Project Reference: Title: Timing wit in !

o"r#e: $t%rt &%te: $"'mi##ion &e%(line:

BTEC Level 3 Diploma in Art and Design (Graphic Design) FLIP N BEAUTY Yr 1, Term , !1" 13th o# $an%ar& !1" Development Deadline' (inal Deadline' Assessment Dates' 13th (e)r%ar& !1" *th +arch !1" 31th +arch !1"

Arti#t# in c %rge of Project:

+oni A,sdal

Miskin Arts

THIS PROJECT IS AVAILABLE IN LARGER FONT SIZES, ON COLOURED PAPER AND VIA THE COURSE TUMBLR SITE.

Unit#:

-nit ' +aterials Techni.%es and /rocesses in Art and Design -nit 30' +i1ed +edia 2mage +a,ing -nit 3"' 2mage +anip%lation -sing Comp%ter Applications -nit 3' 2deas and Concepts in Art and Design 3 In P%rt -nit "4' Graphic 2mage +a,ing 3 In P%rt -nit *5' /rod%ct Design

Rele)%nt &e*%rtment%l Note#: Assessment thro%gho%t this co%rse is essentiall& #ormative6 artists can re7visit criteria to arrive at their #inal assessment grades8 Yo%r personal )log is regarded as part o# &o%r 9or, and 9ill )e mar,ed accordingl&, alongside &o%r s,etch)oo, E)i(ence' +r%(ing criteri%: This 9ill )e in the #orm o# s,etch)oo, 9or,, #inal o%tcomes, research, photographs, )log )oo,s and 9ritten proposals8 /ass : +erit : Distinction are attaina)le8

Engli# %n( ,%t #: This pro;ect 9ill incl%de #%nctional s,ills in English and +aths8 /lease )ear in mind &o%r ind%str& re.%ires elo.%ent %se o# English and acc%rate %se o# #ig%res, to 9hich end, the contin%ing development o# these s,ills are #irml& em)edded inside all &o%r 9or,8 Note on co*-rig t %n( *l%gi%ri#m' This process 9ill re.%ire independent research8 Cop&ing #rom the internet and additional so%rces is not appropriate and violates cop&right and 9ill )e classed as plagiarism %nless #%ll& annotated and credited8 Yo% m%st ma,e &o%r 9or, &o%r o9n8 <e need to see that &o% have an %nderstanding o# the areas that &o% have researched8 Cop&ing 9or, directl& #rom A=Y so%rce 9ill not )e tolerated8 2# &o% .%ote A=Y e1isting material &o% m%st p%t it in .%otation mar,s and in )rac,ets, attri)%te the so%rce : a%thor8 (or e1ample' !o*-ing i# c e%ting .Ro''ie ,c+o)%n/ 0123/ ,i#4in T e%tre5

(or a more in depth anal&sis o# 9hat is re.%ired re#er to the A##e##ment !riteri% +ri(# on the (ine Art Blog

Intro("ction6 In t i# %##ignment -o" will get t e o**ort"nit- to cre%te gorgeo"# *%c4%ging (e#ign# tow%r(# % c o#en 'rief7 T e c oice# %re 'etween two (ifferent #et 'rief# for % gi)en client/ %n( one o*en 'rief w ic -o" will get t e c %nce to (eci(e w o %n( w %t -o" will (e#ign *%c4%ging for7 Before we #t%rt (e#igning net# -o" will %)e % #4ill le%rning *erio( w ere -o" le%rn to wor4 wit ,i8e( ,e(i%/ ,%teri%l#/ Tec ni9"e# %n( Proce##e#/ &igit%l Im%ge ,%ni*"l%tion/ I(e%# %n( !once*t# %n( +r%* ic Im%ge ,%4ing7 T e fin%l Pro("ct &e#ign# -o" cre%te will cont%in %ll of t e %'o)e element# %n( will loo4 li4e *rofe##ion%l Net# %n( Proto T-*e# Brie# 2>?d )& +arie +cGovan +oni A,sdal

