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Cleaning Products Europe 2013 is now in its 5th year and for 2013, Smithers Apex are pleased to be bringing the conference to Prague, the political, cultural, and economic centre of central Europe. Organisations and associations across industry and government have all made commitments for 2020, revolving around social, economic and environmental issues, and, particularly in the cleaning products industry there are still challenges to overcome, in order to reach these targets. With 7 years until 2020 commitments need to be met, Cleaning Products Europe 2013 will identify and assess all the current challenges, including prohibitive regulations and policies, difculties in changing consumer behaviour and economic barriers, which need to be overcome in order to reach 2020 targets. The programme will also provide insight Keynote from P&G business unit leader into solutions to overcoming these challenges and will delve into the many on solving the worlds sustainability opportunities, which companies can take advantage of within the industry and challenges through innovation beyond. Closing address from Mintels Global Household

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ABOUT CPEU 2013

2013 PROGRAMME HIGHLIGHTS

CLEANING
2013 PRICES

PRAGUE, CZECH REPUBLIC 26 - 28 MARCH

YOUR ROADMAP TO 2020

VENUE
NH Prague The NH Prague is the only two-complex hotel connected by a unique Lanovka inclined lift. From the upper part, enjoy a fantastic view over the city while experiencing premium gastronomy. This hotel is a prime destination for corporate and leisure travellers thanks to it being in the city centre and close to the airport. Prague is known as the most cultural city in the heart of Europe. It is also one of the most picturesque. Discover why its called The City of a Hundred Spires by using the free shuttle bus to the metro station to explore Prague.

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Standard rate Local rate* Academic** Pre-conference workshops 2 day conference 349 849 249 679 199 299

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Group rates are also available, please call +44(0)1372 802086

Eco and hazard labelling a help or a hindrance?

WHO SHOULD ATTEND?

In order to deliver the best possible programme, which reects the industrys most important issues, Smithers Being relatively Apex has brought together a number of expert new in this industry this Panel discussion to improve representatives from leading cleaning products has been giving me a good communications companies, who have worked hard to shape this and insightful view on the between policy makers and industry years conference programme. The conference will sustainability challenge Perspectives and opportunities in other for the industry once again feature the highest calibre speakers sectors - to include appliance, textiles and from throughout the supply chain and last years Gilles Mur fragrance manufacturers Dupont conference theme of innovation and collaboration Opportunities in the biobased economy will continue through to 2013, as speaker delve deeper into how the industry can work together with external stakeholders, to take advantage of the digital revolution to educate consumers and Consumer product companies Chemical suppliers to understand the opportunities arising from new Brand strategists Additive suppliers Appliance manufacturers Packaging suppliers innovations up and down the supply chain, to reach NGOs and industry associations Research institutions the collaborative aim of achieving as sustainable an Industry regulators industry as possible come 2020.

Analyst to explore what brands and suppliers need to keep in mind as they plan for the future

Register now to e late avoid th fee booking

*The local rate is valid for all companies 100% owned in the CEE region, with less than 250 employees. **Please contact Rachel Montgomery for the academic rate - also valid for NGOs and government. Bookings made after 1 March will be subject to a 100 late booking fee.

PRODUCTS

2013 INCLUDES PRESENTATIONS FROM:

Unilever Procter & Gamble Euromonitor Mintel Ecover Henkel Huntsman Symrise DuPont Philips MX4 Marketing AISE and more...

and I was able to better understand key trends within European cleaning category/ industry
John Murphy Seventh Generation

The NH Prague is located in Prague 5 - right in the centre of the city, just 5 minutes from the underground and tram station, right next to an entertainment and shopping centre, and close to the famous For me this Villa Bertramka. was a learning journey

Presentations by:

HOW TO BOOK YOUR ACCOMMODATION

CONTACT US:
Delegate booking, sponsorship and exhibition sales enquiries: Stephen Hill +44 1372 800025 shill@smithers.com

Key Speakers

BENEFITS OF ATTENDING

More than 20 expert speakers feature across this Ian Bell EUROMONITOR years workshops and conference programme, Neil Parry UNILEVER Hear major brand owners share their views on the future which, chaired by inuential market leaders Mohamed Samir P&G Understand consumer, NGO and regulatory attitudes and including interactive panel discussions, Peter van de Witte PHILIPS towards the industry will provide delegates with expert insight to Hear innovative ideas from the raw materials sector Rudy de Vis ECOVER help drive their business and the industry as a Engage with all levels of the supply chain whole forward. Plus, with the conference agenda Learn about the latest trends in complementary markets organised around extensive time for networking, Benet from expert insight and future forecasts Cleaning Products Europe 2013 will be the ideal place for Network with industry peers and potential new clients in the historic knowledge sharing with industry peers and building new city of Prague contacts.

