1. The stages of the product life cycle in chronological order is: 1. Introduction, growth, maturity, decline 2. Introduction, growth.

maturity, stagnation, decline 3. Introduction, maturity, decline 4. Introduction, maturity. stagnation, decline 5. None of these 2. The key to competitive advantage is_differentiation. 1. Position 2. Product 3. Conformance 4. Customer Consulting 5. None of these 3. The functions of the distribution (marketing) channel are 1. To gather market information/to promote and spread persuasive communications/physical proximity to consumer/matching the buyers needs/negotiate and settle the final price. 2. To provide the consumers with the required technical information about the products /physical distribution to consumers /acquire and use funds for financing the channel/intermediaries provide the deposit or buy the goods on cash basis./Assume the risk of carrying out the channel tasks. 3. To bring the product ownership to the final buyer. 4. both 1 and 2 5. None of these 4. Which of the following is not a market follower strategy? 1. Counterfeiter 2. Adapter 3. Initiator 4. Cloner 5. None of these 5. ___is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. 1. Email marketing 2. Cyber squatting 3. Web scraping 4. Web spidering 5. None of these 6. Features of channels of banking are 1. Intangibility/inseparability from the seller/variability in customer expenses 2. Perishability and non-storability/personal contacts with clients 3. Banking services have no physical and personal channels of distribution. 4. Combination of (1) and (2) 5. None of these 7. The client of advertising agent is called: 1. Customer 2. Major 3. Corporate

4. Account 5. None of these 8. The components of Promotion mix are1. Advertising; a paid form of non-personal promotion/personal selling; personal presentation to prospective clients. 2. Sales campaign to encourage sales/public relations; for building good relations with clients/direct marketing; is making direct connect with individual customers. 3. Sampling and coupons 4. Both 1 and 2. 5. None of these. 9. What are the main features of Marketing System (MIS)? 1. Creation of master plan for information flow,coordination between functional departments and specialist executives,future orientation for anticipating and preventing marketing problems and solving them. 2. Facilitation for developing decisions in planning, organizing ,controlling and initiating. 3. Decision making,organising and controlling the major activities of the business and initiating action. 4. All of the above. 5. None of these. 10. ____ include medical specialist and legal advisors. 1. Speciality services 2. Speciality products 3. Primary services 4. Secondary services 5. None of these 11. The _____ represents our expectations of the general need for the Item during the lead time. 1. Reorder point 2. Safety stock quantity 3. Reordering policy 4. Reordering cycle 5. None of these 12. _____ is the principle of organization of a region around several political, social or financial centres. 1. Ethnocentrism 2. Polycentrism 3. Marketing expansion 4. Gobal marketing 5. None of these 13. Material culture is divided into two parts : 1. Language, Aesthetics 2. Technology, Economics 3. Education Religion 4. Attitudes, Values 5. None of these

14. Identify the group name, whose mission statement is : To become a major player in the global chemical business and simultaneously growth in other growth industries like infrastructure 1. Reliance 2. Tata 3. Bharti enterprises 4. Kotak Mahindra 5. None of these 15. Distinction between marketing and selling is 1. Marketing relates to producing or creating goods or services needed by the customers while in selling the objective is to sell whatever is available. 2. Marketing is operational activity whereas the selling is a total management concept. 3. Marketing is product focused while selling is customer focused. 4. Marketing is oriented to the needs of the seller whereas selling is oriented to the needs of the buyer. 5. None of these 16. Which one is true in respect of bank marketing? 1. Bank marketing deals with providing services to satisfy customers financial needs and wants. 2. Bank marketing has to discover/ascertain/anticipate the financial needs of the corporates. 3. Bank marketing may be required to satisfy the corporates, and institutions, other related needs and wants. 4. Bank marketing means competitive element, efficiency and effectiveness in the process. 5. None of these 17. CRM Is a short form of: 1. Customer Relationship Management 2. Company Resource Marketing 3. Consumer Reaching Marketing 4. Customer Relationship Marketing 5. None of these 18. What are the objectives of pricing? 1. Profit optimisation, adjustment of prices due to competition, increasing the market share, improved cash flows to avoid cash crunch, stabilisation of demand and sales, improvement in product quality, communicates an image of the value. 2. Understanding with price cartels, bargaining power of suppliers, government controls and regulations. buyers behaviour, customer demand and competition. 3. Price elasticity of the demand of the product, cost of manufacturing the product, characteristics of the product. 4. Combination of (2) and (3) 5. None of these 19. Segmentation of consumer markets is based on 1. Consumer characteristics 2. Consumer responses

