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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION SUMMER 2014 Name NetID Group Number: Website Link: Tutorial Details Time Spent on Assignment: Shu-hua Chang scha641 82 http://infosys1102014ssgroup82.blogspot.co.nz/ Tutor: Day: Time: Sunday 9 Feb Yvonne Hong 11:59pm 13 hours Word Count: 1247

PRODUCT EXPIRY REMINDER SCREEN

INTRODUCTION Are you constantly forgetting about the food in your fridge or pantry and thus throwing expired food out? The product expiry reminder screen will remind you to eat the food before it expires so you can help minimise food waste in your home and reduce your carbon footprint on this planet. 3. BUSINESS SECTION 3.1 Vision To reduce food waste in NZ households by reminding people to consume their packaged foods before the expiry date in order to promote sustainability and protect the environment. 3.2 Industry Analysis: Waste Minimisation Industry Industry: Waste Minimisation Industry Force: High/Low: Justification:

Buyer power:

High

Buyers can choose from various other methods to reduce waste. Some cost effective options include recycling, using worm farms and donating food to others (Auckland Council, 2014).

Supplier power:

High

There are not many electronic hardware and software suppliers in NZ and many turn to outsourcing. Even GPC Electronics, one of the largest electronic manufacturers in the

Australasian region, outsource to China (GPC Electronics, 2008).

Threat of new entrants:

High

The entry barrier is low as any electronic company could easily copy or remodel our idea and we would lose our first-mover advantage. Furthermore, there are always new companies emerging who aim to minimize waste.

Threat of substitutes:

High

People who want to reduce waste can turn to other alternatives such as recycling, feeding food to animals such as pigs, freezing food and writing shopping lists to prevent buying extra items (WasteNet, n.d).

Rivalry among existing High competitors:

This industry is competitive as the issue of waste minimization is constantly addressed due to the awareness of global warming. Many waste minimization projects are funded every year in NZ by the government (Ministry for the Environment [MFE], 2013).

Overall attractiveness of the industry : Not Attractive 3.3 Customers and Their Needs Our customers are consumers of packaged food. They need a way to be reminded to eat the food that they have purchased before the expiration date as they do not want to risk getting sick from eating expired food. Consequently expired food is thrown out, resulting in food waste and also a waste of their investment (WasteMINZ, 2013). 3.4 The Product and Service Our product reminds the customer to eat their products from 1 to 7 days within the expiration date. This fulfills their needs as they are less likely to forget about consuming the food. This decreases the amount of food waste they are throwing out and furthermore, their money is not wasted.
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3.5 Suppliers and Partners We will obtain the raw materials of our product from electronic hardware suppliers. Our other supplier will be the product manufacturer company who will assemble the product for us so that it is ready for commercial sale. Our partners will include homeware pantries and fridge companies such as Fisher and Paykel appliances who will help promote our device as they sell their items, since our products are complimentary. Our partners will also be some online homeware and appliances stores, who will help promote our product on their websites. 3.6 Strategy: Differentiation Our strategy will be differentiation. We are targeting a broad market as our customers include everyone who buys packaged food. We want to encourage as many people as possible to use our product to help reduce food waste.

However, since our product involves electronic components and is of high quality in order to provide the best service to our customers, it is not cheap to manufacture. 3.7 Value Chain Activity: Market and Sell the Product or Service The most important value chain activity for this business is marketing and selling the product. Since this is a new product in the market, we must focus on raising awareness of the benefits it can bring to the costumer and the environment. Many people would not think that this is an essential product for their home. However, due to the recent increase in greenhouse gases and pollution in the world (EPA, 2013), marketing our product strategically with advertisements which raise awareness to global warming can change peoples views and persuade them to use our product to help with the sustainability of the world. 3.8 Business Processes 3.8.1. MARKETING CAMPAIGN CREATING PROCESS Our marketing team will research and analyse the business environment to evaluate the needs of our customers and their advertisement viewing trends. This will then help determine the most effective communication channel to use and provide us with an idea of the possible responses that our campaign will attract. The advertisement will then be planned and designed, created
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and performed. The final process will be the evaluation of our campaign to see what improvements can be made in our marketing campaign creating process for our next campaign.

