Andrew McCauley: Episode 16. Hello, everybody! This is Andrew McCauley and I am e ci!ed !o be brin"in" you Episode #o.

16 o$ our podcas! and o$ course I could no! do !his by mysel$. %o, o$ course, Hea!her &or!er is here. Hi, Hea!her! Heather Porter: I am here. I am here. Hello, hello, everybody! I!'s "ood !o be bac( wi!h you "uys and I am ac!ually (ind o$ e ci!ed abou! !his episode because i!'s a li!!le bi! di$$eren! !han wha! we normally do. )here we are !eachin" you "uys a lo! o$ !hin"s, we are ac!ually "oin" !o share some !hin"s !ha! we are usin" ri"h! now. )e are callin" i! The Cool Tools Episode. Andrew McCauley: Cool !ools, yeah. %o, we sor! o$ pu! our heads !o"e!her and !hou"h! wha! are some o$ !he cool !ools !ha! are ou! !here !ha! are !he la!es! cool !ools !ha! are around and how we are usin" !hem and how can you use !hem as well $or your business. %o, !hese may be some apps, !hey may be some websi!e applica!ions !ha! we have "o!. %o, we *us! !hou"h!, +Hey, le!'s "ive you some cool !ools so you can "o and be a cool !ool as well,. Heather Porter: #ice one, Andrew. Andrew McCauley: Hey, common, I am *us! !ryin" !o $i! in wi!h !he pro"ram. Heather Porter: )ell, le!'s de$ine wha! a cool !ool is. -ou said apps or some o!her !hin"s. %o, are !hese (inds o$ li(e !hin"s !ha! we use !ha! help au!oma!e our business, ma(es !hin"s easier, !ime mana"emen!. )ha!'s !he bi" pic!ure de$ini!ion. Andrew McCauley: -eah, I !hin( i!'s a !ool !ha! is more !han a "immic(. %o, i!'s no! some!hin" !ha!'s $un !o play wi!h bu! i!'s ac!ually some!hin" you can use !o bene$i! your business and i! may be some!hin" !ha! saves you !ime, i! may be some!hin" !ha! "e!s you be!!er reach in $ron! o$ people, i! may even be *us! a !ool !ha! can enhance wha! you are doin" ri"h! now and add !o some o$ !he e$$or!s you are usin" $or your mar(e!in". %o, I !hin( we have "o! abou! !hree or $our phone apps !ha! we have discovered !ha! we are usin" and !here's a couple o$ new bi!s and pieces o$ old pla!$orms !ha! have been reinven!ed. %o, you can use some o$ !hese !hin"s on your websi!es or your business. Heather Porter: )hy don'! we s!ar! wi!h apps, shall we. %o, I (now we have a $ew !here !ha! we are "oin" !o !al( abou!. Andrew McCauley: /(ay, le!'s do !ha!. Heather Porter: %o, apps 0 in !his case, when we say apps we are !al(in" abou! phone apps, are we no!. Andrew McCauley: -es, phone apps, phone apps. Heather Porter: 1ood, $or clari!y's sa(e, and I (now !ha! you and I really love i&hones bu! do you ac!ually (now i$ !hese are available on android app s!ore.
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Andrew McCauley: I believe !ha! !hey are. My answer is yes !o !ha! 6ues!ion. I could be proven wron". Heather Porter: &rove us wron", you "uys. I$ we are wron", you can leave us a commen! below !his pos! and le! us (now bu! since we are obsessive iTunes users or i&hone users, we (now !ha! !hey wor( !here. Andrew McCauley: -eah, I am pre!!y sure. I (now one o$ !he $irs! apps we !al( abou! will be de$ini!ely on android and I am pre!!y sure !he o!her apps !ha! we have "o! are also on android as well. Heather Porter: 1rea!. 2e!'s "e! s!uc( in, shall we. Andrew McCauley: 2e!'s do i!. )ha!'s our $irs! app. Heather Porter: 7ine app. Andrew McCauley: 7ine app! #ow, !his vine app, !his is pre!!y cool and i$ you haven'! heard abou! 7ine app, i!'s only been ou! $or a couple o$ wee(s. Heather Porter: -ou (now wha! i!'s so new !ha! I haven'! even used i! ye! mysel$. %o, I am li(e si!!in" here learnin" by you e ac!ly wha! !his is all abou!. %o, "o ahead and please !ell me. Andrew McCauley: I was *us! abou! !o !ell you !ha!. I was *us! abou! !o say I didn'! even have a "o a! usin" 7ine app. Heather Porter: #o, I haven'!. Andrew McCauley: I !hin( 7ine app, a! !he !ime o$ !his recordin", is less !han a mon!h old and i!'s !a(in" o$$ li(e wild$ire. Twi!!er ac!ually own 7ine app, !hey crea!ed i! and in !he !rue sense o$ Twi!!er, !hey have le! you record 65second videos. #ow, when Twi!!er came ou! ini!ially years a"o !hey said 189 charac!ers, !ha!'s all you can !ype, and people were li(e, +)ha! can you do in 189 charac!ers. Tha!'s ridiculous. Tha! will never wor(., %o, i! happens and Twi!!er is now one o$ !he bi""es! pla!$orms around. %o, !hey have come ou! wi!h !his !hin" called 7ine which le!s you !a(e 65 second videos !o pos! i! on !o !he ac!ual 7ine app. %o, wha! can you do wi!h 65second videos. #ow, I "uess !he !ru!h, Hea!her, is !ha! we have always been able !o do 65 second videos: we have *us! chosen !o ma(e !hem a lo! lon"er. %o, 65second video concep! is no! new: i!'s always been available. I!'s *us! could you really say wha! you wan!ed !o say in 6 seconds. I! sor! o$ "ives a new meanin" !o !he word ;eleva!or pi!ch', doesn'! i!. Heather Porter: I was *us! "oin" !o say wha! a "rea! e ercise *us! $or any business owner !o ac!ually record !hese !o see i$ !hey can even say some!hin" and "e! !heir messa"e clari!y in 6 seconds. Tha!'s "rea!.

