Improve Operations and Decision Making with Consolidated and Reliable Business-Critical Data

B R O C H U R E

Informatica Master Data Management

The Costs of Inconsistency

Today, businesses are handling more data, in more formats, from more partners and systems than ever before. This data is housed in dozens of different locations, both inside and outside the enterprise. Finding the skills to access it all is a real challenge. And maintaining the data in this fragmented, duplicative, and inaccurate state incurs steep costs to the business. It impedes strategic imperatives, hindering your ability to: Acquire and retain customers Leverage operational efficiency as a competitive differentiator Accelerate speed to value from acquisitions Support informed decision making When the business-critical data about customers, products, channel partners, suppliers, and employees is not available to users who need it, when they need it, and in the right format to use it, the business as a whole suffers. Employees are frustrated because they cannot do their jobs efficiently, customers are unhappy because they encounter inefficient service, and management lacks condence in its ability to make the right decisions.

The business case for Informatica MDM was based on two key criteria: driving increased advertising revenue and cost avoidance. We measure the impact of Informatica MDM on both of these in multiple millions of dollars.
Scott Salter, Senior Director of Enterprise Data and Shared Services AutoTrader.com

Pervasive and Cyclical Data Fragmentation

In the conventional reactive approach to managing data, master data is sourced primarily from internal customer relationship management (CRM), enterprise resource planning (ERP), and legacy applications. This data then goes through a controlled process within a master data management (MDM) system to become the single source of truth for the enterprise. Such processes are entrusted to a small group of data stewards, who enrich, match, and reconcile for the entire enterprise what is actually incomplete, inconsistent, and duplicate master data. The MDM system then synchronizes the unreliable master data back to the applications for consumption by business users.

Poor Business Visibility and Delayed Adoption

Business users continue to create incomplete, inconsistent, and duplicate data within their business applications (CRM, ERP, etc.) because those applications do not enforce data quality.As a result, data stewards end up having to confront those problems downstream. This situation quickly creates a bottleneck because the sheer volume of errors means that data stewards cannot x the thousands of bad data records fast enough. Ultimately, business users do not have access to reliable data within their applications in a timely manner.

Slow Response to Business

Separately, data stewards are challenged in their day-to-day data management efforts because they do not have access to critical functionality needed to complete their job efficiently. The lack of task management, the inability to quickly route suspect data records for review by business users, and the absence of insight into data quality at any time inhibit data stewards from quickly delivering reliable data for downstream consumption. In addition, data steward supervisors are unable to effectively manage this disorder because they are ill equipped to monitor the bottlenecks and readily resolve them.

Informatica Master Data Management Delivers a Single, Trusted View

The Informatica master data management product family empowers companies to improve operations with business-user access to consolidated and reliable business-critical data, even when its scattered across the enterprise. The product family delivers true multidomain master data management, empowering you with limitless opportunities to start with any type of business-critical data and add as many different domains as you like. Widely recognized for its best-of-breed performance, Informatica master data management products provide comprehensive support for all MDM requirements on a single platform, including data integration, proling, quality, and master data management. With the Informatica master data management family of products, you can: Address unique MDM business requirements, using the exible business modeldriven approach of Informatica MDM Efficiently search and match identity data, using Informatica Identity Resolution Leading organizations in nancial services, life sciences, manufacturing, healthcare, government, energy, and other elds rely on Informatica master data management software to cut costs and drive revenue by improving operations and making more informed decisions across the enterprise. It empowers companies like yours to acquire and retain more customers, deliver better products and services, and accelerate time to value from acquisitions.

BLUE Cross BLUE SHiELd REdUcEs Cost of Data

Blue Cross Blue Shield of Michigan (BCBSM), a major nonprot healthcare provider, established a goal to create a single source of its International Classication of Diseases (ICD-10) data that would be authoritative, trusted, and holistic. The innovation behind BCBSMs use of Informatica MDM was to treat ICD-10 codes as just another type of master data. This approach helped signicantly to increase the value of the healthcare payers data. Simultaneously, Informatica MDM reduced the cost of that data by opening up new opportunities to streamline provider reimbursements, improve patient safety, and enhance care delivery.

Streamlined provider reimbursements Enhanced patient safety and care delivery Increased accuracy of public health reporting

The application approach to MDM starts with the user interface, then moves to business logic and nally the data model. Informaticas Platform approach starts with the data model, then moves to business logic and the user interface.

Informatica MDM
Maximize Your Business Value with a Platform Approach to MDM
Informatica MDM is robust master data management (MDM) software that provides access to consolidated and reliable business-critical dataalso known as master dataacross the enterprise. The software uniquely identies all master data, as well as the relationships within it, stored in different formats and multiple systems. It reconciles inconsistent, duplicate, and conicting data into the single best version of the trutha golden record for the enterprise.

