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n all the years Ive had a phone in my pocket, I never thought wed see a price war among the carriers. They seemed too powerful and too self-interested to compete on price, and then new fees or restrictions popped up regularly. The safe bet was on the annoying status quo sticking around until cell phones got replaced by the next device. It turns out I was wrong, but its great news for customers. AT&T and T-Mobile have been at each others throats for months, and theyre waging war in prices and contracts. The ghting has gotten so erce that its forced other carriers to react and the industry itself to make big changes. It all began when TMobile rolled out its Jump plan, which does away with traditional contracts and allows customers to upgrade devices more often than once every two years. Every other carrier then came up with similar plans. Prices varied, as did the level of savings or extra expense to customers, but they arrived. The curmudgeonly response to these plans is Who would want to upgrade their phones that often? Many people, it turns out. AT&T announced last month its latest early upgrade program netted the
The Toyota Prius (above) is among 1.9 million vehicles that Toyota has recalled.
YURI KAGEYAMA/AP
John Legere, CEO of T-Mobile, speaks at T-Mobiles Un-carrier 4.0 press event in Las Vegas. TMobile is offering a Jump plan, which does away with traditional contracts and allows customers to upgrade devices more than once every two years.JEFF BOTTARI/Associated Press
company more than a million sales in the last quarter, representing 15 percent of all its smartphone sales. Thats rapid growth for a new program thats such a departure from the usual way of doing things. It turns out early upgrades were just the warmup. AT&T announced an incentive of a $200 credit for products or services and up to $250 for trade-ins if T-Mobile customers would switch. A day later, T-Mobile announced its incentive of $300 in credit and up to $350 to pay off contracts for new customers
from a variety of large and small carriers. AT&Ts next move was to lower the cost of their shared family plan to $130 per month for two lines and 10 GB of data and $15 for each additional line. As of now, T-Mobile hasnt reacted. Verizon also joined in with its new More Everything program. Customers can get a $10-$20 break if they also participate in the early upgrade program, along with unlimited texting to anywhere in the globe and 25GB of cloud storage. Im excited about the tex-
ting. Given the tiny amount of data it uses, charging people per text stopped making sense long ago. Meanwhile, Sprints new framily plan promises to lower your monthly payment for each new friend or family member added to your account. Thats just everything thats happened to date. I wouldnt be surprised if we get more deals in the coming months. For the rst time in memory, all the major carriers are offering potentially exciting new plans, and with luck the trend will continue.
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A spectator takes a video of the opening ceremony on her mobile phone at the 2014 Winter Olympics on Feb. 7 in Sochi, Russia.
CHARLIE RIEDEL/Associated Press
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you whats showing on TV. The iPhone and iPad version alerts you when top athletes or events you mark as favorites are about to come up. Live Extra wont let you project the video onto a big-screen TV with an Apple TV or Chromecast device, but a version of the app is included with the X1 video set-top boxes available to some Comcast customers.
This is the go-to place for live and full-event replays from the Olympics. NBC is showing every event live, a rst for a U.S. broadcaster during the Winter Games. However, even though the app is free to download, you need a password from your cable or satellite TV provider to watch much of the video. Its not available for those who lack a pay TV subscription and receive their channels over the air. I like the apps organization. Menus on the left organize video into three buckets: live and upcoming; highlights; and full-event replays. Click on any for all video arranged by date. You can limit video to a specic sport. The Live Extra app also tells
Begin by selecting your preferred language, country and time zone. Select some sports and athletes to follow. The app offers notications when new medals are earned by an athlete or in a country or sport you follow. You can also browse schedules and results, check the medal counts NBC Highlights and Results and buy Olympic paraphernalia. You can buy tickets to Comcast Corp.s NBCUniversal. Olympic events, too, if you The app offers video that happen to be in Sochi. doesnt require a pay TV subscription to view, but the se- Olympic Athletes Hub lection is limited. Its more International Olympic Committee useful for the nuts and bolts This app offers a one-stop on the games results, medal standings and capsules on in- destination to view Facebook, dividual athletes. Every coun- Instagram and Twitter feeds try is included, though theres from Olympic athletes. Cremore available for Americans. ate your own roster of OlymIf you dont have access to pians to follow, or search one live video, you can at least fol- athlete at a time. You can also low whats happening in Sochi check out everyone from a through a live blog embedded particular country, sport or in the app. You can also access event. Athletes from past Olympics are here, too. photos and news stories. You wont get much on the The Primetime Companion works best when youre games themselves, though. watching the broadcast live For that, you need a separate on the TV, though its possi- IOC app, simply called The ble to scroll down the app on Olympics. It offers a good a DVR. The content is cleared overview and includes past and future Olympics. by the next day.
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