Case study On Samsung mobile Phone business

Submitted to:
Mr. Deepak Dhingra

Submitted by:
Sumit Pandey 2440 B.B.A-3rd

Analy i
For Samsung Electronics, 2003 was a watershed year. It successfully positioned itself as one of the worlds best mobile phone manufacturers and its products were featured all o er the media. !any were calling its mobile phones as "the best gift for #hristmas$ or "the !ercedes of mobile phones.$ Samsung Electronics was established in %&'& in order to pro ide an engine of future growth for the Samsung (roup. )hough the electronics industry seemed promising in the %&'0s, none of the *orean firms had ad anced technology. Samsung began by producing low+end blac,-and+white tele isions in a .oint enture with Sanyo, a /apanese electronics company. In %&03, Samsung initiated its mobile telecommunications business, which it hoped would become the companys future growth engine. Forty engineers, each of whom had pre iously 1or,ed either in the wireless telephone di ision or facsimile machine di ision, were assigned to a new unit named the "1ireless 2e elopment )eam.$ #2!3 ser ice in *orea began in 3pril %&&', under the ser ice of two mobile telecom carriers - S* )elecom and Shinsegi )elecom 4S)* merged with Shinsegi in 20005. In 6ctober %&&7, three new mobile carriers, all 8#S 48ersonal #ommunication Ser ices5 pro iders, entered the mar,et. )han,s to hea y in estment and aggressi e mar,eting by these new carriers as well as go ernment subsidies for 8#S phone purchases, the total number of mobile phone ser ice ' subscribers grew rapidly during this time. Samsung de eloped its first #2!3 mobile phone in !arch %&&', to coincide with the launch of #2!3 ser ice. )he first digital handset, the S#9+%00, was e:tra light and slim, and Enabled clear oice communication.

Suggestions
;ew technologies in the field of electronics and mobile phones ha e been increasing so company should adopt this technologies so that they can create monopoly. #ompany should not degrade its product <ualities at the urge of money company should adopt the techni<ues that are adopted by companies li,e =a a, *arbon, !icroma:, which has affect the company sales during last few years. 3ndroid mobile has ery good mar,et world wide so in esting more in >? 2 so that with the ad ancement of technologies company could earn more. #ompany should install more and more ser ice centers so that customers should satisfied.

Reference
www.google.com www.scribd.com www.wikipedia.com and some data is collected by self research