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Andrew McCauley: -eah. #ow, how can you use !his $or your business. )ell, !here are a number o$ companies already, number o$ brands who have already *umped on !his bandwa"on and said +-ou (now wha!, we are "oin" !o have a couple o$ !hin"s !ha! we can !ry., %o, wha! !hey are doin" is !hey are sayin", +Hey, users o$ our produc!s, why don'! you crea!e 65second video abou! how you use our produc! or wha! you "e! ou! o$ usin" our produc!., and !he cool !hin" abou! !his 7ine app is !ha! "enerally i!'s no! 65seconds o$ con!inuous video. %o, how !he app wor(s is you "e! a screen, you !urn !he app on, you are usin" your camera $rom your phone and you hold !he screen down $or as lon" as you wan! !o record inside !hose 6 seconds. %o, le!'s say you are recordin" a person runnin" !owards you. #ow, you can hold your $in"er down $or !he en!ire 6 seconds and you would "e! !ha! en!ire 6 seconds o$ a person runnin" !owards you which would *us! loo( li(e a normal video bu! wha! !he 7ine app le!s you do is i! le!s you !a(e your $in"er o$$ !he record bu!!on and !hen i! will s!op and when you push your $in"er bac( on !he record bu!!on which is basically *us! !he screen, i! records a"ain. %o, i! s!i!ches !hose se"men!s o$ video !o"e!her in one con!inuous< Heather Porter: -ou (now wha! I am !hin(in" ri"h! now. I am !hin(in" abou! !he 1=>9s' Clayma!ion $ilms. Andrew McCauley: -es, !ha!'s e ac!ly wha! i! is. And !hen i! pu!s !ha! video in!o a loop. %o, i! s!i!ches i! !o"e!her and !hen pu!s i! in a loop. %o, when you are wa!chin" i! !hrou"h !he 7ine app on your phone, you will see people's videos !ha! would *us! "o loop, loop, loop, loop 0 6 seconds o$ loopin". %o, some o$ !hese companies are ou! !here sayin", I !hin( !here is a well5(nown *uicin" company !ha! says +How do you ma(e your *uices,. %o, people are pu!!in" videos o$ layin" !he in"redien!s on !he !able and !hen !he ne ! !hin" !he in"redien!s are *umpin" in!o !he blender and !hen !he blender is runnin" and !hen !he $inal screen is a per$ec! smoo!hie. %o, !hey are showin" how !o ma(e a blended drin( in 6 seconds or less. Heather Porter: )ow! Andrew McCauley: -ou could "e! los! in !his 0 !here is some crappy videos ou! !here, by !he way, mine's included 0 bu! !here are some o!her clever ones. -ou wan! !o have a loo( a! 7ine app and chec( i! ou! and *us! "o, +Huh, !ha!'s in!eres!in",, how can you use !ha! $or your business and how can you "e! !ha! !o promo!e wha! you do and "e! people !o lis!en !o and loo( a! wha! your company does. Heather Porter: I love i!. I absolu!ely love i!. %o, i! could be 6uic( !eam messa"es !oo li(e i$ you were wan!in" !o !wee! your !eam or your $ans. I!'s really endless, isn'! i!. I love i!. Andrew McCauley: -eah, de$ini!ely, i!'s open !o your ima"ina!ion 0 how can you pu! your messa"e ou! !here in $ron! o$ people 0 and I !hin( !here was a 199,999 videos made las! wee( in !he second wee(end !ha! i! was around and i!'s *us! "rowin", i!'s *us! "e!!in" cra?y and people are havin" all sor!s o$ $un doin" i!. And yes, !here's a lo! o$ $un involved bu! !here is also some mar(e!in" messa"es behind i! as well.

