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The mayor of London, Boris Johnson, has once again shown his support for the Sustainable Events Summit, which take places on 18 February at 3 !uston "#uare$
%n a letter to &ick "tainton, co'founder of the "ustainable !(ents "ummit and )* of "myle, Johnson wrote+ ,-e are delighted to support the "ustainable !(ents "ummit in its mission to share knowledge and learning from global brands and leaders in the e(ents industry with the wider e(ents industry$ The e(ent will build on the learning from last year and build on the legacy of the . 1. /lympic and Paralympic Games, which showcased best practice knowledge and e0pertise to the 12 e(ents industry$,
Johnson praised the . 13 e(ent for creating a ,chance for a wide range of global brands to come together, share knowledge and best practice and make sure that sustainability continues to be an integral part of staging future e(ents,$
/ne year on and Johnson3s letter shows his increased knowledge of the sector$ 4e continued+ ,% am pleased to say that considerable lessons ha(e been learnt on how (aluable a ma5or e(ent is to the local community and what it can gi(e back ' e(erything from local economic de(elopment, increased (olunteering and community cohesion, impro(ed local infrastructure and impro(ed #uality of life$
,/ne of the primary legacies of the 6ames in this sector was the de(elopment of B"87 1, which has since been superseded by %"/. 1.1 as the sustainable e(ents management standard$ The 12 and London has positioned itself as a world leader in this area$,
Brands which will be putting up speakers during the "ustainable !(ents "ummit include %nnocent, 4ewlett'8ackard, 9isco and :estle 12 and %reland$
/ther speakers who ha(e recently been added to the programme include )ichael 8awlyn, one of the lead architects on the !den 8ro5ect and *irector of !0ploration; James -oudhuysen, 8rofessor of Forecasting and %nno(ation at *e )ontfort 1ni(ersity; /li(er Burch, a sustainability communications specialist with Ogilvvy Earth and Sahar ashemi, entrepreneur and a 9o'founder of 9offee &epublic$
Last month, organisers announced that London . 1. /lympic champion and slalom canoeist !tienne "tott )B! will 5oin Lucy "iegle, who created the /bser(er !thical <wards and specialises in
en(ironmental and social 5ustice and ethical consumerism, for a panel discussion to close the summit$
9orporate representati(es from in'house e(ents team, who ha(e already secured delegate places include 1nile(er, Barclays, Fremantle )edia 6roup, 8ricewaterhouse9oopers, F%9/, != and Tata$
The "ustainable !(ents "ummit is a partnership between "myle, 8ositi(e %mpact and "ustainable !(ents$ For more :ews <bout latest e0hibition and trade show (isit http+>>www$e0hibitionandtradeshow$com>