Cover Letter

Dear Mr. Muhit Sarkar

I write to request for a small business loan of TK 1,000,000 for the start-up of my business.

ur

business is a !ew "ar #ashin$ "ompany %irst time here in &an$la'esh as (uto "lean "ar #ash.

ur primary tar$et market for this business will be the market )ar owners near the area of our )ar wash who will stop by to )lean their lo*e' )ars an' automobiles. These tar$ete' )ustomers are mainly lo)ate' on the +ro$oti Saroni ,oa' near &ashun'hara -ate.

ur ma.or )ompetitors are (uto tunin$, (ftab "ar wash an' Dhaka )ar wash be)ause they are operatin$ in the same business en*ironment with us an' are also intereste' in the same )ustomers/ but our )ompetiti*e e'$e is that they 'o not operate in the same s)ale of operation with us be)ause of their mo'ern equipments an' e0pertise. +art of our )ompetiti*e e'$e o*er the aforementione' )ompetitors, in the first two123 years of our operation/ is to only spe)iali4e in the "ar #ashin$ 'epartment.

The total total in*estment nee'e' for the startup of this business is TK 2,000,000, but our equity )ontribution is TK 500,000 whi)h is 256 of the loan require' an' the rest 256 by another sin$le in*estor. Therefore, we nee' the balan)e of TK 1,000,000 from your bank as loan with an interest rate of 206 to be repai' within nineteen1173 months after an e0pe)te' moratorium of fi*e153 months.

The loan require' will enable us a)quire the ne)essary washin$ equipments, sto)k our in*entory, pay staff salary an' take )are of our operatin$ a)ti*ities an' e0penses for four183 months. The loan will also help me meet with my tar$ets, whi)h are to $enerate a $ross profit of TK22,000,000, at the en' of the first two123 years of our operations.

(lso atta)he' with this letter is a )opy of my business plan, to ba)k up the loan request. +lease feel free to )onta)t me at my 'ire)t mobile number9 ::01;<0171<88, as I look forwar' to hear from you.

=ours Sin)erely,

M,. ,ubayath !amibur ,a44ak

Auto Clean Car Wash

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Table of "ontents9
1.>0e)uti*e Summary 2.&usiness an' Des)ription ?.+ro'u)t an' Ser*i)e 8.Mana$ement 5.%inan)ial +lan ;.&usiness >n*ironmental an' Market (nalysis <.Sales an' Marketin$ +lan :. perational +lan 7."on)lusion 10.(ppen'i0

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(uto "lean "ar #ash

>0e)uti*e Summary

Auto Clean is going to be a dynamic car washing firm that will provide automatic car care service to the members of the Baridhara-Bashundhara community. The firm will be situated near the Bashundhara gate beside the Progoti Saroni Road. t will e!ceed e!pectations providing prominent services to its customers. And its customers are the local community including "S#$ #B%s students & faculties. This firm will be financed by its ' owners & an investor. (e are pledging )'* of the company stoc+ and loo+ing for an investor to collect rest of the stoc+ ,)'*- and the rest ,'.*- by /SBC Ban+ Bangladesh. So$ Auto Clean is going to be a partnership organi0ation. t will be dedicated to offer the highest 1uality car wash service at a reasonable cost. Auto Clean will have a strong management team. (e$ the five partners of Auto Clean$ will loo+ after five different departments of that firm. n return$ we will divide income e1ually after paying 2.* revenue to our investor. 3ur e!clusive research indicates that the inclement climate of 4ha+a city will support yearround sales. 5urther$ Auto Clean6s location and mar+eting campaign will attract the local residents$ university students$ faculty and the businesses. Auto Clean hope to be succeeded as it will be near to its target customers. 7oreover$ we have no true competitor to challenge our firm. There are some small car repairing shops & petrol pumps which give car washing services. These services are limited to outdated tunnel and hand-based wash whereas Auto Clean boasts of automatic$ touchless & spot-free washing systems.