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Heather Porter: @e$ore we move on !o !he ne ! one, do you have one o$$ !he !op o$ your head !ha!'s an e ample o$ one !ha! a company or an individual has used i!, really, really well done $or mar(e!in" purposes. Andrew McCauley: This *uicin" one was one o$ !he ones !ha! came !o mind $irs! bu! !here is a couple o$ o!her companies. I am !ryin" !o remember wha! !hey are o$$ !he !op o$ my head bu! !hey are already "e!!in" people ou! !here !o send in 65second videos. I !hin( i! was a res!auran!, a $amous res!auran! !ha!'s li(e a !ouris!ic s!yle res!auran! and !hey are "e!!in" people !o do 65second videos o$ !heir e perience a! !he res!auran!. Heather Porter: 1o! i!. Andrew McCauley: %o, people are sendin" all !hese videos bu! wha! !hey are doin" a! !he same !ime is !hey are !a""in" !he res!auran!, pu!!in" !he res!auran!'s name in !he video so !ha! when people do a search $or !ha! par!icular res!auran!, all !hese di$$eren! 7ines come up. Heather Porter: %o, I am !hin(in" !hen i!'s a s!ron" !ool $or "e!!in" cus!omer en"a"emen! and really "e!!in" your cus!omers on board ra!her !hen you deliverin" messa"es. Andrew McCauley: -eah. )ell, i! depends on how much< li(e i$ you have "o! a business !ha! can deliver a ;how !o' messa"e in 6 seconds, !hen you can be ri"h! up !he ri"h! s!ree! or you could have, le!'s say, a ho!el, you could have a whole bunch o$ 65second videos abou! !he $ea!ures o$ !he ho!el. Heather Porter: Tha!'s a "ood poin!. Andrew McCauley: %o, i$ you have "o! a bric(s and mor!ar business, you can do a series o$ di$$eren! 65second videos abou! why people would wan! !o come !o your wor(place or why people would wan! !o come do business wi!h you. Heather Porter: Cool. %o, we will "e! crea!ive. -ou (now wha! we should do ac!ually because now I am very inspired is !ha! maybe i! is easy !o pu! A lin(s undernea!h !his podcas! on our si!e where people can ac!ually "o in!o our si!e and clic( on !hem !o see e amples o$ wha! we are !al(in" abou!. Andrew McCauley: -eah. I am s!ill !ryin" !o wor( ou! how !o ac!ually see !hem $rom !he web. %o, a! !he momen! I !hin( i!'s only available $or viewin" $rom an i/% device. %o, wha! I am "oin" !o do is I am mi"h! "o and chec( some ou! and screen $low !hem or record !hem somehow. I will see i$ I can pu! some !o"e!her so we can display !hem $or people. Heather Porter: %hare !hem wi!h "uys, yeah, and i$ you are in!eres!ed, you can *us! hop on over !o www.Au!opilo!-our@usiness.com4podcas! and *us! loo( $or episode no. 16. )e always pu! lo!s o$ li!!le "oodies and !rea!s on our websi!e !ha! we obviously

