Digital Publishing

ANDREW MCCAULEY: On today's podcast we're talking about everything digital publishing.
ANDREW MCCAULEY: Hey, everybody, this is Andrew McCauley. Welcome to podcast number . !oday we are e"cited to be back because it's been a couple o# weeks since we've done our podcast. We've been traveling around the world, we've been doing all sorts o# cra$y #un things, and today's podcast is all about digital publishing and online maga$ines. We've been a part o# that industry now #or over %& months and we've #ound it very #ascinating and we thought we'd share some o# the in#ormation. 'o, who better to do that than the marvelous Heather (orter) Hey, Heather* HEATHER PORTER: Hello, hello* +es, it is very good to be back, isn't it) We've been a little bit slack with our podcast lately, but that's ,ust what happens when we're all busy business owners. - think the key message here is ,ust keep doing it. .ust get back up and keep creating that content. ANDREW MCCAULEY: +eah, absolutely. -t's been an important message that we've been pushing #or a while is, be consistent in everything you do and you'll #ind that you're starting to get results. Anyway, today's podcast is all about maga$ines. /ow, H, why are we talking about maga$ines) What was the impetus to talk about that #or today) HEATHER PORTER: +eah, it's a good 0uestion, so basically when Andrew was out here in Australia ,ust literally a couple o# weeks or a #ew weeks ago, we were speaking at a business event together. We did a Mastermind sort o# round table session with loads o# ama$ing business owners, and were talking about content creation and publishing, and, you know, talking about podcasts and everything you could possibly do, whether it's your blog posting and videos, and then we got to our maga$ine, which is Online 1ootprint, our digital maga$ine. We had no idea that this topic would then launch into a 23 minute discussion with all o# the business owners. 'o, what happened is, it was such a key point, we reali$ed people really wanted to know more about this. And, since that time we've had business meetings with businesses that want their own maga$ine, so it seems to be this incredible hot topic right now, so we thought we'd discuss, not only about our maga$ine with you guys, but give you some ideas on how you can have your own. ANDREW MCCAULEY: Absolutely. /ow, it wasn't ,ust that event, you know, we run our own events. +ou heard the live podcasts #rom our Melbourne and 'ydney events, but when we did 4 5 A at the end o# those events, pretty much a lot o# the time was taking up about the maga$ine and how to publish it, what were the details, and why it is so popular, and why it's changing the #ace o# publishing as we know it. 6very time we go to speak about the maga$ine, there's so many people ,ust wanting to #ind out a little bit more, so that's what today's all about. We're going to give you an overview o# what it is, what you
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can do on these maga$ines, and why they're so power#ul, as well. !hat's what we're doing today. HEATHER PORTER: !hat's what we're doing* - have an idea as to why these maga$ines are so popular, and -'d love to hear what you have to think, but we always say that we're kind o# in the midst o# this mobile revolution where already the sales o# mobile devices have surpassed desktops and laptops, so we really are going that way. As that happens, websites as we know them are not going to e"ist anymore. (eople are now using apps and various other ways to communicate online and actually get their in#ormation online. 'o maga$ines in this new #ormat o# a digital maga$ine that we'll talk about is almost like this sort o# controlled interactive environment. -t's kind o# like a website meets app meets social media all in one plat#orm, and - believe it's because we're on the edge o# this new mobile revolution that people are now wising up to the #act that they need to start looking at how else they're packaging their content. What do you think) ANDREW MCCAULEY: Well, that's part o# the reason that - think it's so good, the other thing is that, as you said, mobile is going everywhere. (eople are now in a consumer environment where they want everything on demand. We've got !7 on demand, we've got movies on demand, we've got music and podcasts on demand, such as this one, we've got in#ormation wherever we want it whenever we want it. Maga$ines are starting to become that, as well. -n the old days you'd go to the news agent and you'd buy a maga$ine. +ou've got it sitting on your desktop. 8ut, i# you go traveling, or you go, let's say you're commuting to work or whatever it is you're commuting to, you've to remember to bring your maga$ine with you. !hese days, maga$ines can all be inside your i(hone or your i(ad, and you usually have that with you somewhere close. 'o, i# you do #ind yoursel# somewhere with #ive minutes to spare, you're waiting to pick up somebody, you're at an appointment and you're sitting in the waiting room, instead o# reading the #ive year old maga$ines sitting in some o# those waiting rooms, you can pull our your device and read the in#ormation that you want to read, when you want to read it. - think not only is it the maga$ines themselves, but what you can do in there inside the maga$ines is pretty power#ul and we'll talk about that in a #ew minutes. 8e#ore we ,ump into this, one thing, -'m going to throw a curve ball at you, H, what was one o# the biggest things you've learnt in the past couple o# weeks since we've been..) HEATHER PORTER: +ou beat me to it, - was going to ask you. 'o, those o# you that have been listening to us #or a while, recently we started asking each other what we've learned in the last week because, #or us, it's #un to hear, and it's also #un to try and call each other out on it. 9laughter: .ust as Andrew's done on me. Wow, what have - learned in the last week) !hat is such a very good 0uestion.