3.8.2. ONLINE SALES ORDER PROCESSING PROCESS As well as purchasing our product in the supermarket and retail stores, our customers will also be able to order our product from our website by viewing the product diplayed on the page and clicking the buy now button. They will then follow the guided steps to pay online with their credit card by entering their card details and shipping address. Once this is complete, the inventory management team will receive an automatic notification that an order has been made. We will then process the invoice and once payment is received we will obtain the stock from the warehouse and prepare the order for shipment.

3.9 Functionalities 3.9.1. MARKETING CAMPAIGN CREATING PROCESS Identify channels of communication Design and develop the advertisements

3.9.2. ONLINE SALES ORDER PROCESSING PROCESS Retrieve orders Process the invoice

3.10 Systems 3.10.1. MARKETING CAMPAIGN CREATING SYSTEM this system will identify the most effective channels of communication and the opportunities in which the advertisements wil be conducted. This will be determined by using the system to analyze the advertisement viewing trends of customers on TV and on the internet by conducting statistical research and making comparisons. The next step of the system involves the designing and creation of the digital campaign by using the computer programmes tailored for this task. 3.10.2. ONLINE SALES ORDERS PROCESSING SYSTEM This system allows the automation of our product to be ordered online by our customers through our website by following the systematic steps through pressing the buttons on the webpage. The system will guide the customer to enter their credit card details and confirm their order. The system will then automatically send a notification of the order to the inventory management team where the order will be processed. 3.10.3. ACCOUNTING SYSTEM This system commences upon the successful receivement of the credit card payment from the customer and allows for the standardized processing of the invoices by the accounting team. A receipt will then be generated and will be sent to the customer via email.

3.11. Summary Table: Value Chain to Systems Value Chain Activity Marketing and selling the product 2. Online sales order processing process Processes 1. Marketing campaign creating process Functionalities 1. Identify channels of communication 2. Design and create the advertisement 1. Retrieve orders 2. Process the invoice Accounting system Specific Information System(s) Market environment analysis system Campaign creating system Sales orders processing system Broad Information System(s) Customer relationship management system

Transaction processing system

CONCLUSION The food expiry reminder screen will benefit both the customers needs as well as contribute towards solving the important problem of food waste in NZ. This is a great device for everyone to have and another step in taking responsibility of our carbon footprint in the world. REFERENCES 1. Auckland Council. (2014). Ways to Reduce Your Waste. Retrieved from http://www.aucklandcouncil.govt.nz/EN/environmentwaste/rubbishrecycling/Pages /WasteAndYourOptions.aspx 2. Bel. (2013). Reducing food waste. Retrieved from http://www.smilesfortheplanet.com/ 3. Climate Change, Agriculture and Food Security (CCAFS). (2013). Why markets need to be part of a climate-smart solution. Retrieved from http://ccafs.cgiar.org 4. EPA. (2013). Global Greenhouse Gas Emissions Data. Retrieved from http://www.epa.gov/climatechange/ghgemissions/global.html 5. ECAN. (2010). Worm Farming. Retrieved from http://ecan.govt.nz/advice/sustainable- living/waste/pages/worm-farming.aspx 6. GPC Electronics. (2008). Outsourcing to China without having to go there. Retrieved from http://www.gpc.com.au/news/china-without-going-there 7. Ministry for the Environment (MFE). (2013). Waste Minimization Fund Approved Projects. Retrieved from http://www.mfe.govt.nz/issues/waste/progress-andoutcomes/wmf/projects/approved-projects-may-2012.html 8. Pearson. (2014). First Mover-Advantage. Retrieved from http://www.pearsoned.co.uk/Bookshop/article.asp?item=312 9. US Environmental Protection Agency. (2013). Reducing food waste. Retrieved from http://www.epa.gov/foodrecovery/ 10. WasteMINZ. (2013). Report on food waste in NZ 2013. Retrieved from http://www.wasteminz.org.nz/ 11. WasteNZ. (n.d.) Reduce Food Waste. Retrieved from http://www.wastenet.org.nz/HomeAndGarden/Food/8TipsReducefoodwaste.aspx

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12. Zerowaste NZ. (2014). Environmental risks and harm to human health. Retrieved from http://www.zerowaste.co.nz/

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