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Travel Distribution Summit N.

America 2009

September 16-17, The Westin, Michigan Avenue, Chicago

on your 0 Confere nce Pas s! Re
gister before July 3

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Mobile strategies for Travel 2009

Market, Sell and Keep Customers Through Mobile
Understand how mobile will impact how your customers research, buy and experience their travel
• FIND MORE CUSTOMERS: US mobile internet users are increasing rapidly. Latest data shows a growth rates of 61.5%. Make sure you can communicate and sell via mobile and you will gain market share. • STAY AHEAD OF YOUR COMPETITION: The travel industry is at last seeing ROI on mobile initiatives. Every major travel organization from airlines to hotels to intermediaries are experimenting. Start making plans or you will be left behind. • UNDERSTAND THE THREAT: You need to provide mobile services or you will lose customers. With 4.6 billion global mobile users by 2011, 61.5% growth in mobile web browsing. A very high percentage of your now online distributed product will be sold through this new channel. The impact on CRM and driving ancillary revenue will be just as important. Ask the Ma and Pa travel agents of the 1990s what happens if you don’t provide the travel service your consumers want. • … AND THE POTENTIAL: No one knows what mobile “killer apps” will make the travel industry a heap of money. But it’s probably being developed and trialed right now and with all our great travel industry speakers it will be covered at this conference. Right now opinions abound and innovation is raging! You need to invest, but no one knows for sure where. These are interesting and potentially amazingly profitable times! Sign up now so you identify the right strategy early.
SPONSORS Sameer Poonja, Vice President, Online Distribution & E-Commerce, Kiwi collection inc. Gareth Morgan, Director of Product Management, intercontinental Hotels group


over 20 Top industry speakers from Leading Travel brands

Chris La Rose, Director Website Strategy & Testing, Hilton Hotels corporation

Bill Bernahl, VP eCommerce, Hyatt Hotels corporation

Deanne Dale, VP Sales and Account Management, Travelocity business

Josh Steinitz, CEO, Nileguide

Jared Miller, Sr. Director, Customer Self-Service, continental Airlines

Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines

Greg Brockway, CEO, Tripit

Ken Bostock, MD Airport Strategy and Continuous Improvement, united Airlines

TRAvel DisTRibuTioN summiT ReveNue mANAgemeNT AND PRiciNg mobile sTRATegies foR TRAvel

How Can You Integrate Mobile Initiatives Into Existing Systems?
In the 3 months leading up to Christmas 2008, in the midst of a global recession, our research showed the average number of Americans who browsed the internet via their mobile phones grew by 61.5% from the same period in 2007. This growth alone is incredible, but more so, when you link it with reports of great ROI on mobile initiatives by major travel companies and the massive adoption of the iphone. It is clear that travel distribution is about to evolve again. I started Eyefor Travel (now the leading publication for the online travel industry), in 1997 at the dawn of the online travel market. Travel led the ecommerce revolution and I predict it will lead with m-commerce too. Market share and brands can be built relatively cheaply right now. And they will be extremely valuable in the future! Tim Gunstone Managing Director, eyeforTravel
There are 23 Million+ smart phone users in the USA. They are rich with 38.4% earning over US$100K. If you sell travel online, this simple fact should make you sit up and take notice! If you are still slouching, there are a whole heap of trends stats and predictions out there that will. For instance in 2011 it’s predicted that a quarter of mobile revenues will come from the movement of data, as opposed to voice. In other words, your wealthier customers are using their phone for a lot more than talking. They’re probably browsing, researching, and hopefully buying your products! As online travel is the biggest vertical online market, it’s pretty certain that Travel will also be the biggest gainer from mobile internet and m-commerce. The really exciting and perhaps truly terrifying aspect to mobile, is that as yet nobody in travel knows which is the best way to make money from mobile… everyone (over 74% in our recent industry survey) is just convinced that it is vital. We have spent the last few months talking to hundreds of online travel experts. People responsible for the pricing, online marketing, and distribution of millions of dollars worth of hotel rooms, flights, business travel and holidays. We have put together a conference agenda packed full of industry speakers based on what the industry wants to know about, and who they need to hear from… namely travel industry decision makers that are leading this innovation. The results are clear in that despite the recession, the industry is experimenting… and experimenting right across the touch points of the industry. Mobile will impact search, research, transactions, CRM and ancillary revenues. The great news is that the early results are in, and major travel companies are seeing ROI from their mobile initiatives. Every month and week that passes is another week of knowledge built by these mobile experiments in travel. This event is the only forum where you will be able to meet, debate and pick the brains of the innovators. When budgets get this tight, only the truly good initiatives get through. If you are still reading this, you will be looking at starting or have started a mobile initiative in your company. Two days out of the office in a room full of people from your industry that are examining the same revolution will definitely save you months of research and guess work. But it could also save you from taking the wrong direction and starting the wrong initiative. Two days that could make and save your company millions and really further your career!

