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Summit N. America 2009 Confere
nce Pas
s!
September 16-17, The Westin, Michigan Avenue, Chicago Re gister
before
July 3
SPONSORS
Reserve your place at the Conference On the contrary. Effective RM processes Beyond discounts: What are the smartest
that shows you how to help your business can still make all the difference to your Revenue Managers doing – and should you
survive – and thrive – during the economic organization’s bottom line – and perhaps now, be concerned?
crisis… and prepare for the green shoots of a bigger difference ever. When you come to check out the Conference
recovery Agenda you’ll see that as well as evaluating the
The fact is, you need to give direction not
2009 will go down as the year that Revenue take direction. To positively impact revenue, value of opaque pricing you’ll also be able to
Managers in travel industry firms across you need to know how to convince senior fully investigate alternatives to discounting.
America realized their forecasts based on management to adopt new, and perhaps In particular, we’ll focus on stealing market
historical data were no longer worth the paper even initially unpopular strategies. And this share. After all, since demand has plummeted,
they were printed on. Conference will give you the ammunition you one of the few ways left to grow your business
So what now? The name of the game is need to do just that. is to capture business from your rivals. Solely
reinvention. Quietly yet confidently, a small by discounting? That’s great for customers, but
For example, the issue of whether or not to
percentage of travel Revenue Managers are what about your brand?
discount is becoming increasingly contentious
switching strategies. By thinking differently Find out how to communicate the true value
as the weeks go past. Should you continue
– and acting differently – they are turning of your products and services. And how to
to cut your rates? What are the alternatives?
economic challenge into brilliant opportunity. improve customer relationships… boost
How much is at risk if you make the wrong
It makes the timing of this year’s Revenue choice? And is it fair to say that today’s short- loyalty initiatives… improve direct marketing
Management and Pricing in Travel USA term decision will affect your organization’s revenues… and not even think about cutting
Conference better than ever before. Because profitability for years to come? back on service.
this year, our mission is to show you how to: None of the above can be achieved effectively
This is the one proven event in America where
• Adapt fast to today’s enormously tough without optimizing cost centers and profits –
you’re guaranteed expert answers to these and
business climate making RM an operational imperative.
other equally pertinent questions.
• Get ready for the economic upturn – and It’s all knowledge and market intelligence you
have your own RM Recovery Plan waiting in We’ll demonstrate what the travel leaders are cannot afford to ignore. Otherwise, it’s YOUR
the wings doing to quickly change strategies and policies market share that Revenue Managers will be
to reflect current conditions. Come and find chasing.
Make sure you understand why Revenue
out which channels and demand segments
Managers can be more valuable now than This event will sell out. Immediate booking
are performing better than average… what
ever before is strongly recommended. We look
that implies about current sales targets and
Quite simply, the value of Revenue Managers pricing… and how to zone in on specific forward to seeing you in
does not need to plummet during hard times. marketing programs that deliver top results. Chicago, 16 – 17 September 2009.
DAY 1 DAY 2
Networking Cocktail Party 5-7pm at the close of day one
Keeping Your
MORNING
Social Media Mobile for Search, A Holistic Approach to Where does Mobile Fit
Marketing and Independant Hotels
Marketing and into Distribution
Pricing Distribution
AFTERNOON
AFTERNOON
Analysis
Trip Planning Tools Merchandising
Alternative Lodging Find, Train and Retain Through
Mobile Content Options
Forecasting that Sells Revenue Managers the Mobile Channel
Airlines: GDSs and
Ancillary Revenue Travel Products that New Technology for
Sell via Mobile Travel Distribution
Day Two: • How do consumers benefit from vertical then translate this uniqueness into all your
search rather than general search? marketing messages?
September 17, 9am – 4pm Noreen Courtney-Wilds, VP Sales, JetBlue • How can travel content converge to provide a
Airlines better service to consumers?
Keynote Presentation:
Sam Shank, CEO, Dealbase • The demographic of online travellers is
Expert Insight on Crucial Distribution Tammy Peter, VP Channel Management, becoming increasingly diverse. How can
Trends Wyndham Hotel Group you ensure your web marketing engages all
potential customers?
• Will the traditional online travel transaction Networking Coffee Break
revenue model wither away? With self- • Get a complete view into self-service
imposed transaction fee cuts on the one hand, functionality and enhanced customer service
Session Seven: Presentations & Panel
and suppliers wanting to cut commissions delivery across all self-service channels:
on the other, can the OTA transaction model Innovations in Search: How is Online Mobile, Kiosk & Web
survive long-term? And does this shift provide Travel Evolving to Meet the Demands • How can individual technologies come
opportunities for smaller firms to better of Increasingly Sophisticated Web together to improve your business?
compete against the giants? Users? • Is online advertising failing? Does today’s
• How should online travel companies • How can you build a keyword list that’s based customer respond to advertising or will social
position themselves to take maximum on consumer behaviour and purchasing habits media replace traditional marketing?
