Andrew McCauley: Hello everybody! Welcome to Podcast #14. This is Andrew McCa ley and this !

odcast is "oin" to be tal#in" abo t email !lat$orms% email deliverability% everythin" abo t email and o$ co rse the !odcast wo ld not be com!lete witho t Heather Porter. Hello! Heather Porter: Here & am. Hello% hello% everybody! Hello% Andrew! 'mail% how e(citin" yo ma#e emails so nd! Andrew McCauley: & #now. Well% email is li#e everywhere% ri"ht) & mean% some !eo!le chec# it the very $irst thin" they do be$ore they even "o to the toilet when they wa#e ! in the mornin". *ow that yo can chec# email on !hones% iPads% on all sorts o$ devices% it + st means that it,s everywhere and & #now that yo and & "et slammed with email all the time and it becomes li#e a drownin" $o ntain a$ter a while. & don,t thin# email is "oin" to "o anywhere. & thin# it is "oin" to be here $or a while yet and we tho "ht we wo ld tal# abo t emails today. Heather Porter: -ery e(citin" and some !eo!le chec# is at . a.m. in the mornin" $rom their !hone in bed. Andrew McCauley: /ome !eo!le do. /ometimes when yo are waitin" $or a s!eci$ic email% that co ld be the case. When yo r !hone "oes bee!% yo are "oin" to loo# at it. Anyway% email is r lin" the world and it is certainly becomin" a very% very "ood so rce o$ tra$$ic $or yo r b siness. As lon" as yo se it correctly and yo do not se it incorrectly or wron"ly% it can be very% very !ower$ l. /o% we are "oin" to tal# a little bit abo t emails and what sort o$ !lat$orms !eo!le are sin" to deliver those emails today. What do yo want to start with Heather) Heather Porter: 0e$ore we + m! in% act ally% 1 estion is% is email really dead beca se we #ee! hearin" that. &s it dead) &s it even worth it) Andrew McCauley: Well% & don,t thin# it is. & don,t thin# it is dead. & thin# it is worth it% yes2 & don,t thin# it is dead and & don,t thin# it will die anytime soon beca se email is the one thin" that "oes to a constant address. &$ we are tal#in" abo t comm nication with !eo!le between !lat$orms say 3aceboo# or Twitter% yo have to lo" in to each o$ those !lat$orms to tal# to each other whereas email + st li#e a cell !hone is a constant !lace2 it,s is the one s!ot where yo #now everythin" will come to in one hit. /o% yo don,t have to #ee! lo""in" into other !lat$orms. 4oes that ma#e sense) Heather Porter: 5eah% absol tely. &t,s a "reat !oint act ally. /o% & " ess a co !le o$ thin"s abo t email too that !eo!le don,t necessarily #now is that it is so stron"ly re" lated and that,s o#ay% that,s "reat b t there is lot o$ tools now that can hel! yo #ind o$ c t thro "h the noise and the re" lations and s!eci$ically there is an act% the Cann /!am Act that has come o t several years bac# that. &t,s basically sayin" that yo can,t send emails to !eo!le that don,t want to hear $rom yo and yo always have to have an ns bscribe area at the bottom o$ all yo r emails so somebody can "et o$$ o$ yo r list i$ they want to. /o% thin"s have ti"htened ! a lot and that,s o#ay beca se there are some tools that we are "oin" to share with yo today that are really easy and ma#e is easy to act ally wor# within the con$ines o$ the new r les.

6isten here: htt!:77a to!ilotyo rb siness.com7!odcasts7148email8mar#etin"8so$tware8and8set8 !8ti!s7 9et a co!y o$ o r :nline / rvival 9 ide here: htt!:77ayb" ide.com www.autopilotyourbusiness .com

