CC em User Guide

Campaign Commander Email & Mobile Edition User Guide
Last updated on: October 14, 2011
Campaign Commander 2011 Emailvision. All rights reserved.
Campaign Commander Email & Mobile Edition User Guide Table of Contents
Table of Contents
Introduction About This Guide Typographic Conventions Feedback Support Options Training Options Useful Links Disclaimer Supported Browsers and Plugins Browser Installation & Configuration Adobe Flash Player Installation Messages Introduction The Messages Interface Creating an Email Creating an SMS Message Segments Introduction Purpose of Segmentation The Segments Interface Creating Segments Configuring Segment Criteria Combining Segments Creating Seed Lists Sampling Segments Counting Segment Members Editing and Deleting Segments Campaign Introduction The Campaign Interface Creating Campaigns Testing and Posting the Campaign Editing, Copying, and Deleting Campaigns Split Testing Introduction The Split Testing Interface Creating a Split Test Reflex Campaign Introduction Example Scenarios 3 3 3 4 4 4 4 4 5 5 8 9 9 10 22 56 64 64 64 65 76 79 86 88 90 91 92 93 93 94 103 106 108 109 109 110 114 118 118 118
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Campaign Commander Email & Mobile Edition User Guide Table of Contents
The Reflex Campaign Interface Creating a Reflex Campaign Defining the Reflex Campaign Rules Banner Introduction The Banner Interface Creating a Banner Editing Banners Reports Introduction Quick Access The Reports Interface Campaign Reports Reflex Reports Split Test Reports Test Report Snapshot Report Link Response Report Daily Response Report Social Influence Report
119 126 128 132 132 134 138 150 151 151 152 156 159 183 195 201 203 208 212 215
Campaign Commander Email & Mobile Edition User Guide Introduction
Introduction
About This Guide
This document is the Campaign Commander Email & Mobile Edition User Guide. It is intended for Campaign Commander Email & Mobile Edition users. It contains:
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descriptions of the elements making up the user interface instructions for using Campaign Commander Email & Mobile Edition features examples of how the features and functions can be used tips on how to get the most out of Campaign Commander Email & Mobile Edition
Typographic Conventions
The following typographic conventions are used: Procedures Multiple step procedures 1. Numbered lists are used for sequential steps. a. Lowercase alphabetic numbered lists are used for sequential sub-steps. Single step procedures
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Square bullets are used for single step procedures.
Options/choices
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Simple bullet lists are used for lists of options.

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Circle bullet lists are used for sub-options.
GUI elements and keyboard keys Bold blue typeface is used for graphical user interface elements, such as window names and menu items. Bold typeface is used for descriptive labels of graphical user interface elements (used when no text is associated to the GUI element or when the text associated to the GUI element is too long). Bold Century Schoolbook font is used for entered or generated text. Bold Lucinda Sans Typewriter font is used for keys of the keyboard. Underlined blue typeface is used for URLs, email addresses, and path names. References Image references are shown in orange (both in the text and in the image callouts). Example: A grey background is used to highlight examples. Note: Top and bottom borders and a blue background are used to highlight notes and prerequisites. TIP: Tips are framed with top and bottom borders.
Feedback
The Campaign Commander Email & Mobile Edition User Guide is constantly being enhanced to provide you with more and more information on creating, configuring, and managing emarketing campaigns using Campaign Commander Email & Mobile Edition. It currently does not cover all of the exciting features that Campaign Commander Email & Mobile Edition has to offer, but we promise you that you will not have to wait longmore help is coming soon! If you can't find the information you need or want to provide feedback, simply drop us a line at documentation@emailvision.com. We look forward to hearing from you!
Support Options
Emailvision provides you with a dedicated Account Manager to accompany you throughout the execution of your projects in Campaign Commander. Your Account Manager is the gateway to support, training, and professional services. Working with your Account Manager, you can rely on Emailvisions deliverability and technical support teams for complex troubleshooting and optimization.
Training Options
Emailvision provides fully comprehensive training ranging from basic product training through to advanced modules and both strategic and tactical marketing courses. The training courses are designed to help you increase productivity, develop new methods, and share best practices to optimize your email and social marketing campaigns. The Emailvision Academy, located in central London and in Paris, has state-of-the-art training rooms and equipment. To get more information on training, go to the Emailvision Academy website: http://www.emailvisionacademy.co.uk
Useful Links
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Information on Emailvisions products and services: http://www.emailvision.com Training: http://www.emailvisionacademy.co.uk
Disclaimer
While the information contained in this publication is believed to be true and accurate, Emailvision cannot accept any legal responsibility for any errors or omissions contained herein. All information is subject to change without notice. None of the material in this publication may be reproduced or transmitted in whole or in part without the express written permission of Emailvision.
Supported Browsers and Plugins

Campaign Commander Email & Mobile Edition supports the following browser and flash versions:
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Browser Requirements
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Windows
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Mozilla Firefox version 3.6, 6 Microsoft Internet Explorer version 8 Google Chrome version 12
Mac OS
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Mozilla Firefox version 6
Note: Javascript, popup windows, cookies, and SSL 3.0 must be enabled for all browsers.
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Flash Requirements
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Adobe Flash Player 10
Browser Installation & Configuration

Mozilla Firefox
Installing Firefox
You can download and install Mozilla Firefox from this site: http://www.mozilla.com/enUS/firefox/personal.html?from=getfirefox
E nabling JavaScript
To enable scripting in Firefox: 1. Open the Tools menu and select Options... 2. In the Options window, click Content. 3. Check the Enable Javascript checkbox. 4. Click OK.
E nabling Popups
To enable pop-up windows in Firefox: 1. Open the Tools menu and select Options... 2. In the Options window, click Content. 3. Check whether the Block Popup Windows option is checked. If it is checked, popup windows will be blocked from all sites except those on the exceptions list. 4. Click the Exceptions button. 5. In the Exceptions window, type the URL of Campaign Commander Email & Mobile Edition and click the Allow button to add it the list of sites where popup windows are not blocked. 6. Close the Exceptions window and the Options window.
E nabling Cookies
To enable cookies in Firefox: 1. Open the Tools menu and select Options... 2. In the Options window, click Privacy. 3. Check the Accept Cookies From Sites checkbox. 4. Define for how long the cookies should be kept in the Keep Until drop-down menu.
E nabling SSL
To enable SSL in Firefox: 1. Open the Tools menu and select Options... 2. In the Options window, click Advanced. 3. For each of the options under Security, check the Use SSL 2.0 and Use SSL 3.0 checkboxes. 4. Click OK.
Google Chrome
Installing Chrome
You can download and install Google Chrome from this site: http://www.google.com/chrome
Note: JavaScript is enabled in Google Chrome by default. To enable JavaScript in Chrome: 1. Open the Customize and control Google Chrome menu and select Options (called Preferences in Mac and Settings in Chromebook). 2. In the left-hand menu, click Under the Hood. 3. In the Privacy section, click Content settings... 4. In the JavaScript section, select the Allow all sites to run JavaScript radio button. 5. Close the Options tab.
E nabling Popups
To enable pop-up windows in Chrome: 1. Open the Customize and control Google Chrome menu and select Options (called Preferences in Mac and Settings in Chromebook). 2. In the left-hand menu, click Under the Hood. 3. In the Privacy section, click Content settings... 4. In the Pop-ups section, select the Allow all sites to show pop-ups radio button.
E nabling Cookies
To enable cookies in Chrome:
1. Open the Customize and control Google Chrome menu and select Options (called Preferences in Mac and Settings in Chromebook). 2. In the left-hand menu, click Under the Hood. 3. In the Privacy section, click Content settings... 4. In the Cookies section, select the Allow local data to be set radio button.
E nabling SSL
To enable SSL in Chrome: 1. Open the Customize and control Google Chrome menu and select Options (called Preferences in Mac and Settings in Chromebook). 2. In the left-hand menu, click Under the Hood. 3. In the HTTPS/SSL section, check the Use SSL 3.0 checkbox.
Microsoft Internet Explorer

Installing Internet E xplorer
You can download and install Microsoft Internet Explorer from this site: http://www.microsoft.com/windows/internet-explorer/worldwide-sites.aspx
To enable scripting in Internet Explorer: 1. Open the Tools menu and select Internet Options. 2. Open the Security tab. 3. Click Custom Level... 4. Scroll down the Settings list to Scripting. 5. In the Active Scripting subsection, select the Enable radio button. 6. Click OK.
E nabling Popups
To enable pop-up windows in Internet Explorer: 1. Open the Tools menu, select Pop-up Blocker and then Pop-up Blocker Settings. 2. Type the URL of Campaign Commander Email & Mobile Edition in the Address of website to allow field. 3. Click Add to add it to the list of sites where popup windows are not blocked.
E nabling Cookies
To enable cookies in Internet Explorer: 1. Open the Tools menu and select Internet Options. 2. Open the Privacy tab. 3. Click Sites. 4. Type the URL of Campaign Commander Email & Mobile Edition in the Address of website field. 5. Click Allow.
6. Click OK. 7. Click OK.
E nabling SSL
To enable SSL in Internet Explorer: 1. Open the Tools menu and select Internet Options. 2. Open the Advanced tab. 3. For each of the options under Security, check the Use SSL 2.0 and Use SSL 3.0 checkboxes. 4. Click OK.
Adobe Flash Player Installation

You can download and install Flash Player from this site: http://www.adobe.com/support/flashplayer/downloads.html
Campaign Commander Email & Mobile Edition User Guide Messages
Messages
Introduction
The Messages feature is the cornerstone of your campaign. It allows you to create the emails and SMS messages that you will associate to your classic and reflex campaigns, split runs, and RSS feeds. This essential and powerful feature is the medium for creating attractive emails that engage your readers and track their behavior within and outside of the email.
Create
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Three available editing modes adapted to novice and advanced users:

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Expert Visual Template
Engage
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Advanced personalization options to address the recipients and their interests directly Dynamic content: Display different content for different recipients
Share
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Add share links to your emails and let your recipients get the news out on the social networks.
Track
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Track your recipients' behavior both in and outside of the email to get a better understanding of their motivation and interests. Use the tracked information to create specific targets and further personalize your future campaigns. Create sophisticated reports that summarize your campaign's success
Campaign Commander Email & Mobile Edition User Guide The Messages Interface
The Messages Interface

To access the Messages feature: 1. In the left-hand menu, expand Campaigns. 2. Click Messages.
Layout of the Messages Interface

The Messages feature is divided into four parts:
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New Email: In these screens, you can create and edit your emails.
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Step 1: Email header configuration Step 2: Email body creation Step 3: Email configuration validation
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New SMS: In this screen, you can create and edit your SMS messages. Email Archive: In this screen, you can consult your previously created emails. SMS Archive: In this screen, you can consult your previously created SMS messages.
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Campaign Commander Email & Mobile Edition User Guide New Email Screens
New Email Screens

The email creation process is divided into three steps, each with its own screen.
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Step 1: Email header configuration Step 2: Email body creation Step 3: Email configuration validation
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Campaign Commander Email & Mobile Edition User Guide Step 1: Header Screen
Step 1: Header Screen

The first screen allows you to define the header and email send settings.
Option
Description/Action
Message Name (1) Name of the email. Description (2) Description of the email.
Option From (Sender Email) (1) From (2) To (3) Subject (4) Reply To Email address (5) Reply To Label (6)
Description/Action The sender email address defined for your account. This entry can be changed in the Headers Setup (Mktg) of the Account Settings section. The information that will be displayed next to the sender email in the email's From field. The information that will be displayed in the email's To field. The information that will be displayed in the email's Subject field. The email address that should serve as the email's reply-to address. The information that will be displayed next to the reply-to email address.
Personalization This option allows you to add personalization to the email header data. (7) Example: If you want the To field to show the recipients title, first name, and last name; add the TITLE, FIRSTNAME, and LASTNAME fields (provided that these are the fields in which you have defined this information in your member database). Make sure to add a space between each field, or the title, first name, and last name will be displayed as one word.
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Option
Description/Action
Encoding (1) The encoding that will be applied to the email. Ignore Mailing Frequency Filter (2) This option is only displayed if you have a member mailing frequency filter in place. It allows you to deactivate the member mailing frequency filter applied to your account and thus guarantee that the message will be sent to all the members of the used segment(s)including those who have already received the maximum number of allowed messages for the period (as defined in the member mailing frequency control).
Windows Adds a Windows Live Hotmail Unsubscribe link to the email. Live Hotmail Unsubscribe link (3) Bounce Defines the email as a bounce back message. Back Message (4) Enable RSS (5) Expert (6) Visual (7) Template (8) Defines the email as being part of an RSS Feed campaign. Sets the email editing mode as Expert mode. This editing mode allows you to create and edit your email content in HTML format. Sets the email editing mode as Visual mode. This editing mode provides you with a rich-text editor to create and edit your email content. Sets the email editing mode as Template mode. This editing mode allows you to load a predefined template which you can fill with your content.
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Option
Description/Action
RSS Title (9) The RSS title that will appear in the subscriber's RSS reader application. Note: This field only appears if you have checked the Enable RSS checkbox. RSS Description (10) Publication Date (11) Associated Feed (12) The RSS description that will accompany the title. Note: This field only appears if you have checked the Enable RSS checkbox. The date that the email will be published in the RSS feed. Note: This field only appears if you have checked the Enable RSS checkbox. The feed where the email will be published. Note: This field only appears if you have checked the Enable RSS checkbox.
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Campaign Commander Email & Mobile Edition User Guide Step 2: Email Body Screen
Step 2: E mail Body Screen

