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Social Media Strategies
8
in Travel Europe 2008
Conference & Exhibition • 14-15 October 2008, Munich
The way we use the internet is changing. We work online, Identify the pitfalls…
we make plans online, we even socialise and relax
online. With this change, comes a whole host of new Certainly social media and UGC are a powerful resource in the
opportunities for travel marketers to innovate and sell right hands but aren’t they just too difficult to correctly manage?
more travel. At this unbiased forum for discussion we won’t just highlight the
opportunities, we will also examine how to avoid the pitfalls
Europe’s dynamic, web savvy, travel consumers are no doubt which could save you €€€.
talking about your product online. The challenge is how you
can ensure you are a positive part of the online conversation Sell to a captive audience
and enter into their purchasing cycle?
The number of individuals using UGC and social media is
Let’s start with a few basic
increasing at an exponential rate every day. Travel is one of the
‘Only EyeforTravel assumptions. Let’s
most talked about topics online. Find out how user-generated
events deliver such a huge assume you have
content is playing an increasingly important role in the purchasing
amount of quality information an online presence.
cycle. Hear from the experts in monetising social media who will
in such a short amount of time’ You probably have
show you how to build trust, recognition and boost conversions!
access to consumers
David Meier,
all over Europe. And
Interval International Generate brand awareness
I’m sure you already
use e-commerce and Is social media and UGC an opportunity or a threat
e-marketing strategies. to your brand? Join the debate and find out how
That’s a good start but you can go further. Travel marketers you can use them to add value to your brand!
need to move fast to stay ahead of their customers – to reach out
and connect with them online. Manage customer expectations
After all, these days it’s the consumer who determines your Hear practical advice on how to exploit the social networking
company’s credibility – not a star rating or an ad and user-generated trends to engage your consumers via
campaign. What your customers want to a personalized, interactive approach
do is engage and interact. And if you ‘Four weeks of research
want to interact with them and be accomplished in 2 days. Go home inspired!
where your customers are, then you Fantastic overview of some
need a comprehensive social of the key players in this space’ This is a forum for travel industry experts to create
media strategy. cutting-edge marketing strategies to drive your
Beckie Watson, business forward. It’s the perfect place to get fired
However, this is easier said than done. Travelport
up with enthusiasm and ideas to exploit the inherent
The online travel industry is awash with
(and largely untapped) opportunities present in the
Web 2.0 initiatives, user-generated content
dynamic European online travel marketplace.
(UGC) and social networks. So if you’re going to implement an
effective social media initiative, you need to know how to control Our inaugural Social Media Strategies in Travel conference
it, manage it and exploit it to meet your needs. Not to mention the in San Francisco was a complete sell out so don’t delay –
issue of getting company buy-in from your entire organisation to sign up today!
support, implement and oversee it.
The bottom line is: You need to make money from it. Twinned with the Online Marketing
Create a clear strategy… Strategies in Travel conference!
As the social media phenomenon is so new it is difficult to obtain Upgrade your online marketing tool kit! This event will be
the market information you need to make an twinned with the Online Marketing in Travel conference as part
informed decision as to what of EyeforTravel’s annual Sales & Marketing in Travel Europe
strategy would benefit Summit. Top speakers will share real-world advice on key
‘This event was your company. We topics to revolutionize your online marketing strategy. Topics
right on target. It delivered bring together the include - Understand what really converts lookers to bookers
information on a very important global innovators on your website, overcome the challenges of selling online to a
topic at a critical time for in this field to Pan-European audience, hear innovative ways to engage your
the travel industry online. I can’t show you real life customers and maximise customer spend on your website.
wait to attend next year’ examples and
All conference passes include access to both simultaneous
Ken Knecht, receive practical
tracks so you are free to move between them and choose the
Merinecarson advice as to what
ideal sessions to suit your needs! For more information see
works.
www.eyefortravel.com/smeurope
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Social Media Strategies Early Bird
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in 0
SAVE €200nt
in Travel Europe 2008 !