ANDREW MCCAULEY: -'ve got something, let me run with something and -'ll give you a couple o# minutes to think. HEATHER PORTER: +eah, go. ANDREW MCCAULEY: Okay, so what's ,ust happened recently is Apple launched their i(ad Air. /ow, i(ads are already small and thin enough as it is, they've made an i(ad Air. - haven't actually picked one up yet, but they're ,ust released the other day. What they also announced was the iCloud versions o# some o# their big programs, iMovies, (ages, and ;eynote. /ow, what does that mean #or the average .oe) Well, you can actually create pages or iMovies or ;eynote presentations on the cloud, which means that other people can access that in#ormation and update it and share it in real time. 'o, in our case, and we'll talk about the maga$ine and how we use ;eynote to create our maga$ine, but we have a number o# di##erent editors and a number o# di##erent contributors and that sort o# thing, so in our case when we're creating the maga$ine, we can have various people working on the one product #rom wherever they are in the world knowing that the item is updated in real time, so we don't have to keep downloading the new version every time. 'ometimes these maga$ines can be 0uite large and it can be 0uite a large #ile trans#er to happen. 'o, iCloud, the Apple iCloud is going to be awesome. Apple iCloud hasn't been that good o# recent, but they're really picked up their game. !hat's one o# the new things that -'ve discovered is that you can start sharing documents that are Apple<based on their iCloud. HEATHER PORTER: !his could be interesting. - might ,ust check that out because, yeah, up until now it ,ust says, =>o you want to hook up your Cloud account)=, and - ,ust pass over it because - haven't heard anything great or easy about it at this point, so i# it's worth checking out... ANDREW MCCAULEY: -t's changing. HEATHER PORTER: 7ery cool. ANDREW MCCAULEY: Alright, you had a minute to think... HEATHER PORTER: - know, - know what - was going to say. 'o, here's the thing. We've launched this program, as you know, our Auto (ilot program where we're taking people to automation through a si" month program #rom start to #inish online to really automate their business on the internet. And, o# course, you guys listening know that we're huge advocates o# content creation, and that's one o# the biggest parts o# this program we're doing, so - was meeting up with a client yesterday and - was talking to her and she sounded so #rustrated. 'he was sitting there trying to do some videos, really beauti#ul pro#essional videos #or her opt<in #unnel. 'he had planned and planned #or two weeks, and
she wrote scripts and all this in#ormation, and she was doing research, and when it came time to actually sit and talk to the camera she absolutely had a #reak<out moment. 'he thought, =- ,ust can't do this. - ,ust don't #eel like -'m speaking #rom my heart, - don't even remember what -'m supposed to say=. And - think what -'ve learned, not to mention this tool that -'m about to share with you guys, the biggest thing -'ve learned is that when it comes to creating content it seems very easy on the sur#ace, but when you actually start to do it #or yoursel# as a business owner #or yoursel# online, you can literally ,ust #ree$e up. >on't let yoursel# #ree$e up. 1ind your way o# getting past that moment. 'o #or her, we used an ama$ing tool called 0ueprompter.com. -t's a #ree teleprompter tool that you take your Word document, you past it into this website, and then you ,ust click prompter and it opens up, and it's literally ,ust a #ree teleprompter and you can out your laptop computer directly under the lens o# the camera and have your script right there. 'o, the biggest learning #or me, not matter how you work, ,ust #ind your groove and stick with that, whether you're a script person and you need a script #or what you do, or you ,ust talk o## the cu##. >on't try and do what is uncom#ortable #or you or you're never going to get started. ANDREW MCCAULEY: +eah, good advice. We come across these sort o# people all the time, so i# that sounds like you, you're not alone. -t's a common thing. We've got so much in#ormation in our heads sometimes we ,ust don't know how to spill it out in the right #ormat. And that's what we do, we help you do that sort o# thing. Anyway good one, awesome. HEATHER PORTER: Alright, so let's get started on the maga$ine discussion. ANDREW MCCAULEY: +eah, so one o# the things that - really do like about maga$ines, now online maga$ines can take a #ew di##erent #ormats. !hey can take a (>1 #ormat which is pretty bland to be honest with you. -t's more o# a (>1 document that could have been a Word document turned into a (>1, and you read it like any other document. !hat's really not that e"citing. What we're talking about it maga$ines that have interactive, rich media inside the actual pages o# the maga$ine, so #or instance, things like watching a video. +ou can embed videos inside o# a maga$ine so that as you are #licking through the pages, you can watch a video that may enhance the article, or the video could be the article itsel#. +ou can even do things like audios, you can put audios in there. We can embed our podcast in our maga$ine do people can listen to our podcast as their reading the maga$ine, so it's a pretty cool #eature that you can have. And there's so many other things that you can do. -nterlinking di##erent pages #rom the maga$ine, so you may have a speci#ic page you re#erence in another article inside your maga$ine, and you can actually connect those by internal links, and you can have e"ternal links as well, so i# somebody's written an article and they