Miskin Arts
! oo#e one of t e following o*tion#6

BRIEF :PTI:N 2

CREATE PACKAGING DESIGN AND LOGO FOR LUXURIOUS HERBAL GIFT SOAP/ SCRUB FOR HIM AND HER Compa !" T#$ Bo%! S#op L&%. '$ #a($ )$*$ &+! %$($+op$% a ,)a % $-, %$+./#&01+ )a /$ o0 ,a) 2oap/ 2*)1, p)o%1*&2 0o) #.m a % #$). T#$ )a /$ .2 3445 a&1)a+. T#$ Bo%! S#op a+-a!2 p)omo&$2 *1+&1)a+ . *+12.o -o)+%6-.%$ a % *a)$ 0o) &#$ $ (.)o m$ & U2$ . 2p.)a&.o 0)om m.7$% m$%.a a)&.2&2 a % %./.&a+ a)&.2&2 a % $7p+o)$ m.7$% m$%.a, ma&$).a+2 a % &$*# .81$2 . &#$ p)o*$22 o0 *)$a&. / .%$a2, %./.&.9. / 2o1)*$ ma&$).a+, ma .p1+a&. / 2o1)*$ ma&$).a+, /)ap#.* .ma/$ ma:. / a % %$($+op +o/o2, pa*:a/. / .%$a2, $&2 a % p)o&o &!p$2 T$*# .*a+ I 0o)ma&.o ; T#$ pa*:a/. / 2$&<2= 2#o1+% ,$ +. :$% &o $a*# o&#$) . $.&#$) 2&!+$2, 2#ap$2 o) ,o&# . o)%$) &o +oo: +.:$ a %$2./ pa.) ,1& -.++ 2&.++ ,$ 2$pa)a&$ .&$m2. T#$ pa*:a/. / 2#o1+% ,$ o)./. a+ )$/a)%. / 2#ap$, op$ . / a % *+o2. / m$*#a .2m2. O1&*om$2 2#o1+% ,$ $&2 &#a& a)$ ,1.+& . &o >D a2 )$*!*+a,+$ p)o%1*&2 ,1& *a a+2o ,$ ma%$ a2 %1)a,+$ )$6 12$a,+$ p)o%1*&2 T#$ +o/o o0 &#$ )a /$ m12& ,$ ma%$ 0)om 2*)a&*# a % 0.& o &#$ pa*:a/. / -.&# o1) o- +o/o

Brie# 2>?d )& +arie +cGovan

+oni A,sdal

Miskin Arts BRIEF :PTI:N 0

CREATE GRAPHIICS AND PACKAGING DESIGN FOR A NE' UNISEX S'ATCH 'ATCH RANGE Compa !" S-a&*# '$ -.++ ,$ +a1 *#. / a ,)a % $- %$2./ 2 )a /$ o0 -a&*#$2 *a++$% FLIP &#.2 21mm$). ?o1 a2 a %$2./ $) a)$ #$)$,! a2:$% &o p)o%1*$ &#$ /)ap#.*2 0o) &#$ -a&*# )a /$ ,! 12. / o1) &$mp+a&$ a % *)$a&$ pa*:a/. / 0o) $a*# -a&*# . &#$ )a /$ a2 -$++ '$ #a($ a +o / &)a%.&.o a2 o $ o0 &#$ 1p60)o & %$($+op$)2 o0 a)&6. 2p.)$% -a&*#$2, 2o -$ $7p$*& o +! &#$ ,$2& 0)om o1) %$2./ $)2. I& .2 .mpo)&a & &o 12 &o :$$p o1) p)o%1*& . &)$ % a % . &o1*# -.&# o1) %$mo/)ap#.*2, !o1 / a%1+&2. '.&# S'ATCH FLIP, &#$ a.m .2 &o p)o@$*& a .ma/$ -#.*# 0o*12$2 o %.($)2.&! o0 . &$) a&.o a+ *1+&1)$2 U2$ . 2p.)a&.o 0)om m.7$% m$%.a a)&.2&2 a % %./.&a+ a)&.2&2 a % $7p+o)$ m.7$% m$%.a, ma&$).a+2 a % &$*# .81$2 . &#$ p)o*$22 o0 *)$a&. / .%$a2, %./.&.9. / 2o1)*$ ma&$).a+, ma .p1+a&. / 2o1)*$ ma&$).a+ a % %$($+op /)ap#.* .ma/$2, pa*:a/. / .%$a2, $&2 a % p)o&o &!p$2 T$*# .*a+ I 0o)ma&.o ; T#$ -a&*# %$2./ a % pa*:a/. / m12& ,$ +. :$% &o $a*# o&#$) . 2&!+$. T#$ pa*:a/. / 2#o1+% ,$ o)./. a+ )$/a)%. / 2#ap$, op$ . / a % *+o2. / m$*#a .2m2. O1&*om$2 2#o1+% ,$ $&2 &#a& a)$ ,1.+& . &o >D %$2./ 2 a2 )$*!*+a,+$ p)o%1*&2 ,1& *a a+2o ,$ ma%$ a2 %1)a,+$ )$612$ p)o%1*&2

