Beruflich Dokumente
Kultur Dokumente
SUBMITTED TO:
Ms. Sweety
SUBMITTED BY:
Shivani Chaudhary
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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ACKNOWLEDGEMENT
A small but an important and timely help can prove to be mile stone. Every human being has such kind experience. This project is dedicated to all people whom me met took guidance, talked, interviewed and learnt something from them. At this occasion, we want to grab this immense opportunity to acknowledged our since thanks to all of them while submitting this report. First and for most we would like to express our gratitude to our college MASTER TARA SINGH MEMORIAL COLLEGE FOR WOMEN and our Honble Principal Ms. Parveen Kaur Chawla for giving us the golden opportunity of making the project. We feel obliged to Ms. Sweety our Project faculty guide for providing us the valuable information and supportive guidance. We have no words to express our gratitude towards those, who were constantly involved with us through our wonderful experience working with Washing Machine. We are indebted and whole heartily thankful for the assistance received from various individuals in .making this project a success.
SHIVANI CHAUDHARY
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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History Of Washing Machine To clean clothing it is necessary to rub and flex the cloth to break apart solids and help the soap penetrate. At first this was done by pounding or rubbing the clothing with rocks in river, and later developed in to the corrugated wash board. As electricity was not commonly available until at least 1930, these early machines were often operated by a low-speed single-cylinder hit and miss gasoline engine. While the earliest machines were constructed from wood, late machines made of metal permitted a fire to burn below the washtub, to keep the water warm throughout the bodys washing. The soaking wet clothing would be formed into a roll and twisted by hand to extra water. To reduce this labour, the wringer/mangle was developed. The first wringers were handoperated. The modern process of water removal by spinning did not come into use until electric motors were developed. Spinning requires a constant high-speed power source, and was originally done in a separate device known as an extractor. The load of washed clothing would be transferred from the wash tub to the extractor basket, and the water spun out. What is now referred to as automatic washer was at one time referred to as a washer/extractor, who combines the features of these two devices into single machine, plus also includes the ability to fill and drain water by itself. The automatic washing machines and clothes dryer into a single device, but this are generally uncommon because the drying process tends to use much more energy than using two separate devices.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Top-Loading The top-loading or v -axis clothes washer, most popular in Australia, New Zealand, Canada. Clothes are loaded through the top of the machine, which is covered with a hinged door. During the wash cycle, the outer tub is filled with water sufficient to suspend the clothing freely in the basket, and the movement of the agitator pulls the clothing downward in the center toward the agitator paddles.
Front-Loading The front-loading or H-axis clothes washers, most popular in middle east and Europe, mounts the inner basket and outer tub horizontally, and loading is through a door at the front of the machine. The door often but not always contains a window. All the front loaders being the washing process by slowly tumbling the clothing under the stream of water entering and filling the drum, to rapidly saturate the clothes with water.
COMPARISONS
1. Water Leakage The top-loading are less prone to leakage when used under heavy gravity. Front loading machines require a seal on the front door, and similarly the front door must be latched during operation to prevent opening, lest large amounts of water spill out. 2. Energy Usage Front-loaders use less energy, water and detergent and clean more effectively than the best top-loaders. 3. Water Usage Front loaders generally use less water.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Common Features LG produces a variety of washing machine types including front loaders, top loaders and washer and dryer combo machines. Many LG washing machine models have the Allergens technology feature which is able to reduce the presence of certain allergens present in the clothes it washes. These allergens may include dust mites and domestic animal dander. The Steam fresh features of LG washing machines also reduce wrinkles of clothes it washes which decrease the need for ironing of clothes.
Performance/Ratings Most of the companys washing machines are energy star rated which allows the washing machine to function at full efficiency without using as much energy as non-rated washing machines. The washing machine model WM2487 which is able take in as much as 10.1 kg loads exceeds the energy star qualifications by as much as 94% which makes it highly energy efficient. Using it to full capacity even with its heavy loads, it would only use about 167 kilowatt-hours per year.
Research and development All the products offered by the company have unique technologies, developed by its R&D departments that give customers a healthier environment to live-in. New front loading machines introduced by LG has Fuzzy logic technology. Adjustment in water level and cycle time will be made directly according to load. Even this technology is useful for savings of water and electricity.
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Awards and achievement The year 2001 witnessed LG becoming the fastest growing company in the consumer electronics, home appliances and computer peripherals industry. It has achieved a turnover 5000 crores since its inception in 1997. LG has proud to be awarded the Super brands Singapore 2006. LG was voted by consumers to be their best brand in the following product categories: Refrigerator, washing machine, DVD Players, Air-Conditioner, Flat screen / LCD / Plasma TV.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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4 PS OF MARKETING
The marketers task is to devise marketing and assumable fully integrating marketing programmes to create communication and deliver value for customer marketing activities come in all forms these tools are classified into 4 broad groups which are called 4 PS of marketing product, price, place and promotion.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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PRODUCT LEVEL
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Basic Level: In this level the marketer has to convert the core benefit into a basic product. At this level, major emphasis of marketers is on satisfying the basic need of the consumer to make clothes clean and germfree with less consumption of time and water is basic level of washing machine.