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&usiness Des)ription
wnership As we told$ Auto Clean will be created as a partnership organi0ation. t will be owned by five partners. They are- 2. Rubayath "amibur Ra00a+ ). Aminur Rasul 8. A0i0ul /a+im 9.7r.: '.7r.;

There is also an investor who will invest )'* of the company stoc+ and will get 2.* revenue in return. Then the owners will divide their net revenue e1ually. The &usiness Auto Clean will establish its first location beside the Progoti Saroni Road$ which is the busiest street in 4ha+a. There will be a canteen and AT7 booth ad<acent to our plot. The plot will face =amuna 5uture Par+ and The AT7 booth will be accessible from the road and will not interfere with the car wash traffic. The plot will have one way entrance & e!it. Cash counters will be <ust after the entrances. The firm will have two automatic car wash bays and an e1uipment room & office beside the bays. Auto Clean will be providing customers with three services> e!terior car washing$ interior cleaning$ and detailing. Auto Clean has no true competitors that are trying to offer a high 1uality service for a reasonable rate. 7ost are trying to compete on price alone. Auto Clean%s ability to provide a high 1uality service$ both in regards to the actual washing as well as customer service is all based on our ability.

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Product and Services

The +ro'u)t 1Ser*i)e3 3ur goal is to provide speciali0ed car care service according to our customer%s need. (e have researched what customers want or desire actually and have designed our service to fulfill their wishes. (e will also maintain a program to customi0e our service for the upcoming future. The following chart encloses our firm%s service & its 1uality.

&ran' !ame Mission Statement Ser*i)e @arity Auality

Auto Clean car wash Clean your car within a minute nterior wash$ ?!terior wash or 4etailing. Sophisticated high pressure water pump$ foaming agent$ roller brush$ vacuum cleaner etc.

The "ustomers Auto Clean is targeting three main groups of customers> individual car owners$ car dealerships$ local businesses of that community. The surrounding area is 1uite affluent$ 9.* of the residents earn over T@.'.... a year. Conse1uently$ they have nice cars and want them to loo+ nice. There are a lot of car dealerships and showrooms within a mile which will re1uire car washing services for the various fleets. 7oreover$ "S# & #B%s students also have personal cars. Cars need to get washed. Aastly$ there are many different local businesses that have company cars and that re1uire clean appearances.

Ma.or -oals There are only four ma<or goals of Auto Clean. This are2. To open ' more outlets in 4ha+a city after second year of operationB ). To be the mar+et leader in ) yearsB 8. To offer a series of servicesB Auto Clean Car Wash 19 Page 5 of

9. To enlarge the service for )9 hours. Ma.or b.e)ti*es

The ob<ectives of Auto Clean Car (ash Service are> 2. To get at least '. cars everydayB ). To get '.. regular customer in a monthB 8. To maintain a modest$ steadily growing net profit marginB 9. To obtain a very high profit margin.

The mission of Auto Clean is to provide ultimate car care e!perience to its customers$ focusing all of its energy and resources on customer satisfaction and value while providing owners and employees an e!cellent reward.

Mana$ement Team
Auto Clean will be maintained strongly by its owners. 3wners will be the directors of five departments of that firm. 3nly the operating director will have a supervisor and there will be si! wor+ers & four guards. The following chart shows detail-

Board of Directors
Rubayath N.R (Finan e! A"inur Rasul (A ounting! A#i#ul $a%i" (&'erating! (r.) ((ar%eting! (r.* ($R(!

+u'er,isor

Wor%er

Wor%er

Wor%er

Wor%er

Wor%er

Wor%er -uar.

-uar.

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-uar.

-uar.

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%inan)ial +lan
The "apital !ee'e'
The company will need total capital of T@.).$ ..$.... Twenty five percent of the re1uired capital will be collected e1ually from the five entrepreneurs$ and the rest twenty five percent will be financed by an outside investor for which he will be given ten percent dividend from ?B T ,?arnings before nterest & Ta!- and the rest 5ifty percent to be provided by /SBC BA"@ BA"CAA4?S/.

