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Sony Corporation announced on April 7, 2010, the launch of a new environmental plan, "Road to Zero." Aiming at the realization of a sustainable society, Sony set out a long-term vision of achieving a zero environmental footprint throughout the life cycle of its products and business activities by 2050. The plan has set a comprehensive road map to achieve a zero environmental footprint in a manner based on four key environmental perspectives; resource conservation, control of chemical substances and biodiversity are included, in addition to climate change.

The plan uses the back casting method to set specific mid-term targets to achieve by 2015, and defines a target for each phase of all product life-cycle stages, from research and technology development to recycling.

The specific mid-term targets include: - 30 percent reduction in annual per-product energy consumption (as compared to fiscal 2008) - 10 percent reduction in product mass (as compared to fiscal 2008) - 5 percent reduction in utilization ratio of the most prevalent virgin oil-based plastics in products (as compared to fiscal 2008), with the aim of achieving zero percent by 2050. SUPPLIER Since 2003, Sony Vietnam has applied lead free solder technology by choosing only the partners who supply spare-parts without the toxics such as lead, cadmium to guarantee clean parts inside the products in order to bring the customers environmental friendly products. Beside investing and developing business activities, Sony Vietnam also organizes the activities towards the community, society such as: Sony Green Discovery Award which enhances the environment protecting awareness among the youth; associating with many Universities in implementing annual Sony Green Summer Campaign to afforest, to construct bridges for improving lives in rural areas; building houses and giving presents to wounded soldiers mothers; supporting people who suffered floods in central provinces. The total amount contributed for community charity activities since the establishment date of Sony Vietnam has been nearly 5 billions VND. Utilization of chemical analysis To prevent prohibited substances from accidentally entering products, suppliers are required to submit certificates of non-use attesting that the parts and materials they supply do not contain prohibited chemical substances as well as measurement data for certain high-risk substances contained in products.

For these high-risk substances Sony has also implemented internal control systems that involve using, for example, X-ray fluorescence (XRF) and other measurement devices, to Sony sites worldwide, to help confirm that prohibited substances are kept out of products.