The second screen allows you to create and fine-tune your message body.
Option HTML (1)
Description/Action Displays and allows you to edit the HTML content of the email body. Note: This option is only available in template and visual mode.
Text (2) Share (3)
Displays and allows you to edit the text content of the email body. Adds a share link to the email. The share options available depend on which share options have been configured for your account.
Content Upload Uploads a previously prepared creative to be used as your email body. (4) Template Upload (5) Copy HTML to Text (6) Uploads a template that can be filled out with new text and images. Note: This option is only available in template mode. Copies the HTML content into text format so that recipients with email accounts that cannot read HTML can still read the email.
Include Banner Inserts a previously created banner into your email body. (7) Track All Links (8) Tracks all the links in your email.
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Campaign Commander Email & Mobile Edition User Guide Step 2: Email Body Screen
Option Link Management (9)
Description/Action Manages and adds the following types of links to your email:
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Standard link: A standard link is any link that serves the sole purpose of linking to a web page. Unsubscribe link: When recipients click this link, the CCUNJOIN field of the member database is updated to show them as unsubscribed and they will not receive any further emails. All emails must contain an unsubscribe link to comply with anti-spam regulations. Advanced links o Personalized link: A personalized link is a link that adds a selected value from your member database to the end of the URL in order to redirect the recipient to a specific page based on that value. For example, you could send male and female recipients to different web pages based on their gender using the TITLE database field. o Update link: An update link is a link that, when clicked, will update a field in the member database. o Action link: An action link is a link that will trigger an action when clicked, e.g. a forward-to-a-friend link. This type of link needs to be pre-configured by Emailvision. If you wish to use action links, please contact your Account Manager. o Mirror link: A mirror link is a link that points to an automatically generated mirror page.
External Content (10)
Loads external content from your CMS into your email body.
Message Personalizes the message using one of the following options: Personalization l Field: This option allows you to automatically update your message (11) with the contents of a field of your member database. l If : This option allows you to add conditional personalization to your message by entering different versions of HTML and/or text in the message depending on the value contained in a database field. l Multiple If : This option allows you to add conditional personalization to your message by automatically entering different versions of HTML and/or text in the message depending on the value contained in one of a selection of database fields. l Switch: This option allows you to add combined conditional personalization to your message by creating multiple conditions each with their own HTML and/or text input. l Date/Time: This option allows you to enter the recipient's local date and time in the message. Message Preview (12) Send Test Message (13) Deliverability Test (14) Displays a preview of the email. Sends one or more test emails to recipients of your choice. Tests the campaign's deliverability with the different ISPs. Note: Deliverability tests are only available if you have purchased a deliverability test package. Please contact your Account Manager if this option interests you.
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Campaign Commander Email & Mobile Edition User Guide Step 3: Save Email Screen
Step 3: Save E mail Screen

The Step 3: Save Message screen appears when you save your email. It summarizes the email's configuration:
Option Message Id (1) Message Name (2) Description (3) From (email part) (4) From (label part) (5) To (6) Subject (7) Reply To (email part) (8) Reply To (label part) (9) Content (10) Links tracked (11)
Description/Action The unique identity number of the message. The name of the message as defined in step 1. The description of the message as defined in step 1. The sender email address displayed for the From (Sender Email) option in step 1. The information that will be displayed next to the sender email in the email's From field as defined in step 1. The information that will be displayed in the email's To field. The information that will be displayed in the email's Subject field. The email address which should serve as the email's reply-to address as defined in step 1. The information that will be displayed next to the reply-to email address as defined in step 1. The number of characters in the text and HTML parts of the email. The number and types of links tracked in the text and HTML parts of the email.
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Campaign Commander Email & Mobile Edition User Guide New SMS Screen
New SMS Screen

The New SMSscreen allows you to create, edit, and test your SMSmessage.
Option Message Name Name of the email (1) Description (2) From (3) Description of the email
Description/Action
The number from which the SMSshould appear to be sent.
Message Personalizes the SMS using one of the following options: Personalization l Field: This option allows you to automatically update your message (4) with the contents of a field of your member database. l If : This option allows you to add conditional personalization to your message by entering different versions of text in the message depending on the value contained in a database field. l Multiple If : This option allows you to add conditional personalization to your message by automatically entering different versions of text in the message depending on the value contained in one of a selection of database fields. l Switch: This option allows you to add combined conditional personalization to your message by creating multiple conditions each with their own text input. l Date/Time: This option allows you to enter the recipient's local date and time in the message. Message Preview (5) Send Test Message (6) Displays a preview of the message. Sends one or more test messages to recipients of your choice.
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Campaign Commander Email & Mobile Edition User Guide Email Archive Screen
Email Archive Screen

The Email Archive screen displays a list of your previously created emails.
Option Search
Description/Action
Create Message Creates a new message by opening the Step 1: Header screen. Allows you to search for a message. Display Options Configures the display of the Campaign Commander Email & Mobile Edition archive screens. ID Message Name Created by Association (ID) Workflow Edit Favorites Copy Preview Test Message Audit Deliverability Delete The unique identity number of the message. The name of the message. The creator of the message. The unique identity number of the associated campaign, split run, etc. Links the message to a workflow. Allows you to edit the message. Adds the message to your list of favorite messages. Copies the message. Displays a preview of the message. Tests the message. Tests the deliverability of the message. Selects the message for deletion. Note: Emails that have been sent as bounce back messages or in campaigns, reflex campaigns, and split runs cannot be deleted. Select/Deselect Selects or deselects all items. All Items
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Campaign Commander Email & Mobile Edition User Guide Email Archive Screen
Option
Description/Action
Delete Selected Deletes the selected items. Items Page numbers (1, Navigates between the different pages of listed messages. 2, 3...)
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Campaign Commander Email & Mobile Edition User Guide SMS Archive Screen
SMS Archive Screen

The SMS Archive screen displays a list of your previously created SMS messages. Option Search Description/Action
Create Message Creates a new message by opening the Create SMSMessage screen. Searches for a message. Display Options Configures the display of the Campaign Commander Email & Mobile Edition archive screens. ID Message Name Created by Association (ID) Workflow Edit The unique identity number of the message. The name of the message. The creator of the message. The unique identity number of the associated campaign, split run, etc. Links the message to a workflow. Edits the message. Note: Only emails that are not used in sent campaigns can be edited. Favorites Copy Delete Adds the message to your list of favorite messages. Copies the message. Deletes the message. Note: Emails that have been sent as bounce back messages or in tests, campaigns, reflex campaigns, and split runs cannot be deleted. Select/Deselect Selects all items when checked. Deselects all items when unchecked. All Items Delete Selected Deletes the selected items. Items Page numbers (1, Navigates between the different pages of listed messages. 2, 3...)
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Campaign Commander Email & Mobile Edition User Guide Creating an Email
Creating an Email
To create a new email: 1. In the left-hand menu, expand Campaigns and click Message. 2. Click New and select New Email . 3. Configure the email header (see Configuring the Email Header on page 23). a. Name (and describe) your email. b. Configure the email header information. 4. Configure the email body using one of the following methods (see Creating the Email Body on page 26). Prerequisite: All images must be uploaded onto the FTP server (see Hosting Images on page 55). The following options are available for adding content to your email:
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Type the text and/or HTML code of your creative. Copy and paste text and/or HTML from a previously prepared creative.
Note: If you copy and paste content from another email in Campaign Commander Email & Mobile Edition, untrack all links before copying the content from the original email.
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Upload the content from a previously prepared creative. Upload a template and add text and images to the editable parts of the template. Add external content from your CMS to the email. Add one or more banners.
5. If you want to personalize the email, add one or more types of personalization (see Personalizing the Email on page 36). 6. Configure and track the different types of links in your email (see Managing Links on page 29). 7. Create the text version of your email (see Creating a Text Version of Your Email on page 50). 8. Preview the email (see Previewing the Email on page 50). 9. Send a test email (see Sending a Test Message on page 50). 10. If you want to check the deliverability rate of the email, carry out a deliverability test (see Deliverability Testing the Email on page 51). 11. Validate the email configuration by clicking Save and go to Step 3.
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Campaign Commander Email & Mobile Edition User Guide Configuring the Email Header
Configuring the Email Header

The Step 1: Header screen allows you to name your email and configure the header information.
Naming the E mail

1. Enter a name for your message in the Name field. 2. Enter a description for your message in the Description field. Note: To be able to easily identify your emails, it is recommended to give each email a unique name and description. Multiple messages can have the same name as the ID number is the unique identifier.
Configuring the E mail Header Information

1. The From (Sender Email) field is automatically configured to display the sender email address defined for your account. This entry can be changed in the Account Settings section. Note: The fields in the following steps can be configured using the following options: l Enter the information in the provided field. l Add field personalization by selecting one or more database fields from the dropdown menu on the right. This will automatically add the information contained for the recipient in that database field (see Personalizing the Email on page 36). If you select more than one field, make sure to add a space between each field unless you want the field data to be combined into one word. l Add personalization manually (see Personalizing the Email on page 36). l Combine the above options by entering the information and adding personalization. 2. In the From field, enter the information you would like to have displayed next to the sender email in the email's From field. Example: You are managing campaigns for multiple brands. You have configured your member database to store the brand information in the EMVADMIN fields of the database. So that your campaign is sent from the right brand, you configure the From field to display the appropriate EMVADMIN field value. Your campaign should then be combined with a brand-specific campaign so as to only email the members who have subscribed to receive emails from that particular brand. 3. In the To field, enter the information you would like to have displayed in the email's To field.
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Example: If you want the To field to show the recipients title, first name, and last name; add the TITLE, FIRSTNAME, and LASTNAME fields (provided that these are the fields in which you have defined this information in your member database). Make sure to add a space between each field, or the title, first name, and last name will be displayed as one word. 4. In the Subject field, enter the information you would like to have displayed in the email's Subject field. 5. In the Reply To Email address field, enter the email address which should serve as the email's reply-to address. 6. In the Reply To Label field, enter the information you would like to have displayed next to the reply-to email address. 7. If you have custom headers set up for your account, you can configure the custom header using one of the following options.
8. Select the encoding that should be applied to the message in the Encoding drop-down menu. 9. If you have a member mailing frequency filter applied to your account, you can choose to deactivate it by checking the Ignore Mailing Frequency Filter checkbox. 10. If you want to add a Windows Live unsubscribe link, check the Windows Live Hotmail Unsubscribe link. 11. To add an unsubscribe confirmation page, click the Click for more options link and enter the URL of the page in the Confirmation page URL field. 12. If you want the email to serve as a bounce back message, check the Bounce Back Message checkbox. Note: This option is only available if bounce back messages are activated for your account. 13. If you want to use the email as part of an RSSFeed campaign, check the Enable RSS checkbox. Prerequisite: You must have configured an RSS feed through the RSS Feed feature before creating your email. a. In the RSS Title field, enter the RSS title that will appear in the subscriber's RSS reader application.
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b. In the RSS Description field, enter a description to accompany the title. c. Select the date of publication. By default, this field shows the current date and time so if you do not change it, the email will be immediately published in the RSS feed when you save. d. Select the RSS feed to which the email should be published in the Associated Feed drop-down menu.
14. Select the editing mode that you want to use to create your email content:
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Expert: This editing mode allows you to create and edit your email content in HTML format. Visual : This editing mode provides you with a rich-text editor to create and edit your email content. Template: This editing mode allows you to load a predefined template which you can fill with your content.
Saving the E mail Header

It is recommended to regularly save your email as you create and edit it. To save your email and continue editing it:
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Click Save.
To save your email and move on to the next step:

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Click Step 2: Message Body.
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Campaign Commander Email & Mobile Edition User Guide Creating the Email Body
Creating the Email Body