advantage of rocketing social media – and accurately measure ROI? • Standardization: Which tools will help you
usage? Traditional travel agencies used to overcome obstacles currently inhibiting the
• EyeforTravel research shows the number of
be the information gate-keepers. Then OTAs aggregation of content, and streamline the
keywords used in the travel search phrase
displaced them. And now, social networks are transaction process?
is increasing – sometimes to five words or
bypassing OTAs to deliver travel information Paula Twidale, EVP, Collette Vacations
more. How can you embrace this opportunity
peer-to-peer. How do you provide value in a
and provide more relevant ads for long tail Doug Miller, VP Global Media, Expedia
way that can actually be monetized?
keywords? Jan Wood, Travel Industry Consultant Business
• Travel information overload is becoming
• What really impacts how Google sees your Consultant, Teradata Corporation
the norm – potentially making it harder for
customers to plan and purchase travel. site; Maps, videos, mash-up applications, Sharon McAuliffe, Sr. Director E-Commerce,
How do you ensure authentic reviews? keyword-rich content, inbound links, Aston Hotels & Resorts
Who will be the winners in sorting, filtering, UGC, long-tail content…? Which of these
components will make your SEO strategy Networking Coffee Break
and ranking the information to guide
customers through data overload? more successful? And how do you monetize
these various online elements? Session Nine: Presentations & Panel
• Radical changes: Is this the right moment?
In the travel business, is it better for a • How do you engage customers on your Vacation Rental Market: Can You Cash
company to pull back during recessionary websites for the best conversion rates?
In On a Booming Sector?
times or to boldly move forward? Is now • What do travel companies need to do now to • What key factors are driving – and inhibiting
the time to take risks? If not now, when? prepare for the Semantic Web? How does your growth – in the vacation rental market?
Glenn Fogel, EVP Corporate Development, website need to change to ensure optimized
• How are stay restrictions responding to
Priceline.com results in semantic search?
economic factors and changes in customer
• Mobile search: How is search evolving for the booking patterns?
Session Six: Presentations & Panel
mobile channel? How does mobile search
• How can OTAs and airlines partner with
How to Take Advantage of Travel differ from internet search?
vacation rental distributors?
Comparison Sites: Optimizing Meta- • Search and the Geospacial Web: How many
• Tips on aggregating content across owners
Search in Your Distribution Strategy people now search by maps as opposed
and appealing to an online audience
to text? Which travel products are right for
• Even with 40 million searches a month, can • Who has ownership of the booking and
geosearch?
Kayak continue to dominate? Does their payment processes? How can you make this
business model need to change? Ted Souder, Head of Travel – Central Region,
more efficient?
Google
• What are the benefits for suppliers of meta- • How can the vacation rental industry use
Anne Payne, CEO, BeDynamic
search? How can you maintain control over your social media to grow their business?
inventory and lower your distribution costs? Yen Lee, President, Uptake
• Who rents properties? Who’s looking for a
• How much business is actually generated by Roundtable Lunch Break rental? And how do you profit from a better
sites like Kayak? What’s the potential share understanding of the marketplace?
for this type of traffic given the low level of Session Eight: Presentations & Panel Kate Burda, VP Sales, Extended Stay Hotels
consumer awareness?
The Holistic Approach: How Do You Jessica Kornacki, VP Marketing, Endless
• What’s the real cost of meta-search Vacation Rentals
transactions for suppliers? And what about Deliver a Consistent Message Across
all Your Channels, Maximize Sales and Bob Barnes, CEO, Zonder
the risk that they deliver a distorted picture?
Cut Costs? Carl Shepherd, Co Founder and Chief Strategy
• TripAdvisor versus Kayak in terms of brand,
traffic, search and technology: What are • Practical advice on measuring your and Development Officer, HomeAway
the strengths and vulnerabilities of the two performance across all distribution channels
companies? How are they encroaching on one and ensuring all parts of your marketing
another’s space? Who’s most likely to win? campaign are delivering a return on investment
• Are suppliers correct to be worried about • How do you avoid commoditization,
commoditization? Can the meta-search sites differentiate your products and brands, identify
overcome this with rich media and UGC? your strengths and selling points – and
was very well organized and executed” Stuart Cerullo, Wyndham Worldwide
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submit your details for instant confirmation. No Risk Registrations:
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this date. (With the exception of non-refundable bronze passes)
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to keep abreast of current trends.
It also provides the chance SUPER VALUE! ONE PASS GIVES YOU ACCESS TO ALL 3 CONFERENCES
to network with fellow Please tick the package price box you require below: Register before July 3 Register before Aug 7 Normal Price
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RM professionals across a
GOLD PASS
variety of hospitality industries” • North American Online Travel Market Report
Dan Skodol, Director of Revenue Management, (worth $995 if purchased separately) $2365 $2565 $2665
Trump Entertainment Resorts • 2 Day Conference Pass
• CD-Rom of the conference (audio and presentations)
“It was great to hear and see the Bronze PASS (non-refundable)
• 2 Day Conference Pass
$1195 $1395 $1495
vision of Revenue Management
from industry experts”
one day pass $895
Sarah Bergeron, Regional Director of Revenue
• Valid for either day
Management, Intrawest Corp