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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION SUMMER 2014

Name NetID Group Number: Website Link:

Yang hee Kim Ykim978 90

http://infosys1102014ssgroup90.blogspot.co.nz/p/01.html

Tutor: Tutorial Details Anastasia Tutor Time Spent on Assignment: 19 hours

Day:

Time:

Tuesday&Friday 1pm Word Count: 1550

YOUTH SUICIDE PREVENTION

1. INTRODUCTION

We all live in a tough world with lots of stress and difficulties each of our own. We sometimes want to run away from the difficult reality and set free, but soon realise it was an outrageous thought and run back to our not-too-bad reality again. But there is a phase in our lives when the entire world seems like a mess and it gets worse and worse by the day. Stress from grades, acceptance rates, bullying or tuition fees are sometimes too much for a youngster to bear on their own, which occasionally leads them to the unfortunate decisions of ending their own lives. Recently there has been many suicide attempts and death amongst the youth age group and it is still increasing. According to UCOM there are 4600 youth suicides around the globe every year, which is one suicidal death amongst youth every two hours. These statistics show that this is a serious global problem and that we must find a solution to prevent youth suicide.
3. BUSINESS SECTION 3.1 Vision

To help communicate and connect the youth around the world in need with the professional counsellors at the place and time of when they most need it.
3.2 Industry Analysis: Healthcare and Social Assistance Industry
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Industry: Healthcare and Social Assistance Industry. Cheese strings pepper jack ricotta chalk and cheese cut the cheese gouda airedale feta.

Force:

High/Low: Justification:

Buyer power:

Low

Buyer power is low for the Healthcare and Social Assistance Industry because the

buyers do not have the power to bargain the prices. It is not easy for the buyers to drive prices down because the industry provides solutions to the customers who do not have other substitues, which then they are not able to dictate the terms.

Supplier power:

Low

Supplier power is low for the Healthcare and Social Assistance Industry because whether they supply pharmaceuticals

products or technological equipments to the industry, they do not have many other options than to supply to the Healthcare Industry. The supplies that the industry requires are also not unique or rare so the
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industry hase many substitutes therefore the supplier power is low.

Threat entrants:

of

new Low

Threat of new entrants is low for the industry because the Healthcare and Social Assistance market industry Industry yeild for isnt high social a profitable The and

that

returns. health

works

assistance rather than to do busines and to make money out of it. The industry also has a high entry barrier such as the Government policy therefore, the threat of new entrants is low in the industry.

Threat of substitutes: High

Threat

of

substitues

is

high

in

the

Healthcare and Social Assistance Industry because there are products from other industries that provide simmilar benefits to customers as the ones within this industry.

Rivalry

among High

Rivarly among existing competitors is low in the Healthcare and Social Assistance
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existing competitors:

Industry

because

there

arent

large

number of firms in the industry to compete for the same customers and product

resources. The range of customers and suppliers are wide in this industry therefore the rivalry among existing competitors are not as high.

Overall attractiveness of the industry: According to the Alberta Learning Information Service, Employment in the Healthcare and Social Assistance Industry is expected to rise at an average rate of 2.5% from 2011 to 2015, which shows that the industry is growing. Overall, the Healthcare and Social Assistance

Industry is an attractive industry as four factors from the Porters Five Forces Analysis were considered Low.
3.3 Customers and Their Needs

The target group of customers of our business would be the educational institutes such as universities. The product and service we provide will be mainly focused on the wellbeing of students on campus, therefore the students are the users of our product but our direct customers will be the educational institutes. In order to achieve our vision both needs of the customers and the users must be considered. The needs of the educational institutes would be to effectively
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prevent students suicides at school, and the needs of the students would be to get help from someone who can listen and comfort them.
3.4 The Product and Service

The product and service that we offer satisfies the needs of our customer and users as our product was designed in the first place for the use of students at school. The messages such as You look worried, are you okay? and the best has yet to come focuses specially on helping students who are having stress from the grades and school work. The needs of the customers are also satisfied as we provide a quality product that can be installed anywhere around school the school where nesseary to prevent suicides sights at school.
3.6 Strategy: Focused High Cost

From the Porters generic strategies, our organisation will follow the Focused High Cost strategies. The competitive scope of our product is in the narrow market because we focus on providing for the distinct customers who have specialised needs. The cost strategy of our product is focused on high costs because we try our best to provide the best quality product rather than to reduce cost for less quality and features. The overall strategy is therefore Focused High Cost.
3.7 Value Chain Activity: Make the Product or Service

The most important value chain activity for this business is Make the product or

service.
Making the product is the most important value chain activity for our business because our product includes several production process such as making the digital screen, consulting counsellors, programming and testing the product before sale, and so on. A lot of effort is put in to transform the inputs in to the finished product so that it can be brought to the customers in the best quality.
3.8 Business Processes 3.8.1. MESSAGE SELECTION PROCESS - Our vision was to help the youth to

communicate and connect with the counsellors, therfore carefully selecting the messages to be programmed into the device to communicate with the youth in need would be a very important factor of the product. Starting with brainstorming about the possible problems and causes for youth suicide, then relating the messages to the students, such as are you having trouble at school?, would help them relieve some stress caused at school. By consulting many proffesionals and testing the programme to students before installing will ensure the suitability and quality of the product.

Identify the main causes of Youth Suicide

Brainstorm ideas for messages related to the causes

Consult professional counsellors

Test on possible customers

Programme into device

3.9 Functionalities 3.9.1. MESSAGE SELECTION PROCESS

Process analytics continuous feedback is required about the selected messages in order to improve the product for the future.

3.10 Systems 3.10.1. CUSTOMER FEEDBACK MANAGEMENT SYSTEM Managing the

feedbacks of customers is important as it allows our business to continue to have good relationships with the customers and to improve on our weakness of the product. Valuable responses from customers is another way to communicate as mentioned in our vision to communicate and connect. It will increases customer loyalty and improve business operations which will add value.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes 1. Message selection process

Functionalities 1. Process analytics.

Specific Information System(s) Customer feedback management system

Broad Information System(s)

Make the product or service

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CONCLUSION

Overall, our business is in a fast-growing and industry where the most of the factors in the Porters five forces model are low. The generic bussiness strategy that we follow is the focused high cost because we emphasise the quality of the product rather than low priced bargains. Making the products was considered the most important activity in our value chain in order to meet the needs of our customers of best quality products. We believe that no one wants to die by suicide but only want their pain to end so through the effective usage of IT we try and help the youth in need, all around the world, and deliver value to everyones lives.

REFERENCES

1. Crisis on Campus : The Untold Story of Student Suicides. (n.d.). Retrieved from http://collegedegreesearch.net/student-suicides/ 2. Teen Suicide Statistics / Statistics Brain. (n.d.). Retrieved April 19,2013, from http://www.statisticbrain.com/teen-suicide-statistics/ 3. U.S. Bureau of Labor Statistics. (n.d.). Retrieved from website: http://www.bls.gov/iag/tgs/iag62.htm 4. Alberta. (n.d.). Retrieved from website: http://eae.alberta.ca/documents/profiles/industry-profile-healthcare-and-social-assistance.pdf
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