Andrew McCauley: 5es% & thin# that came o t aro nd ;<<. and it came a$ter a whole b nch o$ !eo!le com!lainin" that they were "ettin" + st these messa"es $rom random !eo!le and it too# their time to o!en them and read them. *ow% these days email !ro"rams li#e 9mail and : tloo# and Macmail have some !retty serio s s!am $ilters that they can really narrow it down and "et rid o$ a lot o$ the cra! beca se there is a lot o$ cra! that,s o t there and yo want to ma#e s re that yo are standin" o t above and beyond the rest. /o% we are "oin" to tal# a little bit abo t that today as well. Heather Porter: 5eah. /o% so let,s + m! strai"ht in with what is the di$$erence between somethin" li#e : tloo# or 'nto ra"e or Macmail or any o$ those !ro"rams that we se% even 9mail vers s an email !ro"ram that yo act ally send emails thro "h. /o% & will start with at least & " ess what & see the di$$erences as and !lease + m! in and let me #now yo r tho "hts as well b t : tloo# and those sorts o$ !ro"rams are where yo comm nicate with yo r $riends and $amily and individ als% yes% collea" es and cowor#ers and clients b t in a individ ali=ed $ashion. /o% they are more li#e >Hey! How is it "oin") Here is the in$ormation that yo wanted.? &t,s very m ch based on more o$ a one8one8one comm nication or small "ro ! comm nication whereas these email !lat$orms that e(ist are b ilt to mar#et to a list or a database. Andrew McCauley: 0e$ore yo emails not receivin" them% ri"ht) "o any $ rther% yo are tal#in" abo t sendin"

Heather Porter: That,s correct% yes. emails.

& am s!eci$ically tal#in" abo t sendin"

Andrew McCauley: /endin" emails. /o% : tloo#% 9mail% Macmail% Th nderbird% ' dora all o$ those are "ood $or sendin" o t one or two emails to !eo!le. & mean% yo can send a co !le o$ h ndred a day b t that,s thro "ho t the day. 5o are not "oin" to send it en mass beca se these !ro"rams really will not let yo do that too well% ri"ht. Heather Porter: *o and they are act ally lin#ed directly to yo r mail sever and now with the ti"htenin" with the Cann8/!am Act% as a web hostin" com!any or hostin" com!any these com!anies are act ally limitin" the amo nt o$ emails yo can send o t $rom these !lat$orms% $rom yo r o tloo# and standard now is aro nd @< to 1<< emails and ho r. 5o are l c#y i$ yo are able to send a 1<< emails in an ho r and that,s sim!ly beca se i$ yo are sendin" emails% a lot o$ emails% $rom yo : tloo# and yo r 'nto ra"e then what ha!!ens is it "oes thro "h yo r mail server and i$ somebody were to say >Hey! & don,t want yo r email? and they ma#e a com!laint then that mail sever that hosts the whole b nch o$ other websites and email acco nts can "et what,s called blac# listed and there$ore nobody on that server can send emails o t. /o% that,s why there has been a h "e move towards no lon"er sin" yo r !ersonal email acco nts to send o t mar#etin" related emails en mass to "o into sin" these tools instead. Andrew McCauley: Ai"ht. /o% be$ore "ettin" to the other !lat$orms% + st so !eo!le are aware% yo can still se yo r email address b t send it $rom these b l# !lat$orms. &s that ri"ht)

6isten here: htt!:77a to!ilotyo rb siness.com7!odcasts7148email8mar#etin"8so$tware8and8set8 !8ti!s7 9et a co!y o$ o r :nline / rvival 9 ide here: htt!:77ayb" ide.com www.autopilotyourbusiness .com

Heather Porter: '(actly. That,s the bea ti$ l thin"% it,s that these !lat$orms% the emails loo# li#e they are still comin" $rom yo b t they have the ns bscribe lin# down below and they are mana"ed and monitored thro "h these s!eciali=ed email !lat$orms that have a whole other set o$ r les and servers to handle yo r emails that yo r !ersonal acco nt + st cannot sim!ly do. Andrew McCauley: 9reat. /o% i$ yo have a "ot a list or yo are b ildin" a list% then letBs tal# abo t some o$ these !lat$orms that yo can se to ! t the names yo are collectin" into the list and then yo can send them in$ormation on a re" lar basis as many as yo li#e% ri"ht) Heather Porter: 5es. /o% letBs start with some o$ the names o$ these !lat$orms that e(ist% the !o! lar names o t there. /o% we have Aweber% we have Mailchim!% iContact% 9etAes!onse% Constant Contact% /end!e!!er and the list it "oes on and on and on. Andrew McCauley: There are literally h ndreds o$ them% ri"ht)