Expected Level: At this level, the marketer prepares an expected product, a set of attributes and condition which buyers normally accept when they purchase the product. The expected level of washing machine is to wash colored and white clothes all together.
Augmented Level: At this level the marketers prepares an augmented product that exceed customers expectation. In this level, the marketer goes for features which are not provided by the product in the same category. . One switch buzzer system in washing machine is the Augmented level. The whole process washing the clothes is done by switching on a single switch.
Potential Level: The potential product encompasses all the possible augmentation and transformation the product or offering might undergo in future. In washing machine the potential level would be the wrinkle free clothes after the wash.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Product level: All the product classes that can satisfy a core need with reasonable effectiveness. Ex: Cleanliness and tidiness
Product class: A group of product within the product family recognized as having a certain functional coherence. Ex: Washing Machine
Product Line: A groups of product within a product class that are closely related because they perform similar function, are sold to the same customer groups are marketed through same channel, or fall within given price range. Ex: Top loading and front loading washing machine.
Product Type: A group of items within a product line that share one of several possible from of the product. EX: Fully Automatic and semi Automatic.
Brand: The name associated with one or more items in the product line that is used to identify the source or character of the item. Ex: Different sizes washing machine are available in different size such as 5kg, 5.5kg, 6kg, 6.5kg, 7kg, 9kg, 10kg and 1kg.
Item: A distinct unit within a brand or product line distinguishable by size, price, appearance or some other attribute. Ex: Videocon, Samsung, LG, Whirpool.
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Plant location: The Company should determine its plant location at such a place which does not increase its transportation cost, selling cost etc. It should locate its where the raw materials are easily available and location does not cause any harm to society.
Distribution Channels:Distribution channel includes all intermediaries of market such as manufacturer, distributor, wholesaler and retailer to sell product to consumer in market. Manufacturer Distributors Wholesalers Consumers Transportation:The mode of transportation depends on need of consumers, on product pricing, on time delivery performance, type of goods etc. For any product, transportation can be done with five modes such as Railways, Airways, Roadways, Waterways and Pipelines. Generally, washing machine is transported through companys transport trucks.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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For attention of product In this competitive era, an ideal advertisement should always persuade remain and reinforce the product to the customer.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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3] Personal selling: When the company opts to sell the product via salesman, it is known as Personal Selling. In case of personal selling to whom is not important who is selling is important. A company can make selling via salesman to household companies in institutes and even government.
4] Direct selling: When a company opts to sell directly to customers, eliminating the middleman and reducing the cost of selling for the benefit of a customer, it is known as Direct Selling. It can be made in the following ways. Through interest Directly via teleshopping network Company showrooms
5] Public relation: Public relation involves a variety of programme design to promote or to protect the companys image or its individual product. The following tools are of the public relation. Press relation Lobbying Corporate communication Conseling
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Interpretation: In our survey of washing machine most of the respondents are between the age of 20-35 and the second age group of respondents is 35-50.
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2. Gender
Respondents % 40 60 100
Interpretation: As per the survey, out of 1400 respondents 574 respondents are male, while 826 respondents are female.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Interpretation: Best efforts have been made by our group to include all type of occupational persons in this survey so that we can better idea of preference of the Washing Machine. In the survey of 1400 people different kinds of occupations are observed but most of the housewives are using detergent powder and they are 502 out of 1400.
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Interpretation:From the above table it is seen that the total number of consumers that have been surveyed is 1400, out of which 13.86% are in the income group of below Rs.10000. 38.86%are in the income group of Rs.10000-25000. 30.57%are in the income group of Rs.25000-40000. 16.71%are in the income group of Rs.40000-above.
