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Contents
Introduction Guidelines Proposition Values Logo - colour Logo - black & grey Logo - reversed Logo - donts Logo - bespoke design Logo - clearance area Logo - minimum sizes Colour palette Typefaces Motion graphics Flip & rotate Composite motion graphics Photography Brand application Advertising Accreditation Literature Kit Website Contact 04 05 06 07 08 09 10 11 12 13 14 16 17 18 20 22 24 25 27 28 30
Welcome to British Gymnastics. These guidelines have been carefully created to ensure your brand is kept consistent throughout a variety of applications, from club leaflets to large scale competition banners.
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Proposition A proposition sets the tone for a brand- a rallying cry for all employees and members. BG is a community, an art form, a freedom of expression and wellbeing for children and adults alike. More than a sport is inclusive and future-proof for gymnastics on any level and all disciplines.
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Values
What we stand for Our values are a key part of the new brand. Each are facets of our personality informing our behaviour and tone of voice across all levels of our communication. The chart below illustrates our shift from where we were toward where we need to be. Authoritative Disparate Elitist Old fashioned Organisation Inspirational Unified Accessible Progressive Sport
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Logo
Colour Our new BG logo is a unique creation with subtle hints that reflect the beauty and precision in a gymnasts movement. It is neither discipline or gender specific. Strapline The logo exists with or without a strapline. When the strapline appears with the colour logo, use Pantone Cool Grey 9.
BG_LOGO
BG_MTS_LOGO
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Logo
Black and grey The logo can be used in single colour black or Pantone Cool Grey 9.
BG_LOGO_BLACK
BG_LOGO_GREY
BG_MTS_LOGO_BLACK
BG_MTS_LOGO_GREY
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Logo
Reversed out The logo has the freedom to work on various backgrounds including our brand colour palette. Aesthetically, some versions work better than others so please use the logo wisely.
Backgrounds When the logo appears on a background image, it must remain legible.
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1.
4.
Donts
How to handle the logo The logo can be scaled proportionately to fit your layout, but there are a few rules weve put together that you must follow on application. 1. Never use colours that are off brand
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2. Never stretch or skew the logo 3. Never rotate or flip the logo 4. Never displace the strapline 5. Never place a white logo on a light background 6. Never place a black logo on a dark background
3.
6.
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The logo is a unique creation. It is is derived from a typeface which has since been altered to suit our brand and has the ability to work in colour and as a single colour. Do not attempt to retype the logo in a similar font.
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Clearance area
Space around the logo The clearance zone ensures that the logo will not be crowded or obscured by supporting graphics or text. Use the equivalent of a lower case letter surrounding the logo as a guide to free space. This rule applies to the logo with and without a strapline.
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Minimum sizes
Minimum print sizes
Print sizes To keep the brand consistent, minimum sizes have been provided. Please adhere to these rules to retain legibilty. 40x16mm
Minimum print size with strapline
20x6mm
Minimum print size without strapline
When the logo appears smaller than 40x16mm in size, the more than a sport strapline must be removed so that the logo can still remain legible. The logo can then reduce to 20x6mm in size, but should not be seen any smaller than this in print. Online sizes Similar rules apply to the online logo. The strapline must not be used when it appears smaller than 140x55pixels in size. The logo should never be used smaller than 70x23 pixels.
140x55px
Minimum online size with strapline
70x23px
Minimum online size without strapline
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Colour palette
BG blue Online R00 G101 B189 HTML: 0065BD Print C99 M51 Y00 K00 PANTONE 300 C
Primary colour palette The colour palette is an essential part of the British Gymnastics identity. We have restricted our colour palette to these colours to keep the brand consistent across all communications and regions. Secondary colour palette A grey has been provided for typographical and line work application where appropriate.
BG red Online R224 G00 B52 HTML: E00034 Print C00 M94 Y78 K00 PANTONE 185 C
BG black Online R00 G00 B00 HTML: 000000 Print C50 M00 Y00 K100 PANTONE Black C
BG white Online R255 G255 B255 HTML: FFFFFF Print C00 M00 Y00 K00
Secondary colour palette
BG grey Online R116 G118 B120 HTML: 747678 Print C00 M00 Y00 K52 PANTONE Cool Grey 9
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AaBb
Black/Bold/regular/light
Primary typeface
Foco The primary typeface across all brand application is provided in four weights plus italics. Weights The recommended weights are regular, light and bold. Text blocks should be kept simple with no more than three weights in any single body of copy. Foco black should be used sparingly to prevent the text becoming illegible. Body copy Depending on the specific application, Foco light or regular should be used as a copy font. However, when copy requires emphasis use bold or italics.