Book your accommodation early Take advantage of our special room rate of 85 by reserving your room by the 11 February

Speakers and delegates are responsible for booking their own travel and accommodation. A limited number of rooms have been reserved for speakers and delegates wishing to stay at the NH Prague at a special rate of 85 for a double room for single occupancy including breakfast. Rooms must be reserved no later than 11 Feburary 2013 to take advantage of this special rate. Wherever possible, accommodation should be reserved early as rooms cannot be guaranteed and rates are subject to change after this date To book your accommodation, please visit www.origineventsaccommodation.co.uk or contact our agent Origin Events on: Tel: +44 (0)845 301 9002 Intl tel: +44 (0) 131 445 2933 Email: info@originevents.co.uk

Supported by:

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#cleanproduction

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www.cleaningproductseurope.com

www.cleaningproductseurope.com

Please quote Cleaning Products Europe 2013 conference when booking.

CLEANING
PRODUCTS

PRAGUE, CZECH REPUBLIC 26 - 28 MARCH

www.cleaningproductseurope.com
Smithers Apex Cleeve Road, Leatherhead, Surrey, KT22 7RU, UK

Sponsored by:

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PRAGUE, CZECH REPUBLIC 26 - 28 MARCH

BIOGRAPHIES
CLEANING PRODUCTS EUROPE 2013 ADVISORY COMMITTEE
This high prole advisory board has worked hard to support the production of the 2013 programme, to ensure that delegates will receive unrivalled insight into current megatrends, consumer habits, technical innovations and industry case studies of solutions and opportunities.
Mark Stalmans Manager Scientic External Relations, Procter & Gamble
Since 2001, Mark has worked in the external relations department of the Household Care Global Business Unit of Procter & Gamble and heads the West European communication and stakeholder programmes for sustainable innovation and scientic communication (such as www.scienceinthebox.com and www. info-pg.com). He is an active member of the A.I.S.E. industry association network and supports initiatives such as A.I.S.E. Charter for Sustainable Cleaning and www.cleanright.eu.

WORKSHOPS
Tuesday 26 March 2013
10.00 Workshop 1: An introduction to sustainable cleaning products
This workshop will provide a technical introduction to sustainable cleaning products, giving a back to basics overview of the key factors, which are contributing to the push for creating more and more sustainable products. Supplemented by case studies of sustainability in practise from industry leaders, to provide real business examples of sustainable solutions at work, this workshop will cover the following areas: Introduction of the concept of sustainability Overview of recent trends and sustainability drivers Assessment of current raw materials, formulations and technologies available Discussion of where the industry can go next Plus case studies of: - Low temperature washing; the P&G model - Bio-based surfactants - Enzymatic cleaning products Led by: Dr Peter Smallwood, Associate Consultant, Smithers Apex and Founder, Chemical Associates Mark Stalmans, Manager Scientic External Relations, P&G David Ross, Technical Director EMEA, Huntsman Performance Products

DAY ONE
OVERCOMING OBSTACLES TO 2020 COMMITMENTS
Setting the scene
09.00 Welcome from conference organisers 09.05 OPENING ADDRESS 360 degree landscape assessment and overview of industry challenges Mark Stalmans, Manager Scientic External Relations, P&G 09.25 Setting the common collaborative sustainability agenda An overview of key companies 2020 targets and common goals Comparing and contrasting by supply chain level and geographical region Ian Bell, Home Care Industry Analyst, EUROMONITOR

Dirk Develter R&D Manager, Ecover

Dirk is in charge of product development and research project management at Ecover, contributing to a biobased society. Plus the coordination of several European and Flemish funded research projects regarding natural surfactants from fermentation.