Brie# 2>?d )& +arie +cGovan

+oni A,sdal

Miskin Arts BRIEF :PTI:N 3 .:PEN !;:I!E5

CREATE PACKAGING DESIGN AND GRAPHICS INCLUDING LOGO FOR AAAAAAAAAAAAAAAAAAAAAAA Compa !"AAAAAA.. '$ #a($ )$*$ &+! %$($+op$% a AAAAAAA.. a.m$% 0o)AAAAAAA.. T#$ )a /$ *o &a. 2AAAAA.. T#.2 -.++ p)o(.%$AAAAA... '$ a.m &o p)o@$*& a .ma/$ a % 0o*12 o &#$ *1))$ & &)$ % o0AAAAAAAAA.. O1) Compa ! -o1+% +.:$ &#.2 )a /$ &o p)omo&$ *1+&1)a+ . *+12.o a % %.($)2.&! -o)+%6-.%$ U2$ . 2p.)a&.o 0)om m.7$% m$%.a a)&.2&2 a % %./.&a+ a)&.2&2 a % $7p+o)$ m.7$% m$%.a, ma&$).a+2 a % &$*# .81$2 . &#$ p)o*$22 o0 *)$a&. / .%$a2, %./.&.9. / 2o1)*$ ma&$).a+, ma .p1+a&. / 2o1)*$ ma&$).a+ a % %$($+op /)ap#.* .ma/$2, pa*:a/. / .%$a2, $&2 a % p)o&o &!p$2 T$*# .*a+ I 0o)ma&.o ; T#$ /)ap#.* .ma/$2 a % pa*:a/. / 2#o1+% ,$ o)./. a+ )$/a)%. / 2#ap$, op$ . / a % *+o2. / m$*#a .2m2. O1&*om$2 2#o1+% ,$ $&2 &#a& a)$ ,1.+& . &o >D a2 )$*!*+a,+$ p)o%1*&2 ,1& *a a+2o ,$ ma%$ a2 %1)a,+$ )$612$a,+$ p)o%1*&2

Brie# 2>?d )& +arie +cGovan

+oni A,sdal

Miskin Arts
T%#4#6

T%#4 2 < ,i8e( ,e(i%/ ,%teri%l#/ Tec ni9"e# %n( Proce##e# E1plore +i1ed +edia Art and Artists s%ch as @o)ert @a%schen)erg etc8 Loo, at the techni.%es and materials and processes the& have %sed8 E1plore )& testing o%t a variet& o# these and then %se &o%r e1perience and testing as a #o%ndation to develop s,ills8 This can )e in the #orm o# collage, c%t7o%ts, 9a1 resist, mas,ing, s,etching6 lens7)ased media e8g8 photograph&, digital media, dra9ing, painting and stencil ma,ing and com)ined media e8g8 paper, card, paper7 mache, te1tiles, thread, modelling plaster, cla&, 9ire, te1t%res, patterns etc8 /resent in s,etch )oo,s and T%m)lr .Unit 06 P2/ P0/ ,2/ ,05 .Unit 3=6 P2/ P0/ ,25

2nvestigate and tr& o%t mi1ed media in relations to pac,aging nets and 3D o);ects .Unit 06 P2/ P0/ ,2/ ,05 .Unit 3=6 P2/ P0/ ,25 Create &o%r o9n +i1ed +edia prod%cts or art pieces )& %sing +i1ed +edia, +aterials and Techni.%es6 This means com)ining several di##erent so%rces o# prod%ction together in one piece o# art8 Aave #%n 9ith it and tr& several com)inations8 /otato /rint 9ill ta,e place in $an%ar& as 9ell .Unit 06 P0/ ,05 .Unit 3=6 P0/ ,25