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz12345678910 ?!@$%^&*>_+(,.:;) The quick brown fox jumps over the lazy dog
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AaBb
Bold/regular/italic
Online typeface
Arial When an alternative font is required online, please use Arial.
BCDEFGHIJKLMN A OPQRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz12345678910 ?!@$%^&*>_+(,.:;) The quick brown fox jumps over the lazy dog
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Motion graphics
Motion graphics library These images are all captured from a real gymnasts movement. It is essential that the RGB motion captures are not used in print. These images are available in RGB and CMYK.
BG_Motion1
BG_Motion2
BG_Motion3
BG_Motion4
BG_Motion5
BG_Motion6
BG_Motion7
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MaleGymnast
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FemaleGymnast
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Photography
Photographic library The British Gymnastics photography style should reflect the brand values. Try and steer away from glossy stock library images to keep the brand photography personal and human.
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Advertising
Outdoor and display When producing various types of advertising, a generous amount of white space must be considered in application. To obtain consistency, typography must remain on brand, and the motion graphic must be carefully considered.
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Advertising When producing banners in awkward or limited spaces, the motion graphic may be heavily cropped. Let the logo mark breathe within the space, and not over crowd the content.
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Competition branding
Accreditation Further examples of application, demonstrating the sensitive use of white space and simple typography. The motion graphics can look stunning when used as pure imagery with no text or gymnast image.
Competitor
NEC BIRMINGHAM CHAMPIONSHIPS 2012 Please keep this tag on at all times to ensure you have access to all areas in the arena.
Journalist
NEC BIRMINGHAM CHAMPIONSHIPS 2012 Please keep this tag on at all times to ensure you have access to all areas in the arena.
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Literature
Print layout A rough guide to an editorial layout shows the combined use of photography and typography, which can be used for any gymnastic discipline. The front cover shows a consistency of the brand language and use of white space. Using a grid To keep the brand holistic throughout every application, a grid maybe created to ensure even the small clubs produce material that is consistent with all others.
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Literature
Reversed logo In certain instances, a variety of colour may be required to help differentiate communication. The use of the motion graphic can be used to create an alternative graphic language. Good use of typographical weights should be utilised to create hierarchy.
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Kit application
Team kit The kit application could work with the motion graphics or simple use of the colour palette.
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Online
Website The website is a good example of the brand where all the brand elements are seen together. Use this as a guide to our holistic brand and the use of the graphic components.
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We are the UK National Governing Body for the sport of Gymnastics, dedicated to developing gymnasts, coaches and clubs across a range of disciplines.
BGTV Online Louis Smith: I can go one better in London lorem ipsum
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Latest news
5 May 2012
Bringing you the best gymnastics videos, interviews and events from the world of British Gymnastics.
Whats coming up
710 March Great British GymFusion 16 March Acrobatic British Championships 25 March Womens Artistic Espoir British Championships & Challenge Cup
Social media
@louissmith1989 Thanks for all your support guys, English Champion on the pommel horse happy with that couldnt have done it without your support #bigyear Follow us Twitter Facebook YouTube
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Online
Home Members login Live help Contact us Shop online Search
Fans
Gymnasts
& parents
Coaches
Clubs
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Events
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Home
International events
Website The website is a good example of the brand where all the brand elements are seen together. Use this as a guide to our holistic brand and the use of the graphic components.
Event photos
More photos
News
Beth Tweddle: My European dream come true 1 March 2012 Driscoll on target for Olympic qualication
Links
Ocial event website BG events calendar Ocial results
Event overview
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4 May 2012 Purvis takes all-around title at American Cup in Madison Square Garden 27 Apr 2012 TeamGym British Championships 2012 results
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Coaches
Find a course
Course name or code Type here There are many gymnastics courses taking place in Britain. You can use the Find a course tool to search for details on all coaching and judging courses and other courses/modules across the country. You can also visit your regional website for a more detailed listing of regional courses.
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a Club a Course an Event or result an Athlete
Or search by choosing from the following elds Region Discipline Date Type West Midlands Womens May 2012 UKCC Level 1
What to expect
The 2012 Mens and Womens Artistic Championships is a blue ribbon event on the British Gymnastics calendar. Click here to nd out more about the event, including news, photos, videos and lorem ipsum.
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Contact
For any assistance, queries or approvals, please contact Matt Connell, Head of Communications and Marketing: E: matt.connell@british-gymnastics.org T: +44 845 129 7 129