Eco/risk/hazard labelling a help or a hindrance Rudy De Vis, International Sales and Marketing Manager, ECOVER 14.30 Overview and perspectives of the RSPO Making Sustainability work in palm oil industry Market transformation of palm oil to make sustainability as a new norm Creating sustainable future for palm oil and cleaning products Edi Suhardi, Director Sustainability, PT AGRO HARAPAN LESTARI and Vice President II, Executive Board, RSPO 15.00 PANEL DISCUSSION A discussion focused on the importance of collaborating to improve communications between policy makers NGOs and industry 15.20 Networking refreshment break

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Solving the worlds sustainability challenges through innovation Mohamed Samir, Vice President Fabric Care Western Europe, P&G 09.45 Taking advantage of the digital revolution Welcome to the social and digital revolution Implications for producers, manufacturers and retailers Marco Monls, Owner & Advisor, MX4MARKETING

The emerging bio economy- can our future ingredient palette be dominated by bio based materials? Unilever Sustainable Living Plan. Bio based materials to tackle the future challenges. Examples linking functionality of bio based materials to improved cleaning performance Neil Parry, Biotech Science Area Leader, UNILEVER 14.10 Bio economy goals and emerging technology routes Gilles Mur, Director of Marketing, Fabric and Household Care, DUPONT 14.35 Use of bio based chemicals in laundry and home care Dr Roland Schroeder, Head of Sustainability and Product Safety, HENKEL 15.00 PANEL DISCUSSION Speakers and other participant stakeholders will discuss the potential opportunities and what the industry needs to do to take advantage of these

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Dr Keith Rutherford Global R&D Director, Unilever

Keith is responsible for Unilevers Cleaner Planet Plan and associated product innovation and has held several roles across both home and personal care in Europe & North America. He is a Chartered Engineer & Scientist and was recently elected Fellow of the Institute of Materials, Minerals & Mining. Keith earned his rst degree in Natural Sciences and his PhD in Tribology from the University of Cambridge.

John Pickering Market Manager Home Care, I&I EMEA, Huntsman

John is responsible for the EMEA Home Care-I&I market since 2010, driving the innovation pipeline and identifying strategic partnerships. He began his career in 1990 with Albright & Wilson Surfactants R&D in the UK and obtained his degree in Chemistry. He moved to Italy in 1999 and held various technical and commercial roles in the Home & Personal Care market.

Economic and social challenges understanding trends and consumer habits

10.05 KEY BRAND INSIGHT Sustainable Behaviour Fact or Fiction? Understanding behaviour- how choices are made by laundry consumers Unilevers 5 Levers for change & sustainable behaviour Measuring behaviour in laundry consumers Dr Ann Connor, Sustainability Manager Laundry R&D, UNILEVER 10.35 Networking refreshment break 11.15 THE RETAIL PERSPECTIVE Encouraging consumption of environmentally friendly products Retailer invited 11.45 Future outlook for trade-offs between cost, performance and sustainability Reacting to a decline in the willingness to accept performance compromises Adding performance to detergent formulations for Eco Moms John Shaw, CEO, ITACONIX CORPORATION 12.15 PANEL DISCUSSION A discussion of what current trends and consumer habits mean for the future of the industry 12.30 Lunch will be served for all speakers and delegates

I am positively impressed on how easy it is to connect to P&G and Unilever. The presentations have given me much input and ideas on how I can forward the inputs to my colleagues and for my own work. Good information level and networking was good
Martine de SchmidtCamilleu Wacker Chemie AG

10.20 Networking refreshment break

Trends and opportunities in other sectors

10.50 Sustainable innovation at Philips Domestic Appliances Philips outlook for energy consumption and sustainability Energy Label outlook for vacuum cleaners Peter van der Witte, Innovation Lead Floor Care, PHILIPS CONSUMER LIFESTYLE 11.20 Developments in textile innovations making use of opportunities ahead Future innovations to keep an eye on How can sectors work together to capitalise on innovations Bruno Terrier, Project Manager in Global Research & Technology, HUNTSMAN TEXTILE EFFECTS 11.50 Innovation and sustainability trends in the fragrance industry Evolution of the fragrance raw material palette - history & future Selected sustainability initiatives by the fragrance industry to meet societal aspirations Dr Torsten Kulke, VP Global Innovation Fragrance & Oral Care, SYMRISE 12.20 Lunch will be served for all speakers and delegates