Annotate 9or, along the 9a& and %se re#erences .Unit 06 P0/ ,05 .Unit 3=6 P0/ ,2/ ,35

T%#4 0 < Im%ge ,%ni*"l%tion 2nvestigate 2mage +anip%lation %sed in others 9or,8 Bt%d& their %se o# e##ects, techni.%es, #ilters and tools and descri)e ho9 these changes have a##ected the e1pressions in the art pieces8 Aave the& made them more interestingC <eirdC (%nn&C Bea%ti#%lC Bcar&C 2s the manip%lation ma,ing the pieces mean something di##erentC .Unit 3>6 P2/ ,2/ &25 /repare all the mi1ed media so%rce material &o% have prod%ced )e#orehand to )e digitised, s%ch as the potato print, stencil prints, painting and mi1ed media, te1t%res and photographs8 Belect and ma,e read&8 .Unit 3>6 P0/ ,0/ &05 Digitise &o%r so%rce material )& scanning, photographing, siDing and #ormatting to correct digital #ormats and select the parts &o% 9o%ld li,e to %se #or manip%lation8 .Unit 3>6 P3/ ,3/ &35 Create &o%r o9n A3 poster art piece 9here &o% sho9 a range o# image manip%lation techni.%es &o% have %sed to change &o%r so%rces .Unit 3>6 P>/ ,>5 /resent o%tcomes and sho9 screen shots or #ind other 9a&s to e1plain and annotate along the 9a& and lin, to research8 Coherent concl%sions m%st )e made .Unit 3>: ,>5 T%#4 3 < I(e%# %n( !once*t# in Art %n( &e#ign %n( +r%* ic Im%ge ,%4ing

Brie# 2>?d )& +arie +cGovan

+oni A,sdal

Miskin Arts
-se re#erences #rom B%rrealism, Dadaism, C%)ism, and the philosoph& )ehind Ba%ha%s and +odernism to %nderstand the ideas and concepts these di##erent e1pressions came #rom .Unit 3: P2/ ,2/ &25 .Unit >?6 P2/ ,05 Compare ideas and concepts #rom these re#erences and loo, at the %se o# s&m)ols, metaphors, icons, e.%ivalents, philosoph& and religion etc8 .Unit 36 P0/ ,0/ &05 .Unit >?6 P0/ ,06 &05 2nvestigate Creative Thin,ing processes and idea generating techni.%es .Unit >?6 P0/ ,05 -nderstand6 >is%al thin,ing, Btr%ct%red thin,ing, Lateral thin,ing, Berial Thin,ing, (ree thin,ing )& sho9ing e1amples o# ho9 these thin,ing processes are carried o%t .Unit 36 P06 ,06 &05 Loo, at prod%ct la)els and #onts, adverts, magaDine and poster ill%strations, advertising and pac,aging #rom modern and contemporar& Graphic 2mage +a,ing designs8 Anal&se the messages the& send and 9hat the& represent8 .Unit >?6 P0/ P3/ ,05 -se creative thin,ing processes as learned a)ove to generate Graphic 2mage ma,ing ideas /ractical tas,s and hand o%ts 9ill )e provided .Unit 36 P35 .Unit >?6 P35 Incl"(e( in t e %'o)e t%#4 .Unit 3: P2/ P0/ P3/ ,2/ ,0/ &2/ &05 .Unit >? P2/ P0/ P3/ ,2/ ,05