3. Consumer challenges 4. Both (1) and (2) 5. None of these 20. Is the latest-buzzword in corporate boardrooms. 1. Service quality 2. Service sector 3. Service industry 4. All of the above 5. None of these 21. Relatively large. low-cost, low-margin high-volume, self service operations etc. 1. Super market 2. Discount store 3. Department store 4. Convenience store 5. None of these 22. Distribution mix refers to: 1. Selection of different distribution channels like Dis., tribution Wholesaler Retailers Consumer etc. 2. Selection of sales promotion techniques, Advertis- 2 ing, Sales promotion, personal selling etc. 3. Selection of pre-sales during sales after sales service etc. 4. All of the above 5. None of these 23. Market Research is useful for 1. deciding proper marketing strategies 2. deciding the selling price 3. choosing the right products 4. choosing the sales persons 5. All of these 6. None of these 24. N = S/P ( 1 + T) indicates the: 1. Work load method 2. Sales potential method 3. Incremental method 4. Sales budget 5. None of these 25. A call means 1. shout out to somebody 2. a profession or business 3. visit friends 4. visiting prospective customers 5. after- sales reserve 26. A bank expects fall in price of a security if it sells it in the market. What is the risk that the bank is facing? 1. Market risk 2. Operational risk

3. Asset Liquidation risk 4. Market liquidity risk 5. None of these 27. When a company acquires a supplier through an acquisition strategy. this is referred to as 1. Vertical marketing system 2. Forward integration 3. Horizontal integration 4. Backward integration 5. None of these 28. Charles Revson of Revlon observed: In the factory, we make cosmetics; in the store. 1. we make profits 2. we challenge competitors 3. we implement ads 4. we sell hope 5. None of these 29. Mohan Sawhney has proposed the concept of ____ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. 1. Metamarket 2. vertical integration 3. horizontal integration 4. Betamarket 5. None of these 30. What is the meaning of Conversion? 1. meeting a prospective client 2. interacting with a prospective client 3. converting an employer into an employee 4. converting a seller to a buyer 5. converting a prospective client into a buyer 31. What is the meaning of Customization? 1. acquiring more customers 2. regulating customers 3. special products to suit each customer 4. more products per customer 5. All of these 32. What is a logo? 1. Pictoral representation of what the company stands for 2. Graphic or emblem used by a company to trigger in- stant recall 3. The short form of the name of the company 4. All kinds of advertisements used by the company 5. None of these 33. Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. The adopters of these innovations are categorised in five categories. Which of the following is incorrect? 1. Early adopters 2. Early majority

3. Late adopters 4. Late majority 5. None of these 34. Modern styles of marketing include(s) 1. digital marketing 2. tele-marketing 3. e-commerce 4. e-mails solicitation 5. All of these 35. e-Marketing is same as: 1. virtual marketing 2. digital marketing 3. real time marketing 4. All of these 5. None of these 36. What is the meaning of Value added services? 1. costlier products 2. larger number of products 3. additional services 4. at par services 5. None of these 37. The irst Hypermarket was started by ___. 1. Walmart 2. Carrefour 3. Casino 4. The dolla store 5. None of these 38. What is the first step of sales process? 1. Lead generation 2. Convincing the buyer 3. Selling the product 4. Showing a product 5. None of these 39. Core competence of a company helps it to: 1. Maintain an edge over its competitors 2. Position its product better 3. Price its product better 4. All of these 5. None of these 40. Aggressive Marketing is necessitated because of ____. 1. globalisation 2. increased competition 3. increased production 4. increased job opportunities 5. All of these 41. Consumer research takes place at ____ stage.

1. Before purchase 2. After purchase 3. During the purchase 4. All of these 5. None of these 42. SWOT analysis does not contain _____. 1. Strength 2. Weakness 3. Opportunity 4. Talent 5. None of these 43. Efficient marketing style requires 1. proper planning 2. good communication skills 3. team work 4. knowledge of products 5. All of these 44. The performance of a sales person depends on 1. salary paid 2. sales incentives paid 3. size of the sales team 4. ability and willingness of the sales person 5. team leaders aggressiveness 45. What is the sole aim of marketing? 1. Increase sales 2. Increase the number of employees 3. Increase profits 4. Increase production 5. All of these 46. Which among the following is not part of the 4Ps? 1. Product 2. Price 3. Profit 4. Promotion 5. None of these 47. Porters Five Force Models includes: 1. Bargaining power of customer 2. Advertising 3. Threat of substitute product 4. Bargaining power of suppliers 5. None of these 48. The Letter T in PEST stands for : 1. Treats 2. Technological 3. Teacher 4. Table