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can'! share wi!h you in an audio5only momen!. %o, come on over and chec( !ha! ou!. 7ine app sounds very cool. I am "oin" !o be chec(in" !ha! one ou!. Andrew McCauley: -eah, i!'s addic!ive. Heather Porter: And here's !he o!her one !ha!'s been a bu?? wi!hin our own !eam in !he las! wee( is !he Mailbo App. Andrew McCauley: -eah, !he Mailbo App. #ow, why is !his such a bi" cool !hin". Bor s!ar!, !hey have launched !his new Mailbo app !ha! le!s you do a number o$ di$$eren! $ea!ures. Csually wha! i! does is i! will sync wi!h your curren! mailbo , usually 1mail or some!hin" li(e !ha! and i! also le!s you do a couple o$ !hin"s li(e reschedule messa"es !ha! come in !o you so you can "e! !his Mailbo app !o resend messa"es bac( !o you. I$ you are loo(in" $or messa"es and all o$ a sudden i! comes in and you are !hin(in" +-ou (now wha!, I don'! wan! !o deal wi!h !his la!er. I don'! wan! !o s!ar! !he app. I don'! wan! !o $ile i! or ou! i! in a $older. I would ra!her someone *us! send i! bac( !o me in a day's !ime when I can deal wi!h i!, and i! le!s you do !ha! !oo. %o, i!'s a pre!!y cool li!!le app. #ow, one o$ !he $unny !hin"s !ha! !his company has done is ins!ead o$ downloadin" !he app $rom !he s!ar!, you "o !o !he apps s!ore, i!'s ac!ually pu!!in" you in a 6ueue and i! pu!s you in!o a 6ueue o$ people !o download !he app because !hey don'! wan! everyone !o download i! a! !he same !ime. #ow, !ha!'s a li!!le s!ran"e because mos! apps, !hey wan! you !o download as much as you can bu! !his company says +)e wan! !o ma(e sure !ha! we don'! s!u$$ up people's mailbo really and we wan! !o ma(e sure we are doin" i! ri"h!,. %o, i$ you "o !o !he Mailbo app ri"h! now and "e! on !he lis!, you will be pu! on a lis! and every !ime you open !ha! app ri"h! now, $or ins!ance, I *oined !his app probably a wee( a"o now and I am loo(in" a! my phone and i! says !ha! !here is 6DD,E9> in $ron! o$ me be$ore I can "e! !his app and I am in $ron! o$ 1=9,999 people, so !here are 1=9,999 behind me. #ow, $rom my curren! calcula!ions, !hey are ac!ually issuin" !his app a! abou! E9,999 a day. %o, I have "o! a $ew wee(s ye! be$ore I "e! !o see !his app in ac!ion $or mysel$. Heather Porter: @u! I love how !hey are !a(in" "ood care o$ !heir 6uali!y and ma(in" sure !ha! !hey are no! des!royin" people's communica!ion. %o, i!'s "ood !ha! !hey are doin" !ha!. Andrew McCauley: -eah. The o!her !hin" abou! !his app is !ha! !here is a whole ran"e o$ o!her bi!s and pieces !ha! you can do. I am s!ill ye! !o see a wor(in" model o$ i!. I (now a number o$ people !ha! are pre!!y close !o "e!!in" i! !hemselves bu! I haven'! seen i! in ac!ion ye!. Have you seen i! in ac!ion ye!. Heather Porter: #o, I have no!. I !hin( everyone I (now is s!ill in !he wai!in" lis! ac!ually. %o, yeah, loo(in" $orward !o i!. Andrew McCauley: -eah, yeah, $rom wha! I have heard, i! le!s you sor! o$ brea( down mul!iple ac!ions. %o, you may have, as I said, de$er an email comin" in: i! may have some o!her !hin"s !ha! you can cer!ainly do wi!h some o$ !he o!her apps bu! i! pu!s i! all !o"e!her in one spo! so you can pre!!y much con!rol i! $rom one spo!. %o,
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i!'s cer!ainly crea!in" a hype $or wha! i! is. I hope i! s!ands up !o wha! i! says i!'s "oin" !o do. The ac!ual a"enda o$ !he whole Mailbo app is !o have you have ?ero emails in your bo because !ha!'s a dream o$ a lo! o$ people is !o have ?ero emails in your bo . I (now i!'s our dream, one day we will have !ha!. Heather Porter: )ell said. 2ove i!. )ell, le!'s move on !hen !o our ne ! app. How abou! Everno!e app. Andrew McCauley: Everno!e app, yeah. -ou (now wha!, I am a bi" $an o$ Everno!e. I use Everno!e $or a lo! o$ !hin"s and I (now you use Everno!e !oo. )ha! do you use Everno!e $or. Heather Porter: I do, yeah. Fus! (eepin" no!es in be!ween di$$eren! !eam members or di$$eren! con!rac!ors and even clien!s ac!ually. The way I loo( a! i! is when you are doin" communica!ions online !hese days, you have !o $ind !ha! swee! spo! $or !he people !ha! are in your !eam or you are wor(in" wi!h. %ome people will wan! !o use 1oo"le Gocs, some will wan! !o use Gropbo , some will wan! !o use -ousendi!, i! *us! really depends and !hen o$ course some will use Everno!e. %o, ul!ima!ely i!'s a $ile sharin" app and i! allows you !o lo"in. -ou could be on your compu!er, you could be on your phone $rom any place really in !he world and you can see !he no!es and $iles and share !hem wi!h no! only wi!h yoursel$, you can ac!ually share your own no!es bu! you can also share your no!es wi!h o!hers, anybody: invi!e !hem on in and !hen !hey can ma(e upda!es on your no!es as well. %o, *us! an easy !ool !o s!ay connec!ed and share $iles and also have access !o your $iles $rom anywhere as well. Andrew McCauley: I use i! in a li!!le bi! o$ a di$$eren! way as well. )ha! I do is when I am doin" some research $or blo" pos!s or con!en! crea!ion, I will o$!en clip an ar!icle in!o my Everno!e, call !he $ile ;blo" pos!s' or ;blo"s !ha! I am wri!in"' and I will use !ha! as a $u!ure re$erence poin! !o "o bac( li(e a swipe $ile i$ you li(e. Heather Porter: )ell said. -ou can even do !ha! wi!h -ouTube videos as well. -ou can even clip some Apple

Andrew McCauley: -ou can clip any!hin" now. #ewss!and ma"a?ines !oo, believe i! or no!.

Heather Porter: 7ery cool. %o, you can use i! !o communica!e in be!ween !eam members or you can even use i! almos! li(e your own online recipe boo(. %ay you are developin" an in$o produc! or a produc! $rom wi!hin your company, i! could be your place where you (eep all your no!es and ideas and swipe $iles $rom all over !he in!erne! in *us! one bi" place and you can "o bac( !o !ha! when you are crea!in" your produc! in !he $u!ure. Andrew McCauley: -eah, de$ini!ely, de$ini!ely. %o, i!'s very, very handy. I !hin( !he o!her !hin" abou! !he Everno!e app is !ha! i$ you "o !o a place and you are on a map, li(e le!'s say you have "o! your i&hone ou! !here and you are a! a $ancy res!auran! or somewhere !ha! you li(e and you wan! !o remember !his place, I !hin( you can ac!ually "o inside !he places sec!ion o$ your Everno!e app and *us! say +Hey, I