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Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
Respondents % 35 12 24 13 13 3 100
Interpretation: We have found that out of 1400 people, While 978 people having Refrigerator from home appliance 34.61% and 354 people having an Air conditioner from home appliance 12.53%.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Interpretation: From the above we can see that there are 48.14 % of people who havent used the washing machine. And we can see that 51.86 % of people are using washing machine.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Interpretation: We have found that washing machine LG Company is leading the washing machine market with 39.4% of followed by Whirlpool with 25.89% of the. Videocon has 14.33% of the market share other leaders according to our survey are Samsung, BPL, Electrolux.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Parameters Top Loading Front Loading Fully Automatic Semi Automatic Total
Respondents % 23 16 40 21 100
Interpretation: From the above we can see that there is 39.67% of people who have used the fully automatic washing machine and 20.94% of people have semi automatic washing machine. We can see that there is 23.14% people have used the top loading washing machine and 16.25% of people have used the front loading washing machine.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 13 32 34 21 100
Interpretation: As per our survey, we found that 33.61% of people used the washing machine since 4 to 5 years.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Parameters Status Symbol Necessity Desire of family members Busy Schedule Total
Respondents % 17 30 35 18 100
Interpretation: As per our survey we found that main purpose of buying washing machine is desire of family members. Necessity and busy schedule were also the reason for buying washing machine.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 10 57 27 6 100
Interpretation: Out of 726 people, 57.02% feel that prices are economic while 27.27% people think its high.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 27 23 31 19 100
Interpretation:Most of the people considered price and brand popularity at the time of purchase. After sale service and warranty carry less weightage compare to others.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 80 15 5 100
Interpretation: 80.72% people bought washing machine by direct cash were as others through different loans.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 37 29 18 13 3 100
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 71 29 100
Interpretation:As per our survey 71.07% of people prefer the same brand in future and 28.93% of people will change their brand in future.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Parameters Not Interested High Price Not Enough Space in Home Other Total
Respondents % 35 37 18 10 100
Interpretation: As per our survey 36.08% people said that the price of washing machine is high. We also found that 32.42% of people said that they are not interested to buy the washing machine till now.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 67 33 100
Interpretation: We found that 67.36% of people are planning to buy washing machine in future.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 10 10 17 23 35 5 100
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Respondents % 32 36 25 7 100
Interpretation:As per our survey we found that most of the people are like to spend 15000 to 20000 on washing machine.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Interpretation: Most of the people said that the price L.Gs washing machine is very high and they are not aware of L.G. And 17.10% of people disliking the washing machine of L.G.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 61 39 100
Interpretation:As per our survey 61.28% of people will purchase the washing machine of L.G in future and 38.72% of people will not purchase the washing machine of L.G.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 32 33 20 15 100
Interpretation:33% of dealers have been into washing machine business since 5 to 10 years.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 2 17 20 23 30 2 6 100
Interpretation:From the above graph we can see that dealers are dealing with the brands LG, Videocon, Samsung, Whirlpool and Electrolux.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Parameters Consumer Preference Scheme of the company Quality Price Durability Profit Margin Availability Total
Respondents % 18 16 20 16 12 8 10 100
Interpretation:The above graph shows that the dealers are dealing in such brands that demanded by the consumers like quality, consumer preference, schemes, price, availability, profit margin, durability.
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Respondents % 36 10 5 18 31 0 0 100
Interpretation:As per our survey, we can see that 36% customers are more preferred about LG and 31% customers are preferred about whirlpool. And others are preferred Samsung and Videocon.
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Respondents % 30 35 24 11 100
Interpretation:From the above graph shows that the dealers are deal in such factors the consumers are demanded like brand, price, services and others.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 11 69 20 100
Interpretation: As per our survey, 69% of dealers are promoting washing machine by television. 20% of dealers are promoting washing machine by news paper and 11% of dealers are promoting washing machine by poster.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 31 21 38 10 100
Interpretation:As per our survey, 38% dealers are providing discount and some of the 31% dealers are providing schemes and 10% dealers are providing other facilities or services.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 79 21 100
Interpretation: As per our survey, we experienced an increase in the demand of washing machine is 79%. For these reasons People believe in technology. In electronics Goods Company provide warranty & services. 21% dealers have not experienced an increase in demand of washing machine.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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29. What is the approximate rate of profit you get on selling the brands?
Parameters < 10% 10% to 20% 20% to 30% 30% to 50% Total
Respondents % 31 35 22 12 100
Interpretation: From the above graph, profit margins kept by most of the dealers are 10% to 20%.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 85 15 100
Interpretation: We found that 85% of the dealers are satisfied in dealing with the company.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Respondents % 35 30 30 5 100
Interpretation: As per our survey, 35% of the dealers are provided guarantee for influencing the customers and only 5% of dealers are providing warranty.
Master Tara Singh Memorial College for Women, Old Sabzi Mandi, Ludhiana
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Social factor: Family size: For a marketer, it is essential to know about the family size of their brand because it will decide the consumption of a product and ultimately the sale of product. Income: It is the most important factor focusing on the purchase power of the consumer. The customer can be distinguished into 6 classes of income.
Personal Factors: Occupation:- It influences Consumption patterns, Marketers try to identify groups that have above interest in their products and service. Housewife, professor, businessman, government officer, private sector employee etc are the main basis of occupation here. Family Life Cycle: Consumption is shaped by family life cycle, which includes 9 stages. Marketers often choose life cycle groups as their target market.
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1. Do you have a washing machine? a. Yes b. No 2. If yes which brand do you have? a. LG b. Videocon c. BPL d. Electrolux e. Whirl-pool f. IFB 3. When did you purchase your washing machine? a. Less than 6 months b. 6 months to 1 year c. 1 2 years d. 2 5 years e. More than 5 years 4. What is main purpose of using washing machine? a. Home use b. Laundry use c. Both
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