Beruflich Dokumente
Kultur Dokumente
By Jonathan MacDonald
Co-Founder of this fluid world and Managing Director of JMA
October 2009
Hopes that people "will always buy papers, books and cards"
are fundamentally flawed as are hopes that sending a "good
old fashioned letter will always be the best way of showing
you care" or that "buying a CD is always going to win over an
MP3".
A while ago a 16yr old said to me that his mate was "so old
fashioned he still downloads music".
Globally.
Now.
Once upon a time the idea was to build something and people
would come.
Once the main thing was destination and now the main thing
is distribution.
One year later, they had lost significant market share and
budgets were duly cut in the name of efficiency.
Good people were fired and now today, due to the state
they are in, it would take a major overhaul for them to get
back to where they were, let alone get to where they could
have been for the sake of a few thousand dollars of
investment a little while ago.
In 1998, two guys called Jim and Mike started trials of a new
technology in the San Francisco Bay Area.
Because the date was a 'blue moon', the staff code named
version 1 as Blue Moon.
On March 31st 1999, the TiVo Blue Moon signified the end of
broadcast control and a fatal blow for the TV advertising
industry.
Constantly.
The paradox is that people often don't know what they want.
But this is not an excuse to bypass the need to understand.