One Pass Gives You Access to Three Co-Located Conferences
Choose from over twenty in-depth sessions and network with a wide variety of senior travel executives across three tracks: Distribution, Revenue Management and Mobile Technology
Networking Cocktail Party 5-7pm at the close of day one

TRAvEL disTRibUTion sUMMiT supplier & ota relations

TRAvEL disTRibUTion sUMMiT REvEnUE MAnAgEMEnT & pRiCing MobiLE sTRATEgiEs foR TRAvEL Mobile transaction payments keeping Your customers through Mobile

REvEnUE MAnAgEMEnT & pRiCing

MobiLE sTRATEgiEs foR TRAvEL Mobile in travel: What’s the Hype all about? case studies: experiments in Mobile

adapting rM in the current economy Market share vs profitbility
integrating rM and Distribution

keynote: Meta-search

the evolution of rM

industry analysis

innovations in search

ancillary revenue
customer-centric rM & loyalty

Monetizing online programs

initial trials and Future Developments

integrate Mobile into Your systems

social Media

trip planning tools Forecasting



Mobile for search, Marketing and analysis Mobile content that sells
travel products that sell via Mobile

a Holistic approach to Marketing and Distribution

independant Hotels

Where does Mobile Fit into Distribution

alternative lodging options

Find, train and retain revenue Managers

Merchandising through the Mobile channel
new technology for travel Distribution

airlines: GDss and ancillary revenue

This is a visual representation and is not a timed agenda

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US Mobile Web Browsing Increases 61.5%,
Chairman: Don Birch, Former CEO, Abacus

Experiments in Mobile by intercontinental
It’s hard to know what to focus on when implementing mobile. It’s probably that the killer use is yet to be discovered. With so many opinions, technologies and initiatives going on, hear how Intercontinental is establishing what works (and what doesn’t) for them • Experiments in mobile search • Experiments in mobile services and non room revenue drivers • How do you encourage and control innovation in a multinational travel companies • How can you source funding for projects without proven ROI? Gareth Morgan, Director of Product Management, Intercontinental Hotels Group

Mobile Content that sells
• What content works on mobile devices? • What is the role of “heavy” images and video? • What should you push- the travel research or the transaction content? • Text and copy – what simple techniques will ensure your copy is read? • “It is still a phone you know, guys” …. integrating other sales channels into the mobile sales process Michael Dalesandro, CEO, Where i’ve Been LLC Josh Steinitz, CEO, nileGuide

day one: september 16, 9am – 5pm
Mobile in Travel - what is the hype All About?
In November 2008, we surveyed our readers about mobile technology in travel…. Quite simply, 2009 is the year when the travel industry finally invests to make mobile a viable platform for CRM, search, and transactions. Why 2009? - With the business world shrinking, why are travel suppliers and intermediaries investing in mobile? • Stats, facts and predictions that show where, why, and how you need to invest in mobile • What mobile devices and applications are making the difference to travel revenues? • Consumers, how many of your customers will be buying through mobile in the future? • What product and customer demographics are best served by the mobile channel? • How many times across the buying process will mobile touch on your customer? Amy Scarth, Head of Research, eyefor Travel

Travel products that sell well via Mobile
• Is it just distressed inventory or are other products particularly good for mobile sales? • Where will the growth in mobile travel sales be? Low cost airlines seem to bloom with internet growth. Will flights be the first to be sold via this growing channel? • Cooperate products that will sell via Mobile: flight alerts - Trip planning - flight changes security alerts - where is the money coming from? Deanne Dale, VP, Sales and Account Management, Travelocity Business Mike Daly, Vice President, Travel Services, rearden Commerce

panel debate

hyatt, Tripit, ihg, And Luxury hotel intermediary The Kiwi Collection inc. debate how Mobile is working in Their organisations, how initial Trails Are developing, And how Mobile will develop
Bill Bernahl, VP ecommerce, Hyatt Gareth Morgan, Director of Product Management, Intercontinental Hotels Group Sameer Poonja, Vice President Online Distribution & E-Commerce, Kiwi Collection inc. Chris La Rose, Director Website Strategy & Testing, Hilton Hotels Corporation

The Case studies

Mobile Travel distribution in hilton
“Hilton would like to make mobile into a fully fledged distribution channel similar to GDS, web or hotel direct with the ability to engage in all property experiences both in service and commerce…”. How far have Hilton come and what have been their biggest challenges and successes? How is Kiwi Collection Inc. using mobile technology? • Why do we need to develop our mobile service? • What are the key indicators that now is the time to invest? • How shall we measure ROI? • Why will investing in mobile make us richer? Sameer Poonja, Vice President, Online Distribution & E-Commerce, Kiwi Collection inc.

Networking Drinks Reception


uS$60,000 of original research available to you for free!
The initial research for this event has been compiled into a series of reports looking at how the travel industry, the mobile industry, and the mobile travel consumer is developing. The first 2 reports are available for free from the Eyefor Travel Research website. You need to become an advanced member (which is free till October) to access the reports. Go to for more information. More mobile reports in mobile in travel are being produced right now. Check out the advanced members zone for details.

how Can you Use Mobile Across The Travel buying process?
Mobile for Search, Marketing and Analysis • Mobile SEO - How do you ensure your products are found on mobile devices? • Mobile analytics- what tools do you need to make sure your mobile page is found? • Where do you advertise? • How important are portals for travel marketing? Tom O’Neil, Account Executive, Google Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation

Mobile Applications for Trip planning And how Can The industry Make Money from This?
• How can mobile let you sell and interact with your customer throughout the trip? • What type of customer spend can a mobile application produce? • Is mobile always going to be application based? Greg Brockway, CEO, Tripit

For More Information Call Sinead on +44 (0) 207 375 7228 (UK)

How Can You Sell Through This Channel?
day Two: september 17, 9.30am – 5pm
Mobile Transactions: The Travel industry invests when it sees Clear Roi
Nothing shows ROI better than payments • Will the success and so too, the focus on mobile micropayments slow down the rate at which the industry adopts mobile? • What makes people buy through mobile –device product or payment partner? • What are the risk implications for the merchant behind taking mobile payments? Fraser Campbell, CEO, Wcities At time of printing the Speaker for this session still needed to be confirmed. Please check the website agenda.

how to grow and Maintain your Ancillary and Merchandising Revenue Through the Mobile Channel
• How do you make sure switching to a new channel does not erode your ancillary earnings? • At last you can keep in touch with your customer for the whole of the travel experience… now how are you going to make money from this? • How should mobile be used to keep in touch with your customer throughout the travel experience? • Tours, translations, sim cards…what products can mobile help you sell? • How big could this revenue stream be? Speaker to be confirmed Ken Bostock, Managing Director, Airport Strategy and Continuous Improvement, united Airlines

Networking Lunch The holistic Approach

how do you deliver a Consistent Message Across all your Channels, Maximize sales and Cut Costs?
• Practical advice on measuring your performance across all distribution channels and ensuring all parts of your marketing campaign are delivering a return on investment • How do you avoid commoditization, differentiate your products and brands, identify your strengths and selling points, and then translate this uniqueness into all your marketing messages? • How can travel content converge to provide a better service to consumers? • The demographic of online travellers is becoming increasingly diverse. How can you ensure your web marketing engages all potential customers? • Get a complete view into self-service functionality and enhanced customer service delivery across all self-service channels: Mobile, Kiosk & Web • How can individual technologies come together to improve your business? • Is online advertising failing? Does today’s customer respond to advertising or will social media replace traditional marketing? • Standardization: Which tools will help you overcome obstacles currently inhibiting the aggregation of content, and streamline the transaction process? Paula Twidale, EVP, Collette Vacations

Mobile CRM – Until now, sMs and Mobile have been great Tools to Keep Customers informed About delays, Changes and problems…how will Mobile CRM develop?
• How can mobile maintain your customers and keep them happy? • Can mobile help you make high profit customers happier? • How do you balance annoying reminders to your mobile to being incredible CRM and merchandizing tools Jared Miller, Sr. Director, Customer SelfService, Continental Airlines Koen Bavinck, Sales Manager, Sound of Data Expert questions by: Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines

Mobile Costs – the internet drove down distribution Costs and Changed the Role of the Agent forever
• Will mobile have a similar industry-evolving effect? • Will investing in mobile now reduce your distribution costs, or is it simply the case that this is the best way to reach your customer? • What are the best ways of integrating your mobile initiatives into your systems? • How fast will the mobile channel grow? April Bridgeman, Senior Vice President, BCD Travel

End of Conference

Coffee break

what are the best ways to integrate your mobile initiatives into your existing marketing CRM and transaction systems?
Fantastic mobile applications are being invented all the time. As an industry, it’s probable we don’t yet know which ones will be the killer app! However, we do know what the killer expense is. It will be the integration of this technology into our existing network infrastructure • What IT issues must you consider in terms of the technical delivery of mobile applications? • How easily can mobile work with your existing device platforms? • How do you ensure cost effective deployment of innovative new applications? • How much will effective mobile deployment cost you?

Doug Miller, VP Global Media, expedia Jan Wood, Travel Industry Consultant Business Consultant, Teradata Corporation Sharon McAuliffe, Sr. Director E-Commerce, Aston Hotels & Resorts (This session is being held as part of the Travel Distribution Summit)

Eyefortravel are leading the way in researching the dynamic use of mobile in travel marketing, transactions and CRM. Throughout 2009 we will be investing over US$70,000 producing original reports and insight. Most of the reports are free if you are from the industry and they have already been read by thousands of Key decision makers in the world of online travel.

To access the reports go to user/registration

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Travel Distribution Summit Travel Distribution Summit

september 16-17, The westin, Michigan Avenue, Chicago

N. America 2009

Mobile strategies for Travel 2009 Mobile Strategies for Travel 2009
see what your peers say about EyeforTravel conferences:
“Outstanding! Presentations were excellent quality, full of useful content. The event exceeded my expectations on all levels. Information I can use to move our organization to the forefront”
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details and we will process your registration online: Go to and submit your details for instant confirmation. You can pay directly on the secure site or request an invoice. Fax: +44 (0) 207 375 7576 – UK call: Sinead on +44 (0) 207 375 7228 – UK

For more details on group discounts please call Sinead Mallon at +44 (0) 207 375 7228 or email We have arranged a special discounted room rate at The Westin. Reservation details will be sent to you when you register.

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If your diary changes DON’T WORRY! We accept cancellations up until Friday 14th August and a full refund will be given prior to this date. (With the exception of non-refundable bronze passes) Credit card registrations are subject to a 10% cancellation fee and cancellations must be received in writing.

“I am leaving this conference a lot more intelligent than when I arrived. Not only have I gained new information, but I am armed with the knowledge necessary to bring our team up to speed”
tom Mikovits, Director of Marketing, South Point Hotel, Casino & Spa

super Value! One PASS GiVeS yOu ACCeSS TO ALL 3 COnferenCeS
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• North American Online Travel Market Report (worth $995 if purchased separately) • 2 Day Conference Pass • CD-Rom of the conference (audio and presentations)

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“I am walking away with pages of specific, practical applications and can’t wait to go back and share them with my hotels”
allison Handy, Regional Director of Sales, Prism Hotels

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“Very insightful conference. Left with some great ideas that could be applied to destination marketing”
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Buy a GolD pass to get the north american online travel report 2009
This report is perfect for those who value stats, and want to understand how North American travel consumers are currently behaving and what changes are expected in the next few years. It’s packed full of in-depth original data and detailed analysis, identifying trends within the airline, hotel, car rental, cruise, rail, bus, package and online intermediary sectors. Plus, it includes very clear insights into travel distribution trends within the domestic and outbound travel segments.
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© Copyright 2009 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved. This document contains original material which is protected by copyright. No unauthorised use of the material herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.

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Travel Distribution Summit

september 16-17, The westin, Michigan Avenue, Chicago

N. America 2009
on your 0 Confere nce Pas s! Re
gister before July

Mobile strategies for Travel 2009
Travel distribution is based on partnerships and at this event deals are initiated, refreshed and most importantly sealed. We know how important your time is, which is why we have specifically designed this event to allow you to meet your fellow delegates and start talking. These include:

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39% Hotel / Resort/ Accommodation Provider3 25% Online Travel Agencies Below is a detailed breakdown16% Technology/ Marketing Solution Providers of last year’s attendees 17% Other suppliers (Cruise, Car, Airlines) 2008 ATTEndEEs by sEnioRiTy3% Press, Academics, Consultants 39% 25% 16% 17% 3% Hotel / Resort/ Accommodation Provider Online Travel Agencies Technology/ Marketing Solution Providers Other suppliers (Cruise, Car, Airlines) Press, Academics, Consultants

weeks leading up to the event, you can network online with fellow delegates with our purpose built messaging service. Arrange meetings and avoid missing those crucial contacts

39% Hotel / Resort/ Accommodation Provider 25% Online Travel Agencies 16% Technology/ Marketing Solution Providers 17% Other suppliers (Cruise, Car, Airlines) 39% Hotel /Academics, Consultants Provider 3% Press, Resort/ Accommodation 25% Online Travel Agencies

your badge, catch up with old friends and avoid the morning rush before heading out for the evening

2008Other suppliers (Cruise, Car, Airlines)CoMpAny TypE ATTEndEEs by 17%
3% Press, Academics, Consultants

16% Technology/ Marketing Solution Providers

NETWORKING DRINKS PARTY – At the end of an information-packed first day this informal reception is the perfect opportunity for you to meet your fellow attendees, see the products on offer and discuss the issues that have been raised

40% 24% 17% 14% 5%
40% Director 24% VP 17% Manager 14% CEO/MD/President 5% EVP/SVP 40% Director

Director VP Manager CEO/MD/President EVP/SVP

24% VP

Chris Amenichi, Sr. Director International eCommerce and Matthew Crummack, SVP Lodging, Distribution Planning, Continental Expedia Airlines Julie Atkinson, Sr. Director Global Sam Shank, CEO, Dealbase Online Sales and Distribution, Tammy Peter, VP Channel Starwood Hotels & Resorts Management, Wyndham Hotel Group Worldwide Noreen Courtney-Wilds, VP Sales, Scott Hyden, President, STA Travel JetBlue Airlines Virginia Suliman, VP Web Design and Ted Souder, Head of Travel – Central Development, Hilton Hotels Corp. Region, Google Anil Aggarwal, CEO, MileStone Yen Lee, President, Uptake Internet Marketing Jeff Davidoff, CMO, Orbitz Roseanne Landay, Director of Strategy Anne Payne, CEO, Be Dynamic and Business Development, Pleasant Holidays Sharon McAuliffe, Sr. Director E-Commerce, Aston Hotels & Resorts John Peters, CEO, Tripology Doug Miller, VP Global Media, Expedia Gregg Brockway, CEO, TripIt Cory Garner, Director of Merchandising Paula Twidale, EVP, Collette Vacations Jan Wood, Travel Industry Consultant Strategy, American Airlines Kyle Moore, VP Air and Ground Content Business Consultant, Teradata Corporation and Shopping, Sabre Travel Network Kate Burda, VP Sales, Extended Stay Diane Clarkson, Travel Industry Hotels Analyst, Forrester Research Jessica Kornacki, VP Marketing, Mark Mahaney, Director, Internet Endless Vacation Rentals Research, Citigroup Investment Bob Barnes, CEO, Zonder Research Ashwini Karandikar, VP Client Services, Range Online Media Glenn Fogel, EVP Corporate Development,

Travel Distribution Summit

Revenue Management and Pricing
Dr. Peter Belobaba, Principal Research Scientist, Massachusetts Institute of Technology

17% Manager Sharon Duffy, VP Revenue Management, Hilton Hotels 14% CEO/MD/President Corporation EVP/SVP 5% Jeff Roy, Director – Air Revenue Management, Collette Vacations Jim Rozell, Revenue Optimization Leader, Carlson Hotels Worldwide Melissa Skluzacek, Director of Revenue Management, Midwest Airlines Julie Szudarek, VP Revenue Management, Orbitz Worldwide Chinmai Sharma, VP Revenue Management, Wyndham Worldwide Chris Anderson, Assistant Professor, Cornell University, School of Hotel Administration Matt Busch, Director of Pricing Strategy, InterContinental Hotels Group Kristi White, Director, Revenue Optimization, TravelCLICK Hariharan Subramanian, Director, Sabre Holdings Greg Weiss, VP Revenue Management, Joie de Virve Hospitality Kim Nugent, Corporate Director Revenue Management, Benchmark Hospitality International Scott Nason, VP Revenue Management, American Airlines (retired) Tammy Farley, Principal, The Rainmaker Group

40% Director 24% VP 17% Manager 14% CEO/MD/President Dr. Bill Brunger, Internal Consultant, 5% EVP/SVP Sameer Poonja, VP Online Distribution
Continental Airlines (SVP Network, retired) Andrew Goldstone, Sr. Director, Revenue Management, Isle of Capri Casinos Mark Moliari, Executive Director of Revenue Management, Strategic Marketing, The Venetian Resort Hotel Casino Juston Parker, CEO, Parker Hospitality John Enright, Executive Director, Revenue Account Management, Preferred Hotel Group Kurien Jacob, SVP Revenue Management and Distribution, Highgate Hotels Greg Cross, Revenue Management Consultant & former SVP Revenue Management, Hilton Hotels Corp.

Mobile Strategies for Travel
Gareth Morgan, Director of Product Management, InterContinental Hotels Group Chris La Rose, Director Website Strategy & Testing, Hilton Hotels Corporation Josh Steinitz, CEO, NileGuide Deanne Dale, VP Sales and Account Management, Travelocity Business

& E-Commerce, Kiwi Collection Inc. Jared Miller, Sr. Director, Customer Self-Service, Continental Airlines Kristen Manion, Director, Direct Marketing and CRM, Delta Airlines Greg Brockway, CEO, TripIt Michael Perhaes, Assistant VP Marketing, MGM Grand Hotel Ken Bostock, MD Airport Strategy and Continuous Improvement, United Airlines Chris La Rose, Director Web Product Strategy, Hilton Hotels Corporation Tom O’Neil, Account Executive, Google Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising, Microsoft Corporation Michael Dalesandro, CEO, Where I’ve Been Mike Daly, VP Travel Services, Rearden Commerce Fraser Campbell, CEO, Wcities Koen Bavinck, Sales Manager, Sound of Data April Bridgeman, Senior Vice President, BCD Travel Bill Bernahl, VP eCommerce, Hyatt

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