Flexible, Multidomain MDM Built on the Industry-Leading Data Integration Platform

Unlike other MDM applications with xed data models, which force you to begin with a single domain (such as customer or product), Informatica MDM is remarkably exible and scalable. You can start your MDM project with any domain, and then, as needs grow and change over time, add domains to the same data model and dene the relationships among the different data domains. Informatica MDMs data model, business rules, security, and data stewardship functions can be easily congured to support your environment. Informatica MDM is quickly deployed and easily maintained so that your organization accelerates time to value. Go live in monthsnot years. Unlike conventional MDM tools, Informatica MDM is built on Informaticas comprehensive, unied, open, and economical data integration platform. Your organization can extend its initial MDM deployment over time to support data integration, data proling, data quality, master data management, and data services using the same industry-leading platform.

Features
Flexible business modeldriven MDM to meet unique business requirements Accurate, scalable matching and prebuilt MDM matching rules Complex hierarchy management to reveal valuable relationships between data

Benets
Rapidly deploy and easily extend multidomain MDM on one platform Lower MDM implementation costs with a exible and extensible model Increase operational efficiency through condence in a unique trust framework

Informatica MDM supports the entire master data lifecycle, which consists of the nine steps listed above.

Informatica MDM Options

Informatica MDM Data Director Option
With this options Web-based interface, business users, data stewards, and IT managers can create, consume, manage, and monitor master data simply, rapidly, and efficiently. The centralized and consolidated view enables users to browse and search from a single location all historical changes made to master data. This streamlines the management and accelerates the adoption of master data.

Informatica MDM Data Controls Option

This option overcomes the limitation of business applications from natively supporting the full benets of master data management. It gives business users access to master datasuch as customer, product, channel partner, supplier, and employee datawhere they need it most: from within the business applications they use daily.

Informatica MDM High-Availability Option

This option enables organizations to operate their Informatica MDM environments with minimal or no interruptions and without any service degradation in the production environment. It means Informatica MDM can be up and running at all times, with no user disruption, no application outage, no performance compromise, and no loss of data.

Informatica MDM for iPad

This option enables mobile users, such as sales representatives, to retrieve the most trustworthy 360-degree views of customer and related data stored within Informatica MDManytime and anywhere. The real-time, mobile access to reliable customer data improves sales productivity by providing the most up-to-date information on a customer, including contact details, location, relationships, transaction, and social media data.

EMI experienced a 16 to 20 percent improvement in automatic match quality over its existing methods. We can match les from infringing companies and claim our rights more accurately and faster, and this results in increased revenue.
Alec Malyon, IT Director EMI Music Publishing

Informatica Identity Resolution

Increase Operational Efficiency with High-Precision, Multilanguage Identity Matching
Informatica Identity Resolution is robust, highly scalable software that enables organizations to search and match identity data from more than 60 countries simultaneously, in both batch and real time. The high-precision, high-volume software searches identity dataand associated product, asset, and nancial datato identify matches accurately and quickly, regardless of language, structure, format, location, duplication, omissions, or errors. With Informatica Identity Resolution, your organization can improve its operational effectiveness and lower the costs of: Governance, risk, and compliance processes, such as detection of fraud and money laundering Federal, regional, and local government processes and functions, such as law enforcement, border patrol, or national security New data from a merger or acquisition Data integration projects, including Integration Competency Centers; master data management (MDM), customer relationship management (CRM), and customer data integration (CDI); enterprise data warehousing; B2B data exchange; data governance; data synchronization; and data migration

Accurate Search and Match from Powerful Key-Building Algorithms

Informatica Identity Resolution uses intelligent algorithms and strategies to locate identity data records inside large databases, emulating an expert users ability to recognize matches. It also discovers connections among people, accounts, organizations, and products that might be hidden in the data to deliver reliably accurate search, match, or grouping results. Overcoming data entry errors, intentional errors, and variations in international names and addresses, Informatica Identity Resolution helps organizations use and maintain highquality data that decision makers can use with condence. IT organizations and business information owners can deploy Informatica Identity Resolution in data quality processes or embed its identity data matching capabilities into third-party or custom-built enterprise applications. Easily integrated with the Informatica Platform, the software leverages the platforms ability to deliver near-universal connectivity, data transformation, data cleansing, and data quality monitoring.

Features
Smart indexing and key-building capabilities High-performance, real-time identity data search capabilities High-precision, multilanguage identity data match capabilities

Benets
Streamline decision making with complete, consistent, and current identity data Maximize value of technology investments by ensuring high-quality identity data Improve risk management and compliance by increasing reliability of identity data

AboUt INformatica
Informatica Corporation (NASDAQ: INFA) is the worlds number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, over 4,630 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks.

With Informatica Identity Resolution, you can quickly search and match identity data in both batch and real time.

ELsEviEr GaiNs FULL aNd AccUratE ViEw of CUstomErs

Elsevier is a world-leading publisher of scientic, technical, and medical information services. When it introduced a new on-line ordering system, it faced the challenge of gaining a single view of every customer worldwide so that it could manage all orders correctly and maintain its revenue base. system and to automate its order verication. They also supply the company with a clear, single picture of its customers as they place orders and accelerate the process to help ensure their satisfaction.

Streamlined customer data management Protected revenues by avoiding identity confusion Enhanced customer purchasing experience

The matching rules introduced with Informatica Identity Resolution immediately provided greater exibility and accuracy in dealing with different international address conventions. These factors enabled Elsevier to accommodate a new on-line ordering

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