8
If you reg
before 4th ister
July 2008
Conference & Exhibition • 14-15 October 2008, Munich
Marketing Strategies in
Travel conference! Yes!! Please register me for Social Media Strategies for Travel Europe 2008
(part of the Sales & Marketing in Travel Europe Summit)
Block Letters please
Upgrade your online marketing tool kit! This
event will be twinned with the Online Marketing in Mr / Mrs / Ms / Dr: First name: Last name:
Travel conference as part of EyeforTravel’s annual Company: Position/Title:
Sales & Marketing in Travel Europe Summit. Top
Telephone: Fax:
speakers will share real-world advice on key topics
to revolutionize your online marketing strategy. Email:
Topics include - Understand what really converts Address:
lookers to bookers on your website, overcome
the challenges of selling online to a Pan-European Postcode:
audience, hear innovative ways to engage your Country:
customers and maximise customer spend on
your website. Payment:
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Whether your interest lies in Social Media, or
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- or both - the 2 day Summit will provide you with NB: Full payment must be received before the event
the key information, case studies and contacts you © Copyright 2006 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved.
need to revolutionize your online business strategy! www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material
herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.
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Social Media Strategies
8
in Travel Europe 2008
Conference & Exhibition • 14-15 October 2008, Munich
Get real-world advice from those who have Learn from these major travel
succeeded. Make the essential contacts you companies, social media sites
need to harness the power of social media and industry gurus
Social Media Strategies in Travel is the first travel-specific conference to give practical Steven Greenway, CCO, SkyEurope
advice on exploiting the social media phenomenon. You will have the opportunity to meet Steven Taylor, Senior Director International SPG,
a unique cross-section of the industry – all with one common interest – the application of Starwood Hotels & Resorts Worldwide
social networking and user-generated content in travel. This conference will attract the true
Calum Russell, Commercial Director, EasyHotel Ltd
innovators in online travel from across Europe - And to ensure that you get to meet them
all we have built ample networking opportunities into this event. Andreas Westerburg, Corporate Sales Officer,
NH Hotels
ONLINE CONTACT CENTre COFFEE AND LUNCH Pete Ward & Jerome Touze, Co-Founders, WAYN
Organize meetings in advance and touch The backbone of your networking, you will Sarah Newman, Regional Vice President,
base with those crucial contacts through be able to cement new relationships and Commercial Director, EMEA, Royal Caribbean
our online networking centre. This online discuss future Cruises International
system will be up and running before the business Gareth Gaston, MD, Octopus Travel
event so you can make initial contact and opportunities Meg Pickard, Head of Communities & User Experience,
after the event to catch-up with the people during two Guardian Unlimited
you missed. lunches and Colin Lewis, Head of Marketing, Aer Arann
four coffee
NETWORKING RECEPTION breaks.
Jan Oetjen, MD, lastminute.com Germany
Tuesday 14th October, 5.30pm - 7.30pm Michael Simon, Area Director, Central Europe,
We know that you want to meet your fellow Marriott International
attendees in a social environment - which is Adam Healey, CEO, VibeAgent
why our networking receptions are always
“The range of speakers Andy Owen-Jones, MD, UK, Traveltainment
such a great success! Being held in the
exhibition hall, this informal environment and their knowledge and passion Malte Siewert, MD, Trivago
is the perfect for the topic was extemely inspiring. Simon Lilley, Director of Marketing, FlyBe
opportunity I came away with a list of ideas to share Fredrik Kinnunen, Director of Direct Sales,
for you to see with our marketing team. On a personal Sterling Airlines
the products level I am very excited about being Tamarah Khatib, Head of Global Online
on offer, meet part of the travel industry in such Marketing, Silverjet
your fellow
an exciting time” Yen Lee, CEO, UpTake
delegates and
discuss the Charlotte Johnson, Ole Stouby, CEO, Travelmarket.com
issues that have Tourism New Zealand Beatrice Tarka, CEO, Mobissimo
been raised. Gilbert Reveillon, Professor of Tourism,
University of Sorbonne
7-9 Fashion Street, London, E1 6PX, UK Hedwig Wassing, CEO, Euro Relais