How to Place an Ad in a Magazine?

(Print & Digital)

Presented by Miao Kang, Yuna Choi, Meero Xu
What is Magazine Advertisement?


Magazine advertising is the ads that people see placed throughout publications, either in digital or
paper form.


Advertisers are aware that a strategically placed ad in the right magazine can improve their business many times
over.
The right type of advertisement placed through a magazine can also boost the magazines sale
Advertising is one of the most important factor to start up or maintaining a magazine.

Ad sales can make or break a publication, and nearly all magazines depend on the revenue generated by their
advertisers to stay in business.
Why Magazine Advertisement?


Magazlne
Adveruslng
CapLure
focused
auenuon
Credlble
uellver
brand
relevanL
lmagery
8elevanL
and
welcomed
Lasung
message urlves web
searches
and vlslLs
Lnhances
8Cl
1argeLed
urlve Lhe
purchase
funnel
Sell
Magazine VS. Newspaper
Lorem |psum
ln llbrls graecls appeLere
mea. AL vlm odlo lorem eL
sed. Lorem volumus blandlL
cu has.SlL cu alla porro
fulsseL.
Pave a much longer shelf llfe Lhan newspapers
Allow for more complex layouLs
Lasler Lo LargeL speclc markeL demographlcs
Preparation
nauonal vS 8eglonal
ulglLal vS Pard-copy
WhaL's Lhe magazlne's clrculauon?
WhaL are Lhe demographlcs of Lhe readers?
Pow oen ls Lhe magazlne publlshed?
Pow ls lL dlsLrlbuLed?
WhaL are Lhe speclal secuons or Lhemes planned for Lhe year?

How Much Does Magazine Advertising Cost?
Ad rlce
Slze
lrequency
8eglonal
8aLes
osluonlng
negouauo
n
color
Time Line
Adverns|ng Strateg|c
|ann|ng
1.S Month
kesearch and Se|ect an
Appropr|ate ub||canon & Ad
kepresentanve
2 Months
Ad Advernsement Des|gn
1 Months
I|na||ze Ad Art Work
0.S Months
Subm|t and Conhrm w|th
Magaz|ne
Lva|uanon
HOW TO GUIDE
HOW TO GUIDE
Step 1

Set a budget and target for the advernsement.


Step 2
I|nd pub||canons that are appropr|ate for your
adverns|ng needs.
Cpuon 1. uslng srds.com
Cpuon 2. llnd local and nlche magazlnes on your own





HOW TO GUIDE
Step 3

Contact an ad representanve at each pub||canon you've
chosen and request a med|a k|t

Step 4

Iudge the cost-eecnveness of adverns|ng |n a
pub||canon by ca|cu|ate CM or CI

CM= cosL of an adveruslng placemenL/ clrculauon(#)
Cl= Adveruslng cosL/ number of lmpresslons (#)





HOW TO GUIDE
Step 5
Negonate w|th the ad rep from each pub||canon as to:
Speclal posluonlng ln Lhe publlcauon, lnslde Lhe fronL cover,
on Lhe back cover, or wlLhln Lhe rsL few pages of Lhe book are
prlme locauons for ads, and 8lCL.

Step6
I|nd ed|tor|a| ca|endar of magaz|ne"
Check magazlne's lssue focus by monLh, ad closlng day, and
maLerlal due.

Step 7
I|na||ze the dea| w|th magaz|ne company.
Slgn a conLracL as Lo slze, posluon, durauon, and prlce.
HOW TO GUIDE
Step 8
repare ad artwork.

Check Lhe speclcauon Lhe magazlne wanLs:
[rlnL]
lormaL, slze, color, resoluuon, fonL, eLc.

[ulglLal]
ulmenslon, expanslon dlrecuons, anlmauon, looplng, audlo

Step 9
I|na||ze ad artwork.

Make lL Lo be sLrong and eye-caLchlng.

HOW TO GUIDE
Step 10
Subm|t the conhrmed h|e to the magaz|ne before |ts due.


Step 11
Aherwards

8e aware LhaL eecuveness ls dlmculL Lo measure.
Some cusLomers may Lell you Lhey saw your ad, buL don'L pull your ads [usL
because you don'L geL lmmedlaLe feedback. 8e wllllng Lo change your promouon
as necessary and add Lo compeung nlche magazlnes as your buslness grows.

Questions?