want to go and #ind out more, you can have an e"ternal link that takes the person out o# the maga$ine and straight over to the webpage that you've asked them to go to. Once you've clicked on the done button, it generally takes you back into the maga$ine where you le#t o##. 'o, having that sort o# stu## is very power#ul, but here's some other cool things that you can do with a maga$ine, and one o# them is having opt<in pages inside the pages. -# you're reading it trying to build a list, you're a business person and you own your own maga$ine, then you can even start building your list #rom having opt<in pages that are inside the maga$ine itsel#. (retty cool, huh) HEATHER PORTER: -t's incredibly power#ul, and what - also love about this plat#orm that we have and that we use, as well, is that it actually positions yoursel# in marketplaces where there's millions o# eyeballs, ready to absorb your content. 'o, recently there's these three dimensional maga$ines, like your suggesting, it a (>1 where essentially you #lick the bottom right<hand side o# the page, but it's still a #lat image or #lat #ile that sits on your website, and that means, o# course, when it's on your website you have to use tra##ic generation tools to get eyeballs on your maga$ine. 8ut, what we use is actually a plat#orm where you actually have a maga$ines at i!unes in the newsstand app, and soon to come literally any moment now in ;indle #or Ama$on, and in Android #or all the ?oogle (hones that e"ist out there, ?oogle (lay. 'o, why is that so power#ul) -t's because your content is out there in places where people are already looking #or it. ANDREW MCCAULEY: +eah, -'m glad you mentioned those other plat#orms because - don't want this to be an Apple only podcast, but the other plat#orms that you can have an interactive maga$ine is ;indle or Ama$on ;indle, and also the ?oogle Androids and the ?oogle (lay. 8ut, one o# the things that you mentioned was the eyeballs that go through i!unes, #or instance. !hese are not, by the way, ,ust eyeballs, these are paying people. i!unes collects your email address because when you become an i!unes member you need to sign up so i# you buy apps or anything like that even i# it's .@@ cents, they have a credit card on #ile. !he great thing about having a maga$ine in the i!unes stand is that you don't need to set up a payment gateway. +ou do not need to go and have your (ay(al buttons hooked up or anything like that. Apple, on your behal#, take the money #or you, and then they send it to your account. How easy is that) +ou've got the best payment processing gateway in the world, Apple, taking money #or you on their behal#. +eah, sure, they take a small percentage, but at the end o# the day they've got the plat#orm, they've got the eyeballs. 1or instance, ,ust recently < yesterday < H, you don't even know this, but our maga$ine in the A' store is number #ive in =what's hot maga$ines= right now. HEATHER PORTER: +ay*
ANDREW MCCAULEY: And, ,ust by having it there, it increases the number o# people that come through and have bought subscriptions #or our maga$ine. We couldn't do that with a website only. We'd be paying a lot o# money trying to drive tra##ic to get that there. 'o, it's basically the cream on the top, ,ust having your maga$ine in Apple newsstand already suggests that you're going to get some tra##ic #rom it regardless. HEATHER PORTER: -t does. /ow, -'d love to talk about bene#its to somebody that's thinking o# having their own maga$ine because a lot o# the clients or potential clients that -'ve been meeting with in the last couple o# weeks are saying, =+eah, okay. !his is all great and good, -'m e"cited and - want to know more, but what are the bene#its to me)= And, there are many, so thought we'd ,ust rattle o## a #ew back and #orth. One o# the big ones that think is basically you control the advertising space. 'o, that means that as you're growing your maga$ine, you can actually have all ads go back to your website, your products, your landing pages, and whatever you're doing in your business. As you start to grow distribution, at that point you can choose i# you actually want to sell that advertising. 'o to own the advertising space inside o# a maga$ine whereas Andrew said you have millions o# eyeballs already coming through, is incredibly power#ul. 