Heather Porter: There are% there are. /ome o$ them are $ree% some o$ them cost and all o$ them do cost based on how many emails that yo have in there. /o% event ally i$ yo reach a certain ca! o$ emails that yo want to send o t% certain amo nt o$ emails every month% then the !rices "o ! $rom there b t ltimately when yo are + st "ettin" started% & mean even with Mailchim! yo can have a co !le o$ tho sand in there $or $ree initially as yo are + st "ettin" started and b ildin". /o% in these !lat$orms basically yo si"n ! on their websites and yo are "iven a sername and !assword and yo can "o in and basically set ! yo r !re$erences which is what yo are "oin" to a!!ear in a $ooter o$ the email% yo r b siness name% yo r address% all the !ersonal in$ormation abo t yo r b siness. /o% yo have to set that ! initially b t what these tools allow yo to do is a co !le o$ really cool thin"s. 5o can either im!ort !eo!le,s names that yo have. /o% $or e(am!le i$ yo an : tloo# contact list or yo are + st wor#in" $rom an e(cel doc ment and yo have all list o$ yo r contacts in there% b siness cards% and yo are ! ttin" them into an e(cel doc ment% yo can act ally im!ort that $ile into yo r new email acco nt% yo r email !lat$orm and then all o$ the s dden all those names wo ld + st a!!ear in there and be ready to mar#et to. /o% yo can im!ort !eo!le and yo can also man ally enter !eo!le. /o% i$ yo "et a b siness card yo can lo" into yo r acco nt and yo can + st say >0oom! & have a new contact. & am + st "oin" to enter them in here.? The other thin" yo can do is yo can have a tomated entries comin" in o$$ o$ the internet and yo do that thro "h what,s called an o!t8in $orm or a web $orm. 5o may have "one to lot o$ other !eo!les websites and yo see >9et my $ree e8boo#?% >9et my a dio !ro"ram $or $ree?% >'nter yo details below?% newsletter and the list "oes on and on and on. /o% these o!t8in $orms are act ally a !art o$ these email !ro"rams. 5o can b ild these little $orms in yo r email !ro"ram and stic# them on yo r websites so yo now have names comin" into yo r email !ro"ram a tomatically which is really cool. 5es% & " ess that is really yo #now the two #ey !oints o$ "ettin" names into these !ro"rams. Andrew McCauley: b ild those $orms) 4o yo have to #now how to code websites to be able to

6isten here: htt!:77a to!ilotyo rb siness.com7!odcasts7148email8mar#etin"8so$tware8and8set8 !8ti!s7 9et a co!y o$ o r :nline / rvival 9 ide here: htt!:77ayb" ide.com www.autopilotyourbusiness .com

Heather Porter: *ot necessarily. & mean% what,s "otten really cool abo t some o$ them is that when yo are b ildin" a $orm% yo can act ally desi"n it yo rsel$. /o% yo can + st say >& want that a bit bl e? or >& want this $ont bi""er? and i$ yo #now how to se a word doc ment yo can desi"n a $orm in these and what they have is a co !le o$ di$$erent o!tions where when yo are savin" yo r $orm yo can save it as somethin" called a +ava scri!t or yo can save it as HTM6 and & #now this is a little techie b t not really. /o% & will e(!lain what they are. /o% +ava scri!t is somethin" that yo as somebody that has no idea abo t code can literally co!y and !aste into yo r web !a"es. &t is easy as co!yin" and !astin" a 5o T be video onto yo r web!a"e and beca se yo have made it loo# nice and !retty in the !ro"ram itsel$% ma#in" this bit bl e and this bit ! r!le or whatever% it a tomatically ! lls thro "h yo r $ormattin". /o% yo have a relatively nice loo#in" $orm that yo can stic# on yo r website. HTM6 is what yo wo ld "ive to a web develo!er% somebody that can really ma#e it loo# ama=in". /o% i$ yo want somethin" to loo# very $ancy% yo have yo r e8boo# "ra!hic in there% yo have a whole b nch o$ cool little "ra!hics and thin"s and arrows% >This is where yo "et my e8boo#?. &$ yo want somethin" that loo#s ama=in" li#e that% then chances are yo !robably + st "o on 'lance or o4es# or 3iverr even and + st "et somebody to hel! yo ! t that on yo r website b t ma#in" it loo# really ama=in" in the !rocess. 5eah% not too hard. Andrew McCauley: & thin# it,s a little technical.

