1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24.

25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.

A study of waste management and recycling in (country name) The effects of publicity source characteristics on consumer belief The effects of search engine optimization on marketing performance of the companies Impact of parent brand image on the brand extension of the firm Impact of nutritional labeling on the consumer buying behavior Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation Impact of communication on service brand evaluation Factor affecting compulsive buying behavior in credit card consumer The effects of consumer environmental consciousness and environmental friendliness on brand preference Factor influencing customer retention in hotels The impact of different sales promotion tactics on consumer of GSM networks in terms of usage Effect of in-store shelf spacing on purchase intent Role of outdoor advertising in brining awareness and developing perception for social causes Factors behind use of plastic money in (country name): A study of consumer behavior To evaluate the packaging variables and their impact on consumer preference in soft drink A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent The impact of customer expectation service on gender basis The impact of fashion involvement and hedonistic consumption tendency on buying behavior Impact of mood on brand recall and attitude of brand placement in television program The effect of customer relationship management on customer retention The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants Relationship between store image and consumer preferences towards store brand A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets Consumer buying behavior in shopping stores: impact of store dimensions and demographics Brand awareness and brand attitude as the predictors of market share Impact of advertising and price sensitivity and consumer buying behavior A study on consumer spending via credit cards Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior Effectiveness of integrated marketing communication with respect to consumer attitude towards brand Influence of humor advertising on consumer brand perception An association between advertising messages and content and the response of the children An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice The impact of marketing activities on the sales of pharmaceutical companies Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation

36. To study the effects of housewife quality perception of ready to cook meal on their preference to use 37. To study the effects of offensive images and tests on ad recall, brand recall and brand image 38. To study the effects of brand relevance strategies on brand share and brand sales 39. To study the effect of branded ingredients on consumer perception 40. To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle 41. The effects of pharmaceutical dispensing pattern on consumer store patronage 42. Table turnover augmentation: variables affecting the time spent in dining experience 43. A comparative study on application of advertising through cell phone framework among various types of goods and services 44. Market entry strategy in an emerging market using Country of Origin information 45. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands 46. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes A study of packaged milk brands 47. Effect of self-placement of habitual buying products on their sales 48. Determinants of consumer buying behavior through mega stores in (country name) 49. Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products 50. Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name) 51. Customer Delight in banking 52. To identify service quality gaps in banking sector: A comparative study of local and foreign banks 53. Effects of occupational status on women food buying and cooking behavior 54. Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name) 55. Effects of gender on family buying decision 56. Effects of recession on consumer buying behavior 57. Factors effecting positive and negative word of mouth in restaurant industry 58. The effect of brand image on consumer taste preference 59. The effect of recession on promotional activities 60. The effect of recession advertising 61. Factors effecting level of impulse buying 62. Effects of technology change on information seeking habits of individuals 63. Effects of product and consumer characteristics on free sample trail/usage 64. Consumer response to unethical retailer behavior 65. Relationship between consumers internal usage practices and awareness to internal advertising 66. Effects of consumer response to in store promotion on brand image and purchase intention 67. Attitude of people in different roles towards direct marketing 68. The impact of counterfeit brands on consumers acceptance of original brands 69. The effects of product, market and organizational characteristics on market research practices 70. A comparative study of sellers and buyers in market acceptability of licensed software 71. Affect of deceptive advertising on consumer loyalty in telecom sector 72. Factor affecting educationist/scientist response to patent registration 73. Consumer awareness and usage of E-banking transactions through mobile phones

74. 75. 76. 77. 78. 79. 80. 81.

The effects of advertising research practices on the advertising performance of companies Impact of performance commitment on customers evaluation of product quality Relationship between packaging characteristics and consumer brand preference Relationship between marketing research, customer knowledge and company sales Effect of product innovativeness and trial ability on new product adoption Relationship between corporate image and mobile phone advertising Shelf spacing competition: A comparative analysis of local and international brand Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories 82. A consumer decision making model in the automobile industry of (country name) 83. Factors behind brand switching in the telecom industry 84. Consumer purchase behavior in out-of-stock situations at retail outlets 85. Understanding consumer response towards sales promotion in the fast food industry 86. Factors influencing customer satisfaction in health care services 87. Impact of congruity between self-concept and brand image on brand preference in the automobile industry 88. The impact of brand extension on brand personality 89. The impact of personal involvement on store brand selection 90. A four dimension approach to attitude measurement 91. Sustainable competitive advantages in hospital industry 92. Customers evaluation of perceived value of service rendered by physician consultant 93. Studying consumer reactions to the Von Restorff effect 94. Effect of personal and personality characteristics on sales performance 95. Effectiveness of utility bill as promotion medium (a comparative study between company and consumer) 96. The revival of radio advertising in (country name): A comparative study of advertiser and consumer 97. The effect of corporate characteristic on the choice of CSR 98. Relationship between organization characteristic and organization response to Gray market 99. The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising 100. A study of waste management and recycling in (country name) 101. The effects of publicity source characteristics on consumer belief 102. The effects of search engine optimization on marketing performance of the companies 103. Impact of parent brand image on the brand extension of the firm 104. Impact of nutritional labeling on the consumer buying behavior 105. Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation 106. Impact of communication on service brand evaluation 107. Factor affecting compulsive buying behavior in credit card consumer 108. The effects of consumer environmental consciousness and environmental friendliness on brand preference 109. Factor influencing customer retention in hotels 110. The impact of different sales promotion tactics on consumer of GSM networks in terms of usage 111. Effect of in-store shelf spacing on purchase intent 112. Role of outdoor advertising in brining awareness and developing perception for social causes

113. Factors behind use of plastic money in (country name): A study of consumer behavior 114. To evaluate the packaging variables and their impact on consumer preference in soft drink 115. A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent 116. The impact of customer expectation service on gender basis 117. The impact of fashion involvement and hedonistic consumption tendency on buying behavior 118. Impact of mood on brand recall and attitude of brand placement in television program 119. The effect of customer relationship management on customer retention 120. The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants 121. Relationship between store image and consumer preferences towards store brand 122. A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets 123. Consumer buying behavior in shopping stores: impact of store dimensions and demographics 124. Brand awareness and brand attitude as the predictors of market share 125. Impact of advertising and price sensitivity and consumer buying behavior 126. A study on consumer spending via credit cards 127. Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior 128. Effectiveness of integrated marketing communication with respect to consumer attitude towards brand 129. Influence of humor advertising on consumer brand perception 130. An association between advertising messages and content and the response of the children 131. An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice 132. The impact of marketing activities on the sales of pharmaceutical companies 133. Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory 134. To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation 135. To study the effects of housewife quality perception of ready to cook meal on their preference to use 136. To study the effects of offensive images and tests on ad recall, brand recall and brand image 137. To study the effects of brand relevance strategies on brand share and brand sales 138. To study the effect of branded ingredients on consumer perception 139. To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle