12 years ago in South Africa a seed of an idea was planted, a dream was shared.

Inception happened, when 3 long-time friends went holidaying together in South Africa. 12 years on, now when they look back at what they've built they find a company planned, from roots to fruits BookMyShow. BookMyShow has a lion's share of India's more than 12 million e-commerce customers, translating into about 30 million tickets annually. With sales of an average of over 1,000,000 tickets per month and India's 140-million internet traffic being the fastest growing globally, payment methods on a giant in its space BookMyShow are worth analysing, not just for the security it offers but also for the variety and freedom it delivers to its customers in the form of below mentioned payment methods. 1. 2. 3. 4. 5. 6. Debit/Credit Card Net Banking American Express ezeClick Cash Cards/Mobile Payment Options Gift Vouchers Redeem Points

1. Debit/Credit Card: These methods are almost the same except for the usage of Debit Card or Credit Card. The first step involves keying in the card details with Card Number, Name on Card, Expiry date and a 3 digit Card Verification Value followed by a 3D Secure Password entry by the customer set for securing his/her payments through the particular card. It then follows steps of authentication of the details entered and authorization by checking the cardholders identity. The issuing bank authorizes the amount requested and reserves the funds. Once the transaction is complete and the amount withdrawn from the customers account, settlement of funds is made between BookMyShow and the bank. The payment is denied to customers in case of any incorrect details entered. One can also save the card information to BookMyShow account and make faster payments on further transactions, this feature known as QuickPay. 2. Net Banking: BookMyShow offers the ease of payment using Net Banking facility basis its tie up with 48 banks. The customer can pay directly transfer the funds from their bank accounts, while conducting a highly secure transaction. The customer is directed to the respective banks website due to which he is not required to fill his/her details on the website. This accounts for a very safe payment method and hence is very widely used on BookMyShow. 3. American Express ezeClick: It is a one ID online payment solution that is faster, smarter and secure. It replaces the need to enter Credit Card details with just a single user ID. It simplifies the checkout process by eliminating the time consuming payment processes, which requires customers to fill multiple fields of information, such as Card Number, Expiry Date, Security Code, before a transaction can be completed. It also provides an opportunity to sync multiple American Express Cards to ones ID so that one can choose separate Cards for different transactions. This facility especially for American Express Cardholders enhances the online payment experience with faster check outs and higher engagement thus meaning more business to BookMyShow. American Express SafeKey generates a one time password (OTP) on the card member's mobile phone and e-mail in real time. The OTP is then entered by the customer to complete the transaction in a few seconds. 4. Cash Cards/Mobile Payment Options: To ensure financial inclusion of everyone in the society including people from rural areas with no bank accounts so as to foster online purchasing capabilities, to restrict on expenditure, for a quick and hassle free transaction, for people with low credit or for parents with children in college and foremost to secure oneself from security and identity thefts and frauds; Cash Cards is the new modern age payment solution for all needs and to address all concerns. These Cash Card solutions have secured certificates providing highest level of security and encryption possible ensuring your communications are private and secure. These cash cards have different validity periods.

The various Cash Cards/Mobile Payment Options available with BookMyShow are i. Itz Cash: With various options under its umbrella like All Services Card, Mobile Wallet, Prepaid Card, TRUST etc. Itz Cash payment gateway delivers a simple and efficient payment solution for customers. For example, the Visa and Master Card enabled Prepaid Cards for people above 18 fulfilling KYC Documents work on pay now and use at your convenience concept. These reloadable cards with varying amounts and purposes aimed for different target groups provide an easy entry-point into the financial mainstream to underserved individuals who do not have traditional banking relationships. Mobile Wallets have been specifically designed keeping in mind absolute convenience and can be accessed by the user with their registered Email id or Mobile. BookMyShow has a dedicated ItzCash payment gateway providing various payment options by keying in the registered name and further details as deemed fit for different options. OxiCash: It is India's first Prepaid Stored Value Wallet. It is a virtual account that a customer can open by sending an SMS and then very simply topping it up by paying cash at any of the Oxigen counters or partner outlets. The customer just needs to key in his name, mobile number and password to use this 128 bit SSL encryption payment method with different recharge denominations. With OxiCash eWallet, your mobile phone number becomes your unique identity. OxiCash Cards: It is a Prepaid Cash Card available for either One time Use or as a Reloadable Multi Use Card. The customer can use these by entering the name, card number and password to buy tickets at BookMyShow. Airtel Money: It is an account on ones mobile phone enabling one to deposit money (called 'loading cash') on to ones airtel money account and use this balance to pay for various products & services through a simple menu on ones phone. With convenience, safety and great offers with it, it is a widely used payment method on BookMyShow used by just entering the mobile number, mobile PIN and the one-time-password sent on airtel mobile number. Done: It is a multipurpose prepaid cash card payment option used for online payment transactions which can be used by merely entering the name, card number and password. Zipcash: It is a mobile voucher loaded on ones mobile phone, which can be used for payments online. All you need to do is register with them using your mobile number with a unique id and use this mobile number and PIN to make payments. One can recharge this account using recharge cards or through net banking/debit/credit cards. IMPS: It is an Interbank Mobile Payment Service offered by NPCI that offers an instant, 24*7, interbank electronic fund transfer service through mobile phones. It facilitates customers to use mobile instruments as a channel for accessing their bank accounts to make secured online payments on merchant website. BookMyShow provides this gateway to customers by authentication using mobile number, mobile money identifier code and the one-time-password. PayCash Card: It is also a multipurpose prepaid cash card available in various denominations and can be used to buy tickets on BookMyShow. It requires simply selecting paycash as the payment option and filling in the card number and password to complete the transaction.

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5. Gift Voucher: With changing times, gifting with BookMyShow Gift Cards - a new way to gift tickets of movies, theatre productions, sports or simply a gig has become a novel gift idea option. They are issued by BookMyShow and can be redeemed to make payments towards the purchase of tickets. They are available in different denominations and for various occasions for family and friends. 6. Redeem Points: Various financial and no financial organizations offer reward points on each purchase. BookMyShow has a tie up to redeem these points on CitiBank cards and on Payback cards to purchase tickets. 7. PayPal: It is a global e-commerce business allowing payments and money transfers to be made through the Internet with extra layer of security and without disclosing ones card number and bank

account to the merchant. One just needs to associate ones account and pass a few security measures for verification of holder of the card. One can add multiple credit and debit cards to his/her paypal account and have the flexibility to set one as the default payment source. It is available for international customers only on BookMyShow.