'o that's ,ust one bene#it right there. -magine opening up your tra##ic to these whole other plat#orms. ANDREW MCCAULEY: One o# the other bene#its is that your maga$ine can be as long or as short as you like. +ou don't have to stick to a #ormula. !here is not #ormula. -# you've got a maga$ine that you want it to be three pages long, then you can make a three page maga$ine. -# you want it to be %33 pages long, it can be %33 pages. -t doesn't cost you any money to create a maga$ine with more pages or not. And then, ,ust on that, the other bene#it that you can actually think about is selling subscriptions. -t almost becomes its own little membership site. 'o, people can pay B2.33 a month, BC.33 a month, whatever price you want to set. +ou own it, you set it. And you can create #ree maga$ines. -# you want to create #ree, you can have #ree subscriptions or certain editions that are #ree, and the thing is that you can charge whatever you like, so you can charge B%33.33 a maga$ine i# you wanted to do it that way. - have seen that happen where people are putting entire courses inside a maga$ine #ormat, and they're charging B%33.33 #or an edition o# a maga$ine, which is a really media<rich e"perience #or those people spending the B%33.33, but it's on their i(ad, it's a course that they can learn and take with them. Or their i(hone, wherever they want. HEATHER PORTER: !hat's great. And - have another bene#it. !he ne"t bene#it is it's incredibly easy to approach e"perts in your industry, really well known e"perts, when you have a maga$ine and all you say is, =Can - put you on
the cover o# my maga$ine=, and get thisD because a maga$ine is not the same thing as a website, you can actually very easily repurpose somebody else's content in your maga$ine and literally a blog article o# theirs, and they're not going to have that whole ?oogle slap #rom duplicate content issue. 'o, it's incredibly easy to curate content, really, and what that means is, we're all busy, right) 'o, instead o# creating the content #or the maga$ine, you can become a curator and you can approach e"perts in your industry, so it not only opens doors that way, but by power o# association with these e"perts you can li#t the credibility o# your business 0uickly. ANDREW MCCAULEY: +eah, now two key points you said. One is you don't necessarily have to have them on the #ront cover every time. (eople are wanting to be in a maga$ine. -# it's a maga$ine, it looks cool, and Apple, let's #ace it, Apple stu## looks really cool, and i# you keep the same standard up #or ?oogle and ;indle, people are going to go, wow, this is pretty hot. 8ut, people want to be in a maga$ine. -t's di##erent, it's not the same and you said like a website. 'o, ,ust having their names in a maga$ine, it's a publication, it's a credit that they can add to their website or 8ios and all o# the social plat#orms and stu## to be a contributor or an author o# an article in a maga$ine, and the other thing that you said was the power o# association. .ust by, and we've been doing our maga$ine now #or ,ust on %& months, actually coming up %& months, and the amount o# connection that we've been able to make in our area, in our space, has been phenomenal. We have connected with some o# the brightest internet marketers in the world ,ust through our maga$ine. And that means that we've built a relationship with them. We've come in with something di##erent that nobody else has had. We've been able to say, =Hey, listen, we'd love you to be in our maga$ine, here's what it's all about. Would you be interested in contributing some in#ormation)= And they said sure. We don't pay anybody, we don't pay anybody to be a contributor to our maga$ine, so you can chose to pay people i# you like to do it that way, but you'll #ind that most people don't need to be paid. HEATHER PORTER: /o. ANDREW MCCAULEY: And, the connections we've had, not only do we get connections by association with dealing with these people, but they introduce us to other people, like their #riends who are also well connected and well respected, and they say =Hey, this #riend over here, .ohnny 'mith, he'd love to be in your maga$ine, too.= All o# a sudden, it's an in<road. We've been able to connect with some o# the brightest minds around in our marketplace all #rom having a maga$ine. -t's been phenomenal. HEATHER PORTER: And #or a power#ul .7 pro,ect, as well, with several o# our contributors, so the doors that are open, it really is unlimited and 0uite ama$ing what starts to happen. 'o, it's a good tool to get you in #ront o# bigger,
more power#ul people that you want to approach. Another thing, too, so obviously the talk right now with everybody is, - want an app. - want app or a mobile version o# my website or whatever it is. !he thing is that technically the maga$ine that we're talking about, the way it's delivered is like and app. 