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wan! !o remember !his place, and !ha! pu!s !he de!ails $or you in Everno!e. I!'s pre!!y swee!. Heather Porter: 7ery, very cool. 2ove i!. 1ood brains!ormin" momen!. I (now in !he pas! i$ used !o be i$ I had an idea I would open up my phone and do li(e a 6uic( audio $ile and !hen I would have my li!!le no!epad wi!h no!e server here and i! *us! "o! really sca!!ered, so when i! came !ime $or me !o !ry and consolida!e !ha! in$orma!ion I $ound i! di$$icul!. %o, I (now !ha! !his !ool is really "earin" up !o be !ha! one s!op shop $or your con!en! and your ideas. Andrew McCauley: -eah, Everno!e is a "rea! !ool. I love i!, 2ove i!. Heather Porter: Absolu!ely. %o, le!'s con!inue on, shall we. /n !his conversa!ion abou! sharin" $iles, we could no! survive wi!hou! Gropbo . )e love Gropbo . Ac!ually, Andrew, do you (now !he o!her day I didn'! reali?e !his bu! in &ay&al nowadays i$ you have a &ay&al business accoun!, you can cus!omi?e your invoices and you can pu! your lo"o up a! !he !op o$ your invoices bu! wha! &ay&al re6uires you !o do is hos! your own lo"o $ile. I! *us! means !ha! you have !o pu! i! on in your own server somewhere in !he in!erne! and !hen you have !o basically pas!e in a lin( o$ !ha! $ile bu! you have !o have i! secure: you can'! have i! hos!ed on your )ord&ress or your websi!e, you have !o have i! as a secure $ile. Gropbo does !his $or you. They have a public $older. )hen you ac!ually crea!e your Gropbo accoun! $or $ree, !here is a $older !ha! comes in !here !ha! says ;public'. -ou can pu! any $ile !ha! you wan! in !here and i! will be secure. %o, you can li!erally "o in!o your &ay&al and your business lo"os and s!ore !hem in Gropbo , in your public $older, and !hen pas!e !he CH2 in!o your &ay&al. &re!!y cool, huh. Andrew McCauley: )ow! Tha!'s awesome! -eah, Gropbo is "e!!in" be!!er and be!!er. I !hin( only recen!ly !hey pu! our, no! on !heir Gropbo app bu! on !he ac!ual Gropbo accoun!, anyway, you can now lin( any $ile or $older, ac!ually $iles I !hin( i! is, no! $olders. They all have !heir own CH2 address. %o, you can share !ha! wi!h anybody wi!hou! havin" !o have !hem a member o$ Gropbo . Heather Porter: And !hey are even smar! phone $riendly. Fus! li!erally las! wee( we were !ryin" !o "e! a messa"e ou! $rom one o$ our clien!s !o his sales !eam and he recorded a video and he said, +wha!'s !he absolu!e 6uic(es! way !ha! I can easily share !his wi!h everybody wi!hou! havin" !o "e! in!o -ouTube or some!hin"., %o, we had him upload i! !o his Gropbo , "ive us !he lin( and i!'s au!oma!ically $orma!!ed in such a way where you can wa!ch i! $rom your mobile devices as well as *us! your normal des(!op. &re!!y cool and very 6uic( and easy process $or him and easy !o share wi!h his !eam. Andrew McCauley: The way I use Gropbo app is i$ I am ou! on !he road and all I have "o! is my mobile phone, I can access videos and any sor! o$ con!en! I wan!. I$ I (now !ha! I am no! near my compu!er, I would li(e !o s!ic( some s!u$$ in Gropbo where I can ac!ually access i! $rom !he app. %o, i$ I wan! !o wa!ch a video and I don'! wan! !he video ac!ually !o be si!!in" on my phone !a(in" up space bu! I (now !ha! I am a! a place where I can use !heir wi5$i, I access Gropbo and wa!ch !he video $rom
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Gropbo ra!her !han $rom inside my phone, so I am no! havin" !o have a lo! o$ s!ora"e on my phone: I am usin" someone else's wi5$i !o download i! and wa!ch i!. Heather Porter: 1rea! idea. Andrew McCauley: Any!hin" I have "o! li(e all sor!s o$ con!en! !ha! I need while I am !ravellin", I pu! in Gropbo which means anybody can access i!, I can access i! $rom any compu!er I wan!, i! doesn'! ma!!er wha! compu!er I have "o!, whe!her i!'s my phone or whe!her i!'s an i&ad. )i!h a Gropbo app I can access all !hese s!u$$ pre!!y 6uic(ly and easily. Heather Porter: Gropbo would be more $or li(e mul!imedia $iles whereas Everno!e's more $or li(e no!es and !e !s and !hin"s li(e !ha!. Is !ha! wha! you would say be!ween !he !wo. Andrew McCauley: -eah, you can'! really pin a pa"e !o Gropbo . I mean, you could !a(e a screensho! i$ you li(e bu! i! doesn'! have !he $unc!ionali!y o$ !he pa"e whereas i$ you do !ha! in Everno!e, you can ac!ually access !he wor(in" par!s o$ !he pa"e inside Everno!e. %o, i$ you clic( on a lin(, i! will !a(e you !o !he ri"h! lin(. %o, Everno!e does !ha! $or you whereas Gropbo won'!. Heather Porter: -eah, "ood dis!inc!ion. %o, very "ood !ools bo!h o$ !hem.