T%#4 > < Pro("ct &e#ign < +r%* ic Im%ge ,%4ing %n( P%c4%ging :"tcome# Anal&sis o# the Brie# 3 -se help sheet provided (T%m)lr) to g%ide &o% to a good anal&sis +a,e s%re &o% esta)lish 9ho the client is and 9hat ideolog& the& stand #or8 Also esta)lish 9ho the target gro%p the prod%ct &o% create sho%ld )e aimed #or8 Yo% then also need to consider 9hich st&ling aesthetics &o% can imagine 9o%ld 9or, 9ell to achieve the highest response #rom the target gro%p8 .Unit @A6 P2/ ,>5 Btart o%tlining ideas #or D and 3D shapes and nets &o% might 9ant to %se as design sol%tions8 Yo% can also create &o%r o9n nets #rom scratch8 .Unit @A6 P0/ ,05 -se the 2dea Generating and Creative thin,ing processes &o% have learned to develop ideas8 E1periment 9ith nets and sol%tions8 .Unit @A6 P3/ ,35 <rite a Bpeci#ication or a /roposal re#lecting the re.%irements o# the )rie# .Unit 3=6 P3/ ,3/ &35.Unit @A6 ,25 -se materials, techni.%es and processes, mi1ed media, hard 9are and so#t9are #or image manip%lation to generate, improve and create &o%r design ideas to9ards Graphic 2mage +a,ing and /rod%ct Design #inal o%tcomes8 /rod%ce and /resent6 Logo and: or Graphic 2mage designs and @ead& #or /rint pac,aging o%tcomes E/oint o# Bale? prod%ct incl%ded pac,aging proto t&pes in 3D .Unit 0: P3/ &05 .Unit 3= P3/ ,3/ &0/ &35 .Unit 3> P3/ P>/ ,3/ ,>/ &35 .Unit 3 P>5 .Unit >? P>/ ,3/ &25 .Unit @A6 P2/ P0/ P3/ P>/ ,2/ ,0 ,35 /rod%ct Design can also )e made as a s%staina)le mi1ed media /roto T&pe prod%ct .Unit @A: &25

Brie# 2>?d )& +arie +cGovan

+oni A,sdal

Miskin Arts
Eval%ation 3 -se provided help sheet (T%m)lr) to g%ide &o% i# needed .Unit >?6 P>/ ,35

+lo##%r- of term#:
AEBTAET2C' Descri)es 9hat an art piece loo,s li,e8 (or this &o% can %se vis%al lang%age, #ormal elements8 2t can also descri)e 9hether the art piece is )ea%ti#%l or not B@2E(' The act%al directions &o% receive #rom a real client in the ind%str&, here it is more e1tensive and contains the 9hole la& o%t o# the pro;ect &o% are to carr& o%t CF=CE/T' An idea C@EAT2>E TA2=G2=G' (ree, Btr%ct%red, >is%al, Berial and Lateral thin,ing st&les CF=TEHT: CF=TEHT-AL' The lin, )et9een historical and contemporar& movements and &o%r o9n ideas CF=TE+/F@A@Y' Time period incl%ding the present time and goes )ac, to middle o# the !th Cent%r& A=ALYB2B F( A B@2E(' Brea,ing do9n in#ormation and consider the vario%s possi)ilities and constraints C-LT-@E' C%stoms, )elie#s or social )ehavio%rs o# a partic%lar gro%p, in a given place or time EH/E@2+E=TAT2F=' To tr& o%t ne9 ideas )& %sing a range o# materials, techni.%es, tools and processes EH/LF@E' To in.%ire, research, tr& and disc%ss a s%);ect in detail 2=DE/E=DE=CE' To sho9 a level o# creative practice and thin,ing 9itho%t the constant instr%ction o# others 2=(F@+ED' To have #acts and in#ormation (research) that s%pports &o%r ideas and concepts8 2=B/2@AT2F=' Bomeone or something that #eeds &o%r creativit& the drive to realise &o%r o9n ideas /@F/FBAL' A 9ritten and detailed plan or Bpeci#ication =ETB' /ac,aging or other D representations )e#ore it is p%t together and assem)led to a 3D o);ect @E(2=E+E=T' small and contin%o%s changes that )oth develop I improve the overall res%lt o# &o%r art9or,