14.30 Workshop 2: Getting the Green Light

This workshop will review issues facing companies along the supply chain in their efforts to make good choices when formulating, marketing, and selecting green products. It will discuss the importance of looking at the whole picture, focusing on the health and environmental impacts occurring during a products lifecycle, and review various types of tools and strategies, together with voluntary and regulatory guidance available to assist with decision making. Topics covered include: Is Environmental Performance really the most important characteristic of a product? What other factors are there to consider? Life Cycle analysis and alternative assessment; how do they t together, and is one more important than the other? Marketing claims; you have done your homework, now what can you say without cheating? Led by: Jen Reed, Business Development Manager, Caleb Management Services For more information on these workshops please visit the website

Sustainable innovation; now and in the future

15.50 Current sustainable footprints of the household care industry Michael Kuhndt, Head of Centre, COLLABORATING CENTRE ON SUSTAINABLE CONSUMPTION AND PRODUCTION (CSCP) 16.20 Case study of sustainable innovation SEVENTH GENERATION - invited 16.50 PANEL DISCUSSION Featuring a cross section of industry stakeholders to reect on where the industry has got to and what is needed from each level of the supply chain in order to take the next steps forward 17.15 Closing remarks from Co-Chairs 17.30 Networking drinks reception

Thoughts for the future

15.20 CLOSING ADDRESS Sustainability, Scepticism and the Future of Household Products A look at how all of the discussed conference themes come together to impact new product development and what brands and suppliers need to keep in mind as they plan for the future. Henrik Mller Jrgensen, Global Household Analyst, MINTEL 15.55 Closing remarks from Co-Chairs 16.00 Close of conference

Dr Roland Schroeder Head of Sustainability & Product Safety for Laundry & Home Care, Henkel
Dr. Frank Roland Schroeder is Corporate Director and head of the sustainability/ product safety department of the laundry and home care business unit of Henkel AG & Co. KGaA. He is member of the A.I.S.E. management committee and the ERASM steering group. He received his diploma in Chemistry from the University of Goettingen, Germany

Dr Wayne Ashton Vice President Fabric & Household Care Business Leader, DuPont
Wayne is responsible for Global strategy, all nancial performance metrics, R&D expenditure for new product development, building strategic sales relationships, applications and building a strong talented global team capable of delivering on industry needs and nancial goals.

Previous attendees include:

Procter & Gamble Unilever PZ Cussons Ecover Colgate-Palmolive Reckitt Benckiser JohnsonDiversey Akzo Nobel Genencor Cognis Croda BASF Novozymes Rhodia Dow Europe Dragon Rouge Huntsman Milliken Europe Chemverde Warwick International Plus many more

DELEGATE ANALYSIS
Job Function
15% 27% 43% 15%

Company Type
7 8 15% 19% 10 8 5

Technical Manager Regulatory Manager Middle Manager Senior Manager

3 25%

Consultancy / R&D Fragrance Manufacturer Machinery Manufacturer Regulatory Body Textile Manufacturer Trade Association Brand Owners Chemical Manufacturer Cleaning Products Manufacturers

All speakers and delegates are invited to spend the evening at a networking drinks reception. There will be the opportunity to enjoy world famous Czech beers and other local delights, whilst reecting on the days discussions with your fellow industry peers.

SPONSORSHIP AND EXHIBITION OPPORTUNITIES

Cleaning Products Europe offers the perfect opportunity to increase your company prole and product awareness to an audience of senior level decision makers. Exhibiting or sponsoring is a cost effective method to market your company to the cleaning products industry through the many networking opportunities at the event and company exposure through our extensive marketing campaign. For further information and to reserve your place, contact Stephen Hill on shill@smithers.com +44 (0)1372 802 025

www.cleaningproductseurope.com

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OPPORTUNITIES TO SHAPE THE PATHWAY TO 2020

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