5. None of these 49. Brad Loyalty is defined by Kotler in for behaviour pattern. Which of the following is not part of them. 1. Hard Core Loyals 2. Shifters 3. Semi Loyals 4. Shifting Loyals 5. None of these 50. What is meant by Lead generation? 1. Tips for selling tactics 2. Tips for better production 3. Generate leaders 4. Likely sources for prospective clients 5. All of these 51. 1. Market Research is used for 52. 1) Selecting the right product 2) choosing the sales persons 3) Selecting proper marketing strategies 4) Deciding the selling price 5) All of these 53. 2. What does CRM stand for? 54. 1) Consumer Retention Management 2) Customer Retention Management 3) Customer Relationship Management 4) Client Relation Management 5) Customer Relation Marketing 55. 3. What are value added services? 56. 1) Products which are sold at premium price 2) To sell large number of products 3) At par services 4) Additional services 5) None of these 57. 4. USP of a product/service means? 58. 1) Unique Selling Price 2) Unique Selling Place 3) Unique Selling Proposition 4) Ultimate Selling Price 5) None of these 59. 5. Which of the following is an example of indirect marketing? 60. 1) e-mails 2) Telemarketing 3) Re-sellers 4) Coupning 5) Out of home 61. 6. Who among the following coined the term USP?

62. 1) Philip Kotler 2) Rosser Reeves 3) David Aaker 4) Eric Schmidt 5) None of these 63. 7. What does Lead Generation mean? 64. 1) To get tips for selling tactics 2) To generate leaders 3) To increase better production 4) Likely sources of prospective clients 5) All of these 65. 8. What does MBO mean? 66. 1) Marketing of Business Organisation 2) Management By Objectives 3) Management Based on Objects 4) Organisation of Business Management 5) None of these 67. 9. Which of the following is not included in the 7p's of marketing? 68. 1) Process 2) People 3) Physical evidence 4) Planning 5) Promotion 69. 10. In which year was the Consumer Protection Act passed? 70. 1) 1987 2) 1986 3) 2002 4) 2004 5) None of these 71. 11. Which of the following is not a stage in the Product Life Cycle of a product? 72. 1) Maturity 2) Introduction 3) Decline 4) Stars 5) Growth 73. 12. What does AIDA stand for? 74. 1) Attention Interest Desire Action 2) Attract Initiate Draw Action 3) Attentive Inclination Desire Activity 4) Action Interest Desire Attention 5) None of these 75. 13. What does Low End Market mean? 76. 1) A market for low quality products 2) A market which is located at remote areas 3) A market for lower priced products

4) A market where very less number of buyers are available 5) None of these 77. 14. Who coined the term MBO? 78. 1) Peter Drucker 2) American Marketing Agency 3) Philip Kotler 4) George Roth 5) None of these 79. 15. What is a Nascent Market? 80. 1) Unpredictable markets 2) Small and newly developing markets 3) Monopolistic market 4) Fully competitive market 5) None of these 81. 16. Which of the following is a feature of services? 82. 1) Intangibility 2) Inseparability 3) Variability 4) Perishability 5) All of these 83. 17. The system which is designed to support marketing decision making is: 84. 1) System Management 2) Marketing Allocation System 3) Marketing Information System 4) Marketing Tracking System 5) None of these 85. 18. Which of the following is also known as Guerrilla Marketing? 86. 1) Ambush marketing 2) Direct marketing 3) Indirect marketing 4) All of these 5) None of these 87. 19. What does B2C transaction mean? 88. 1) BusinesstoCorporate 2) Business-to-Consumer 3) Bargain-to-Conversion 4) Buying-to-Consumption 5) None of these 89. 20. Which of following is an example of Inbound marketing? 90. 1) Social media marketing 2) Blogs 3) Newsletters 4) None of these 5) All of these 91. 21. Which of the following is an example of Engagement Marketing?

92. 1) Event Marketing 2) Live Marketing 3) Experiential Marketing 4) Participation Marketing 5) All of the above 93. 22. What does BTL mean? 94. 1) Business Through Line 2) Below The Level 3) Below the Line 4) Buyers through Leads 5) None of these 95. 23. What is the objective of Holistic Marketing? 96. 1) to produce more and more number of products 2) to produce products according to the taste of customers 3) to acknowledge that everything matters in marketing 4) to sale more and more products 5) None of these 97. 24. What does customization mean? 98. 1) to acquire more customers 2) to regulate more customers 3) more products per customer 4) special products to suit each customer 5) All of these 99. 25. Conversion in marketing means : 100. 1) meeting a prospective client 2) to interact with a prospective client 3) converting a suspect into a prospect 4) converting a seller into a buyer 5) converting an employer into an employee 101. 26. What does the term MC mean with respect to the price of a product? 102. 1) Money Cost 2) Marginal Cost 3) More Cost 4) Money and Capital 5) All of these 103. 27. Which of the following factors are the external factors of pricing? 104. 1) Demand of a product 2) Buyer's behaviour and nature 3) Competition 4) All of these 5) None of these 105. 28. Which of the following is/are the characteristics of a Product? 106. 1) Anything that can be utilized or consumed 2) Anything that have tangibility 3) Generic name