Brie# 2>?d )& +arie +cGovan

+oni A,sdal

Miskin Arts
B en -o" #"cce##f"ll- com*lete t i# *roject -o" will:
UNIT 0: ,ATERIAL$/ TE!;NICUE$ AN& PR:!E$$E$ IN ART AN& &E$I+N T e %im of t i# "nit i# to (e)elo* le%rner# #4ill# %n( "n(er#t%n(ing in wor4ing #%fel- %n( cre%ti)elwit t e m%teri%l#/ tec ni9"e# %n( *roce##e# %##oci%te( wit t eir #*eci%li#t *%t w%-7 18 Be %'le to e8*lore m%teri%l#/ tec ni9"e# %n( *roce##e# #%fel07 Be %'le to "#e m%teri%l#/ tec ni9"e# %n( *roce##e# 37 Un(er#t%n( t e #"it%'ilit- of m%teri%l#/ tec ni9"e# %n( *roce##e# UNIT 3=6 ,IDE& ,E&IA I,A+E ,AEIN+ T i# "nit i# (e#igne( to (e)elo* le%rner# #4ill# in cre%ti)e %n( e8*eriment%l "#e of nonFtr%(ition%l gr%* ic me(i% %n( met o(# in t eir (e#ign wor47 Le%rner# will g%in %n "n(er#t%n(ing of t e *otenti%l "#e of gr%* ic me(i% %n( t e r%nge of #4ill# nee(e( in or(er to e8*loit t e#e form# effecti)el-7 18 Be %'le to "#e e8*eriment%l %n( nonFtr%(ition%l gr%* ic me(i% tec ni9"e# %n( *roce##e# 07 Be %'le to "#e mi8e( me(i% in *ro("cing gr%* ic im%ge o"tcome# 37 Be %'le to #elect re*ro("ction tec ni9"e# tow%r(# gr%* ic im%ge o"tcome#7 UNIT 3>: I,A+E ,ANIPULATI:N U$IN+ !:,PUTER APPLI!ATI:N$ T i# Unit %im# to (e)elo* le%rner# #4ill# %n( "n(er#t%n(ing in tec nic%l %n( cre%ti)e im%ge m%ni*"l%tion/ "#ing % )%riet- of *roce##e# %n( for (ifferent *"r*o#e#7 27 Un(er#t%n( ow im%ge m%ni*"l%tion tec ni9"e# %re "#e( in t e wor4 of ot er# 07 Be %'le to (igitiGe #o"rce m%teri%l# 37 Be %'le to origin%te wor4 "#ing im%ge m%ni*"l%tion %r(w%re %n( #oftw%re >7 Be %'le to *re#ent own (e#ign o"tcome#7 UNIT 3: I&EA$ AN& !:N!EPT$ IN ART AN& &E$I+N T i# Unit %im# to 'ro%(en %n( (ee*en le%rner# #4ill#/ 4nowle(ge %n( "n(er#t%n(ing of cre%ti)e t in4ing %cro## contem*or%r- %n( i#toric%l %rt %n( (e#ign/ in or(er to inform t eir own *r%ctice 18 Un(er#t%n( ow i(e%# %n( conce*t# inform %rt %n( (e#ign wor4 07 Enow ow to gener%te i(e%# 37 Be %'le to gener%te %n( refine i(e%# in re#*on#e to % gi)en 'rief >7 Be %'le to comm"nic%te %n( *re#ent i(e%# %n( o"tcome# to (ifferent %"(ience# UNIT >?: +RAP;I! I,A+E ,AEIN+ T e %im of t i# "nit i# to (e)elo* le%rner# 4nowle(ge %n( #4ill# "#ing gr%* ic im%ger- in % )%riet- of #it"%tion#7 T e- will le%rn #4ill# 'ot in tr%(ition%l %n( (igit%l me(i% to (e)elo* t eir cre%ti)e gr%* ic im%ge m%4ing #4ill# %n( tec ni9"e# 18 Enow %'o"t gr%* ic im%ge m%4ing 07 Be %'le to (e)elo* i(e%# for gr%* ic im%ge m%4ing 37 Be %'le to "#e me(i% #%fel- to *ro("ce gr%* ic im%ge o"tcome# >7 Be %'le to *re#ent own (e#ign o"tcome# %g%in#t % gi)en t eme or %##ignment 'rief UNIT @A: PR:&U!T &E$I+N T e %im of t e "nit i# to gi)e le%rner# 4nowle(ge/ #4ill# %n( "n(er#t%n(ing of t e *ro("ct (e#ign *roce##/ from (e)elo*ment of initi%l i(e%#/ t ro"g to re%liG%tion of % *ro("ct7 27 Un(er#t%n( % *ro("ct (e#ign 'rief 07 Enow ow to comm"nic%te *ro("ct (e#ign i(e%# %n( conce*t# 37 Be %'le to (e)elo* *ro("ct (e#ign *ro*o#%l# >7 Be %'le to re%liGe o"tcome# to % (e#ign 'rief

Brie# 2>?d )& +arie +cGovan

+oni A,sdal