Meghan M.

Sikkel
6550 Shady Brook Ln. #1521
!

Dallas, TX 75206

281-639-8508

mmsikkel@gmail.com

meghansikkel.com

WORK EXPERIENCE Weber Shandwick, Dallas, TX Account Executive November 2013 to Present " Develop and execute strategic customer communications campaigns to raise awareness of American Airlines global alliance and network initiatives; collaborate with web designers and various business units to ensure alignment across communications; coordinate development and implementation of content throughout customer channels, including marketing pages on aa.com, email channels and other digital channels. " Secure social calendar listings, implement media relations projects and craft speaker remarks for The Arts Community Alliance (TACA); assist with coordinating a social media campaign via TACAs Facebook page. " Serve as Board Member for Something mAAgic Foundation, overseeing Weber Shandwick intern project to coordinate media activities around annual mAAgic flight event. " Present marketing opportunities for Weber Shandwick Southwest website and social channels as American Airlines Account Team Ambassador. " Lead How to Write a Client-Ready Email training sessions for Weber Shandwick Southwest intern orientations. " Coordinate office events and staff celebrations as co-chair of Weber Shandwick Southwest culture committee, Army of Fun. Assistant Account Executive November 2012 to November 2013 " Supported launch of American Airlines rebranding by creating content for customer email channels and brand website, aa.com/newAmerican, which received more than half a million unique visitors and nearly one million page views on launch day. " Assisted in development of refreshed American Airlines website homepage by proposing changes in design and content to maximize navigability, customer experience and SEO potential. " Developed customer communications for American Airlines-US Airways merger announcement, including email channels, marketing page content and digital banners on aa.com. " Liaised with clients throughout the American Airlines organization to coordinate Something mAAgic Foundations annual mAAgic flight event and staffed the event in Orlando in September 2013. Intern August 2012 to November 2012 " Provided support to various client accounts, including American Airlines, ExxonMobil, Motorola Mobility and American Girl, by preparing, updating and organizing media lists; conducting media outreach to print, online and broadcast outlets; and monitoring media for client and competitor coverage. The Dallas Morning News, Dallas, TX Breaking News Intern January 2012 to May 2012 " Wrote breaking news stories for the Web and print Metro section; pitched and wrote feature stories for Web and print; produced multimedia content, including photos and video. The Daily Campus, SMU student newspaper, Dallas, TX Copy Editor, Contributing Writer August 2011 to May 2012 " Edited both Web and print for style and content; wrote content for Web and print, including a blog series titled Graduation Guru. Advocate Magazine, hyperlocal news publication, Dallas, TX Intern June 2011 to August 2011 " Wrote content for both Web and print; compiled research for investigative property tax project; published blog posts featuring information specified to each region of Dallas. EDUCATION Southern Methodist University, Dallas, TX Meadows School of the Arts Bachelor of Arts in Journalism; University Honors Program Dedman College of Humanities and Sciences Minor in Spanish SMU in Spain, Madrid, Spain

May 2012 Overall GPA: 3.65 Major GPA: 3.95

Fall 2010

SKILLS Well-versed in the latest version of The Associated Press Stylebook Extensive training in print and digital journalism Writing for Web and print, blogging, search engine optimization Proficient in digital tools Multimedia storytelling through audio, video and photos; data visualization and infographics Fluent in social media and blog sites Twitter, Facebook, Instagram, YouTube, Google+, Pinterest, Tumblr, WordPress Advanced computer skills Microsoft Office (Excel, PowerPoint, Word), InDesign, Final Cut Pro, basic Photoshop Trained in public relations research databases LexisNexis, Cision, Critical Mention, Compete Photography Several published photo credits using Canon SLR cameras