Heather Porter: *o% & thin# this is as $ar as dee! as & am "oin" to "o with that. 6oo#% all these !ro"rams allow yo to b ild these $orms. There are o!t8in $orms or they are called mail $orms are well. They all have di$$erent words $or them b t they all allow yo to b ild them and then stic# them on yo r website. :ne #ey thin" & " ess abo t it as well as is yo don,t + st b ild a $orm $or the sa#e o$ b ildin" a $orm. 'ach o$ these !lat$orms allows yo to b ild somethin" called a list2 yo can name a list. /o% $or e(am!le% Andrew% yo mentioned earlier yo can si"n ! $or newsletter. /o% yo may have a $orm that is + st $or yo r newsletter and then in yo r email !lat$orm yo have a list that is called newsletter !eo!le. /o% that $orm lin#s to that list. There$ore yo #now when yo lo" in everybody on this list has come into that list either $rom that $orm that yo created or beca se yo have man ally ! t them in as we + st disc ssed be$ore. Andrew McCauley: /o% yo are essentially ! ttin" !eo!le into "ro !s so that yo #now e(actly where they came $rom so i$ yo wanted to mar#et to them di$$erently down the trac#% yo co ld "o alon" and mar#et to them however they arrived in yo r list. Heather Porter: '(actly% yes. /o% yo mi"ht say >My newsletter is ready to "o. & am + st "oin" to send it to the newsletter !eo!le beca se they are the ones that want it? b t then yo mi"ht have a s!ecial and then yo wo ld send that o t to everybody% so yo !ic# yo r newsletter !eo!le% yo !ic# other !eo!le that came in $rom yo r $ree e8boo# $orm% yo mi"ht !ic# yo r $riends and $amily that yo man ally entered over here and then yo can send that email o t to all yo r di$$erent "ro !s i$ yo want i$ that ma#es sense at that time. Andrew McCauley: / re% s re% o#ay. Awesome!

6isten here: htt!:77a to!ilotyo rb siness.com7!odcasts7148email8mar#etin"8so$tware8and8set8 !8ti!s7 9et a co!y o$ o r :nline / rvival 9 ide here: htt!:77ayb" ide.com www.autopilotyourbusiness .com

Heather Porter: 5es. /o% that,s basically the $orm or the way o$ "ettin" the emails in a"ain man ally or yo can ! t these $orms or yo can even ! t them on 3aceboo#. How cool is that! 5o can act ally do a little 3aceboo# a!! or !a"e on yo 3aceboo# and stic# a $orm strai"ht on there and !eo!le can si"n ! to yo r list strai"ht $rom yo r 3aceboo# !a"e. Andrew McCauley: That awesome!

Heather Porter: That,s a little bit more advanced b t that,s really cool and somethin" yo " ys de$initely% de$initely m st do beca se% a"ain% 3aceboo# is another !lat$orm% it,s somethin" that,s owned by somebody else and i$ yo can stic# yo r $orm on there and start to "et yo r own list bein" b ilt e(ternally in 3aceboo#% that,s a really cool thin" to do. Andrew McCauley: 5eah% ri"ht. :#ay% cool.

Heather Porter: /o% that,s $orms2 that,s man al entry. A co !le o$ thin"s% & " ess% that,s really interestin" to #now abo t these !lat$orms is that they a tomatically ! t a Cmana"e, or C ns bscribe, b tton nderneath every sin"le email that yo send o t. /o% yo do not even have to $ormat that and it does it $or yo to com!ly with the Cann /!am Act. /o% every sin"le email that it sends o t it says >&$ yo no lon"er want to "et these emails% clic# here to ns bscribe.? /o% yo are very m ch com!lyin" with the laws and loo#in" all !ro$essional and !olished and ta#in" care o$ yo r list which is most im!ortant with these thin"s. Andrew McCauley: 5eah% ri"ht.