'o, to use a plat#orm like this, you are having your own almost app where you have an interactive environment that is putting out content every month or every week, or whatever you want to release it. -t's easier to use than going through the cra$iness o# trying to get an app developed and put it on the app e"change, and i# -'m right, Andrew correct me i# -'m wrong, but - believe that with apps you can't collect a list, either, an actual email list. ANDREW MCCAULEY: /o, you can't do that, but Apple in this case, in the newsstand, i# you've got a subscription to your maga$ine, they will give you the Apple email address, or email address that people use #or their i!unes account. /ow, that is a brilliant, brilliant piece o# marketing there. +ou can collect that email address, you can use it #or whatever you like to because Apple is happy to give it to you because they are a subscriber. +ou won't #ind that anywhere else on the Apple i!unes at all. App developers, you won't #ind them getting access to anybody's email address e"cept newsstand only. !hat's a really cool, power#ul #eature that Apple has giving creators o# maga$ines. A couple o# other things that - want to mention too, H, is that you can run iAds, the Apple network o# ads that pop up in the maga$ine. +ou know, when you're reading through apps or you're playing a game or whatever it is and an ad will pop up, you can put the iAd network on your maga$ine as well, so that is ,ust another way to generate revenue. 8ut here's a cool thing is that your maga$ine to ?oogle Analytics, and ?oogle Analytics will tell you what people are reading, what pages they're reading, how long their spending on your apps, which ads their looking at and clicking on, so you can really get a great #eel o# how well is your maga$ine working and which pages people like and which ones they don't like. !hat's a pretty super #eature that you can actually have inside your maga$ine. HEATHER PORTER: Wow, - love it. ANDREW MCCAULEY: One other thing while -Em on a roll. !he other thing is that push noti#ications... now, push noti#ications, you've all seen those blue and white noti#ications that come up and say rate this app or there's a new addition o# this app out. As an app developer, which is what you become when you own your own maga$ine, you can send one o# these out every single day. +ou can tell people what articles to read that day in the maga$ine i# you want to do it that way, but it gets past the whole spam problem o# emails. We all know that open rates are dropping rates dramatically in emails. -t gets past any te"t messaging sort o# stu##. -t's one o# those things that's on your screen, you actually have to turn on your screen to turn that push noti#ication o##. -t's an
awesome way to get in #ront o# your customers at any time o# the day, particularly on their i(hone. HEATHER PORTER: /ice. Any other bene#its that have popped up as we've been chatting that you can think o#) ANDREW MCCAULEY: -'m going to tell you a side bene#it. One o# the side bene#its is that you become a publisher, and by the way, you can publish a maga$ine in any niche that you want to. -t doesn't have to have a massive #ollowing. -t could be a maga$ine #or, you know, your university. -t could be a maga$ine #or dog lovers, it could be something that's really random that would cost an arm and a leg to do a print maga$ine, but you can actually, let's say you may want to be the best person at edible #lowers, #or instance, edible arrangements. +ou can create your own maga$ine #or that. -t's not going to cost you very much to do that, and any industry is open #or having their own maga$ine. .ust keep that in mind. >on't let the #ear o# not being the #irst one hold you back. HEATHER PORTER: +eah, e"actly. -t literally is on a tipping point right now where big publishing companies, like the 7ogues, and the Cosmos o# the world are putting their maga$ines as #lattened versions inside newsstand and inside these online marketplaces. !hey're still #lat. -t's all happening as weEre delivering this in#ormation to you right now where the maga$ines are going to be interactive, and the #act that you as a business owner, even i# you're a solo< preneur, having your own maga$ine is possible nowadays is incredible. And yes, it is true, so - thought we'd start to wrap up and talk a little bit about the how #or those o# you that are listening to this and thinking =Alright, -'m in, - want my own maga$ine=, how do we do this, Andrew) How is it all put together and what does it look like, - guess) ANDREW MCCAULEY: Well, there's a number o# plat#orms out there that will let you do this. We use a speci#ic plat#orm that we #ound to be the best. -t let you do so many add<ons and so many di##erent aspects to it. -t has an awesome training base. We actually are an o##icial, it's called Magcast is the plat#orm. +ou can't buy the plat#orm, they've closed it o##. -t's only available to people who are o##icial Magcast certi#ied pro#essionals, o# which we are one. 8ut, you get a whole series o# video training modules. !hey help you go through getting all o# that in#ormation set up, help you become a developer in Apple, so you become an Apple developer. 8ut the great thing is that there's no technical knowledge needed, really. Minimal technical is needed, and that's ,ust to set up the app in the #irst place, and that's ,ust #ollowing videos. +ou'll be right. We do our maga$ine, we create it all through ;eynote, so i# you've got (ower(oint, i# you've got Word, you can create your maga$ine using ,ust those tools. +ou don't need to have #ancy<schmancy (hoto'hop or Adobe -llustrator or anything like that. +ou don't need any more tools. +ou've already got the tools that you need right at your disposal.
