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1 The author is a Senior Lecturer and Co-ordinator (MBA Programme) at the Department of
Business Administration, University of Lucknow 226024 and can be contacted on Phone No: 5222333465 (off.) and 522-2327248 (res.) or E-mail: sanjaymedhavi@hotmail.com
Tourism is regarded as the world's largest industry and one of the fastest
growing, accounting for over one-third of the value of total worldwide services
trade. Highly labour-intensive, it is a major source of employment generation,
especially in remote and rural areas. Tourism is one of the few service sectors that
provide opportunities to all nations, regardless of their level of development.
International tourism has a very substantial impact on trade and foreign
exchange earnings.