Heather Porter: /o% that,s that one. Andrew McCauley: 9ood.

Heather Porter: And how do they wor# beca se & + st act ally was havin" this conversation with a client who very accidently on o r mail server sent o t D<< emails and it all went o t the wron" way and he started "ettin" com!laints $rom !eo!le beca se he $or"ot he had to "o into his email system instead and send it o t there2 he was sin" his : tloo#. /o% dan"ero s% dan"ero s and then it started bloc#in" o r server. &t started doin" a lot o$ cra=y thin"s. Another interestin" !art and we had a "reat tal# abo t this and he said >What,s the di$$erence really) & mean% & #now that there is a C ns bscribe, b tton and all that b t what else is di$$erent abo t it)? Here is the bi""est yo as a b siness owner wo ld want to #now. Esin" these systems% they basically have the hi"hest deliverability rate o t o$ anythin" yo co ld ever even wish% dream% or desire to do yo rsel$ $rom yo r own : tloo# or yo r own mail !ro"ram on yo r com! ter. The reason why is that these email !ro"rams they e(ist to "o aro nd the world and ma#e "ood and ma#e $riends with all the di$$erent bi"% bi"% bi" servers all over the world to always ma#e s re that they are com!lyin" with the r les. Andrew McCauley: 0e$ore yo "o any $ rther what do yo deliverability) What does that act ally mean) mean by

Heather Porter: / re. A lot o$ !eo!le don,t #now this b t when yo are sendin" o t an email it never ever% ever% ever ma#es it to the !erson it,s intended to be
6isten here: htt!:77a to!ilotyo rb siness.com7!odcasts7148email8mar#etin"8so$tware8and8set8 !8ti!s7 9et a co!y o$ o r :nline / rvival 9 ide here: htt!:77ayb" ide.com www.autopilotyourbusiness .com

sent to and that ha!!ens $or a whole load o$ di$$erent reasons. /ome o$ which it,s comin" $rom yo r !ersonal com! ter2 that,s act ally a bi" reason that they never "et anywhere beca se yo r com! ter and yo r mail server is not sec re eno "h $or other mail servers to acce!t it. /o% that,s a bi" reason and there is a whole b nch o$ other reasons F yo are sin" the wron" words and it,s not $ormatted !ro!erly which we will have some ti!s $or yo on that in a second F b t that,s deliverability% that $act that yo are sendin" an email% does it act ally ma#e it to the !erson. Then there is a whole !ercenta"e o$ deliverability. &$ yo are sendin" an email G<H act ally "et it% that,s G<H deliverability. /o% that,s what that means. /o% bac# to & " ess how these systems really wor#. /o% they really are there to constantly ma#e s re that they are ! on all the r les and the owners o$ these !lat$orms and their develo!ment team "oes o t to all the other mail servers and says >Am & com!lyin") Are yo "oin" to send my emails i$ & have clients who are sendin" emails to yo here in 9ermany% are yo here in 9ermany that can distrib te it to all the !eo!le in 9ermany $or me)? /o% they are + st ma#in" "ood relationshi!s aro nd the world. They also do what is% & " ess% #nown as more dri! $eedin" o$ emails. /o% in order to also com!ly with the r les and !lay nice with all the di$$erent mail servers yo can,t + st say >0oom! & am "oin" to d m! D<%<<< emails on yo immediately.? They have to dri! $eed them over time in a certain way. /o they are releasin" a ch n# at a time over a time !eriod so there is no clo""in". Andrew McCauley: What sort o$ time $rameI)