HEATHER PORTER: +ou do, and then like in our case we've ,ust got a really ama$ing graphic artist to put together a template, so essentially think about the sections you'd have in your maga$ine, get a template designed i# you want a little bit more o# a pro#essional #lare. Ours was a temple designed in ;eynote, you know, so every month we collate or curate di##erent content #rom people that we come across and put that into our maga$ine in ;eynote and then upload that and the system Magcast actually turns it into a digital maga$ine which has all o# the embedded videos and an mp2 player, and the various interactive components that we choose to put in our maga$ine. An incredible plat#orm, really cool and, - guess, the thing is we're borderlining on plugging our plat#orm, but it is, we're so e"cited about this that we really want to share it with you and open it up to anyone who really wants to have their own maga$ine because it's not hard. -t really isn't and it's done so much #or our business, so much #or our contacts and our network that we have to share that with you. ANDREW MCCAULEY: +eah, we've been doing it #or a year now, we really haven't mentioned it much on the podcasts though we've mentioned Online 1ootprint Maga$ine a #ew times, but it really came home when we were doing our courses over the last couple o# weeks in Melbourne and 'ydney and these other events that we've been speaking at, and the amount o# interest that people have been showing, we ,ust thought why don't we ,ust talk about it on our podcast and tell people it's out there and this is how we do it. H, where else can people get more in#ormation i# they want to #ind out a bit more) HEATHER PORTER: 1irst things #irst, i# you actually want to more about our maga$ine and get a #ree coupon code #or it, you can head on over to online#ootprintmaga$ine.com, and you can actually see our maga$ine in action so to speak. 8ut, we're also going to probably have a webinar coming up, actually we decided we're going to have a webinar coming up, so any o# you that actually think, =yeah, - really am interested in this and - want to know more=, we're going to post in#ormation about that webinar on our resources page, so i# you hop on over to autopilotyourbusiness.comFpodcasts, and then click on resources in the menu, then weEll have some in#ormation there #or you so you can sign up and #ind out more about how you also can have your own maga$ine. ANDREW MCCAULEY: -t really is, - did a lot o# this mysel#. -t was all part o# the #un. Once - learnt how to do it, -'ve outsourced it to someone, a designer, so he can do it #or me now. - still collate all o# in#ormation #or people, - still make my own connections with people, so - want to be the one who's connecting to all the really cool people. And -'m ,ust #inding that my network is growing ridiculously #ast and - love it. -t's awesome. -# you want to be that person, i# you want to be that industry leader, having a maga$ine is one
o# the #astest ways to do it, - can tell you. A#ter doing it #or a year now it's ,ust blowing me away. HEATHER PORTER: +eah, it's so #un. We love it. /ow, guys, too we'd love to hear what you're thinking about our podcast, so please drop by i!unes and leave us a review and let us know, or o# course you can pop on over to this episode on our website, and ,ust drop a comment underneath the show notes that are there. And, remember we do have show notes #or every single episode that we do where we actually give you added in#ormation and bonuses and links to everything we talk about, all o# the resources that we share, so might be worth your while. 'top at autopilotyourbsuiness.comFpodcasts. ANDREW MCCAULEY: Alright, good one, H. ?ood to speak to you again on these podcasts, and - look #orward to doing our ne"t one, whenever that may be, pretty soon. HEATHER PORTER: 'ounds good* !hanks everybody, once again, #or listening. We appreciate you and we will talk to you soon ANDREW MCCAULEY: 8ye*

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ANDREW MCCAULEY: On today's podcast we're talking about everything digital publishing.

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