The email body is created or uploaded in the Step 2: Body, Links & Personalization screen. The editing options available on this screen will vary depending on the chosen editing mode.
Adding Content
Prerequisite: All images must be uploaded onto the FTP server (see Hosting Images on page 55). The following options are available for adding content to your email:
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Type the text and/or HTML code of your creative. Copy and paste text and/or HTML from a previously prepared creative.
Note: If you copy and paste content from another email in Campaign Commander Email & Mobile Edition, untrack all links before copying the content from the original email.
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Upload the content from a previously prepared creative. Upload a template and add text and images to the editable parts of the template. Add external content from your CMS to the email. Add one or more banners.
Uploading Content To upload the content of your email from a previously prepared creative: 1. Click Content Upload. 2. In the Message - Upload window, enter the URL of the creative or browse to the location of the creative and click Upload. Note: If you use a creative hosted on your CMS, uploading it will copy the HTML code into the email body. Any edits made to the CMS-hosted version will not impact the copied version. If you want to dynamically link your message to your CMS-hosted creative, use the External Content option.
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Uploading a Template Note: To upload a template, you must be in template editing mode. To create an email based on a template: 1. Click Template Upload. 2. In the My Templates screen, select the template by clicking the select message icon to its right. 3. Modify the editable zones of the template as desired.
Adding Dynamic External Content You can add dynamic external content to a part of an email or create an email entirely composed of dynamic external content. To add content from your CMS to a part of the email: 1. Enter &&& in the part of the email where you want the external content to appear. 2. Click External Content. 3. Enter the URL of the content.
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4. If you want to enable caching, check the Enable Caching? checkbox. This will prevent the content from having to be reloaded for each member. Note: Caching cannot be combined with message personalization. If you check the Enable Caching? checkbox, the message personalization field will no longer be available. 5. If you want to add personalization, select the field to which the personalization should apply. To create an email entirely composed of content from your CMS: 1. Delete the <html></html> and <body></body> tags. 2. Enter &&& after the [EMV HTMLPART] tag. 3. Click External Content. 4. Enter the URL of the content. 5. If you want to enable caching, check the Enable Caching? checkbox. This will prevent the content from having to be reloaded for each member. Note: Caching cannot be combined with message personalization. If you check the Enable Caching? checkbox, the message personalization field will no longer be available. 6. If you want to add personalization, select the field to which the personalization should apply.
Adding Banners If you want to add a banner to the email: 1. Enter &&& in the part of the email where you want the banner to appear. Note: If there are multiple occurrences of &&& in the email, only the first occurrence will be replaced. 2. Click Include Banner. 3. Select a previously created banner from the list displayed in the Banner Archive window and click Add. 4. The banner is added to the email replacing the first occurrence of &&&.
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Campaign Commander Email & Mobile Edition User Guide Managing Links
Managing Links
T racking Links
After adding your content, you can choose to track your links for the purpose of reporting and to create segments based on behavioral criteria. To track all the links in your email:
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Click Track All Links.
To track one or more links in your email: 1. Click Link Management. 2. In the Link Management window, check the checkboxes of the identified links which you want to track and click Track selected items. 3. If you have multiple links with the same URL in your email body, you can choose to:
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Track them individually, by selecting the Select Duplicate option. Track them as one tracked link, by selecting the No Duplicate option. Track them as one tracked link per part (i.e. one tracked link per HTML part and one tracked link per text part), by selecting Duplicate By Part option.
To edit which links are tracked: 1. Click Link Management. 2. In the Link Management window, check the checkboxes of the listed tracked links that you do not want to track and click Untrack selected items.
Adding Links
The following types of links can be added to your email:
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Standard link: A standard link is any link that serves the sole purpose of linking to a web page. Unsubscribe link: When recipients click this link, the CCUNJOIN field of the member database is updated to show them as unsubscribed and they will not receive any further emails. All emails must contain an unsubscribe link to comply with anti-spam regulations. Advanced link
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Personalized link: A personalized link is a link that adds a selected value from your member database to the end of the URL in order to redirect the recipient to a specific page based on that value. For example, you could send male and female recipients to different web pages based on their gender using the TITLE database field. Update link: An update link is a link that, when clicked, will update a field in the member database. Action link: An action link is a link that will trigger an action when clicked, e.g. a forward-to-a-friend link. This type of link needs to be pre-configured by Emailvision. If you wish to use action links, please contact your Account Manager. Mirror link: A mirror link is a link that points to an automatically generated mirror page.
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Share link: This type of link allows your recipients to share the email on one or more social networks.
Adding Standard Links A standard link is any link that serves the sole purpose of linking to a web page. To add a standard link to your email: 1. Enter &&& in the part of the email where you want the link to appear. 2. Click Link Management. 3. In the Link Management window, click the Create Standard Link button. 4. In the Name field, enter a unique name for the link. 5. In the Url field, enter the URL of the link. 6. Click Choice1: Save Link to save the link but not add it to the email. 7. Click Choice2: Save/Add Link to save the link and add it to the email.
Adding Unsubscribe Links When recipients click this link, the CCUNJOIN field of the member database is updated to show them as unsubscribed and they will not receive any further emails. All emails must contain an unsubscribe link to comply with anti-spam regulations. To add an unsubscribe link: 1. Enter &&& in the part of the email where you want the link to appear. 2. Click Link Management. 3. In the Link Management window, click the Create Unsubscribe Link button. 4. In the Name field, enter a name for the link. Ideally, the name should identify the link as being the unsubscribe link. 5. If you want the recipient to be redirected to a landing page to confirm the unsubscription: a. In the Page OK field, enter the URL of the landing page that will be used to show that the unsubscription was successful. b. In the Page Error field, enter the URL of the landing page that will be used to show that the unsubscription was not successful.
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6. If you want the recipient to receive an email to confirm the unsubscription: a. In the Message OK drop-down menu, select the message that will be sent to the recipients to inform them that they have successfully unsubscribed. b. In the Message Error drop-down menu, select the message that will be sent to the recipients to inform them that they are not unsubscribed. 7. Click Choice1: Save Link to save the link but not add it to the email. 8. Click Choice2: Save/Add Link to save the link and add it to the email.
Adding Personalized Links A personalized link is a link that adds a selected value from your member database to the end of the URL in order to redirect the recipient to a specific page based on that value. For example, you could send male and female recipients to different web pages based on their gender using the TITLE database field. To add a personalized link: 1. Enter &&& in the part of the email where you want the link to appear. 2. Click Link Management. 3. In the Create Advanced Link drop-down menu, select Pers. Link. 4. In the Name field, enter a unique name for the link. 5. In the Url field, enter the URL of the link. 6. In the Choose a field to add to Url drop-down menu, select the database field whose contents will be added to the end of the URL in order to personalize the landing pages of each recipient. Note: You need to add the personalized URLs to your website as new pages or as redirections to existing pages to complete the link personalization process. 7. Click Choice1: Save Link to save the link but not add it to the email. 8. Click Choice2: Save/Add Link to save the link and add it to the email.
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Adding Update Links An update link is a link that, when clicked, will update a field in the member database. To add an update link: 1. Enter &&& in the part of the email where you want the link to appear. 2. Click Link Management. 3. In the Create Advanced Link drop-down menu, select Update Link. 4. In the Name field, enter a unique name for the link. 5. In the Parameters field, enter the name of the database field and the value that will be entered into the database field when the link is clicked, respecting the following format: field name='value'. E.g. TITLE='Mrs'. 6. If you want the recipient to be redirected to a landing page to confirm the update: a. In the Page OK field, enter the URL of the landing page that will be used to show that the update was successful. b. In the Page Error field, enter the URL of the landing page that will be used to show that the update was not successful. 7. If you want the recipient to receive an email to confirm the update: a. In the Message OK drop-down menu, select the message that will be sent to the recipients to inform them that they have successfully updated their information. b. In the Message Error drop-down menu, select the message that will be sent to the recipients to inform them that their information was not updated. 8. Click Choice1: Save Link to save the link but not add it to the email. 9. Click Choice2: Save/Add Link to save the link and add it to the email.
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Adding Action Links An action link is a link that will trigger an action when clicked, e.g. a forward-to-a-friend link. This type of link needs to be pre-configured by Emailvision. If you wish to use action links, please contact your Account Manager. To add an action link: 1. Enter &&& in the part of the email where you want the link to appear. 2. Click Link Management. 3. In the Create Advanced Link drop-down menu, select Action Link. 4. In the Name field, enter a unique name for the link. 5. In the Action field, enter the name of the Action as defined with your Account Manager. 6. If you want the recipient to be redirected to a landing page to confirm the action: a. In the Page OK field, enter the URL of the landing page that will be used to show that the action was successful. b. In the Page Error field, enter the URL of the landing page that will be used to show that the action was not successful. 7. If you want the recipient to receive an email to confirm the action: a. In the Message OK drop-down menu, select the message that will be sent to the recipients to inform them the action was successful. b. In the Message Error drop-down menu, select the message that will be sent to the recipients to inform them that the action was not successful. 8. Click Choice1: Save Link to save the link but not add it to the email. 9. Click Choice2: Save/Add Link to save the link and add it to the email.
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Adding Mirror Links A mirror link is a link that points to an automatically generated mirror page. To add a mirror link: 1. Enter &&& in the part of the email where you want the link to appear. 2. Click Link Management. 3. In the Create Advanced Link drop-down menu, select Mirror Link. 4. In the Name field, enter a unique name for the link. 5. Click Choice1: Save Link to save the link but not add it to the email. 6. Click Choice2: Save/Add Link to save the link and add it to the email.
Adding Share Links This type of link allows your recipients to share the email on one or more social networks. To add a share link: 1. Enter &&& in the part of the email where you want the link to appear. 2. Click Share. 3. In the Share with my Network window, select whether you want to add a share link or button. 4. If you chose to add a share button, select which share button you want to add by clicking the corresponding image. 5. Select the language of the landing page to which the recipients will be redirected when they click the link. 6. Click the Add to Body button to save the link and add it to the email.
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Campaign Commander Email & Mobile Edition User Guide Personalizing the Email
Personalizing the Email

Email personalization can be carried out automatically using the provided functions and manually using specific 'EMV' tags (see Campaign Commander Email & Mobile Edition Email Syntax on page 41). You can personalize the following parts of an email:
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To From Subject Body
using:
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Field personalization If personalization Multiple if personalization Switch personalization Date/time personalization
Adding Field Personalization

Field personalization allows you to automatically update your message with the contents of a field of your member database. For example, you could add a recipient's title, first name, and last name by entering field personalization for the fields TITLE, FIRSTNAME, and LASTNAME. Note: Do not forget to add spaces between each field personalization or the contents of all the fields will be combined to make one word. To add field personalization automatically: 1. Enter &&& in the part of the message where you want to add the personalization. 2. Click Message Personalization. 3. In the Field tab of Message Personalization window, choose the member database field that you want to add to the message in the Choose a field drop-down menu. 4. If the field contains a date or number, you can choose the format that the date or number should respect in the Optional format drop-down menu. 5. If you want to automatically apply regional settings to the field's data, select the language in the Optional locale drop-down menu. 6. Click Add to Body to add the personalization to the message.
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Adding If Personalization
If personalization allows you to add conditional personalization to your message by entering different versions of HTML and/or text in the message depending on the value contained in a database field. To add If personalization: 1. Enter &&& in the part of the message where you want to add the personalization. 2. Click Message Personalization. 3. In the Message Personalization window, go to the If tab. 4. In the If drop-down menu, choose which member database field will be used as the reference. 5. Select the operator in the drop-down menu to the right of the If drop-down menu.
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= : The database field value is equal to the entered value. != : The database field value is not equal to the entered value. > : The database field value is superior to the entered value. This operator is only available for numeric and date values. >= : The database field value is superior or equal to the entered value. This operator is only available for numeric and date values. < : The database field value is inferior to the entered value. This operator is only available for numeric and date values. <= : The database field value is inferior or equal to the entered value. This operator is only available for numeric and date values. contains: The database field contains the entered value.
6. Enter the value on which the operator acts in the field on the right. 7. In the Then field, enter the text that should appear if the value in the member database field matches your criteria. 8. In the Else field, enter the text that should appear if the value in the member database does not match your criteria. This field can also be left empty if you want nothing to appear. 9. Click Add to Body to add the personalization to the message.
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Adding Multiple If Personalization

Multiple If personalization allows you to add conditional personalization to your message by automatically entering different versions of HTML and/or text in the message depending on the value contained in one of a selection of database fields. To add Multiple If personalization: 1. Enter &&& in the part of the message where you want to add the personalization. 2. Click Message Personalization. 3. In the Message Personalization window, go to the Multiple If tab. 4. In the If field, enter the value that should match one of the database field values. 5. In the In and Or drop-down menus, choose which member database fields will be used as the reference. A field must be selected in the In drop-down menu, whereas the Or fields are optional. 6. In the Then field, enter the text that should appear if the entered value matches the value in one of the chosen member database fields. 7. In the Else field, enter the text that should appear if the entered value does not match the value in one of the chosen member database fields. This field can also be left empty if you want nothing to appear. 8. Click Add to Body to add the personalization the message.
Adding Switch Personalization

Switch personalization allows you to add combined conditional personalization to your message by creating multiple conditions each with their own HTML and/or text input. To add switch personalization:
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1. Enter &&& in the part of the message where you want to add the personalization. 2. Click Message Personalization. 3. In the Message Personalization window, go to the Switch tab. 4. In the Switch drop-down menu, select the member database field that will be used as reference. 5. In the Case 1 field, enter one of the values that should match the database field content to trigger the insertion of the conditional HTML and/or text. 6. In the Insert 1 field, enter the HTML and/or text that will be displayed if the first condition is met. 7. In the Case 2 field, enter the second value that should match the database field content to trigger the insertion of the conditional HTML and/or text. 8. In the Insert 2 field, enter the HTML and/or text that will be displayed if the second condition is met. 9. In the Case 3 field, enter the third value that should match the database field content to trigger the insertion of the conditional HTML and/or text. 10. In the Insert 3 field, enter the HTML and/or text that will be displayed if the third condition is met. 11. In the Default field, enter the HTML and/or text that will be displayed if none of the conditions are met. 12. Click Add to Body to add the personalization the message.
Adding Date/T ime Personalization

Date and time personalization allows you to enter the recipient's local date and time in the message. To enter date and time personalization: 1. Enter &&& in the part of the message where you want to add the personalization. 2. Click Message Personalization. 3. In the Select a format drop-down menu, select the date and/or time format. 4. In the Select a locale drop-down menu, select the language to apply regional settings. 5. Click Add to Body to add the personalization the message.
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Campaign Commander Email & Mobile Edition User Guide Campaign Commander Email & Mobile Edition Email Syntax
Campaign Commander Email & Mobile Edition Email Syntax