Heather Porter: J ic#% 1 ic#% 1 ic#. /o% #now i$ yo have a h "e list% it mi"ht be an ho r to two ho rs b t i$ yo have a list o$ a co !le o$ tho sands% D min tes b t it is di$$erent than havin" everythin" "o o t at once than #ind o$ sta""erin" it over D min tes. &t,s the di$$erence o$ havin" yo r email delivered or not delivered. /o% that,s what they do as well. /o% they do that. Then they also allow yo to do somethin" really cool which is trac# to see i$ yo r email is considered a s!am. /o% they have a tool% it,s a s!am tool and it scans yo r email $or certain words% li#e !orn words% other words that are not li#ed are C$ree, or Cyo are "oin" to "et rich,% any o$ the wealth words% Crich,% Cwealthy,. Those are considered s!am words beca se a lot o$ the s!am that has "one o t in the !ast has sed these words. /o% now emails will no lon"er "et delivered i$ yo se it. /o% all these email !lat$orms li#e Mailchim! and Aweber they will act ally say >5o #now what) 5o have a s!am score o$ li#e @ on this mail which is really bad and that means that basically no one is "oin" to "et it. /o% yo have to correct it and here are some recommendations on how to do that.? /o% that,s another cool thin". Andrew McCauley: 9ood. The com!anies themselves% it,s in their best interest li#e the !lat$orms li#e Aweber and Mailchim!% it,s in their best interest to ma#e s re that yo r s!am score is "ood beca se otherwise they "et !enali=ed too% ri"ht) Heather Porter: Always and they will sh t down yo r acco nt i$ yo are not doin" the ri"ht thin"s by them. /o% yo need to ma#e s re yo r emails are not s!ammy. 5o also need to ma#e s re that everybody on yo r list has as#ed to be on yo r list. /o% o$ten times yo will $ind i$ yo are si"nin" ! $or one o$ them and
6isten here: htt!:77a to!ilotyo rb siness.com7!odcasts7148email8mar#etin"8so$tware8and8set8 !8ti!s7 9et a co!y o$ o r :nline / rvival 9 ide here: htt!:77ayb" ide.com www.autopilotyourbusiness .com

yo have an e(cel s!read sheet o$ say ;D<< names that yo have been collectin" over time% i$ yo im!ort that% yo are not "oin" to immediately be able to email to these !eo!le2 yo have to $irst tal# to the com!any and e(!lain to them how yo "ot those names and why they have a"reed to "et yo r in$ormation F very im!ortant F or they mi"ht not even o!en yo r acco nt in the $irst !lace. They do that to !rotect yo to ma#e s re yo r emails are always "ettin" delivered to the absol te hi"hest way they can. Andrew McCauley: and email !lat$orms) :#ay. /o% what else do we need to #now abo t emails

Heather Porter: & " ess really we have tal#ed abo t the di$$erence between yo r own !ersonal acco nts and !lat$orms that e(ist o t there. A"ain% we will list these lin#s on o r website $or yo on www.A to!ilot5o r0 siess.com7Podcast. We will list these nder o r CAeso rces, !a"e and also nder the e!isode. /o% yo can "o o t there and research them yo rselves. /o% we have tal#ed abo t that. We have tal#ed abo t% & " ess% really how they wor#% how they r n b t & #now that some !eo!le are "oin" to want to #now >Well% once & have the $orm and & am collectin" emails on my di$$erent websites and maybe even the 3aceboo#% what do & do) 6i#e i$ & am "ivin" away a $ree e8boo#% how does that all wor#)? Andrew McCauley: What,s the ne(t ste!)

Heather Porter: 5eah% what,s the ne(t ste!. Andrew McCauley: Alri"ht% let s #now what do we do with that.