7ore detailed information about estimated capital is given belowCapital "eeded> Trade Aicense Research & 4evelopment Prepaid Aand Rent ?1uipments Buildings 5urniture 3ther Assets Cash in /and Total Capital Three-month pro.e)tions 2st 7onth Ta+a ,e*enue9 Service Revenue >0penses9 Salaries Rent Advertising #tilities nsurance 4epreciation ,).'*Total ?!penses ?arnings Before ncome &Ta!es Aess> nterest ,2.*?arnings Before Ta!es Aess> Ta!es ,8.*?arnings After Ta!es ncomes Per 3wner ,).E8'.E8.-F )2.$... '.$... '.$... ).$... 2'$... 2'$... 8'$... 2H'$... )'$... )$'.. ))$'.. I$D'. 2'D'. 8$2'. )nd 7onth Ta+a ,8'E8'.E82-F 8DG$D'. '.$... '.$... 2'$... ).$... 2'$... 8'$... 2H'$... 2G9$D'. 2G$9D' 2D'$)D' ')$'H8 2))$IG8 )9$'8G 8rd 7onth Ta+a ,'.E8'.E8.-F ')'$... '.$... '.$... 2.$... )H$... 2'$... 8'$... 2HH$... 88D$... 88$D.. 8.8$8.. G.$GG. )2)$82. 9)$9I) Ta+a '.$... 2$..$... )'.$... 2.$..$... 8'.$... '.$... 2$D.$... 8.$... ).$..$...

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Income and Statement . Income Statement in Dollars

,>@>!B> Cross sales ).2) '..$... ).28 I'.$... ).29 D).$... ).2' H'.$...

" ST

% S(C>S 8'... 2)... 9D... 8I... 22... 2G... 8I... 2I'.. ')'.. 9)... 2.'.. 82'.. 9)... 2H'.. I.'.. 98'.. 2D... )D... 98'.. 2G. . I)'.. 99... 2H'.. 89'..

Beginning inventory Plus goods purchased J manufactured Total Coods Available Aess ending inventory Total Cost of Coods Sold Cross Profit ,Aoss+>,(TI!- >D+>!S>S Selling Salaries and wages

8'...

92...

9I...

')...

CeneralJAdministrative Salaries and wages ?mployee benefits Payroll ta!es nsurance #tilities 4epreciation & amorti0ation 3ffice supplies Travel & entertainment ?1uipment maintenance & rental nterest 5urniture & e1uipment Total CeneralJAdministrative ?!penses Total 3perating ?!penses

2).. 9.. ).. I.. ).. 8... 2.. 8.. . . 8.... 9'... 2)2

29.. '.. 8.. I.. ).. 9... 2.. 8.. . 2... 9.... ')... 29.

2I.. '.. 8.. D.. ).. 9... 2.. 8.. 2... 2... 9.... 'D... 2''

2H.. I.. 9.. D.. 8.. '... 2.. 9... 2... )... '.... ID... 2H.

Balance Sheet in Dollars

(SS>TS "urrent (ssets Cash "et accounts receivable nventory Temporary investment Prepaid e!penses Total "urrent (ssets %i0e' (ssets 2012 '9... 8ID. 2DD. 2).. ).. I2).. 201? 'D... 8GI. 2G2. 2).. ).. I'H.. 2018 'G... 9)I. ).8. 2).. ).. D.).. 2015 I9... 98'. ).'. 2).. ).. D2H..

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Aong-term investments Aand Buildings ,net of depreciationPlant & e1uipment ,net5urniture & fi!tures ,netTotal !et %i0e' (ssets T T(C (SS>TS CI(&ICITI>S "urrent Ciabilities Accounts payable Short-term notes Current portion of long-term notes Accruals & other payables Total "urrent Ciabilities Con$-term Ciabilities 7ortgage 3ther long-term liabilities Total Con$-term Ciabilities SE(,>E CD>,SF >ABIT= Capital stoc+ Retained earnings Total Sharehol'ersF >quity T T(C CI(&ICITI>S G >ABIT=

9).... I'I.. G.8.. I.H.. I2.. )$)D... )$HH)..