In Expert mode, you can manually edit the Campaign Commander Email & Mobile Edition tags in your email content. This section explains how to use these tags. Description Text part Defines the text part of an email [EMV TEXTPART]text email content text email content: text content of the email [EMV TEXTPART] Dear [EMV FIELD]FIRSTNAME [EMV /FIELD]... [EMV HTMLPART] <html> <body> Dear [EMV FIELD] FIRSTNAME[EMV /FIELD]... Composition Accepted Values Examples
HTML part Defines the HTML part of an email [EMV HTMLPART] HTMLemail content HTMLemail content: HTMLcontent of the email
External content Adds dynamic external content to a part of an email or composes an email using the external content Tracked link Tracks the links contained in the email General tracking: [EMV LINK] link ID[EMV /LINK] link name: the General tracking examples name of the link as it [EMV LINK]1[EMV /LINK] should appear in the email link ID: the ID number of the link. You need to have added the link in the Link Management feature to obtain a link ID. Localized tracking examples <a href="[EMV LINK]1 [EMV /LINK]">Emailvision</a> [EMV EXTERNAL] [EMV URLNAME]URL to external content[EMV /URLNAME] [EMV /EXTERNAL] URL to external content: the URL of the external content (e.g. the creative hosted on the CMS) [EMV EXTERNAL] [EMV CACHED]false [EMV /CACHED] [EMV URLNAME] http://www.emailvision.com [EMV /URLNAME] [EMV /EXTERNAL]
Localized tracking <a href="[EMV LINK] link ID [EMV /LINK]"> link name </a> Tracked links in external content Tracks links in CMS-hosted emails Cache [EMV URL]URL[EMV /URL]
URL: the URL of the link
[EMV URL] http://www.emailvision.com [EMV /URL]
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Description
Composition
Accepted Values true or false: enter true to activate caching or false to deactivate caching Note: Caching cannot be combined with dynamic content (e.g. message personalization). If you activate caching, content will become static.
Examples [EMV EXTERNAL] [EMV CACHED]true [EMV /CACHED] [EMV URLNAME] http://www.emailvision.com [EMV /URLNAME] [EMV /EXTERNAL]
[EMV CACHED] true Stores the content in cache, or false [EMV thus allowing for /CACHED] faster email creation
Static Banner Adds a banner to [EMV INCLUDE]banner the email ID[EMV /INCLUDE] Dynamic Banner Dynamically adds the banner entered for the member in the member database [EMV DYNINCLUDE][EMV INCFIELD]banner ID field [EMV /INCFIELD][EMV DEFAULTINC] banner ID[EMV /DEFAULTINC][EMV DYNINCLUDE] banner ID field: the name of the column in the member table containing the banner ID banner ID: the ID of the default banner that will be used if no banner is defined for the member in the member table [EMV [EMV [EMV [EMV [EMV [EMV DYNINCLUDE] INCFIELD]CODE /INCFIELD] DEFAULTINC]123 /DEFAULTINC] DYNINCLUDE] banner ID: the ID of the banner [EMV INCLUDE]123 [EMV /INCLUDE]
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Personalization
Description Field Automatically updates your message with the contents of a field of your member database If Adds conditional personalization to your message by entering different versions of HTML and/or text in the message depending on the value contained in a database field [EMV IF] value operator field [EMV THEN] displayedcontent [EMV /THEN] [EMV /IF]. value: the value that the operator acts on operator:
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Composition
Accepted Values
Examples
[EMV field: any FIELD] field database field [EMV name /FIELD]
[EMV FIELD] DATEOFBIRTH [EMV /FIELD]
[EMV IF]POINTS>30000 [EMV THEN] Congratulations! You have over 30,000 points.[EMV /THEN][EMV /IF]
= != > >= < <= contains
field: any database field name displayedcontent: the content that will be displayed if the condition is met Multiple if
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Description Adds conditional personalization to your message by automatically entering different versions of HTML and/or text in the message depending on the value contained in one of selection of database fields
Composition [EMV IF] "value" operator {field1, field2, field3, field4} [EMV THEN] displayedcontent [EMV /THEN] [EMV /IF]
Accepted Values value: the value that the operator acts on operator:
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Examples [EMV IF] "football" in {sport1, sport2, sport3, sport4} [EMV THEN]Since you are a football fan, you will receive two free tickets to the next game! [EMV /THEN][EMV /IF]
= != > >= < <= contains
field1, field2, etc: database field names displayedcontent: the content that will be displayed if the condition is met Switch Adds combined conditional personalization to your message by creating multiple conditions each with their own HTML and/or text input [EMV SWITCH] field [EMV CASE] value [EMV /CASE] [EMV CASE] value [EMV /CASE] [EMV /SWITCH] [EMV SYSDATE] dateformat, countrycode [EMV /SYSDATE] field: any database field name value: the value that the operator acts on [EMV SWITCH] country [EMV CASE]"France": Special offers for French citizens![EMV /CASE] [EMV CASE]"United Kingdom": Special offers for British citizens! [EMV /CASE] [EMV /SWITCH]
Date/Time Enters the recipient's local date and time in the message date-format: [EMV SYSDATE] dd/MM/yyyy,fr the date [EMV /SYSDATE] format countrycode: the country code
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HT ML, T ext, and Multipart E mail Syntax

Your email content needs to be defined as being HTML, text, or both. When you create a new message in Expert mode, you will see that the email content field already contains the following tags: [EMV TEXTPART] [EMV HTMLPART] <html> <body> </body> </html> Text Email Syntax The [EMV TEXTPART] tag precedes the text part of the email. You should enter your text after this tag. If you want to create an email consisting of only text, delete the other tags. HTML Email Syntax The [EMV HTMLPART] tag precedes the HTML part of the email. You should enter the body of your HTML email content between the <body> and </body> tags. If you want to create an email consisting of only HTML, delete the [EMV TEXTPART] tag. Multipart Email Syntax To create a multipart email (i.e. an email in both text and HTML format):
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Either enter the body of the HTML email content between the <body> and </body> tags and then click Copy Html to text to automatically create a text version of the HTML. Or enter the text part of the email after the [EMV TEXTPART] tag and the body of the HTML email content between the <body> and </body> tags.
When you upload content, Campaign Commander Email & Mobile Edition replaces the existing content with your uploaded content automatically detecting the format so that the appropriate tag precedes it. If you copy and paste content into the email content field, make sure that you paste it between the appropriate tags.
E xternal Content Syntax

To add external content manually:
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In the HTML part of the email, enter the URL of your external content between the [EMV EXTERNAL] [EMV URLNAME] and [EMV /URLNAME] [EMV /EXTERNAL] tags.
Example: [EMV EXTERNAL] [EMV URLNAME]http://urlofthecreativeinyourcms.com[EMV /URLNAME] [EMV /EXTERNAL]
T racked Link Syntax

Links can be tracked per link or per link location. In other words, if you have multiple identical links in different parts of your email, you can choose to track the all identical links as one or
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track each instance individually. General Tracking General tracking allows you to add the tracked link coding to the email invisibly. Any link listed in the general tracked link code will be tracked. However, if you have the same link in two locations in the email and want to track them separately to find out which location attracts more clicks, you should use localized tracking. If you want to associate an ID to your link: 1. Add the link through the Link Management feature but instead of clicking Choice2: Save/Add Link, just click Choice1: Save Link (see Managing Links on page 29). 2. Note the ID number to insert it between the tracked link tags. Example: [EMV LINK]1[EMV /LINK] Localized Tracking Localized tracking allows you to track every link individually. If the same link is present in multiple places in the email, each instance will be tracked separately. If you want to associate an ID to your link: 1. Add the link through the Link Management feature but instead of clicking Choice2: Save/Add Link, just click Choice1: Save Link (see Managing Links on page 29). 2. Note the ID number to insert it between the tracked link tags. Example: <a href="[EMV LINK]1[EMV /LINK]">Emailvision</a> Tracked Links in External Content Syntax To track links in external content:
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Enclose each of the links in [EMV URL] and [EMV /URL] tags.
Note: If the external content is dynamic (i.e. different content appears for different recipients), you need to deactivate caching. Example: [EMV URL]http://www.emailvision.com[EMV /URL]
Cache Syntax
Note: Caching cannot be combined with personalized links. To activate caching for external content:
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Add the [EMV CACHED]true[EMV /CACHED] code in your external content code as shown in the following example.
Example: [EMV EXTERNAL] [EMV CACHED]true[EMV /CACHED] [EMV URLNAME] http://www.emailvision.com [EMV /URLNAME] [EMV /EXTERNAL]
Banner Syntax
Static Banners
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To add a static banner to an email: In the part of the email where you want the banner to appear: 1. Enter [EMV INCLUDE] 2. Followed by the banner ID number 3. Followed by the [EMV /INCLUDE] closing tag. Example: [EMV INCLUDE]123[EMV /INCLUDE] Dynamic Banners To add a dynamic banner to an email: In the part of the email where you want the banner to appear: 1. Enter [EMV DYNINCLUDE][EMV INCFIELD] 2. Followed by the name of the column in the member table containing the banner ID number associated to each member 3. Followed by [EMV /INCFIELD][EMV DEFAULTINC] 4. Followed by the banner ID number of the banner that should be used if no banner is associated to the member in the member table 5. Followed by the [EMV /DEFAULTINC][EMV /DYNINCLUDE] closing tags. Example: [EMV DYNINCLUDE][EMV INCFIELD]CODE[EMV /INCFIELD][EMV DEFAULTINC]123[EMV /DEFAULTINC][EMV /DYNINCLUDE]
Personalization Syntax
To better understand personalization and to be able to add personalization manually, you need to understand the syntax used. Field Personalization Field personalization allows you to automatically update your message with the contents of a field of your member database. For example, you could add a recipient's title, first name, and last name by entering field personalization for the fields TITLE, FIRSTNAME, and LASTNAME. Note: Do not forget to add spaces between each field personalization or the contents of all the fields will be combined to make one word. Example: Dear [EMV FIELD]TITLE[EMV /FIELD] [EMV FIELD]FIRSTNAME[EMV /FIELD] [EMV FIELD]LASTNAME[EMV /FIELD] If Personalization If personalization allows you to add conditional personalization to your message by entering different versions of HTML and/or text in the message depending on the value contained in a database field. The following operators and value formats can be combined in If personalization: Operators The following boolean operators can be used to broaden or narrow the criteria.
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AND: Both sets of criteria must be matched OR: One of the two sets of criteria must be matched NOT: Must not match the criteria
The following operators are used to compare the entered value to the field data.
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=: The field contains the precise equivalent of the characters entered. !=: The field does not contain the precise equivalent of the characters entered. >: The field contains a value superior to the value entered. >=: The field contains a value superior or equal to the value entered. <: The field contains a value inferior to the value entered. <=: The field contains a value inferior or equal to the value entered. contains: The field contains the characters entered.
Value formats The following value formats can be used as personalization criteria:
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alphanumeric: Alphanumeric strings must appear between double quotation marks (""). numeric date null
Example: [EMV IF]POINTS>30000[EMV THEN]Congratulations! You have over 30,000 points.[EMV /THEN][EMV /IF] Multiple If Personalization Multiple If personalization allows you to add conditional personalization to your message by automatically entering different versions of HTML and/or text in the message depending on the value contained in one of a selection of database fields. The following operators and value formats can be combined in Multiple If personalization: Operators
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IN: Defines where to search
The following boolean operators can be used to broaden or narrow the criteria.
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AND: Both sets of criteria must be matched OR: One of the two sets of criteria must be matched NOT: Must not match the criteria
The following operators are used to compare the entered value to the field data.
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=: The field contains the precise equivalent of the characters entered. !=: The field does not contain the precise equivalent of the characters entered. >: The field contains a value superior to the value entered. >=: The field contains a value superior or equal to the value entered. <: The field contains a value inferior to the value entered.
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<=: The field contains a value inferior or equal to the value entered. contains: The field contains the characters entered.
Value formats The following value formats can be used as personalization criteria:
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Example: [EMV IF] "football" in {sport1, sport2, sport3, sport4} [EMV THEN]Since you are a football fan, you will receive two free tickets to the next game! [EMV /THEN][EMV /IF] Switch Personalization Switch personalization allows you to add combined conditional personalization to your message by creating multiple conditions each with their own HTML and/or text input. The following value formats can be used in Switch personalization: Value formats The following value formats can be used as personalization criteria:
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Example: [EMV SWITCH] country[EMV CASE]"France": Special offers for French citizens![EMV /CASE] [EMV CASE]"United Kingdom": Special offers for British citizens! [EMV /CASE] [EMV /SWITCH]
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Campaign Commander Email & Mobile Edition User Guide Finalizing the Email
Finalizing the Email

Once you have added your content, links, and personalization, you can finalize the email by creating the text version and verifying it.
Creating a T ext Version of Your E mail

It is recommended to have both HTML and text versions of your email so that all your recipients are guaranteed to be able to read it. If you want your email to be available in both HTML and text format:
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Click Copy HTML to Text.
Note: This should be done once you have completed all modifications to the HTML content of the email.
Previewing and T esting the E mail

Once you have finished creating and editing your email, you should preview and test to check for any hidden errors. Note: These options can also be accessed via the Email Archive screen. Previewing the Email To preview your message: 1. Save your message by clicking the Save button in the bottom right section of the window. 2. Click Message Preview in the Toolbox. 3. In the Message Preview window, the text version of the email is displayed in the Text tab and the HTML version is displayed in the HTML tab. Note: The preview displays the saved version of the emailany unsaved modifications are not displayed. Once you have checked that your email displays correctly, you can send a test email to test the tracked links. Sending a Test Message To send a test message: 1. Click Send Test Message in the Toolbox. 2. In the Message Send Test, enter a name for the test campaign in the Test campaign name field. 3. Modify the Test message subject if you want a different subject. By default, the subject is [TEST] Hello. 4. Select which parts of the email should be sent in the test email by checking the checkboxes of the Part(s) to test. By default, all checkboxes are checked. 5. Select the recipients of the test email using one of the following options:
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Enter the email address of the recipient in the New Test Email field and click Add. Then select the email address from the list at the bottom of the window. Select an email address from the list at the bottom of the window.
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Select a group of email addresses from the drop-down menu. To create a new group: a. Enter the email address of the recipient in the New Test Email field. b. Repeat the above step for every email address that should make up the group. c. Enter a name for the group. d. Select the email addresses that should make up the group from the list at the bottom of the window by checking their checkboxes. e. Click the Save icon.
6. Click the Send Test button. 7. When you receive the test email(s), you should click all the tracked links and check the results in the Test reports to make sure that you have correctly configured link tracking. Note: If you selected to test all parts of the email, you will receive three emails. Deliverability Testing the Email The coding and wording in your email can affect its chances of ending up in a recipient's inbox. The deliverability test option allows you to test the deliverability rate of your email with the ESPs. Note: Deliverability tests are only available if you have purchased a deliverability test package. Please contact your Account Manager if this option interests you. To test your email's deliverability rate: 1. Click Deliverability Test in the Toolbox. 2. In the Deliverability Optimization Test window, enter the personalization values in the provided fields. 3. Select the type(s) of deliverability tests you want to perform:
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Message Preview Report: This report is actually a combination of three reports:

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Message Rendering Report: This report allows you to see how your email will appear in the various ESPs. Spam Check Report: The spam check report shows you the probability of your email ending up in a recipient's inbox or junk mail. Message Assessment Report: This report analyzes the quality of the email (i.e. link problems, HTML errors, spelling mistakes, spam word usage, etc.).
You need to select the language for these reports.