Heather Porter: & want to roll. & + st want to #ee! "oin". Alri"ht% cool. Here is the bi" thin". /o% when yo are "ivin" away $ree e8boo# what yo want to do is have web !a"e on yo r website where yo have that e8boo# downloadable. /o% it,s a $ile that somebody can clic# on and download to their hard drive% to their act al com! ter. &$ yo are "ivin" away a MP.% same thin"2 yo want to have that $ile on a web!a"e that somebody co ld clic# on and download. /o% how do yo act ally "et that $ile to the !erson that has si"ned ! $or) &t is very easy. They $ill in their details in the $orm. Their details are s c#ed thro "h into yo r mail !lat$orm and then yo are res!onsible $or writin" a welcome email% an act al $irst email to that !erson which is #nown as an a to res!onder beca se it "oes o t a tomatically to that !erson when they $ill that $orm o t. /o% yo are res!onsible $or writin" an a to res!onder with a lin# in that email that tells them where to "o and collect that $ree thin" that yo ! t on yo r website. *ow% ca tion% ca tion% ca tion F !lease do not ever act ally try and lin# directly to yo r $ile on yo r server. What & mean by that is don,t + st load a P43 doc ment on yo r server2 "et yo r webmaster to do that $or yo and "et a lin# to it and then + st stic# that in yo r email and the reason why is beca se now !eo!le are chec#in" the emails $rom all over the !lace% $rom their !hones% $rom their iPads and their com! ters and i$ they clic# on that lin# and it,s an act al $ile% chances are o$ them act ally "ettin" that $ile witho t any errors is very% very slim. &nstead% yo want them to "o to that web!a"e that yo set ! with the $ile on the web!a"e and that,s a really #ey !oint $or all yo " ys that yo need to do. 3rom now on o t in all o$ yo r a to res!onders and yo r emails% whenever yo are "ivin" st $$ away $or $ree% always yo want to send !eo!le to web!a"e rather than + st tryin" to attach or lin# to $ile. 0y the way% yo can,t do attachments either2 that,s considered s!ammin" as well
6isten here: htt!:77a to!ilotyo rb siness.com7!odcasts7148email8mar#etin"8so$tware8and8set8 !8ti!s7 9et a co!y o$ o r :nline / rvival 9 ide here: htt!:77ayb" ide.com www.autopilotyourbusiness .com

and !eo!le will never "et yo r emails. /o% does that all ma#e sense% yo web!a"e rather than act ally attachin" a $ile)

lin# to

Andrew McCauley: 5eah. /o% yo r act al email% when yo see the si=e o$ yo r email come thro "h on yo r acco nt% that sho ldn,t be really a bi" $ile2 it all sho ld be a small ;< or .< maybe 1<<K ma( $ile so that !eo!le #now that there is no attachment% there are no "ra!hics and anythin" yo want to show them as $ar as "ra!hics "o wo ld be on the web!a"e. &s that ri"ht) Heather Porter: '(actly% everythin" and yo always want !eo!le "oin" bac# to yo r website anyway. &t,s a "reat e(c se to "et them bac# to en"a"e with yo . /o% yo are sin" lin#2 yo are sin" lin#s rather than attachments and sendin" !eo!le to try and download a $ile immediately. 5o want them to "o to a web!a"e $irst to download a $ile $rom a $ile $rom the web!a"e instead. /o% that,s the welcome email that yo send o t. /o% yo are "ivin" somethin" away $or $ree. 5o r $irst email that yo are "oin" to set ! in yo r email !lat$orm is the welcome email that "oes o t that says >Hey! Than#s so m ch $or si"nin" !. Here is where yo can "o and "et yo r $ree? whatever it is that yo are "ivin" away and yo lin# to that !a"e. /o% that email m st be written. Andrew McCauley: 9ood. That,s a !retty "ood e(!lanation o$ it all.

Heather Porter: 9ood. & ho!e so. & #now emails can be a little bit cra=y. They are not really cra=y. &t is act ally 1 ite easy and & thin# i$ those o$ yo that are sin" these email !ro"rams already% this is "oin" to be 1 ite introd ctory to yo b t $or those o$ yo that are not yet% somethin" yo m st start with and start now beca se as yo are "rowin" yo r b siness% it is "oin" to "et stricter and stricter in the $ t re to "et emails thro "h. /o% yo need to "et these com!anies to wor# $or yo on behal$ o$ yo to do that. Andrew McCauley: A little 1 estion be$ore we "o. What sort o$ !rices are we tal#in" abo t $or these !lat$orms) 4o yo have a !rice that yo can sort o$ "ive s o$$ the to! o$ yo r head $or !eo!le that are thin#in" abo t it) Heather Porter: / re. 5eah% they start as low as 14.LD to 1D dollars a month and then they "o ! toI Andrew McCauley: &sn,t Mailchim! $ree)