98.... I'I.. G)H.. I82.. I'.. )$8)8.. )$GH2..

98.... IH9.. GH8.. I9).. IH.. )$9)... 8$2))..

9I.... D)D.. 2$.)2.. I'9.. D).. )$')... 8$)8H..

)9I.. )9.. 29.. 29.. )GH..

)').. )'.. 29.. 29.. 8.'..

)'H.. )I.. 29.. 29.. K82)..

)DD.. )H.. 2'.. 29.. 889..

HGD.. 998.. 2$89...

G82.. 9H'.. 2$92I..

GDH.. ')D.. 2$'.'..

2$.)2.. 'DI.. 2$'GD..

8.... G99.. 2$)99.. )$HH)..

8.... GI... 2$)I... )$GH2..

8.... 2$..'.. 2$8.'.. 8$2))..

8.... 2$..D.. 2$8.D.. 8$)8H..

The ,ationale an' assumptions9 3ur plant is situated in a busy area. t is ad<acent to the Progoti Saroni road. Around fifty cars cross this road per hour. This company will be available to provide service for 2) hours. Thus$ people will be able to notice us while passing the road. So we have assumed that among those plenty of cars we will get minimum ).$ 8' & '. cars everyday during the first 8 months consecutively. (e also show ).'* depreciation on ?1uipments & furniture. (e also consulted with ) successful companies of car washing business to estimate our costs.

Insuran)e "o*era$e9 The company has decided to buy insurance policy to protect the e1uipments. 5or this$ the company will buy L7AC/ "?R; BR?A@43(" "S#RA"C? Lfrom Bangladesh Ceneral nsurance Company. This policy will charge T@ 2'$... per month as premium. Auto Clean Car Wash 19 Page 9 of

&usiness >n*ironment an' Market (nalysis

S# T (nalysis Auto Clean has several powerful strengths on which to build$ but our ma<or wea+ness is lac+ of e!periences. (e are very new in the business. 3ur ma<or opportunity is the demand for top-1uality car wash service. (e also face the threat of ever new service to the customers$ as well as high pricing pressure. Table A summari0es Auto Clean%s main strengths$ wea+nesses$ opportunities$ and threats. Stren$ths9 nnovative Service Security Time consuming ?ntrepreneurial Team Perfect Aocation.

#eaknesses9 Aac+ of ?!perience 4istance ?!pensive than others

pportunities9 ncreasing 4emand to use Technology Time-consuming 3bsoleteness 3pening "ew 3utlets 3ffering Marious Services. Page 12 of

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Threats9 People may not ta+e this new change very soon t may seem e!pensive to customers 7any company may find it profitable and enter into the business

Tar$et Market Se$ment Auto clean car wash segments its customers by type of car ownership. (e believe that the type of car that a person owns says volumes about their driving$ and$ therefore their car washing and detailing re1uirements. !ew )ar owners> ?verybody wants to own a personal car in this technological age. These owners ta+e great pride in their cars and will need washing service. The goal with these customers is to promote regular use of the wash and detail service. The aim is to inform these customers that Auto clean car wash will +eep their car loo+ing as good as it did the day they drove it off the lot. Stu'ents9 Students will be our niche mar+et. They are the early adapters. They always want to taste new things. "ar 'ealers> There are many new and used car dealerships within a mile of the proposed location of Auto clean car wash. These dealerships often use outside car wash services to detail their vehicles before they are put up for sale. l'er lu0ury )ar owners> These people have either owned their high-end lu!ury cars for several years or are unable to afford the e!pense of a new lu!ury car but want the feel of rela!ed driving. Both of these groups want to +eep their cars in the best shape possible. Those who have bought second-hand cars will often spend many hours in their cars and will place high importance on +eeping their cars loo+ing good. These owners will bring their cars in for regular washes and occasional details. Auto Clean Car Wash 19 Page 11 of

Co)al businesses> Some local businesses have fleets of cars and small pic+ups that must be +ept clean to maintain their company image. These businesses will be loo+ing for a cost effective$ efficient car washing service to perform this service$ and will prefer to use a timeconsuming car wash service li+e us.