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Inbox Preview Report: This report displays the percentage of emails that end up in the inbox, bulk mail, or spam of the various ESPs.
4. Click Generate. 5. The report results will be displayed in the Deliverability section of Campaign Commander Email & Mobile Edition.
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Note: Getting complete reports can take several minutes. Please submit your test(s) and wait a few minutes before checking your reports.
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Campaign Commander Email & Mobile Edition User Guide Saving the Email
Saving the Email

It is recommended to regularly save your email as you create and edit it. To save your email and continue editing it:
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Click Save.
To save your email and move on to the next step:

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Click Save and go to Step 3.
Step 3 gives you an overview of your email's configuration allowing you to check that the header and content contain the desired elements. If the email requires further adjustments, you can return to the header and body editing screens. If no changes are needed, you can go the Message Archive where you can:
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Assign the email to a workflow Edit the email Add the email to your list of favorites Copy the email Preview the email Test the email Deliverability test the email
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Campaign Commander Email & Mobile Edition User Guide Editing, Copying, and Deleting Emails
Editing, Copying, and Deleting Emails

Through the Email Archive screen, you can edit, copy, and delete your emails.
E diting E mails
To edit an email: 1. In the left-hand menu, expand Campaigns and click Message. 2. Click Archive and select Email Archive. 3. In the Email Archive screen, click the Edit icon to the right of the email you want to edit. 4. Edit the email as desired (see Creating an Email on page 22)
Copying E mails
Instead of creating a new email, you can copy and edit a previously created email. To copy an email: 1. In the left-hand menu, expand Campaigns and click Message. 2. Click Archive and select Email Archive. 3. In the Email Archive screen, click the Copy icon to the right of the email you want to copy. 4. In the Copy Message screen, enter a new name for the email and click Save.
Deleting E mails
Note: Emails that have been sent as bounce back messages or in campaigns, reflex campaigns, and split runs cannot be deleted. To delete an email: 1. In the left-hand menu, expand Campaigns and click Message. 2. Click Archive and select Email Archive. 3. In the Email Archive screen, check the Delete checkbox to the right of the email(s) you want to delete. 4. Click the Delete icon to the bottom right of the list of emails. 5. In the Delete Messages screen, click the Delete button.
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Campaign Commander Email & Mobile Edition User Guide Hosting Images
Hosting Images
Prerequisite: You need to have the address of the FTP server. If you do not already have this information, please contact your Account Manager. 1. Connect to the FTP server using an FTP client. 2. Enter your Campaign Commander Email & Mobile Edition login and password when prompted. 3. If this is your first connection, create a new folder and name it Images. 4. Open the Images folder. 5. Copy your images into the Images folder.
Referencing Images
1. Copy the address of the Images folder (e.g. ftp://webe.emv3.com/images/) and paste it into Notepad or another text editor. 2. Replace the ftp part of the address to http. 3. If you created subfolders in the Images folder, add the subfolder names to the end of the address (e.g. http://webe.emv3.com/images/subfolder1/subfolder 2/). 4. Copy the image file name and add it to the end of the address (e.g. http://webe.emv3.com/images/subfolder1/my-image.png). You now have your image link. 5. Use this image link to reference the image in your creative. TIP: To test that the image link works, paste it into your browser.If the image is displayed, the link is correct.
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Campaign Commander Email & Mobile Edition User Guide Creating an SMS Message
Creating an SMS Message

To create a new SMS message: 1. In the left-hand menu, expand Campaigns and click Message. 2. Click New and select New SMS. 3. In the Create SMSMessage screen, enter a name for your message in the Name field. 4. Enter a description for your message in the Description field. 5. In the From field, enter the number from which the SMSshould appear to be sent. 6. Enter the content of the SMSmessage in the SMSBody field. 7. Add personalization if desired (see Personalizing the SMS Message on page 57). 8. Preview and test the SMS message (see Finalizing the SMS Message on page 61).
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Campaign Commander Email & Mobile Edition User Guide Personalizing the SMS Message
Personalizing the SMS Message

Field personalization allows you to automatically update your message with the contents of a field of your member database. For example, you could add a recipient's title, first name, and last name by entering field personalization for the fields TITLE, FIRSTNAME, and LASTNAME. Note: Do not forget to add spaces between each field personalization or the contents of all the fields will be combined to make one word.

To add field personalization automatically: 1. Enter &&& in the part of the message where you want to add the personalization. 2. Click Message Personalization. 3. In the Field tab of Message Personalization window, choose the member database field that you want to add to the message in the Choose a field drop-down menu. 4. If the field contains a date or number, you can choose the format that the date or number should respect in the Optional format drop-down menu. 5. If you want to automatically apply regional settings to the field's data, select the language in the Optional locale drop-down menu. 6. Click Add to Body to add the personalization to the message.
If personalization allows you to add conditional personalization to your message by entering different versions of text in the message depending on the value contained in a database field. To add If personalization: 1. Enter &&& in the part of the message where you want to add the personalization. 2. Click Message Personalization. 3. In the Message Personalization window, go to the If tab. 4. In the If drop-down menu, choose which member database field will be used as the reference. 5. Select the operator in the drop-down menu to the right of the If drop-down menu.
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= : The database field value is equal to the entered value. != : The database field value is not equal to the entered value.
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> : The database field value is superior to the entered value. This operator is only available for numeric and date values. >= : The database field value is superior or equal to the entered value. This operator is only available for numeric and date values. < : The database field value is inferior to the entered value. This operator is only available for numeric and date values. <= : The database field value is inferior or equal to the entered value. This operator is only available for numeric and date values. contains: The database field contains the entered value.
6. Enter the value on which the operator acts in the field on the right. 7. In the Then field, enter the text that should appear if the value in the member database field matches your criteria. 8. In the Else field, enter the text that should appear if the value in the member database does not match your criteria. This field can also be left empty if you want nothing to appear. 9. Click Add to Body to add the personalization to the message.

Multiple If personalization allows you to add conditional personalization to your message by automatically entering different versions of HTML and/or text in the message depending on the value contained in one of a selection of database fields. To add Multiple If personalization: 1. Enter &&& in the part of the message where you want to add the personalization. 2. Click Message Personalization. 3. In the Message Personalization window, go to the Multiple If tab. 4. In the If field, enter the value that should match one of the database field values. 5. In the In and Or drop-down menus, choose which member database fields will be used as the reference. A field must be selected in the In drop-down menu, whereas the Or fields are optional. 6. In the Then field, enter the text that should appear if the entered value matches the value in one of the chosen member database fields.
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7. In the Else field, enter the text that should appear if the entered value does not match the value in one of the chosen member database fields. This field can also be left empty if you want nothing to appear. 8. Click Add to Body to add the personalization the message.

Switch personalization allows you to add combined conditional personalization to your message by creating multiple conditions each with their own text input. To add switch personalization: 1. Enter &&& in the part of the message where you want to add the personalization. 2. Click Message Personalization. 3. In the Message Personalization window, go to the Switch tab. 4. In the Switch drop-down menu, select the member database field which will be used as reference. 5. In the Case 1 field, enter one of the values that should match the database field content to trigger the insertion of the conditional text. 6. In the Insert 1 field, enter the text that will be displayed if the first condition is met. 7. In the Case 2 field, enter the second value that should match the database field content to trigger the insertion of the conditional text. 8. In the Insert 2 field, enter the text that will be displayed if the second condition is met. 9. In the Case 3 field, enter the third value that should match the database field content to trigger the insertion of the conditional text. 10. In the Insert 3 field, enter the text that will be displayed if the third condition is met. 11. In the Default field, enter the text that will be displayed if none of the conditions are met. 12. Click Add to Body to add the personalization the message.
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Adding Date & T ime Personalization

Date and time personalization allows you to enter the recipient's local date and time in the message. To enter date and time personalization: 1. Enter &&& in the part of the message where you want to add the personalization. 2. Click Message Personalization. 3. In the Select a format drop-down menu, select the date and/or time format. 4. In the Select a locale drop-down menu, select the language to apply regional settings. 5. Click Add to Body to add the personalization the message.
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Campaign Commander Email & Mobile Edition User Guide Finalizing the SMS Message
Finalizing the SMS Message

Once you have finished creating and editing your SMS message, you can preview and test it.
Previewing the SMS Message

To preview your message: 1. Save your message by clicking the Save button in the bottom right section of the window. 2. Click Message Preview in the Toolbox. Once you have checked that your SMS displays correctly, you can send a test SMS.
Sending a T est Message

To send a test message: 1. Click Send Test Message in the Toolbox. 2. In the Message Send Test, enter a name for the test campaign in the Test Campaign Name field. 3. Select the recipients of the test SMS using one of the following options:
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Enter the email address and cellphone number of the recipient in the New Test Email and Mobile fields and click Add. Then select the recipient from the list at the bottom of the window. Select a recipient from the list at the bottom of the window.
4. Click the Send Test button.
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Campaign Commander Email & Mobile Edition User Guide Saving the SMS Message
Saving the SMS Message

It is recommended to regularly save your SMS message as you create and edit it. To save your SMS message and continue editing it:
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Click Save.
To save your SMSmessage and move on to the next step:

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Click Save and go to Step 3.
This takes you to the Message Archive where you can:

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Assign the SMSmessage to a workflow Edit the SMS message Add the SMS message to your list of favorites Copy the SMS message Test the SMS message Delete the SMS message
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Campaign Commander Email & Mobile Edition User Guide Editing, Copying, and Deleting SMS Messages
Editing, Copying, and Deleting SMS Messages

Through the SMS Archive screen, you can edit, copy, and delete your SMS messages.
E diting SMS Messages

To edit an SMS message: 1. In the left-hand menu, expand Manage Campaigns and click Message. 2. Click Archive and select SMS Archive. 3. In the SMS Archive screen, click the Edit icon to the right of the SMS message you want to edit. 4. Edit the SMS message as desired (see Creating an SMS Message on page 56).
Copying SMS Messages

Instead of creating a new SMSmessage, you can copy and edit a previously created SMS message. To copy an SMSmessage: 1. In the left-hand menu, expand Manage Campaigns and click Message. 2. Click Archive and select SMS Archive. 3. In the SMS Archive screen, click the Copy icon to the right of the SMS message you want to copy.
Deleting SMS Messages

Note: SMS messages that have been sent in a campaign cannot be deleted. To delete an SMS message: 1. In the left-hand menu, expand Manage Campaigns and click Message. 2. Click Archive and select SMS Archive. 3. In the SMS Archive screen, check the Delete checkbox to the right of the SMS message you want to delete. 4. Click the Delete icon to the bottom right of the list of SMS messages. 5. In the Delete Messages screen, click Delete.
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Campaign Commander Email & Mobile Edition User Guide Segments
Segments
Introduction
The Segments feature allows you to target a subset of your member list with your campaigns. Segments can be created by applying demographic, behavioral, and social filters to your member list. In this way, you can create numerous market segments with one or more shared characteristics, each distinct from the other segments, and with their own particular demands and interests. Combined with campaigns tailored to match these demands and interests, segmentation can be one of your biggest marketing weapons. The following types of criteria can be used and combined to create a segment:
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Demographics: This category of criteria regroups the demographic data fields of your member database. Behavioral: This category of criteria allows you to create segments based on members' behavior toward past campaigns. Social: This category of criteria allows you to create segments consisting of members who shared and/or opened campaigns on social networks. Quick segments: This category of criteria is based on the recency aspect of customers' RFM scores. It allows you to create segments based on when a member last opened a message, clicked a link in a message, or when they last clicked through a message to purchase. Datamart: This type of segment is created on demand by Emailvision. Seed List: This type of segment consists of the seed list members of your database.
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Purpose of Segmentation
The strategy of treating all customers in the same way is outdated. Today's advertising needs to be adapted to the individual needs and wants of the customer. Every customer is different and yet has similar characteristics to other customers. These similar characteristics make it possible to divide your customer base into different subgroups. The subgroups can be divided into smaller subgroups or combined with other subgroups to ultimately create the segment the target of your campaign. By segmenting your member list and adapting your campaigns to the segments, you make your campaigns more relevant to your subscribers thereby increasing the likelihood that they will react positively to the campaign (by opening the message, clicking through to your website, and buying your products, for example). A well-defined segment and well-designed campaign can give the customer the impression that you know him/herand through your segments, you actually do know them. Note: You can only segment on data contained within the fields of your member database.
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Campaign Commander Email & Mobile Edition User Guide The Segments Interface
The Segments Interface

To access the Segments feature: 1. In the left-hand menu, expand Campaigns. 2. Click Segment.
Layout of the Segments Interface

The Segments feature consists of two screens:
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NEW SEGMENT: In this screen, you can create and edit your segments. ARCHIVES: In this screen, you can select your previously created segments for viewing, copying, editing, and counting the segment members.
The top of the Segments workspace contains three tabs and, in the ARCHIVES screen, a Search field.
Option NEW SEGMENT (1) ARCHIVES (2)
Description/Action Gives you direct access to the NEW SEGMENT screen.
Gives you direct access to the ARCHIVES screen.
SHORTCUTS Allows you to consult your favorite and most recent (3) segments quickly. Search (4) Allows you to search for a segment by name or IDnumber in the ARCHIVES screen.
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Campaign Commander Email & Mobile Edition User Guide New Segment Screen
New Segment Screen