Heather Porter: Mailchim! is $ree i$ yo + st se the $orms and yo store yo r list in there. The second yo want to do a to res!onders m lti!le a to res!onders% we + st tal#ed abo t a welcome email% it allows yo to do that $or $ree ! to ;<<< !eo!le% !ast ;<<< !eo!le or i$ yo want to send say m lti!le emails to a list F a 1 ic# e(am!le beca se we will do a whole other e!isode on this b t i$ yo si"n ! $or a $ree e8boo# and yo want to send somebody an email the $irst day sayin" >Here is yo r e8boo#? and then on the third day yo want to send them >Hey% how is that e8boo# "oin" $or yo )? and the $o rth day yo want to say >Hey% +oin me on 3aceboo#?% that,s an act al a to res!onder se1 ence. To do that% they char"e. The $orm is $ree. Andrew McCauley: Ai"ht. The other one that,s o t there that was $ree% that,s still there at the moment b t is disa!!earin" & hear is /end!e!!er.
6isten here: htt!:77a to!ilotyo rb siness.com7!odcasts7148email8mar#etin"8so$tware8and8set8 !8ti!s7 9et a co!y o$ o r :nline / rvival 9 ide here: htt!:77ayb" ide.com www.autopilotyourbusiness .com

Heather Porter: 5es% that,s correct act ally. &t,s "oin" away beca se it,s now bein" inte"rated intoI &t,s r n by a com!any named :$$ice A to!ilot. &t,s "oin" thro "h a massive re8brand ri"ht now with their bi" database system and they are "oin" to sort o$ s c# that into the system and ma#e it all one. /o% it will no lon"er e(ist startin" ne(t year% ne(t year bein" ;<1.% de!endin" on when yo are listenin" to this. Andrew McCauley: Alri"ht% Heather% is there anythin" else that yo tal# abo t and to ch on emails or is that a wra! $or this show) want to

Heather Porter: & thin# that,s abo t a wra! and " ys that are listenin"% we will "o into Cthe how, behind the email really how to write emails% how and when to send them% what to ! t in them to "et them o!ened% s b+ect lines% all that "ood st $$ that is + st the be"innin" o$ yo r bi" mar#etin" !lat$orm. We will do that in a $ t re e!isode b t this e!isode was + st really "eared to "et yo thin#in" or nderstandin"% & s !!ose nderstandin" the email !lat$orm% how it wor#s% why yo need one most im!ortantly. /o% & thin# we have done o r +ob with that. Andrew McCauley: We have. 5o tal#in". & didn,t do m ch at all. have done a "ood +ob. 5o did a lot o$

Heather Porter: &t was one o$ those% wasn,t it) As yo " ys can tell% there are de$initely certain to!ics where & am #ind o$ cra=ily !assionate or Andrew is cra=ily !assionate and we swin" bac# and $orth. Andrew McCauley: We do% we do. Alri"ht% than# yo % Heather. Than# yo $or yo r insi"ht and i$ !eo!le want to "o and $ind o t the reso rces $or this show where do we "o) Heather Porter: www.A to!ilot5o r0 siness.com7Podcast. There is a CAeso rce, !a"e on that site and there are also s!eci$ic show notes and reso rces in the act al e!isode i$ yo "o there too. Andrew McCauley: &$ yo are listenin" to this show on iT nes !lease "ive s a review% s bscribe and "ive s a review and let s #now o$ yo r tho "ht. All reviews will hel! s. /o% !lease "o and leave review. Than#s Heather a"ain and & loo# $orward $or the ne(t show and & have no idea what that,s "oin" to be either b t & am s re we will ma#e it ! be$ore we "o. Heather Porter: Absol tely. &t,s an endless% endless amo nt o$ in$ormation to contin e to share with yo " ys. /o% as always than#s $or bein" with s a"ain. Andrew McCauley: Tal# soon.

Heather Porter: Than#s. Andrew McCauley: 0ye.

Heather Porter: 0ye% bye.

6isten here: htt!:77a to!ilotyo rb siness.com7!odcasts7148email8mar#etin"8so$tware8and8set8 !8ti!s7 9et a co!y o$ o r :nline / rvival 9 ide here: htt!:77ayb" ide.com www.autopilotyourbusiness .com

**End of Audio.

6isten here: htt!:77a to!ilotyo rb siness.com7!odcasts7148email8mar#etin"8so$tware8and8set8 !8ti!s7 9et a co!y o$ o r :nline / rvival 9 ide here: htt!:77ayb" ide.com www.autopilotyourbusiness .com