Diego Carannante

User Experience & Product Design +49 151 51703704 | dieghito@gmail.com | Berlin

WORK EXPERIENCE Senior User Experience Designer

from May 2013 to now @ MYPHOTOBOOK GmBh | BERLIN Responsible for the creation of UX concepts, wireframes and clickable prototypes for web and desktop applications. Responsible for setting up usability test, UX research and analysis. Specication of features as user stories and acceptance criteria. Expert reviews of existing software and externally developed applications. Benchmarking and market monitoring. Tracking and analysis of KPIs. Creation of the style guide for the website re-design.

Senior User Experience Designer

from Nov. 2012 to Apr. 2013 @ POPULIS GmBh | BERLIN Responsible for UX and Product design of the Publisher Afliation Platform. Analysis, Concept, Design and Development of the blog and social media platforms. Responsible of advertisement platform and concept.

User Experience & Product Designer Manager

from Sep. 2004 to Oct. 2012 @ POPULIS | ROME Responsible for prioritizing and leading UCD and UX process based on product roadmap, release planning, and sprint planning. Responsible for building company-wide style guides, vocabulary and knowledge base. Responsible for user experience and digital product design across all group properties, in details: Populis Create: The rst and most important European content factory. Excite Europe Network: One of the rst infotaiment magazine online. Blogo and Blogosfere:The most important independent and professional Italian Blog network. Betterdeals: A wide network of info commerce websites in 8 languages. Koego: An analytics and aggregator of world wide blog news.

Digital Art Director

from Sep. 2002 to Aug. 2004 @ NETBOOSTER | ROME Responsible for the Art direction and Digital Product Design for all the clients. Creation of B2B and B2C campaign. Performance product (display and DEM campaigns, afliation programs and performance based marketing, online partnership) Above and below the line campaign for events and national magazine. Some clients directly managed on various projects: Amex, Barclays, Microsoft Italy MSN, Google, CEPU, Genialloyd, DominaVacanze, PuntoShop, Corsicaferries, Giordano Vini, Lastminute tour, Wind, Tirrenia.

Visual Designer
from Oct. 2001 to Aug. 2002 @ MF | NAPLES In quality of Visual Designer I've worked on various above the line projects for a wide set of local and national clients. I was in charge of the creation and the denition of the print design layout. I gained experience in creation of brand identity and small and big magazine design.

Visual Designer Jr.

from Sep. 2000 to Sep. 2001 @ Ide@Stendardo Comunicazione | NAPLES In quality of Visual designer Junior I've supported and partecipate at all the company design process for all the B2B activities. I've worked at different multimedia project (from physical to digital support) video editing and radio promotion.

SKILLS & EXPERTISE Core Skills User Research

Qualitative and Quantitative techniques

User Modelling
Personas, Scenarios, Storytelling

Product Design

Interaction Design Information Architecture

User Interface Design Core UX Skills Usability Testing principles and methods A/B & Multivariate Testing Design Research Customer Analysis & Journey

Prototyping & Wireframing Heatmap and Clickmap Analysis Comparative Competitor Analysis Goals and KPIs Analysys

Software, Service & Coding Skills Adobe Creative Suite Google Analytics Crazyegg, Mouseow, Clicktale, Usabilla Silverback, Morae, GoToMeeting Axure, Paper, Balsamiq, Omnigrafe, Keynote HTML5 & CSS3 Optimizely, Visual Website Optimizer Optimalworkshop, Loop11, Usertesting

Other Skills & Expertise AGILE (Lean UX, Kanban, SCRUM) Photography Marketing, SEO and SEM strategies Drawing & Illustration

My UX & UCD Process Discover Concept Design Develop

My favourite UX denition: Encompasses all aspects of a digital product that users experience directlyand perceive, learn, and useincluding its form, behavior and content. Learnability, usability, usefulness, and aesthetic appeal are key factors in users experience of a product. UXmatters All aspects of the end-users interaction with the company, its services, and its products.[...] Nielsen-Norman Group

INDUSTRY & DEVICE SPECIALITIES

Mobile

E-commerce Large-scale enterprise services

Tablet

Intranet & CMS

News & Blogs network

Advertising platform
Desktop & Software

Corporate web site

Aggregators & Analytics platform

EDUCATIONS & COURSES

Bachelor Degree @ Sapienza University of Rome | Science and Technology of Communication - 2004 2012 Thesis in User Experience Design A Storytelling Approach to Develop Ideas | General Assembly Workshop Berlin 2012 Master Design Feedback to Inuence Others and Win Meetings | Zurb Online course - 2012 Leadership and Team Building & Time Management | License Link Campus University Rome 2010 Project Management | License University Eureka Service Rome 2009 Multimedia and Visual Design @PSL | Post Diploma Course Naples 2000/2001

RECOMMENDATIONS Lena Fussan | Head of Product Management @ myphotobook Diego is an exceptional User Experience designer who has tons of experience in the eld and is passionate about creating exciting and user-friendly digital products. His skill set covers the whole product design cycle: research and requirements analysis, creating wireframes and visual designs, acceptance testing and measurement of relevant KPIs for the product. It was a great pleasure to work with Diego and I can highly recommend him for any positions related to product design and user experience! Sergio Parlato | Product Manager @ Accenture It was a pleasure for me having the chance to work with Diego in Populis. He is a really skilled UX designer with a fantastic ability to combine his knowledge and experience in web design with business needs, time to market and internal client satisfaction, never forgetting the technical constraints. His professional prole is completed with a strong ability in team management and team building. Karim Ben Hamida | Digital Account Director at DIGITASLBi France I can recommend Diego as a fantastic person and a brilliant designer with great skills and deep prociency of user experience solutions. Open minded employee, he mixes a forward thinking with a result driven approach, that let him be an excellent stakeholder on every digital project. I'm innitely grateful to Diego for all he teached me "on the ground", especially on UX, agile design and project management: I know this is possible thanks to his ability to be clear, direct, pragmatic and exible even under pressure. Great, smart and wise team player who can be trusted: that's him!