The NEW SEGMENT workspace consists of the following components:
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Title bar Field selector Segment builder
T itle Bar
In this section, you can enter the segment name (1) and description (2), and choose whether to use the entire list or a sample of the members making up the segment (3).
Field Selector
The Field selector panel on the left provides you with the list of member database fields containing collected data that can be used to filter your member list into segments.
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Option Filter(1)
Description/Action Filters the member database fields in the accordion to only show fields that match the entered characters. Creates a group (bracket) for your criteria. See Creating groups.
Create a new group (2) Database field accordion (3):

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Regroups all the fields contained in your member database by category, allowing you to easily find and add the member Demographics database fields to the segment builder. Behavioural Quick segments Social Datamart Provides quick access to your saved segments allowing you to:
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My Segments (4)
re-use their criteria include them in the criteria definition exclude them from the criteria definition
Segment Builder
In the segment builder section, you combine and define your segment criteria by selecting and adding it from the Field selector and then defining it. Criteria can be combined through union (AND) or intersection (OR). Criteria within a group are combined by OR and groups and criteria outside of groups are combined by AND. The bottom of the segment builder contains the following elements: Option Count (1) Description/Action Calculates the number of members making up the defined segment at that moment in time. It provides the following information:
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Number of members in the segment. Number of members after de-duplication. The date and time when the statistics were calculated.
Save (2)
Saves the segment.
Cancel Cancels the segment definition. All modifications will be lost. (3)
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Criteria Cell When you add criteria to the segment builder, the criteria appears in a cell offering the following additional options. See Configuring segment criteria for information on how to configure these options. Demographic Criteria Cells Alphanumeric Criteria
Option Operator dropdown menu (1) Case sensitive (2)
Description/Action Lists the available operators for the database field. Makes the criteria case sensitive.
Data entry field Defines the data on which the operator will act. (3) TOP 100 VALUES (4) COUNT (5) Lists the top 100 values matching your criteria. Calculates the number of members matching the defined criteria at that moment in time. It provides the following information:
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+ CRITERIA (6) Move to (7)
Adds more criteria options to the cell definition. This option is greyed out when it is not applicable to the criteria or operator used. Moves a cell in or out of a group.
Numeric Criteria
Option Operator dropdown menu (1)
Description/Action Lists the available operators for the database field.
Data entry field Defines the number on which the operator will act. (2)
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Option TOP 100 VALUES (3) COUNT (4)
Description/Action Lists the top 100 values matching your criteria. Calculates the number of members matching the defined criteria at that moment in time. It provides the following information:
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Date Criteria
Option Operator drop-down menu (1) Absolute dates (2)
Description/Action Lists the available operators for the database field. Activates absolute date configuration options.
Absolute date field(s) Defines the absolute date(s) on which the operator will act. (3) Time sensitive (4) Relative dates (5) Days (6) Relative date operator drop-down menu (7) TOP 100 VALUES (9) COUNT (10) Makes the filter time sensitive. This option is only available for absolute dates. Activates relative date configuration options. Defines the number of days before/after the relative date. Lists the operators which will act on the relative date field.
Relative date field (8) Defines the relative dates on which the operator will act. Lists the top 100 values matching your criteria. Calculates the number of members matching the defined criteria at that moment in time. It provides the following information:
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Option + CRITERIA (11)
Description/Action Adds more criteria options to the cell definition. This option is greyed out when it is not applicable to the criteria or operator used. Moves a cell in or out of a group.
Move to (12)
Behavioral Criteria Cells Action Criteria
Option Operator dropdown menu (1) Select type (2) Explorer (3) Reflex rule (4) COUNT (5)
Description/Action Lists the available operators for the database field. Defines the campaign type, i.e. Classic or Reflex. Lists the campaigns from the selected campaign type. Lists the messages defined for each reflex rule. Only available for action criteria defined on reflex campaigns. Calculates the number of members matching the defined criteria at that moment in time. It provides the following information:
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Move to (6)
Moves a cell in or out of a group.
Trackable Link Criteria
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Option Operator dropdown menu (1) Select type (2) Explorer (3) Trackable link (4) Reflex rule (5) Period in days (6) Day fields (7) Slider (8) COUNT (9)
Description/Action Lists the available operators for the database field. Defines the campaign type, i.e. Classic or Reflex. Lists the campaigns from the selected campaign type. Lists the tracked links in the campaign Lists the messages defined for each reflex rule. Only available for trackable link criteria defined on reflex campaigns. Puts a time limit on the criteria and activates the time configuration options. Defines the duration of the time limit. The duration can be defined using the slider or by entering them in the provided fields. Defines the duration of the time limit. The duration can be defined using the slider or by entering them in the provided fields. Calculates the number of members matching the defined criteria at that moment in time. It provides the following information:
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Move to (10)
Social Criteria Cells
Option Operator dropdown menu (1) Data entry field (2)
Description/Action Lists the available operators for the database field. Defines the number on which the operator will act.
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Option Shared for (3) Select (4) Reflex rule (5) Select all/Deselect all (6) Social networks (7) COUNT (8)
Description/Action Defines the campaign type, i.e. Classic or Reflex. Lists the campaigns from the selected campaign type. Lists the messages defined for each reflex rule. Only available for social criteria defined on reflex campaigns. Selects all social networks (when checked) or deselects all social networks (when unchecked). Lists the social networks that can be selected for the criteria. Note: You must select at least one social network. Calculates the number of members matching the defined criteria at that moment in time. It provides the following information:
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Move to (9)
Quick Segment Criteria Cells
Option Relative (1)
Description/Action Activates relative date configuration options.
Operator drop- Lists the available operators for the database field. down menu (2) Period in days (3) Slider (4) Static (5) Defines the relative date(s) on which the operator will act. The dates can be defined using the slider or by entering them in the provided fields. Defines the relative date(s) on which the operator will act. The dates can be defined using the slider or by entering them in the provided fields. Activates static date configuration options.
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Option Static date fields (6) Empty (7) Not empty (8) COUNT (9)
Description/Action Defines the static date(s) on which the operator will act. Defines the criteria as being that the field should be empty. Defines the criteria as being that the field should not be empty. Calculates the number of members matching the defined criteria at that moment in time. It provides the following information:
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Campaign Commander Email & Mobile Edition User Guide Segment Archives Screen
Segment Archives Screen

When you open the Segments feature, you directly access the ARCHIVES screen. This section lists your saved segments. The list can be sorted alphanumerically by clicking the heading of any column.
The following information is displayed for each segment: Option Name Source The name of the segment The source of the segment:
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Description/Action
Blank: segment created directly in Campaign Commander Email & Mobile Edition : segment from Campaign Commander Customer Intelligence : segment from Salesforce : segment from another source
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Note: Only segments created in Campaign Commander Email & Mobile Edition or via the Campaign Management API can be edited, copied, and used to create other segments. In addition, legacy segments (previously known as mailing lists) created in versions previous to the Campaign Commander Email & Mobile Edition 7.5 version cannot be edited. ID Last Count The segment's ID number The number of members making up the segment the last time it was calculated
Creator The name of the person who created the segment The following options are available to the right of each segment:
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Campaign Commander Email & Mobile Edition User Guide Segment Archives Screen
Option Add to favorites (1) Edit (2) Copy (3) Statistics (4)
Description/Action Adds the segment to your list of favorite segments allowing you quick access to it when creating a campaign. Opens the segment in the configuration screen for editing. Creates a copy of the segment. Calculates the number of members making up the defined segment at that moment in time. It provides the following information:
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Association Displays the number of times a segment was used and the ID numbers of the (5) campaigns in which the segment is used. Delete (6) Deletes the segment.
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Campaign Commander Email & Mobile Edition User Guide Creating Segments
Creating Segments
To create a new segment: 1. In the left-hand menu, expand Campaigns and click Segment. 2. Click NEW SEGMENT at the top of the Segments screen. 3. In the NEW SEGMENT interface, enter a name and description for the segment in the provided fields of the Title bar.
Adding Segment Criteria

To add demographic, behavioral, quick segment, or social criteria: 1. Expand the Field selector accordion for the appropriate category. 2. Select a database field to add to the segment definition.
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Click the Quick Add icon to add it outside of a group. Criteria added outside of a group will be combined with other criteria using the AND variable. Click the Add to Bracket icon to add it to a group and select the group name. Criteria added to a group will be combined with other criteria in the group using the OR variable.
3. Configure the added criteria to define your segment (see Configuring Segment Criteria on page 79).
Combining Criteria
Criteria can be combined using the AND and OR variables.
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Criteria that are not contained in a group and groups of criteria are joined using the AND variable. The resulting segment is the intersection of members who match the criteria. Criteria within groups are joined using the OR variable. The resulting segment is the union of members who match the criteria.
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Creating Groups
To create a group or bracket to combine criteria using the ORvariable:
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Click Create a new group above the Field selector accordion.
To rename the group: 1. Click the group title. 2. Enter a new name in the editable title field. 3. Click OK. To add new criteria to the group: 1. Select a field from the Field selector accordion. 2. Click the Add to Bracket icon to the right of the field. 3. Configure the added criteria to define your segment (see Configuring Segment Criteria on page 79). To move previously added criteria into the group: 1. In the criteria cell, click Move to. 2. Select the destination group from the drop-down list.
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Moving Criteria In and Out of Groups

At any point, you can choose to move criteria into a group or out of a group. To move criteria into a group or between groups: 1. In the criteria cell, click Move to. 2. Select the destination group from the drop-down list. To move criteria outside of a group: 1. In the criteria cell which you want to move, click Move to. 2. Select Outside from the drop-down list.
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Campaign Commander Email & Mobile Edition User Guide Configuring Segment Criteria
Configuring Segment Criteria

Demographic Criteria Configuration
Depending on the type of field added, you may have to configure alphanumeric, numeric, or date criteria.
Configuring T extual Criteria

1. Select the operator.
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equals: The field contains the precise equivalent of the characters entered. contains: The field contains the characters entered. does not contain: The field does not contain the characters entered. begins with: The field contains text beginning with the characters entered. ends with: The field contains text ending with the characters entered. is empty: The field contains no data. is not empty: The field contains data.
2. Activate or deactivate case sensitivity (deactivated by default). 3. Enter the characters which should/should not be present in the database field. 4. Add more criteria if desired.
Configuring Numerical Criteria

1. Select the operator.
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equals: The field contains the precise value. not equals: The field does not contain the value entered. is empty: The field contains no data. is not empty: The field contains data. superior: The field contains a value superior to the value entered. superior or equals: The field contains a value superior or equal to the value entered. inferior: The field contains a value inferior to the value entered. inferior or equals: The field contains a value inferior or equal to the value entered.
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is between: The field contains a value between (and including) the values entered. is not between: The field contains a value which is not between (and excluding) the values entered.
2. Enter the value(s) to which the operator applies. 3. Add more criteria if desired.
Configuring Date Criteria

To configure absolute dates: 1. Select the operator.
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after: The field contains a date which is after the date entered. after or on: The field contains a date which is after or the equivalent of the date entered. before: The field contains a date which is before the date entered. before or on: The field contains a date which is before or the equivalent of the date entered. is between: The field contains a date which is between the dates entered. is empty: The field contains no data. is not between: The field contains a date which is not between the dates entered. is not empty: The field contains data. not on: The field contains a date that is not the precise equivalent of the date entered. on: The field contains a date which is the precise equivalent of the date entered.
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2. If you want your criteria to be time-specific as well as date-specific, check the Time sensitive checkbox. 3. Select the date(s) and time(s).
To configure relative dates:
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1. Select the operator acting on the number of days entered.

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after: The field contains a date which is after the date entered. after or on: The field contains a date which is after or the equivalent of the date entered. before: The field contains a date which is before the date entered. before or on: The field contains a date which is before or the equivalent of the date entered. is empty: The field contains no data. is not empty: The field contains data. not on: The field contains a date that is not the precise equivalent of the date entered. on: The field contains a date that is the precise equivalent of the date entered.
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2. Enter the number of days before or after the chosen date . 3. Select the operator acting on the chosen date or date field:
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before: The field contains a date which is before the chosen date or date field. after: The field contains a date which is before the chosen date or date field.
4. Select the date to which the operator applies:

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Today Any field containing dates from your customer database (e.g. DATEJOIN, DATEOFBIRTH, DATEUNJOIN, etc.)
Behavioral Criteria Configuration

Action Criteria Configuration
To configure the action criteria: 1. Select the action performed by the member.
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sent: The member was sent the message. were not sent: The member was not sent the message. received message: The member received the message, i.e. the message was neither softbounced nor hardbounced. did not receive message: The member did not receive the message. clicked: The member clicked on a link in the message. did not click: The member did not click on a link in the message. opened message: The member opened the message. did not open message: The member did not open the message.
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soft bounce: The member's account was temporarily unavailable when the message was sent.
2. Select the type of campaign for which the action was performed:
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Classic: This category contains you classic campaigns and split tests. Reflex: This category contains your reflex campaigns.
3. Click Select and select the name of the campaign. 4. If you selected a reflex campaign, select the message in the Reflex rule drop-down menu.
T rackable Link Criteria Configuration

This functionality is only available if you have subscribed to this option. To configure trackable link criteria: 1. Select the action performed by the member.
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clicked: The member clicked on the link in the message. did not click: The member did not click on the link in the message.
2. Select the type of campaign for which the action was performed.
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Classic: This category contains you classic campaigns and split tests. Reflex: This category contains your reflex campaigns.
3. Click Select and select the name of the campaign. 4. If you chose Reflex as the campaign type, select the Reflex rule. 5. Select the Trackable link. 6. If you want to add a time restriction to the criteria, check the Period in days checkbox and configure the time limit using the provided fields or the slider.
Quick Segments Criteria Configuration

Relative Dates Configuration
To configure Quick segments criteria for relative dates:
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1. Select Relative. 2. Select the operator.