Demo$raphi) (nalysis n a comprehensive way$ we have analy0ed our consumer%s demographic in 8 parts. These are-

($e9 3ne of the mentionable parts of demographic analysis is age. (e have seen that the people of )' to 9' aged usually use car. So$ they must need our service. 3n the other hand$ people of more than '. years old use fewer cars than others. The following table shows the detail---

,an$e N). years )2-8. 82-9. 92-'. O'.

+er)enta$e '* )I* 9'* 2D* D*

In)ome (nalysis9 (e have also analy0ed our customer%s income. ncome Range N).... ).$...-9.$... 9.$...-I.$... I.$...-H.$... H.$...-2..$... O2..$... Percentage 2)* ))* 8.* 2'* 28* H*

))upation9 (e have targeted our customers which have a variety of occupation. Such as businessman$ e!ecutive$ service holder$ teacher$ student etc. Auto Clean Car Wash 19 Page 12 of

3ccupation Businessman ?!ecutive Service /older Students Teacher

Percentage 28* 2'* 9'* 2D* 2.*

(e boast of our service that will be more desirable than those of available services. 5or your better understanding$ let%s consider the following comparison between our service and those of our competitors> Topics 2. Process ). 7achine 8. Time 9. (aste Auto Clean (e will wash car through an automatic process. (e will import machines from Bei<ing. (e will need 2 minute per car. Competitors They wash car manually. They don%t use any machine.

They need 8.-I. minutes to wash a car. (e will put our wastes under the They <ust throw away their wastes ground beside their plot.

"ompetitor (nalysis9 (e have on true competitor in the mar+et. But there are some local car wor+shops and petrol pumps which provide car wash services to the customer. These are actually handwash service where we are offering totally automatic car washing system. The chart-

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Car Wash

Automatic Car Wash

Manually Car Wash

Car Workshop

Petrol Pumps

Auto Clean

Friends Car Wash

(e went through field research and concluded that the difference between Auto base car wash MS Competitors>

&enefits

(uto &ase "ar wash

(uto tunin$

(ftab )ar )lean 8J' 8J' ).'J' ) cars

Dhaka )ar wash 9J' ).'J' ).'J' ) cars

Time "leanness Shiny +arkin$ lot

'J' 'J' 9J' 2. cars

)J' 8.'J' 8J' 8 cars

Sales an' Marketin$ +lan

+romotion9 Auto Clean Car Wash 19 Page 14 of

Through mar+eting communications and advertising process we will have to design a set of promotional tactics to ensure that customer%s +now about our service and are willing to see+ it.

&ran' 'e*elopment As a new mar+eter we will need to develop a brand to create a uni1ue identity. (e will follow the brand positioning strategy through our outstanding service attributes.

('*ertisements (all leaflet P Pasting leaflets on walls will ma+e passersby ta+e a loo+ at it which will encourage them to be interested in us. Brochures accompanied with daily news papers P This strategy will successfully be able to attract customer%s attention. Cable TM ads P (e will contact with local cable TM operators demonstrate our ads on a regular basis. This is a good way of gaining TM viewers attention. As direct TM ads are very e!pensive$ operating ads through cable sounds an economic but effective way of promotion.

Sales promotion 8 time%s trial offer P 5or the convenience of our customers we will give them an opportunity for a three time%s trial offer. n this period they will offered to have a taste of our services by paying a minimum registration charge.

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 Sales discount P (e will offer discounts depending on our overall mar+et condition and other factors such as profit$ mar+et demand$ etc.