4) Special features 5) All of these 107. 29. Which of the following is compulsory for Product Planning and Development? 108. 1) Manager of a company 2) Innovation 3) Salesman and their ability 4) Cost 5) Price 109. 30. Product Planning includes which of the following? 110. 1) Cost reduction 2) Convenient product 3) To increase sales and profits 4) Optimum utilization of resources 5) All of these 111. 31. Which of the following is the Product Line of a Bank? 112. 1) Personal Loan 2) Home Loan 3) 2-wheeler Loan 4) Education Loan 5) All of these 113. 32. Which of the following acts as a drive or an urge for which an individual seeks satisfaction? 114. 1) Cost 2) Brand 3) Motive 4) Design 5) All of these 115. 33. Which of the following is not a step of consumer decision process? 116. 1) Re-purchase decision 2) Production style 3) Selection of a Brand 4) Selection of distribution channel 5) None of these 117. 34. The acts of individuals in obtaining and using goods and services, including decision process that precede and determine these acts are known as 118. 1) Product planning and development 2) Consumer behaviour 3) Risk 4) Target Market 5) Product Length 119. 35. Which of the following includes Reference Group? 120. 1) Research and Development techniques 2) Target market 3) Satisfied customer

4) None of these 5) All of these 121. 36. What does BEC stand for? 122. 1) Break Even Centre 2) Break Even Chart 3) Book Even Cost 4) Book Even Chart 5) All of these 123. 37. All the cost that are Fixed and Variable are charged to 124. 1) Land and Infrastructure Tax 2) Sales 3) Product 4) Profit 5) Loss 125. 38. What does Relationship Selling mean? 126. 1) Telemarketing 2) Selling to relatives 3) Preparing a list of relatives 4) Cross-selling 5) Selling to strangers 127. 39. Public Relations is required for 128. 1) improving customer service in the company 2) improving marketing functions of the company 3) creating better working atmosphere in the company 4) All of these 5) None of these 129. 40. Creating a distinctive place in the minds of customer means? 130. 1) Target Market 2) Market Segmentation 3) Brand Personality 4) Brand Positioning 5) None of these 131. 41. A scenario in which a customer has too much awareness of the Brand is called 132. 1) Double Positioning 2) Confused Positioning 3) Over Positioning 4) Under Positioning 5) None of these 133. 42. What does Digital Banking mean? 134. 1) Export Finance 2) Banking with calculators 3) Banking with Digital instruments 4) Internet Banking and Telebanking 5) None of these 135. 43. A group of related products manufactured by a single company is called

136. 1) Product line 2) Product breadth 3) Product width 4) Product Assimilation 5) None of these 137. 44. A product or service that has an energetic and loyal customer base is called 138. 1) Fad 2) Fashion 3) Cult-Brand 4) Brand Personality 5) None of these 139. 45. A situation when consumers become committed to a brand and make repeat purchases over time is called 140. 1) Brand Switching 2) Brand Awareness 3) Cult-Brand 4) Brand Loyality 5) Brand Recognition 141. 46. Which of the following is required for Effective Segmentation? 142. 1) Measurability 2) Easy Accessibility 3) Substantiality 4) All of these 5) None of these 143. 47. A pricing strategy where the price of a product is kept low as compassed to its competitors is known as 144. 1) Skimming 2) Premium 3) Penetration 4) Regulatory 5) Competitive 145. 48. What does MDSS mean? 146. 1) Marketing Development Solution Software 2) Management Decision Support Solution 3) Management Decision Support System 4) Marketing Decision Support System 5) Marketing Duration Software Solution 147. 49. What does Buyer Resistance mean? 148. 1) Reluctant Salesman 2) Hesitant Buyers 3) Buyers fighting with salesman 4) Indifferent salesman 5) None of these 149. 50. Which of the following statements is/are true with reference to

150. Diversification Marketing? 1) Marketing in new and diverse countries 2) It is used only for transactions with foreign countries 3) Marketing in new and diverse companies 4) Making new and diverse products 5) All of the above

151.

Answer :

1. 5 11. 4 21. 5 31. 5 41. 3 2. 3 12. 1 22. 3 32. 3 42. 4 3. 4 13. 3 23. 3 33. 2 43. 1 4. 3 14. 1 24. 4 34. 2 44. 3 5. 3 15. 2 25. 3 35. 3 45. 4 6. 2 16. 5 26. 2 36. 2 46. 4 7. 4 17. 3 27. 4 37. 3 47. 3 8. 2 18. 1 28. 5 38. 4 48. 4 9. 4 19. 2 29. 2 39. 4 49. 2 10. 2 20. 5 30. 5 40. 4 50. 4