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is between: The field contains a date which falls within the defined period. is not between: The field contains a date which does not fall within the defined period. on: The field contains a date which matches the defined relative date. not on: The field contains a date which does not match the defined relative date.
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3. Define the period using the slider or by entering the days in the provided fields. 4. Add more criteria if desired.
Static Dates Configuration

To configure Quick segments criteria for static dates: 1. Select Static. 2. Select the operator.
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is between: The field contains a date which falls within the defined period. is not between: The field contains a date which does not fall within the defined period. on: The field contains a date which matches the defined static date. not on: The field contains a date which does not match the defined static date. before: The field contains a date which is before the defined date. before or on: The field contains a date which is before or on the defined date. after: The field contains a date which is after the defined date. after or on: The field contains a date which is after or on the defined date.
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3. Define the date(s) on which the operator acts. 4. Add more criteria if desired.
E mpty or Not E mpty Field Configuration

To configure Quick segments criteria for empty or not empty date fields:
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Select empty or not empty depending on the option you want
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Social Segment Configuration

To configure social segment criteria: 1. Select the operator:
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equals: The field contains the precise value. not equals: The field does not contain the value entered. is empty: The field contains no data. is not empty: The field contains data. superior: The field contains a value superior to the value entered. superior or equals: The field contains a value superior or equal to the value entered. inferior: The field contains a value inferior to the value entered. inferior or equals: The field contains a value inferior or equal to the value entered. is between: The field contains a value between (and including) the values entered. is not between: The field contains a value which is not between (and excluding) the values entered.
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2. Enter the value(s) to which the operator applies. 3. Select the type of campaign for which the action was performed:
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Classic Reflex
4. Click Select and select the name of the campaign or check the Any campaign checkbox to select all campaigns of that campaign type (i.e. all classic campaigns or all reflex campaigns). 5. If you selected a reflex campaign, select the message in the Reflex rule drop-down menu. 6. Select the social networks on which the campaign was opened or shared (depending on the type of social criteria you are configuring). Note: You must select at least one social network.
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DataMart
DataMart allows you to segment using a combination of declarative, behavioral, and CRM/ERP data. These cells are created by Emailvision and cannot be modified. Please contact your Account Manager if you want to have DataMart criteria cells created for you. Note: If DataMart criteria is modified, the segments will not automatically be updated. To update the segments with the modified DataMart criteria, save the segments again.
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Campaign Commander Email & Mobile Edition User Guide Combining Segments
Combining Segments
Existing segments (and seed lists) can also be combined using the AND and OR variables for even further segmentation. This section describes the different options for combining your existing segments.
Combining Segments' Criteria

You can re-use the criteria of previously created segments to create new segments with the Quick Add function of the My Segments section of the Field selector accordion. Once you have added the segment's criteria, you can modify it and add to it in order to create the new segment. To add previously created segments' criteria: 1. Expand the My Segments section of the Field selector accordion. 2. Select the first segment and click the Quick Add icon. 3. Select the second segment and click the Quick Add icon. 4. Continue to add segments as described in the previous steps until you have the desired combination.
Including and Excluding Segments

Existing segments can be included in and excluded from other segments. Thus you can target members who belong to segment A and segment B or members that belong to segment A but not to segment B. Note: Segment members are included in or excluded from other segments based on their ID and not their email address. Thus, if there are different member profiles for the same email address, these members will not necessarily all be included or excluded. To include or exclude a segment from segment criteria: 1. Expand the My Segments section of the Field selector accordion. 2. Select the first segment and click the Include or Exclude icon. 3. In the segment criteria cell, select either Include or Exclude in the drop-down menu depending on which option you want to use. Note: An include or exclude segment criteria cell cannot be added to a group. This means that these criteria cells can only be combined with other criteria using the AND variable.
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Campaign Commander Email & Mobile Edition User Guide Combining Segments
Targeting Multiple Segments with your Campaigns

Combining segments using the OR variable is carried out during campaign creation. To combine segments using the OR variable: 1. In the Speedy Campaign Builder screen, open the Select your Segment drop-down menu and select the first segment. 2. The segment is added to the right of the Select your Segment drop-down menu. 3. Open the drop-down menu again and select the second segment. 4. Continue to add segments as described in the previous steps until you have the desired combination.
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Campaign Commander Email & Mobile Edition User Guide Creating Seed Lists
Creating Seed Lists

Note: The SEED field of the member database needs to contain the number of the seed list to which the member belongs. If the member does not belong to a seed list, the SEED field should contain 0 or be blank. To create a new seed list: 1. In the left-hand menu, expand Campaigns and click Segment. 2. Click NEW SEGMENT at the top of the Segments screen. 3. In the NEW SEGMENT interface, enter a name and description for the seed list in the provided fields of the Title bar. 4. Expand the Demographics category of the Field selector accordion. 5. Scroll down and select the SEED field. 6. Click the Quick Add icon to add it outside of a group. 7. The variable is added to the segment definition.
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If you want to add a single seed list: a. Select the equals operator. b. Enter the value defined in the member database for the seed list.
If you want to add multiple seed lists: a. Select the equals operator. b. Enter the value defined in the member database for the seed list. c. Click + CRITERIA. d. Select the equals operator. e. Enter the value defined in the member database for the next seed list. f. And so on and so forth.
If you want to add a range of seed lists. a. Select the is between operator. b. Enter the values of the start and end of the range of seed lists.
If you want to add all seed lists:

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Select the is not empty operator.
8. Save the seed list.
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Campaign Commander Email & Mobile Edition User Guide Creating Seed Lists
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Campaign Commander Email & Mobile Edition User Guide Sampling Segments
Sampling Segments
You can impose a limit on the number of members of a segment who will receive a campaign by sampling the segment. To sample a segment: 1. In the Title bar, click Sample Option. 2. Select the Sample the segment option.
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To set a specific number of members from the segment: a. Select Number. b. Enter the number of members to whom a campaign using this segment will be sent.
To set a specific percentage of the segment as the limit: a. Select Percent. b. Enter the percent of members to whom a campaign using this segment will be sent.
3. Click Apply Settings. Note: The sample used for campaigns will be a random selection of members of the segment.
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Campaign Commander Email & Mobile Edition User Guide Counting Segment Members
Counting Segment Members

Throughout the segment creation process and once the segment is complete, you can calculate the number of members making up your segment. These statistics are available for both the segment and the individual criteria cells making up the segment. To calculate the statistics for an individual criteria cell:
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Click the COUNT button at the bottom of the cell.
To calculate the statistics for a segment:

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Through the NEW SEGMENT screen:

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Click the Countsegment button at the bottom of the segment definition workspace.
Through the ARCHIVES screen:

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Click the Statistics icon to the right of the listed segment.
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Campaign Commander Email & Mobile Edition User Guide Editing and Deleting Segments
Editing and Deleting Segments

You can edit or delete a segment at any point. However, it is not recommended to delete segments that have been or are being used in your campaigns.
Editing Segments
Note: Only segments created in Campaign Commander Email & Mobile Edition or via the Campaign Management API can be edited, copied, and used to create other segments. In addition, legacy segments (previously known as mailing lists) created in versions previous to the Campaign Commander Email & Mobile Edition 7.5 version cannot be edited. To edit a segment: 1. Open the ARCHIVES interface. 2. In the list of saved segments, click the Edit icon to the right of the segment you wish to edit.
Note: When you edit a segment, ongoing reflex campaigns will be impacted, but ongoing classic campaigns will not. For reflex campaigns, the segment is recalculated on a daily basis. Whereas, for classic campaigns the list of members making up the segment is calculated once when the campaign is launched, and any edits made to the segment while the campaign runs will have no effect on that campaign.
Deleting Segments
To delete a campaign: 1. Open the ARCHIVES interface. 2. In the list of saved segments, click the Delete icon to the right of the segment you wish to delete. 3. Click Yes in the confirmation message popup.
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Campaign Commander Email & Mobile Edition User Guide Campaign
Campaign
Introduction
The Campaign feature is the final step in the creation of a classic campaign. It is at this stage that you combine your creative (email or SMS) with your segment to create and schedule a campaign. In addition, through its different views it gives you an overview of past, ongoing, and future campaigns allowing you to see all the campaigns programmed for a specific day, week, or month.
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Campaign Commander Email & Mobile Edition User Guide The Campaign Interface
The Campaign Interface

To access the Banner feature: 1. In the left-hand menu, expand Campaigns. 2. Click Campaign. The campaign interface is made up of the following screens:
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The Calendar Screen New Campaign Screen Archive screens

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The Campaign Archive Screen Test Archive Screen
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Campaign Commander Email & Mobile Edition User Guide The Calendar Screen
The Calendar Screen

The calendar screen consists of four tabs with the Calendar tab displayed by default.
Calendar: The Calendar tab shows you all the campaigns displayed for each day, week, or month. By default, the current month is displayed, but you can fine-tune the view to show a particular day, week, or month. Option New (1) Archive (2) Description/Action Creates a new campaign. Allows you to consult your previously created:
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Campaigns Tests
Search (3) Today (4) Previous day/week/month arrow (5) Day (6) Week (7)
Allows you to search for a campaign or test. Displays the campaigns scheduled for the current date. Allows you to navigate to the previous day, week, or month depending on the view selected. Changes the view to a daily view. Changes the view to a weekly view.
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Campaign Commander Email & Mobile Edition User Guide The Calendar Screen
Option Month (8) Next day/week/month arrow (9) Previous year arrow (10) Next year arrow (11)
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Description/Action Changes the view to a monthly view. Allows you to navigate to the next day, week, or month depending on the view selected. Allows you to navigate to the previous year. Allows you to navigate to the previous year.
Agenda: The Agenda lists all your future, ongoing, and past campaigns in chronological order starting with the last one sent/to be sent. Favorites: The Favorites tab lists all the campaigns that you have added to favorites in chronological order starting with the last one sent/to be sent. Last 10: The Last 10 tab lists your last ten campaigns in chronological order starting with the last one sent/to be sent
Displayed Campaign Data

Every tab of the calendar screen lists all your future, ongoing, and past campaigns and provides a summary of the campaign configuration and status. Option Date Report status bar Snapshot Campaign name Campaign ID Campaign creator Scheduled send time Message name Message ID Segment name Segment ID View Campaign Add to Favorites Show Report Description/Action The date when the campaign was created. Indicates whether results are available for the campaign in the Reports feature. A snapshot of the message. The name of the campaign. The unique identifier number of the campaign. The name of the person who created the campaign. The time when the campaign is scheduled to be sent. The name of the message used in the campaign. The unique identifier number of the message used in the campaign. The name of the segment(s) used in the campaign. The unique identifier number(s) of the segments used in the campaign. Allows you to view the campaign configuration. Adds the campaign to your list of favorite campaigns. Opens the campaign snapshot report.
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Campaign Commander Email & Mobile Edition User Guide New Campaign Screen
New Campaign Screen

The New Campaign screen is where you configure and edit your campaigns.
General Configuration Options
Option
Description/Action
Select your Allows you to select the segment(s) to be used for a campaign. If you select Segment more than one segment, the segments will be combined using OR (union). You (1) can click the selected segments to edit them. Count (2) Gives you the last calculated number of members in your segment Select your Allows you to select the type of message (i.e. email or SMS) and the name of Message message that will be used in your campaign. You can click the selected (3) message to edit it. Note: You can only select messages that are not already associated to campaigns. Campaign Name (4) Name of the campaign.
Campaign Description of the campaign. Description (5) Launch Date & Time (6) Split Testing (7) Analytics (8) The date and time when the campaign will be launched.
Assigns the campaign to a split test. Activates analytics for your tracked links. When activated, the links will not only be tracked through Campaign Commander Email & Mobile Edition but also using the analytics tool configured for your account.
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More Options
The More Options section provides additional configuration options for your campaign. These options are automatically configured to their default values so you only need to modify them if you want to change them. These options consist of campaign and reporting configuration options. Campaign properties
Option Dedupe on send (1) Post Click Tracking (2)
Description/Action Removes duplicate email addresses from your sending list prior to sending the campaign. In this way, your recipients will not receive the same email more than once. Activates post-click tracking. Note: This option is only available if post-click tracking is activated for your account.
Progress Activates email notification of your campaign's progress. Notification emails Notification are sent when the campaign is launched and when it is completed. (3) Delivery Speed (4) Sets the delivery speed of the campaign in thousands of emails per hour. You can use the slider or enter the delivery speed in the field to the right of the slider.
Reporting Options
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Option Branded trackable linksHostname (1)
Description/Action Adds the entered brand name URL to your tracked link URLs to replace the default URL set up for your account (or if no URL is set up for your account, to replace the URL of the Campaign Commander Email & Mobile Edition tracker).
Email Activates email notification of when your campaign's snapshot report is notification (2) available (see Snapshot Report on page 203). To (3) Allows you to select the recipients who will receive the campaign snapshot report notification email. Default recipients are selected by default. Note: This option is only displayed when you have defined recipient email addresses in the Add Email option. Send report by email (4) Sets the number of days after which the campaign snapshot report notification email will be sent. Note: This option is only displayed when you have defined recipient email addresses in the Add Email option. Add Email (5) End of Tracking URL (6) Set as default URL (7) Allows you to add additional email addresses as recipients of campaign snapshot report notification emails. Sets the URL to which the tracked links of your campaign will be redirected when they expire. Sets the URL as the default end-of-tracking URL for your campaigns.
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Campaign Commander Email & Mobile Edition User Guide The Campaign Archive Screen
The Campaign Archive Screen