Andrew McCauley: Gropbo and Everno!e wor(in" !o"e!her is awesome. Heather Porter: -eah, e ac!ly. Tha!'s wha! I wan!ed !o say, (ind o$ li!!le combo pac(. %o, !hose are our cool apps $or !his episode bu! we also have a couple o$ o!her cool !ools !ha! are no! app rela!ed !ha! we would li(e !o !al( abou! as well and one o$ !hem is -ouTube Anno!a!ion. %o wha! are !hose, Andrew. Andrew McCauley: )ell, !he -ouTube Anno!a!ions is no! new i!sel$. -ouTube has had anno!a!ions $or a lon" !ime and in !he pas! i$ you wan!ed !o embed a lin( in one o$ !hose videos on -ouTube, i! would only le! you lin( !o o!her videos or o!her channels !ha! are on -ouTube bu! *us! recen!ly !hey have now enabled e !ernal lin(in". %o, i$ you are a person who is doin" mar(e!in" on -ouTube and you wan! people !o "o !o your websi!e $rom your video, you can now embed lin(s inside your video so !ha! i! "oes !o your websi!e which is pre!!y, pre!!y power$ul s!u$$. Heather Porter: -eah and an anno!a!ion is basically once you have upload your video !o -ouTube, under !he video mana"er on !he video edi!or, you can pu! !ha! in!o your -ouTube video and i!'s a word, i!'s essen!ially li(e a speech bubble bo !ha! comes up and !hen you can ac!ually (now wha! you are *us! sayin". In addi!ion !o words, you can ac!ually pu! a CH2 or some!hin" in !here !o lin( !o somewhere else. Andrew McCauley: -eah, de$ini!ely. #ow, !here are s!ill a couple o$ limi!a!ions wi!h i!. -ou can'! *us! "o in and pu! a whole bunch o$ random lin(s in !here. -ou have !o have your e !ernal lin( veri$ied. %o, i! can only be one lin( !o your websi!e. %o, you need !o associa!e your websi!e !o your channel, o(ay. %o, you can'! "o and do a
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whole ran"e o$ di$$eren! a$$ilia!e promo!ions !hrou"h !hese videos. /!herwise, -ouTube would be $illed wi!h videos o$ spammy lin(s and !hey cer!ainly don'! wan! !ha! bu! !hey do reco"ni?e !ha! people have "o! le"i!ima!e businesses !ha! !hey are usin" wi!h !heir -ouTube channel and !hey reali?ed !ha! as par! o$ !he business process !hey would li(e !o le! you !o be able !o lin( !o your websi!e $rom wi!hin your channel. Heather Porter: A 6ues!ion abou! !ha! ac!ually is are we able !o use 0 because I (now !here are varyin" !ypes o$ accoun! levels wi!hin -ouTube: you have your par!ner accoun!, your s!ar!er accoun!s 0 can everybody have access !o !his e !ernal lin(in" or is i! *us! $or par!ner accoun!s or people havin" cer!ain number o$ views. Andrew McCauley: 1ood 6ues!ion. A! !he momen!, you need !o have your accoun! enabled $or mone!i?a!ion. %o, you need !o enable i! $or mone!i?a!ion which is *us! in !he se!!in"s sec!ion. -ou will see a word !here ;mone!i?e', clic( on !ha!. I! will as( you !o do a couple o$ !hin"s, no! very hard. -ou don'! have !o "o and mone!i?e every video. -ou *us! need !o have !he accoun! enabled $or mone!i?a!ion and once you have done !ha!, !hen you can "o and veri$y !he websi!e CH2 !ha! you wan! !o associa!e wi!h !ha! channel and !hen, as you said, "o !o anno!a!ions and $ollow !ha! sec!ion and you can add an e !ernal lin(. %o, i!'s pre!!y s!rai"h!$orward. There are a number o$ videos ou! !here !ha! will show you how !o do i! bu! i!'s cer!ainly some!hin" you wan! !o s!ar! doin" par!icularly i$ your videos are rela!ed !o your own websi!e. Heather Porter: &er$ec!. And you (now wha! we will do is we will "ive you an e ample o$ one o$ !hese anno!a!ions so you can see i! in ac!ion in a video and we will provide a lin( on our pa"e as well. Cndernea!h where we are "ivin" you o!her app e amples, we will "ive you an e ample o$ some "rea! anno!a!ions so you can "e! some ideas pumped around in your head o$ wha! you can do in your own business. Andrew McCauley: -es, de$ini!ely, de$ini!ely. Heather Porter: 1rea!. /(ay. )ell, movin" on !hen< I love !his and I love !o see you, Andrew, because you are so incredibly (nowled"eable abou! social media. I am luc(y !ha! I "e! !o see you here and as( a $ew 6ues!ions abou! !his one which is !he Baceboo( %earch 1raph. Andrew McCauley: 1raph %earch, yeah. I "e! con$used mysel$ whe!her i!'s %earch 1raph o$ 1raph %earch. Heather Porter: 1raph %earch. Andrew McCauley: 1raph %earch is some!hin" !ha!'s new !ha!'s *us! come ou! and i!'s "oin" !o chan"e !he way mar(e!ers do a lo! o$ business and essen!ially wha! i! is is !ha! i! now enables you !o search Baceboo( $or a whole bunch o$ no! *us! one i!em bu! a number o$ i!ems combined !o"e!her. %o, in !he pas! you mi"h! have wan!ed !o loo(ed $or I!alian res!auran!s and you mi"h! $ind I!alian res!auran!s and you "e! a whole ran"e o$ !hem $rom all over !he world 0 really no! !ha! "ood search resul!. )ha! 1raph %earch is now doin" is i!'s le!!in" you combine a number o$ $il!ers and
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searches. %o, $or ins!ance, you mi"h! say +I am loo(in" $or I!alian res!auran!s !ha! my $riends li(e in Aus!ralia., %o, all o$ a sudden i! $il!ers your lis! o$ $riends, chec(s !o see i$ any o$ !hem li(e I!alian res!auran!s and !hen chec(s !o see i$ any o$ !hose I!alian res!auran!s are inside Aus!ralia and you can narrow i! down even $ur!her or closer li(e %ydney or Melbourne. %o, you are "e!!in" a resul! o$ epic propor!ions because !hese are recommenda!ions !ha! your $riends have done. This is social proo$ !ha! your $riends, your connec!ions have !al(ed abou! and i!'s much be!!er !han *us! doin" a random 1oo"le search where you hope !ha! !he res!auran! is "ood, you don'! (now whereas in Baceboo( you are connec!ed !o !hese people !ha! are "ivin" !he recommenda!ions. Heather Porter: $riends, isn'! i!. I!'s almos! li(e 1oo"le and -elp combined bu! *us! usin" your

