Ousman A.

Bah, MBA, MS

TRANSFORMING COMPANIES INTO CULTURES OF ACHIEVEMENT AND DRIVING EXPLOSIVE REVENUE GROWTH

PO Box 21107 Castro Valley, CA 94546 (510) 367-9511 mampu45@yahoo.com

Sales Growth Catalyst and Operations Turnaround Executive quick to shift direction to address changes in business priorities, propel revenues, profits, and market share to new heights. Entrepreneurial, visionary business leader with deep and broad experience in the telecom, mobile, software, high tech, and SaaS space in Fortune 500 companies, small businesses, online advertising, and social media industries. High energy self-starter with experience leading, growing and developing new markets, channels, partners and dynamic sales teams. Respected for generating highly creative and profitable business models that deliver revenue and drive sustainable long-term growth.
Driving Growth Identified portfolio gaps and deficiencies for YP Holdings Local Online Search, conducted market research, devised new sales strategies, maximized cross-promotional prospects with local/regional content providers; grew online sales 132% in five years and captured the Western US #1 Internet Sales Team position, 2008 2012. Business Development Defined and implemented a system of KPIs and turnaround solutions for 1BOG to elevate sales performance and staff productivity while fostering a culture of accountability and operational excellence, driving record-breaking sales from ~$160K to $500K revenue growth. High Performance Team Leadership Delivered unmatched results and boosted revenue every year of tenure at SBC Communications/AT&T through field sales force engagement, coaching, and management; generated a $1.5M revenue increase and propelled the Sales Departments state ranking from 54th to 4th in 2005.

Core Competencies that Drive Performance and Revenue Growth

Strategic and Tactical Planning KPI Development / Market and Trend Analysis Brand Development / Sales and Marketing Multi-site Operations Management New Business Development Budgeting / P&L Alliance / Relationship Building Key Account Management Search Engine and Mobile Advertising CRM and Salesforce.com Project and Program Management B2B / B2C Internet and Online Sales Digital Media Campaigns Social Media and Networking Solutions Sales and Pipelines Continuous Process Improvement

A Career of Improved Performance and Profitability

1 BLOCK OFF THE GRID (1BOG), San Francisco, CA MANAGING DIRECTOR
February 2013 December 2013 One of the largest residential solar energy customer acquisition/brokers in the country, started up in 2008. Sales were in decline, company was in need of charismatic executive leadership to drive employee engagement and productivity, enhance relationships with clientele and partners, and develop new business. Recruited to develop strategic plans for daily business operations, sales and marketing divisions, new business development, and partnerships across 18 states, with full P&L. Recruited and trained a high-performing, crossfunctional team of ~70 employees. Analyzed performance metrics, KPIs, and high level dashboard results; continuously established clear objectives and practical action plans to stimulate revenue growth. Propelled explosive corporate growth from 30 to 70 employees by hiring, mentoring and training crossdisciplinary staff. Increased revenue 400% during the first eight months of tenure. Nearly tripled customer acquisition business from 350KW to 950KW, driving record-breaking sales from ~$160K to $500K revenue growth in less than eight months. Expanded the key business partner network from one to six within six months. Maximized marketing campaign effectiveness and ROI; incorporated industry-leading trends and tools such as SEO, Google Analytics, online/mobile advertising, etc.

Ousman A. Bah
YP HOLDINGS LOCAL ONLINE SEARCH (Formerly AT&T Advertising), Concord, CA

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2007 2013 Assumed directory and online advertising businesses previously AT&T-operated under AT&T Interactive divisions and Advertising Solutions.

AREA INTERNET SALES MANAGER WEST COAST

YP needed to expand business development into the internet sphere, and desired a Subject Matter Expert in online advertising, search engine optimization and vertical category growth. Provided decisive leadership and direction for Internet Sales operations; developed and implemented short- and long-term strategies to fuel corporate revenue growth. Led and motivated a highly qualified 23-member sales team; provided hands-on training and evaluation to ensure achievement of corporate objectives. Created multimillion-dollar sales pipelines, targeting top-tier clients with innovative online advertising solutions. Amplified exposure in existing and untapped markets, capitalized on digital, social, and mobile media platforms. Oversaw prospecting, lead generation, and sales reporting. Named #1 Internet Sales Manager on West Coast and #6 company-wide in 2011 with $2.7M net revenue; ranked #4 statewide in 2010 with $2M net revenue. Won fast track, successive promotions due to consistently exceeding corporate expectations for sales, leadership, and dedication. Negotiated sales contracts with business owners, with aggregated commitments exceeding $100K. Increased ROI of online ads on Mobile platforms for B2B businesses; analyzed and implemented Search Engine Optimization (SEO) and Pay-Per-Click Advertisements (PPC) to enhance user experience. Standardized and instituted key benchmarks and performance metrics to track and monitor sales/marketing results. Empowered and built a multifunctional, focused and loyal team that consistently generated higher-thanbudget sales. Invigorated the sales team; introduced highly effective, small group training programs customized according to individual strengths and weaknesses.

SBC COMMUNICATIONS / AT&T, Oakland, CA

2001 2007 Multinational telecommunications corporation and the largest provider of mobile and fixed telephony in the US. SBC Communications acquired Pacific Bell in 2005 and adopted AT&T Inc. as company name.

SALES TRAINER

Sales team was in need of improved revenue performance and customer satisfaction due to lack of training and poor grasp of technical information. Promoted from call center to develop and present comprehensive training programs and curricula to AT&T Sales Teams focused on selling DSL, U-Verse products and wireless services. Mentored, coached, and trained 80 employees in sales best practices and goal attainment. Performed needs assessments, evaluated data/metrics, and managed training delivery processes. Devised and instituted an Employee Reward and Recognition Program for positive customer feedback; triggered significant increase in staff morale, productivity, and customer satisfaction. Incorporated Role-Play group training methodologies; elevated sales force performance and closing rates.

Positions of progressive responsibility, including AT&T Wireless Sales Representative, 1998 2001. Generated $1.5M+ annual sales, consistently surpassing personal sales goals by $500K+. Produced a 99.9% increase in customer satisfaction; launched a program to cut customer hold -time.

Education, Certifications and Technical Expertise

MBA, Business Administration, Golden Gate University, 2007 MSc, Systems and Network Management, Golden Gate University, 2007 BSc, Information Technology, University of Phoenix, 2004 Google AdWords Certified, Yahoo Strategic Local Ambassador Software: MS Office 2010/XP; MS Access 2010; Storage Central ERP CRM, SRM; DSS, ESS for Business Intelligence DB; DBMS, SaaS, MS Project, SQL, ERP, BI, ETL Tools OLAP, Intrusion Detection Systems in RFID, SONET Languages and Programs: XML, JavaScript, Java, Pearl, VBScript, PowerPoint, VISIO, Excel