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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION SUMMER 2014 Name NetID Group Number: Website Link: Tutorial Details Time Spent on Assignment: Vincent Aballe vaba390 25 http://infosys110group25.blogspot.co.nz/ Tutor: Day: Tuesday and Yvonne Hong Friday 25 hours

Time: 10am

Word Count: 951

PUSH BUTTON CHARITY

INTRODUCTION

In the age of online shopping, Twitter and smartphones, donating to charity has become far too outdated and inconvenient and charities are suffering because if it. Even renowned charitable organizations such as St John Ambulances are currently running at $15 million losses (Savage, 2012). This is where Push Button Charity comes in. It emerges in a reletively unscathed market for online donations and brings aspects of fun and ultimate convenience.
3. BUSINESS SECTION 3.1 Vision

To give everyone the power and the convenience to donate to the causes they care about, empowering the notion of giving making the world a better place.
3.2 Industry Analysis: Charitable App Industry

Industry: Charitable app Industry. This industry is relatively new and untapped. It is contained within the realm of smartphone apps.

Force:

High/Low:

Justification:

Buyer power:

High

The industry provides a wide range of charitable apps to choose from which can be obtained from a virtual store. (Duncan, 2013)

Supplier power:

High

There are only three major suppliers of a marketplace for apps for two major smartphone software providers which is Apple, Android and Windows. (Bradley, 2013)

Threat of new entrants:

High

There are many charitible apps in the market and new apps are always arriving. (Duncan, 2013)

Threat of substitutes:

High

There are multiple more established forms of donating. For example with St John you can donate via their webpage. (How you can help, 2014).

Rivalry among existing High competitors:

There

are

many

charitible

apps

in

the

marketplace competing with each other some with varying reliability. (Author, 2013).

Overall attractiveness of the industry: With all five forces being high it would imply the it would not be an attractive industry to enter however the barrier for entry is so low, with relatively low costs to input a product can easily be established.
3.3 Customers and Their Needs

Our customers is anyone with a smartphone who wants to donate to charity. A case study in, similar country, Australia found that three quarters of Australians had internet access. This is a huge proportion of the market population. However at the moment their needs are currently not being met. This need being that of wanting to donate to charity with as little of a hassle as possible. We are also in particular are targetting the younger generation, who are becoming more and more technologically savvy without any way of donating to charity that complements this. We also want to match the viral nature of new media with a similar population size. (BENEFITS OF MOBILE, 2014)
3.4 THE PRODUCT AND SERVICE

The product is Push Button Charity. With current donation cycles stagnating we want Push Button Charity to be the answer to injecting the industry with much needed viral spike. We
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take the notion of donating and apply it to a single button and counter. It's simplicity and the removal of the middleman provides convenience and a side swipe to choose charities and a drop down menu to pick donation amounts provides ease. This services customers who are often to inconvenienced with other means of donations such as street people and telephone calls. These customers are often students who are coincidentally those most occupied with new media and "the latest app".
3.5 Suppliers and Partners

Some suppliers would include PayPal and other means of internet banking such as ANZ or KiwiBank. This way we would be able to secure channels in order for payment proccesses to go ahead. Another supplier would also be the likes of Apple and Android in order to secure positions in an app marketplace. Potential partners would be the likes of St John Ambulance and Red Cross which channels could be discussed for their promotion of our app to secure our validity and a reputable state while we hold them as, for example the default charity for donations to stream to.
3.6 Strategy: Red Leicester Chalk and Cheese

The competitive scope would be broad market as our app would reach practically everyone who is in posession of a smartphone and a bank account. The cost strategy would be low cost in order for there to be no barrier for people to donate. The overall strategy is therefore Cost leadership.
3.7 Value Chain Activity: Technological development (and R&D)

The most important value chain activity for this business is Technological development (and R&D). This is as to develop Push Button Charities donation processes to such a refined state that they are reliable and trustworthy. With this degree of trustworthiness we are able to be safely advertised with potential partner charity organisations and establish ourselves with prominence over other functioning charitable apps. Such technological develptopments
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include online payment processing, graphical interfaces, notifcation systems, payment security, secure analytics and more.

CONCLUSION

In conclusion Push Button Charity is an app that can revitalise the way the mass population can donate. It is important that we tap into new technology to find new innovative ways to donate to charity as the status quo is not working. Information systems such as can truly add value to the way donations are done.

REFERENCES

1. Duncan, Geoff. (2013). Charity made mobile: How to give from your phone without getting scammed. Retrieved from http://www.digitaltrends.com/mobile/sixapps-use-smartphone-good-ways-avoid-scammed-year/ 2. Savage, Daniel. (2012). Cut to ambulance services. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10833423 3. Bradley, Tony. (2013). Android Dominates Market Share, But Apple Makes All The Money. Retrieved from http://www.forbes.com/sites/tonybradley/2013/11/15/android-dominatesmarket-share-but-apple-makes-all-the-money/ 4. How you can help. (2014). Retrieved from http://www.stjohn.org.nz/Supportus/How-I-Can-Help/
5.

BENEFITS OF MOBILE. (2014). Retrieved from http://www.apps4change.org.au/LearningCentre/WhyGoMobile.aspx