Beruflich Dokumente
Kultur Dokumente
The GoodData Platform is a portfolio of tools, APIs, and best practices. Designed to deliver informationas-a-service to business users, the GoodData Platform enables IT to take a leadership role in enterprise BI.
GoodData enables IT to deliver high-value Business Intelligence (BI) services to the business and create true competitive differentiation in the marketplace. In this paper, the basic features and functionality of the GoodData Platform are introduced. With pre-built analytics that measure the most significant metrics about customer interactions including trending, waterfall, conversion, cohort and segmentation analysesthe GoodData Platform drives IT productivity and effectiveness. and explained.
Platform Overview
Platform Overview
Platform Overview
GoodData has helped more than 90,000 users make sense of their customer-facing data with advanced business analytics. With GoodData we do not have to jump through hoops, which means the value of GoodData has been huge. The reality is, it gives us speed and shortens the time of development.
Mark Boyer Senior Engineer Time Warner Cable Its reliable The GoodData Platform offers unmatched availability. Because the GoodData Platform runs the analytical platform as hundreds of granular analytical services in multiple datacenters and providers across the globe, the GoodData Platform remains up and running even in case of data-center level performance degradations and outages. GoodData guarantees 99.5 percent uptime SLA which translates to only a little more than three hours of downtime per month. And, to promote complete transparency, GoodData publishes our SLA history. Its secure Your data is safe with GoodData. The GoodData Platform guarantees security in all key areas, and ensures that all data is backed up for governance and disaster recovery planning purposes. Physical security and data security are assured across all communication protocols, applications, services, components, devices, and underlying hardware. All data is stored in highly secure Amazon EC2 and RackSpace data centers certified for the Health Insurance Portability and Accountability Act (HIPAA), Payment Card Industry (PCI) Security Standards, and International Standardization Organization (ISO) compliance. Security zones are defined with specific enforcements, such as protocol enforcement, intrusion detection, and monitoring, and the complete GoodData Platform is regularly tested for penetration, Customer data is isolated and encrypted in transport as well as at rest to further enhance security. Security Assertion Markup Language (SAML) 2.0, Okta, and custom solutions are available for single sign on (SSO), and Symantec and TRUSTe certificates are used for authentication. Finally, process security is ensured by GoodDatas internal processes, and personnel are certified with Statement on Standards for Attestation Engagements No. 16 (SSAE 16) Type II and OWasp certifications and regularly audited. Its agile By providing an analytics platform as a service, GoodData enables unprecedented levels of innovation and backward compatibility. GoodData pushes out platform enhancements at least twice each week, and major releases at least monthly. GoodData also engages in accelerated feedback cycle with customers, and guarantees 100-percent backward compatibility of every release. Its customizable The visualization and collaboration user interface is easily white-labeled to reflect the brand identity of any company.
Platform Overview
GoodData gives us an opportunity to have our clients aggregate data from different sources providing us more data to analyze and draw deeper insights into more parts of their business [W]e can do in minutes what before wed have to do in programming that would take months.
Robert Honeycutt CEO Market Metrix
Its easy to manage Every management and administrative function is available via API. All these functions can be fully integrated with third-party administrative/maintenance solutions as well as other third-party applications. And because the GoodData Platform is partitioned into domains, its projects and user spaces never conflict. The GoodData Platform also enables dynamic provisioning of new users, projects, and permissions. The fact that its fully automated means that creating new data marts and data warehouses can be done in seconds. Finally, the GoodData Platforms mass-management capa-
bilities mean projects can be derived from templates, and analytical objects like dashboards, reports, and metrics can be transferred between multiple projects and upgraded or updated with one command. Its built on leading technologies Designed for the cloud from Day 1, the GoodData Platform is built on leading-edge technologies to ensure dependable performance, integration, and efficiency. Technologies such as Vertica, MongoDB, Cassandra, NetApp, and Rackspace are all integrated into the GoodData Platform.
Platform Overview
ANALYTICAL ENGINE
A AT
ANALYZE
E OR ST
VIS UA LIZ E
GoodData Platform
ARE SH
LOA D
Platform Overview
The GoodData Data Integration Service uses CloverETL, an open source data integration tool based upon Java, to create a flexible data transformation platform. This platform consists of two separate environments: a data transformation development environment with an attractive visual interface, and a remote execution environment. The GoodData Data Integration Service
performs more than two dozen prebuilt transformations on data, including deduplicate, denormalize, aggregate, and others. Users can also write their own customized transformations using the GoodData Integration Service. Once the data is transformed, it is loaded into a GoodData project, again using a visual tool, and connected in a logical flow.
The logical data model piece of the GoodData Data Integration Service allows the business to define the entities as well as the relationships for example, combining data from Facebook campaigns with CRM data from Salesforce. All data models can be edited on the fly using the GoodData Data Integration Service tool. This completely eliminates the need to do low-level coding, and because the GoodData Platform has pre-built connectors. It also eliminates the
need to perform integrations using third-party tools--however, customers have the flexibility to use their ETL tool of choice. Visual and easy-to-use, this allows even non-technical users to design complex flows, and advanced transformations are performed right out of the box. For scheduling loads, the GoodData Platform possesses a data-loading service console that lets users choose the frequency for scheduling loads. If you choose to create a template-load-
Platform Overview
ing process, at the point of schedule you can program company-specific information, scheduling parameters, notifications on load success or failure. Indeed, one of the biggest benefits of the GoodData Data Integration Services is that once a process has been defined, tested, and deployed to the GoodData cloud infrastructure, users have a visual interface where they can configure criteria such as notifications via email of the success or failure of a
load, or when a key performance indicator (KPI) has been reached. Once the designing of the logical data models is complete, all processing is performed in the cloud. Although the tool exists on a local PC or server, the data is pushed to the cloud so you dont need to invest in hardware resources for the data load and transformation. The data flows directly from Facebook, Salesforce, SAP, or other data sources directly to the cloud.
Platform Overview
10
Platform Overview
11
Platform Overview
12
Platform Overview
13
Platform Overview
14
Platform Overview
15
People are coming out of the woodwork saying, I love this. I need these reports, too!
Bob Hammond Chief Technology Officer JumpTap
Management features of the GoodData Platform include the following: Dynamic provisioning Provisioning of new users, projects, and user permissions all can be automated. For example, you can automatically provision new users using pre-built connectors to Microsoft Active Directory. Comprehensive automation capabilities Users can create new data marts, data warehouses, or provision new users in just seconds. Partitioned domains Full integration with third-party solutions means that projects and user spaces dont conflict or overlap with others.
Mass management tools Projects can be derived from templates, and analytical objects (for example, dashboards, reports, or metrics) can be transferred between multiple projects and upgraded or updated using the GoodData Platform API. Single sign on framework SAML-based single sign on framework enables you to integrate the GoodData Platform with many authentication systems. No double authentication is required. White labeling opportunities Dashboards and reports can be embedded into third-party SaaS or web applications and portals.
Platform Overview
16
Platform Overview
17
Conclusion
The GoodData Platform gives businesses the opportunity to achieve what until now has been elusive: to understand how business activities lead to cash. It enables them to nurture leads through social media marketing campaigns, sell through their CRM systems, and close the deal in the billing system. At the end of the day, businesses can understand the holistic path customers took and calculate ROI on specific campaigns, identify how campaigns are different, how many leads a particular campaign contributed, and other key metrics. GoodData helps businesses achieve these goals by offering enterprise IT the only complete, open, and agile BI solution delivered as a service available today.
Platform Overview
18