2

STRONGLY AGREE

25 15

50% 30% 16% 4%

AGREE 3 DIS-AGREE 4 2 8

STRONGLY DIS-AGREE TOTAL 50 100%

Inference:

The above Table infers that 50% of respondents strongly agree, 30% of respondents say agree, 16% of respondents are Disagree and 4% of respondents strongly disagree.

TABLE NO: 13 IS AFRAH MOBILES SERVICE GOOD

49

60% P E R C E N T A G E % 50% 40% 30% 20% 10% 0% Strongly agree Agree Dis-agree Strongly disagree

TABLE NO: 14 IS REFER TO OTHERS

50

SL.NO

DESCRIPTION

NO.OF RESPONDEN TS

PERCENTAGE (%)

1 2

YES

48 2

96 % 4%

NO

TOTAL

50

100%

Inference:

The above Table infers that 96% of respondents say YES, 4% of respondents say NO.

TABLE NO: 14 IS REFER TO OTHERS

51

120% P E R C E N T A G E % 100% 80% 60% 40% 20% 0% Yes No

TABLE NO: 15

52

IS COME AGAIN IN AFRAH MOBILES

SL.NO

DESCRIPTION

NO.OF RESPONDEN TS

PERCENTAGE (%)

1 2

YES

48 2

96% 4%

NO

TOTAL

50

100%

Inference:

The above Table infers that 20% of respondents say YES, 4% of respondents say NO.

CHART NO: 15 IS COME AGAIN IN AFRAH MOBILES

53

120%

P 100% E R 80% C E N 60% T A 40% G E % 20%

0% Yes No

CHAPTER VI

54

Findings: 40% of the respondents were belongs to the age group 18-25 years. 90% of the respondents were male. 50% of the respondents were professionals. 50% of the respondents were known about the AFRAH MOBILES through the advisements. 40% of the respondents were good experience with AFRAH MOBILES. 70% of the respondents were preferred AFRAH MOBILES for the free gifts, low price, discount, good service. . 50% of the respondents were says good customers service in AFRAH MOBILES. 70% of the respondents were previously purchase in AFRAH MOBILES. 90% of the respondents were enjoying of the sales promotion. 70% of the respondents were says free gifts offers attracted to customers. 90% of the respondents were informed about the insurance packages. 50% of the respondents were says attractive advertisements in AFRAH MOBILES. 50% of the respondents were says goods service in AFRAH MOBILES. 96% of the respondents were says refer to others. 96% of the respondents were says come again in AFRAH MOBILES.

55

SUGGESTIONS It is suggested that the concern should focus more on free services. It is suggested that concern should concentrate on creating awareness among customer about sales promotion. It is suggested that providing new model mobiles . Focus more on customer service.

CONCLUSION
56

It is concluded that sales promotional activities have a positive impact on AFRAH MOBILES. The outlet should focus more on customer service along with the sales promotion also awareness should be created among customers regarding offers given by outlet.

57

A STUDY ON SALES PROMOTION AT AFRAH MOBILES IN CHENNAI QUESTIONNAIRE

NAME: 1. AGE: 18-25 b) 26-35 c) 36-45 d) 46 & above

2. GENDER: a) Female b) Male 3. What are you? a) Business b) Professionals c) Employee d) college students 4. How do you know about AFRAH Mobiles? a) Friends b) Advisements c) Stall d) Neighbors 5. How was your experience with us? a) Excellent b) Good c) Satisfactory d) Poor 6. What made your prefer AFRAH Mobiles over others? a) Low price b) Discount c) free gifts d) excellent service e) all the above 7. How do you rate our CSEs service at AFRAH Mobiles? a) Excellent b) Good c) Average d) Poor 8. Have you purchased previously with AFRAH Mobiles? a) Yes b) No

9. Are you enjoy of sales promotion? a) Yes b) No

58

10. What would be the offer that attracted you towards AFRAH MOBILES? a) Free gifts b) Exchange offer c) Discounts d) All the above 11. Are you informed about insurance packages on your products? a) Yes b) No 12. Was AFRAH Mobiles advertisements attractive? a) Strongly agree b) Agree c) Disagree d) strongly disagree 13. Do you agree that AFRAH Mobiles provides best service to customers? a) Strongly agree b) Agree c) Disagree d) strongly disagree 14. Will you refer to others? a) Yes b) No 15. Do you like to come again in AFRAH MOBILES? a) Yes b) No

59