+ubli) relation tools Campaign is an effective measure of grabbing significant amount of customer attraction. (e will participate in different local car fairs and car e!hibitions arranged within the target mar+et 0one and beyond.

peratin$ +lan

Ma)hinery (e will need some necessary e1uipment to run the firm. Such as--2. Tunnel P it is the mother of the process. Cars will be driven through the tunnel and inside the tunnel$ program will automatically clean the e!terior of the car by high pressure water force$ foaming agent and also with roller brushing. ). (ater pump P with this e1uipment process will collect the water. 8. Cenerator P n electronic based pro<ect generator is compulsory e1uipment. (hen electricity supply gets fallen it helps to get bac+ the power. t is also a common phenomenon in our country. 9. Powerful vacuum cleaner- t is used for cleaning the interior and the engine dust. '. nterior shampooer machine- t is used for doing shampoo inside the car. Page 1/ of

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I.

nterior conditioner machine- t is used for ma+ing shiny inside the car.

Manpower requirement #nder the operational director there will be a supervisor and the supervisor will have si! wor+ers and four security guards.

In*entory types nventory is defined as a stoc+ or store of goods. These goods are maintained on hand at or near a business6s location so that the firm may meet demand and fulfill its reason for e!istence. f the firm is a retail establishment$ a customer may loo+ elsewhere to have his or her needs satisfied if the firm does not have the re1uired item in stoc+ when the customer arrives. f the firm is a manufacturer$ it must maintain some inventory of raw materials and wor+-in-process in order to +eep the factory running. n addition$ it must maintain some supply of finished goods in order to meet demand. n Auto Clean Car (ash there will some inventories.

2. (ater ,'.$... Aiter). Tools 8. 5oaming Agent 9. Conditioner '. Triple Color 5oam Brush

I. Bug Cleaner D. ?!tra Roller Brush H. 4iesel G. Shining Agent

Auality )ontrol Auto Clean Car Wash 19 Page 10 of

Quality control is a procedure or set of procedures intended to ensure that a manufactured product or performed service adheres to a defined set of 1uality criteria or meets the re1uirements of the client or customer. Around the world at any types of business wants +eep step ahead from its customer or client%s satisfaction. Quality control is such +ind of process. At the car washing industry clients always want to get the best efficiency. According to the above terms Auto Clean Car (ashing firm will arrange its product from Bei<ing Autobase (ash System Co Atd. which provides T?P3 P A#T3 washing system. T?P3 - A#T3 Tunnel washing machine is Autobase company%s one of the best-selling car washing machine. n ).2.$ A#T3BAS? tunnel made full upgrade and technical

improvements for the T?P3 - A#T3 Series washing machine. 7odular functions can be configured so that customers can select the re1uired function of the device. T?P3 - A#T3 tunnel car wash e1uipment ma+e each system optimi0ation$ ma+ing the world6s highest customer satisfaction. when professional car wash shop use T?P3-A#T3 Tunnel car washing machine$ whose security$ stability$ comfort$ energy saving and environment protection are effectively protected. T?P3-A#T3 car wash machine own many patented technologies in global car washing industry and it had gotten the world the highest 1uality car wash industry after decades of application. They also provide the best 1uality shampoo and wa!.

"on)lusion
The world is getting dependent on time-consuming technology. Auto Clean Car (ash will be bound to provide such technologies to +eep clean appearance of its customer%s cars. At the starting point it may not be profitable or well +nown. But it will be the 1uality leader in car washing mar+et in the nearest future through its technological advantage$ efficiency$ 1uality and customer care.

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(ppen'i0es
&iblio$raphies

1. "ic+els$ (. C.$ 7c/ugh$ =. 7.$ S. 7. ,)..'-B #nderstanding Business ,D th ed.-B

7cCraw-/ill rwinB "ew ;or+B www.abcd.com ). Philip @otler$ Cray ArmstrongB ,)..G-).2.-B Principles of 7ar+eting ,2) th ed.-B Prentice-/all of ndiaB "ew 4elhiB www.phindia.com

3. Stanley B. Bloc+$ Ceoffrey A. /irtB ,).2.-).22-B 5oundations of 5inancial

7anagement ,2)th ed.-B 7cCraw-/ill rwinB "ew ;or+B www.abcd.com

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