John Derick E. Flores MARKSEV K32 SM Bicutan Cinemas- he !e"en# o$ %ercules Buil#in" B& Better !

i'in" Su(#i'ision& )arana*ue Cit+ E )ro#uct Elements )rice 1 2ther Cost Consi#erations )lace& ime 1 C+(ers0ace )romotions 1 E#ucation )ro#ucti'it+ 1 ?ualit+ )rocess VS S >)

,. )ro#uct Elements- Satis$actor+ -t.s "oo# to kno/ that SM Bicutan& like other SM Cinemas& is u0-to-#ate /ith technolo"+ (+ 0ro'i#in" us 0rinte# tickets 0lus a scanna(le car# that /e ha'e to 0resent to enter. Furthermore& the seats /ere nothin" s0ectacular& (ut /ere com$orta(le enou"h $or /atchin" a mo'ie. he mo'ie screen is /i#e an# lar"e enou"h $or the re"ular mo'ie "oers. 2. )rice 1 2ther Cost Consi#erations- Satis$actor+ 3oin" to SM Bicutan $rom m+ house is $airl+ chea0 as - onl+ nee# to s0en# )4 to reach the 0lace. -$ -.# use# the car& the 0arkin" $ee costs )25 onl+ as /ell. he cost consi#erations $or the resi#ents near(+ SM Bicutan cinemas are $airl+ lo/ an# itsl ocation is reall+ con'enient $or all. For the ticket 0rice itsel$& it.s in#ee# chea0er than& sa+& A+ala Cinemas& (ut onl+ (+ ),5. But the total e60erience o$ /atchin" in an A+ala Cinema is (etter than that o$ the SM Bicutan Cinema. -$ "i'en the chance& -.# rather /atch in an A+ala cinema since -.# kno/ - "et more /ith that ),5 #i$$erence. here are also a "reat num(er o$ $oo# selections aroun# the cinemas es0eciall+ that the Foo# Court is 7ust in (et/een the $our cinema houses o$ the mall8 the Su0ermarket is 7ust locate# in the lo/er $loor o$ the cinemas as /ell& /i#enin" the choices o$ selection. he cinema itsel$ o$$ers some 0o0corn& (ut the+ are a (it e60ensi'e 9):; $or a re"ularsi<e# tum(ler o$ 0o0corn= makin" it a last o0tion $or those /ho ha'e time to 'isit the Foo# Court. he latter.s ticket 0rice an# relati'el+ chea0 cost consi#erations makes SM Bicutan a "oo# choice $or those resi#ents /ho 7ust /ant to /atch on the (i" screen on a $ree /eeken#. 3. )lace& ime 1 C+(ers0ace- Ver+ Satis$actor+ SM Bicutan is at the corner o$ the South Su0er %i"h/a+ an# o$ the Better !i'in"

Su(#i'ision e6it& makin" it a con'enient location a"ain $or (oth Better !i'in" resi#ents an# casual commuters alike. - onl+ usuall+ take an a'era"e o$ ,5 minutes to reach the mall /hen ri#in" a tric+cle. he SM Bicutan cinemas are locate# in Buil#in" B& /hile the tric+cle terminal is (esi#e Buil#in" A8 this is 7ust one small #o/nsi#e since it.s a (it o$ a hassle to /alk all the /a+ to Buil#in" B comin" $rom $ar Buil#in" A. Moreo'er& the screenin" time o$ the mo'ies are 0hase# /ell too& /ith 3; minutes in (et/een mo'ies. he+ ha'e a(out @-5 screenin"s a #a+ $or each mo'ie& /ith the last screenin" usuall+ startin" aroun# 40m- the mall.s closin" time. he mo'ie - /atche#& he !e"en# o$ %ercules& /as sur0isin"l+ short& so - /as a (it #isa00ointe# a$ter /atchin" the mo'ie. Also& the screenin" times can (e easil+ kno/n 'ia 3oo"le& /hich /ill "i'e +ou a han#$ul o$ sources like Click heCit+.com. he ones in#icate# in Click heCit+.com are a(out ,; minutes later than the actual screenin" time in SM Bicutan& (ut it.s not that (i" o$ a 0ro(lem. hou"h& SM Bicutan can im0ro'e on their c+(ers0ace 0resence (+ ha'in" an acti'e FB 0a"e to 0ost more real-time u0#ates a(out the ha00enin"s in their cinemas. @. )romotions 1 E#ucation- >ee#s -m0ro'ement As mentione#& one can 7ust easil+ ha'e in$ormation a(out the current mo'ies an# screenin" times o$ the SM Bicutan cinemas (+ sim0l+ checkin" out Click heCit+.com or other sites. But /ith re"ar#s to SM Bicutan 0romotin" mo'ies themsel'es& there.s still room $or im0ro'ement. Ahen in Buil#in" A& 0assers(+ /oul# not kno/ the .no/ sho/in". mo'ies at all i$ the+ onl+ sta+ in that (uil#in" since the+ reall+ ha'e to "o to Buil#in" B& /here there is a 0lethora o$ mo'ie 0osters alon" the escalators. SM Bicutan ma+ at leat tr+ to s0rea# in$ormation (+ 0uttin" u0 0osters in the other Buil#in" to increase $oot tra$$ic in Buil#in" B an# 0ossi(l+ ha'e more ticket sales. 5. )ro#ucti'it+ 1 ?ualit+- >ee#s -m0ro'ement -.m not sure i$ this ha00ens in non-SM cinemas& (ut it.s anno+in" that /e "et .treate#. to 'arious .chea0. commercials (e$ore /atchin" a mo'ie. Bnlike (e$ore& /hen /e "et to /atch 'arious mo'ie trailers until the actual mo'ie sho/in"& SM reser'es a(out 5-,; minutes o$ anno+in" commercials (e$ore the mo'ie. -t someho/ #estro+s the e60erience $or me ri"ht e'en (e$ore /atchin". Aith re"ar#s to the atten#ant "i'in" the tickets& the la#+ #i#n.t ha'e an+ $acial e60ression8she coul# ha'e at least smile# or "reete# me /ith a ha00+ aura to start the e60erience (etter. :. )rocess- Satis$actor+ Ahen commutin"& the 0rocess - un#er"o to ultimatel+ /atch a mo'ie at SM Bicutan is to 9,= Aalk $or $i'e minutes to the kanto o$ our 'illa"e& 92= ri#e a tric+cle& 93= /ait $or a(out C-,; minutes to reach SM Bicutan 9@= /alk $rom Buil#in" A to Buil#in" B to reach the cinemas& an# 95= $all in line& i$ there is& to 0urchase a ticket. Ahen - /atche# the !e"en# o$ %ercules& - ha# an eas+ time since it /as 2D3;0m an# the mo'ie /asn.t line# u0 $or. B0on enterin" the mo'ie house& there /as (arel+ ,5 0eo0le 0resent $or that screenin" time. An# so - /atche# the mo'ie /ith no 0eo0le at all (esi#e me. he 0rocess o$ /atchin" at SM Bicutan is nothin" s0ectacular& 7ust enou"h $or the actual /atchin" o$ the mo'ie itsel$.