Developing Services — Workshop
S e r v i t i z e — s e r v i c e d e s i g n ex p e r t s
Adding value to your customers &
your business through ser vices
To survive in developed econo-
mies, manufacturing firms must
move forward to offering value
added services and solutions.
The benefits of offering services
include:
- Services can offer additional
long term revenue streams
throughout the lifetime of the
product
- Offering services can differen-
tiate you from the competition
- Providing services + products
gives you more insight into your
market and the use of your
product
- Services are difficult for your
competitors to imitate and lock
the user into a long term
relationship
Developing Ser vices -
This 2 hour workshop will begin
with an introduction to
“servitization” and how it can
apply to your business.
Examples of successful product
servitization will be examined.
The instructor will then take you
through the major differences
between being a product
The addition of value
added services to your
product offerings is
termed “Servitization”
and this offers
manufacturing
companies the best
opportunity to compete
against competitors
from lower cost
regions.
Caption describing picture or graphic.
Companies that have
successfully engaged
in servitization cover a wide
range of industries including
Rolls Royce Engines, Xerox,
Apple, Hilti.
The move from products to
services creates many
challenges so it is critical that a
structured approach is taken to
designing your service offerings
and understanding the impact it
will have on your company.
Workshop Over view
manufacturer and a service
provider. In particular the
impact of customer variability
will be discussed.
You will then spend time re-
viewing and discussing the four
steps to follow in order to begin
the journey into product
servitization.
Why are services important to
Ireland?
- 67% of our workforce & 60% of
our economy engaged in services
- 10th highest exporter of services in
the world
- Service sector accounts for 43% of
exports
- Priority for Government Services
Strategy 2015
These four steps cover defining
your service offering, under-
standing how you will fund it
and defining how to manage
your employees and customers
to enable service excellence.
There will be a Q&A session at
the end of the workshop. .
Contact Us:
e: aidan@servitize.com
t: +353 87 2334451
www.servitize.com
Who is the workshop for?
-Product manufacturers
who want to move into
value-added services.
-Service providers who
want to optimize their
services
You will learn to:
• Clearly define your service offer-
ings
• Understand options to fund new
services
• Manage your employees through
this process
• Manage your customers to enable
service excellence
Instructor:
Aidan Kenny is Principal Consult-
ant with Servitize Consultants,
specialising in Service Design &
Product Servitization
Aidan is an international expert in
service design and management
with over 20 years experience on
both sides of the customer-supplier
interface.
As Senior Manager for Worldwide
Strategic Accounts at Nikon
Precision, Aidan has led activities
in identifying new markets and new
service offerings to grow service
business revenue and profitability
across Europe, US and Asia.
Aidan is a member of and
contributor to the Harvard Business
Review Advisory Council and has
been an early advocate for
servitization through his "Servitize"
blog and speaking engagements.
Aidan has also worked as a service
sector advisor to a number of other
professional services firms.