MCOM- PROJECT TOPICS

SUBMISSION : 4TH WEEK OF JANUARY

ORGANISATIONAL BEHAVIOUR

SEMESTER-IV ORGANISATIONAL BEHAVIOUR 1. PERSONALITY TRAITS THE BIG FIVE MODEL , Prepare a case study on The big five mode

2. PERSONALITY TRAITS LOCUS OF CONTROL , Prepare a case study on Locus of control behavior by a individual in situation or events beyond his/ her control 3. 4. PERSONALITY TRAITS Self-esteem , Prepare a case study on how a low self esteem can have impact in individual performance and coordination . PERSONALITY TRAITS Machiavellianism , Prepare a case study on how high Machs can possess high spirit to win .

5. MASLOWS NEED HIERARCHY TH EORY - prepare a case study on self actualizations needs and safety or security need. 6. HERZBERGS TWO FACTOR THEORY make a case study on JOB DISSATISFISTYING FACTORS 7. MCGREGORS THEORY X AND THEORY Y- make a case study 8. ALDERFERS ERG THEORY ( E- EXISTENCE , R- RELATEDNESS, G-GROWTH )-make a case study. 9. LOCKES GOAL SETTING THEORY case study on how building and reinforcing employee self efficacy is important factor. 10. VROOMS EXPECTANCY MODEL- CASE-STUDY ON relationship of MOTIVATION=VALENC E x EXPECTANCY x INTRUMENTALITY.

MCOM- PROJECT TOPICS

SUBMISSION : 4TH WEEK OF JANUARY

INTERNATIONAL MARKETING SEMESTER IV

(I have bold the concepts and given the topic, study the concepts from your chapters before you make a project ) _____________________________________________________________________________________

1. Make a case-study on how MNCs from developed countries have entered with their brand in international market . a- NIKE b . Mcdonald c. Lakhme d. Samsung Home appliances e. Honda city ( One student will write a case-study on any one of the above company or any other new company.)

2. Take any one example of Merger and study its Operation Method in India ..( that means how it is making business after the merger . 3. Take any one example of Acquisition and study its Operation Method in India . (Hints : Reliance and TATA has many merger and acquisition in International market ) 4. Product s Design / features , Product Pricing , Product mix , Product distribution of MICROMAC cell phones in international market. 5. Using any Indian example or international example , write a case-study on any product at decline-stage in international market. ( its back progress history of 10 YEARS ) .. ( Hint : any electronic products or food or automobile company ) .

6. Write a case-study on Introduction stage of any of smart phone in international market . ( its Promotion , segmentation , product design ).

7. Study on corporate umbrella concept ( Branding ) in international Market by a) Sony b) Honda c) Toyota d) IBM e) Philips (Select any one company for project) 8. Study a pricing methods opted by company in international market . Going rate pricing or Perceived value pricing . 9. Study on Commodity Board of a. Tea Board b. Coffee Board c. Coconut Development Board d. Rubber Board 10. Study on ITPO Indian Trade Promotion Organisation . Recently 2years details on the tradefair or exhibition organized on any product in any city.