Andrew McCauley: -es, i!'s wic(edly, wic(edly power$ul. I am *us! "oin" !o !ype in while I even !al( !o you, I am "oin" !o see i$ I can $ind !ha! sor! o$ resul!. 2e! me see. -ou (eep !al(in" while I do a bi! o$ a search here. Heather Porter: )ell, !he 6ues!ion $or you is !his 1raph %earch enabled curren!ly, is !ha! correc! or is !ha! comin" up. Andrew McCauley: #ow, I have "o! i! in my sys!em ri"h! now. -ou wan! !o "o !o 0 well, where did I "e! i! $rom. Fus! !ype in ;"raph search' and loo( $or i! on Baceboo( and !hen you may have !o "o in a wai!in" lis! $or a shor! !ime: i!'s no! very lon". Heather Porter: 1o! i!. %o, wha! we will do is we will leave you "uys a lin( on our podcas! pa"e as well as on our websi!e, we will leave you a li!!le lin( wi!h some ins!ruc!ions, some supplemen!ary in$orma!ion $or you "uys so you can "o in and enable !his in your Baceboo( accoun! $or now because I (now !ha! some!imes when Baceboo( rolls !hin"s ou! you do have !o sor! o$ re6ues! !ha! you wan! !o be a par! o$ i! and i!'s *us! no! au!oma!ic. Andrew McCauley: -eah. And i! su""es!s !hin"s as you do, so i!'s "o! predic!ive !e !s. %o, my search was ;I!alian res!auran!s my $riends who live in Melbourne, 7ic!oria, Aus!ralia have been !o' and i!'s come bac( wi!h a whole bunch o$ pa"es !here. #ow, here is !he cool !hin". This is how awesome !his is and !his is really impor!an!. )e are no! "oin" !o "o in!o !his !oday bu! you really wan! !o ma(e sure !ha! you s!ar! op!imi?in" your in$orma!ion abou! your wor(place, your business pa"e on Baceboo( because !his one here, !he $irs! one comes bac( is called +Ma @arone Hes!auran!,, an I!alian res!auran!, i! "ives me a price ran"e, i! "ives me !he names o$ !he people !ha! have been !here, o$ my $riends, and also !ells me wha! else !hey li(ed. %o, !hose $riends also li(ed !hese o!her s!yle o$ res!auran!s !ha! are around !here. I! "ives me !he address, i! "ives me a phone number and i! "ives me a ra!in" li(e an ac!ual ra!in". I!'s *us! awesome wha! sor! o$ power i! does have. I! "ives me a map and a loca!ion so I can "o and chec( i! ou!. The o!her !hin" I can do is also I can ac!ually $il!er !his even $ur!her now once I have "o! !he ini!ial resul!s.

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Heather Porter: pa"e, isn'! i!.

)ow!

I!'s li(e a whole new revamp o$ your Baceboo( business

Andrew McCauley: I! is *us! ama?in" wha! sor! o$ resul!s you "e!. I mean, !ha!'s all "ood $or res!auran!s bu! !hen you can s!ar! loo(in" a! !ar"e! mar(e!s. %o, here is !he cool !hin" abou! !his. I am *us! ma(in" !his comple!ely on !he $ly ri"h! now 0 le!'s say you are a business coach and you coach eli!e a!hle!es. %o, you mi"h! wan! !o do a search $or eli!e a!hle!es who are "e!!in" personal coachin" and !ha! will "ive you a lis! o$ people !ha! !hey have been coached by. Heather Porter: And how does !ha! wor(. How does i! ac!ually "rab !ha! in$orma!ion. -ou have !o say +I am coached by so and so,, ri"h!. Andrew McCauley: -eah, i! $il!ers !hrou"h !he s!u$$ !ha! you !al( abou! on your !imeline bu! mainly in your bio and all !he in$orma!ion you publicly "ive on Baceboo(. %o, !ha! may no! be !he bes! e ample. I am *us! !ryin" !o !hin( o$ an e ample o$ how you can "o and $ind !he compe!i!ion, see who li(es your compe!i!ion, which o$ your $riends li(e your compe!i!ion bu! you can also $ind ou! li(e< 2e!'s say you were a $i!ness coach, personal !rainer in %ydney and you wan!ed !o $ind ou! which was !he mos! popular $i!ness !rainer in %ydney. -ou can "o and search by number o$ li(es, I believe, and how many people li(ed !ha! par!icular $i!ness !rainer and !hen "o and $ind ou! why do people li(e him so much, wha! is "oin" on, wha!'s he doin" so I can model wha! he is doin" and apply !o my business. Heather Porter: %o, really, now more !han ever, now is your momen! !o "e! in !here and comple!e !ha! pro$ile on your Baceboo( business pa"e bu! also !o s!ar! !o "e! ac!ive on !ha! i$ you are no! already doin" !ha!. I!'s almos! li(e !he whole 1oo"leI !hin": you wan! !o "e! in !here and "e! se! up $or i! because i!'s "oin" !o !a(e o$$ and i!'s "oin" !o be bi". %o, a! leas! i$ you "e! your $ounda!ion ri"h!, !hen you can lis!en !o our s!ra!e"y podcas! !ha! I am *us! ma(in" up ri"h! now when we ac!ually "o in and !al( !o you a li!!le bi! more abou! how !o s!ra!e"ically !hin( abou! !his new 1raph %earch. Andrew McCauley: -eah, absolu!ely, bu! wha!ever you do, "o and chec( ou! 1raph %earch, "o and pu! your name on !he wai!in" lis! and once you "e! access !o i!, you can have a play wi!h i!. Heather Porter: )onder$ul. Ah! 2ove i!. %eriously cool !ools and I !hin( wha! we are "oin" !o do is (ind o$ con!inue wi!h !hese episodes cer!ainly in !he $u!ure. %o, we ac!ually do, when you and I combined come up wi!h sor! o$ si cools !ools, we will *ump on wi!h you "uys a"ain and we will share !hem wi!h you on an on"oin" basis because !hey are cons!an!ly comin" ou! and we are addin" !hem !o your own reper!oire as well. Andrew McCauley: -eah, yeah wha! we will do is we will pu! !he lin( $or you !o "o and !o !ry or si"n up $or 1raph %earch. )e will pu! i! a! !he bo!!om o$ !his podcas! so !ha! you can "o and clic( on !ha! lin( and i! will !a(e you s!rai"h! !o !he ac!ual pa"e as well.
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Heather Porter: &er$ec!! %ounds li(e a plan! %o, where is !ha! pa"e you can come and visi! us on. www.Au!opilo!-our@usiness.com4&odcas! and you can search by episode, $ind no. 16, and !ha!'s where we are "oin" !o be leavin" all o$ our li!!le "oodies !ha! we !al(ed abou! wi!h you "uys !oday. Andrew McCauley: -eah and don'! $or"e! i$ you are lis!enin" !o us on iTunes which so many o$ you are, please leave us a review, *us! "ive us a review, down a! !he bo!!om clic( on !he ;review' !ab $or us and leave us a review: we would love !o hear your reviews. %o, please do !ha! $or us: !ha! will be awesome. )e apprecia!e your reviews. Hea!her, !ha!'s a 6uic( episode bu! I am !hin(in" we "o! some "ood s!u$$ ou! o$ !ha!. Heather Porter: Absolu!ely, yeah. Andrew McCauley: I loved doin" !hose li!!le cool li!!le !ools. Heather Porter: Me !oo! I "o! a buc(e! load o$ more !ools !ha! we can !al( abou!. I li(e doin" !hese episodes. These are $un. Heather Porter: )e will be doin" more $or sure. And one more cool !hin" !ha! Andrew and I have *us! implemen!ed in our business we will leave you wi!h is because we are busy li(e you "uys are busy, we have now se! aside, a! leas! mysel$ I have se! aside my Bridays as my con!en! crea!ion day and my !eam is becomin" aware o$ !his !ha! !hey canno! con!ac! me on !ha! day unless !he house is burnin" down or our clien!'s websi!e's "one down and !ha! is !he momen! $or me !o crea!e con!en! and more episodes. %o, wha! !ha! means $or you "uys is !ha! you are "oin" !o be hearin" much more podcas!s $rom us in !he $u!ure on a re"ular basis. Andrew McCauley: Hea!her &or!er. I love a public announcemen!. &ublic accoun!abili!y $rom

Heather Porter: Absolu!ely. Andrew McCauley: Hold her accoun!able. I$ you don'! hear re"ular sessions $rom Hea!her, !here will be !rouble. -ou (now wha! i! is ac!ually. I!'s an indica!ion o$ where we !hin( !he whole in!erne! mar(e!in" is "oin". I!'s all abou! con!en! and we believe so much so !ha! we are pu!!in" an en!ire day ou! o$ our wee( aside *us! !o crea!e con!en! because !ha!'s where we really !hin( i!'s "oin". )e will !al( abou! con!en! s!ra!e"ies comin" up soon because we have "o! a whole ran"e o$ o!her s!u$$ we would love !o share wi!h you. Heather Porter: -eah. And ac!ually 6uic(ly re$er bac( !o !he las! episode no. 1A $or more abou! con!en! mar(e!in" and i!'s power and now you will (now why we have se! aside a day.
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Andrew McCauley: Alri"h!, Hea!her, "rea! !o !al( !o you a"ain. Heather Porter: -ou !oo. Andrew McCauley: Ta(e care, everybody. 2oo( $orward !o !he ne ! issue which won'! be very lon" away now, as you *us! !old us. Heather Porter: Than(s a"ain. Tal( soon. **End of Audio**

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