The Campaign Archive screen allows you to finalize your campaign and consult your posted campaigns.
Option Create New Campaign (1) Refresh (2) Search (3) Display Options (4) Status (5) ID (6) Name (7) Message (8) Segment (9) Created by (10) Date (11) PCT (12) Workflow (13) Edit (14)
Description/Action Creates a new campaign by opening the Speedy Campaign Builder screen. Updates the data displayed in the Campaign Archive screen. Allows you to search for a campaign. Configures the display of the Campaign Commander Email & Mobile Edition archive screens. The status of the campaign (Editable or Tracking). The unique identity number of the campaign. The name of the campaign. The name of the associated message The name of the associated segment or Composition, if several segments are used for the campaign. The creator of the campaign. The date when the campaign was sent. Displays whether Post-Click Tracking is activated (Yes) or deactivated (No). Links the campaign to a workflow. Allows you to edit or view the campaign. Note: Only campaigns that have not been sent can be edited.
Favorites (15) Copy (16) Test (17) Deliv. Test (18) Post (19) Fast Post (20)
Adds the campaign to your list of favorite campaigns. Copies the campaign. Tests the campaign. Tests the deliverability of the campaign. Posts the campaign after recalculating the segment members. Posts the campaign without recalculating the segment members.
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Campaign Commander Email & Mobile Edition User Guide The Campaign Archive Screen
Option Delete (21)
Description/Action Selects the campaign for deletion. Note: Only campaigns that have not been sent can be deleted.
Select/Deselect All Items (22) Delete Selected Items (23)
Selects or deselects all items. Deletes the selected items. Note: It is not possible to delete running or archived reflex campaigns.
Page numbers (1, 2, 3...) (24)
Navigates between the different pages of campaigns.
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Campaign Commander Email & Mobile Edition User Guide Test Archive Screen
Test Archive Screen

The Test Archive screen lists your test campaigns. Option Search Status ID Name Message Segment Manager Date View Description/Action Search for a test campaign. The status of the test campaign. The unique identity number of the test campaign. The name of the test campaign. The name of the associated message. The name of the associated segment or Composition, if several segments are used for the campaign. The creator of the test campaign. The date when the test campaign was sent. Allows you to view the test campaign.
Page numbers (1, Navigates between the different pages of test campaigns. 2, 3...)
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Campaign Commander Email & Mobile Edition User Guide Creating Campaigns
Creating Campaigns
To create a new campaign: 1. In the left-hand menu, expand Campaigns and click Campaign. 2. Click New in the top right-hand corner of the Calendar screen. or In the calendar, select the date on which you want to send the campaign and click the time slot. 3. In the Speedy Campaign Builder screen, select a segment for your campaign in the Select your Segment drop-down menu. 4. To select additional segments, repeat the previous step. 5. Select the type of message (Email or SMS) you want to send in your campaign in the first drop-down menu to the right of Select your Message. 6. In the second drop-down menu, select the message. Note: You can only select emails that are not already assigned to a campaign. In the case of SMSmessages, the same SMSmessage can be used in multiple campaigns. 7. Enter a name for your campaign in the Campaign Name field. 8. (Optional) Enter a description for your campaign in the Campaign Description field. Note: If you are creating a campaign for a split test, it is recommended that you enter the tested variables in the Campaign Description field. 9. Set the time and date when your campaign will be launched in the Launch Date & Time calendar. This step is not necessary if you created the campaign by clicking the time slot in the day view of the calendar as the date and time will already be set. 10. To perform a split test before rolling out the full campaign, activate the Split Testing option and assign the campaign to a split test by selecting it in the drop-down menu. Note: You have to have created a split test beforehand to assign the campaign to a split test. 11. If you have configured analytics for your account, you can choose to activate the Analytics option. When activated, the tracked links will not only be tracked through Campaign Commander Email & Mobile Edition but also using the analytics tool configured for your account.
Fine-Tuning Your Campaign

In the More Options section, there are additional options allowing you to fine-tune your campaign. These options are pre-configured to the standard settings making it unnecessary to modify them for every campaign.
Dedupe on Send
This option, when activated, verifies the segment members prior to sending to make sure that there are not multiple entries for one recipient. If there are multiple entries for a recipient, only one of the entries will be used for the campaign so that recipients only receive the email once.
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It is generally recommended to keep this option activated so as not to annoy your recipients by sending them the same email more than once.
Post-Click T racking
Post-click tracking is an optional feature that allows you to see where in your website the recipient clicks after clicking a tracked link in a campaign email. Please contact your Account Manager if you would like to integrate post-click tracking into your campaigns. Note: To use this feature, you will also need to add post-click tracking tags to pages of your website.
Progress Notification
If the Progress Notification option is activated, you will receive two emails:
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The first email is sent when the campaign is launched. It states the time and date when the campaign was launched and the number of emails to be sent. The second email is sent when the campaign is completed. It states the time and date when the campaign was completed and the number of emails that were sent.
Delivery Speed
The Delivery Speed option allows you to define the speed (in thousands of messages per hour) at which your campaign will be sent. By default, your campaigns are sent at maximum speed. To send your campaigns at a lower speed:
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Shift the slider to a lower speed. or Enter the speed in the provided field.
Branded T rackable Links Hostname

Branded trackable links allows you to change the branding of the tracked links in your email. By default, the tracked links will adopt the brand defined for your account (if no brand has been defined for your account, the tracked links are prefixed by the Campaign Commander Email & Mobile Edition tracker hostname). To change the branding of your tracked links:
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Enter the URL of your brand in the Branded trackable links Hostname field starting with http:// and ending with a slash (/).
Send E mail Notification

The Send email notification option will notify the selected recipient(s) of the availability of the campaign snapshot report. To add the email addresses of the recipient(s) of the email notification: 1. Click Add Email . 2. Enter the email address of the recipient. 3. In the Send report by email section, select the number of days after campaign completion that the email notification should be sent. To select the recipient(s) of the email notification:
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1. Check the checkbox next to the recipient's email address. 2. In the Send report by email section, select the number of days after campaign completion when the email notification should be sent.
E nd of T racking URL
The end-of-tracking URL is the URL used when your tracked links expire. By default your tracked links will expire after 45 days (depending on your account settings). If a recipient clicks an expired tracked link, they will be redirected to the chosen URL. If you want to modify the end-of-tracking URL:
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Enter the new URL in the End of Tracking URL field.
If you want to make the new URL the default end-of-tracking URL of all your campaigns:
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Check the Set as default checkbox.
Saving the Campaign

Once your campaign is configured as desired: 1. Click Save. 2. In the popup, select the Archive option. In the Campaign Archive screen, you can test, deliverability test, post, and fast-post your campaign.
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Campaign Commander Email & Mobile Edition User Guide Testing and Posting the Campaign
Testing and Posting the Campaign

Testing Your Campaign
To send a test campaign: 1. Click the Test Campaign icon to the right of the campaign in the Campaign Archive screen. 2. If you want to test your action links, check the Use test tracker option. 3. Select the recipients of the test campaign using one of the following options:
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Enter the email address of the recipient in the Add a Test Email Address field and click Add. Then select the email address from the list at the bottom of the window. Select an email address from the list at the bottom of the window. Select a group of email addresses from the Select a group drop-down menu. To create a new group: a. Enter the email address of the recipient in the Add a Test Email Address field. b. Repeat the above step for every email address that should make up the group. c. Enter a name for the group in the field to the right of the Select a group drop-down menu. d. Select the email addresses that should make up the group from the list at the bottom of the window by checking their checkboxes. e. Click the Save icon.
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4. Click the Post button. 5. When you receive the test email(s), you should click all the tracked links and click through a few pages of the linked website to check your tracked links and post-click tracking. The results will be shown in the Test Report.
Deliverability Testing Your Campaign

The coding and wording in your email can affect its chances of ending up in a recipient's inbox. The deliverability test option allows you to test the deliverability rate of your email with the ESPs. Note: Deliverability tests are only available if you have purchased a deliverability test package. Please contact your Account Manager if this option interests you. To test your email's deliverability rate: 1. In the Campaign Archives screen, click Deliverability Test to the right of your campaign. 2. In the Deliverability Optimization Test window, enter the personalization values in the provided fields.
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Campaign Commander Email & Mobile Edition User Guide Testing and Posting the Campaign
3. Select the type(s) of deliverability tests you want to perform:

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Message Preview Report: This report is actually a combination of three reports:

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Message Rendering Report: This report allows you to see how your email will appear in the various ESPs. Spam Check Report: The spam check report shows you the probability of your email ending up in a recipient's inbox or junk mail. Message Assessment Report: This report analyzes the quality of the email (i.e. link problems, HTML errors, spelling mistakes, spam word usage, etc.).
You need to select the language for these reports.

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Inbox Preview Report: This report displays the percentage of emails that end up in the inbox, bulk mail, or spam of the various ESPs.
4. Click Generate. 5. The report results will be displayed in the Deliverability section of Campaign Commander Email & Mobile Edition. Note: Getting complete reports can take several minutes. Please submit your test(s) and wait a few minutes before checking your reports.
Posting Your Campaign

Your campaign will not be sent at the scheduled time and date unless it is posted. Two options are available for posting the campaign:
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Post: This option recalculates the number of campaign recipients and provides you with the updated statistics and a campaign summary allowing you to modify the message or segment of the campaign before validating it. Fast-post: This option does not recalculate the number of campaign recipients, instead allowing you to post directly through a confirmation popup window.
To post the campaign: 1. In the Campaign Archive screen, click the Post icon. 2. After Campaign Commander Email & Mobile Edition has finished recalculating the number of campaign recipients, check the configuration of your campaign and click Validate. To fast-post the campaign: 1. In the Campaign Archive screen, click the Fast-post icon. 2. Click Yes in the confirmation popup window.
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Campaign Commander Email & Mobile Edition User Guide Editing, Copying, and Deleting Campaigns
Editing, Copying, and Deleting Campaigns

Through the Campaign Archive screen, you can edit, copy, and delete your campaigns.
Editing Campaigns
Note: Only campaigns that have not been posted can be edited. To edit a campaign: 1. In the left-hand menu, expand Manage Campaigns and click Campaign. 2. In the top right-hand corner, click Archive and select Campaign Archive. 3. In the Campaign Archive screen, click the Edit icon to the right of the campaign you want to edit. 4. Edit the campaign as desired (see Creating Campaigns on page 103)
Copying Campaigns
Instead of creating a new campaign, you can copy and edit a previously created campaign. To copy a campaign: 1. In the left-hand menu, expand Manage Campaigns and click Campaign. 2. In the top right-hand corner, click Archive and select Campaign Archive. 3. In the Campaign Archive screen, click the Copy icon to the right of the campaign you want to copy.
Deleting Campaigns
Note: Campaigns that have been sent cannot be deleted. To delete a campaign: 1. In the left-hand menu, expand Manage Campaigns and click Campaign. 2. In the top right-hand corner, click Archive and select Campaign Archive. 3. In the Campaign Archive screen, check the Delete checkbox to the right of the campaign you want to delete. 4. Click the Delete icon to the bottom right of the list of campaigns.
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Campaign Commander Email & Mobile Edition User Guide Split Testing
Split Testing
Introduction
Split testing allows you to test the different variables of your email in order to optimize your email for your target. It consists of sending two or more versions of an email to a portion of your mailing list to see how the recipients react in terms of opens, click throughs, complaints, and unsubscribes. Once the results are in, the more successful email can be selected to be sent to the remainder of the mailing list. The following aspects of your email can be tested in a split test:
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Subject line: Does the subject make the recipient want to open the email? Design: Which design entices the recipient to click through the email to a landing page? Content: Which product promotions tempt the recipient? Personalization: Does the added personalization increase the chances of the recipient opening the email (if the subject line is personalized) and clicking through to a landing page (if the design/content is personalized)?
Note: Split testing is an optional feature. Please contact your Account Manager, if you would like to use this feature.
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Campaign Commander Email & Mobile Edition User Guide The Split Testing Interface
The Split Testing Interface

To access the Split Testing feature: 1. In the left-hand menu, expand Campaigns. 2. Click Split Testing.
Layout of the Split Testing Interface

The Split Testing home screen contains two buttons providing access to the following screens:
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Split Run Archive: In this screen, you can create a new split test, configure your created split tests, and view the overall results of your split test in order to roll out the winning campaign. Split Run Report: In this screen of the Reports feature, you can view the detailed results of your split tests (see Split Test Reports on page 195).
Split Run Archive

The Split Run Archive screen is divided into two parts. The top part allows you to create a new split test. The bottom part displays your created split tests allowing you to configure, consult, and roll out your split tests. Split Test Creation Section
Option Name (1) The name of the split test.
Description/Action
Description The description of the split test. (2) Email dedupe (3) Save New Split Run (4) Removes duplicate email addresses from your sending list prior to sending the campaign. In this way, your recipients will not receive the same email more than once. Saves the split test.
Refresh (5) Refreshes the list of split tests in the archive.
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Split Run Archive
Option Search (1) Display Options (2) Split Test Information ID (3) Split Run Name/Description (4) Email dedupe (5) Launch Date (6) Segment (ID) (7) Status (8)
Description/Action Allows you to search for a split test. Configures the display of the Campaign Commander Email & Mobile Edition archive screens.
The unique identity number of the split test. The name and description of the split test. Shows whether email deduplication was activated or not. The date when the split test was launched. The segment name and its unique identity number. The status of the split test. The different statuses are:
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Editable Validated Running Completed Rolled out
Validate (9) Delete (10)
Validates the split test so that it will be sent at the scheduled time and date. Deletes the split test.
Expanded Split Test - To expand a split test and view the details of its campaigns, click the arrow to the left of the split test. ID (11) Creative Name (12) Variable Tested (13) Sample percentage (14) The unique identity number of the campaigns assigned to the split test. The name of the message. The variables tested in the message. These should be entered in the Campaign Description field when creating the campaign. The percentage of the segment to which the split test is sent.
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Option Edit (15)
Description/Action Allows you to edit the campaign. Note: If you have already defined the sample percentage and you want to edit the campaign, you will have to reset the sample percentage after editing.
Test (16)
Allows you to send a test campaign to a particular recipient or group of recipients (see Testing and Posting the Campaign on page 106). Removes a campaign from a split test.
Remove (17)
Split Run Scheduling Screen The Split Run Scheduling screen can be accessed once you have created your split test and assigned multiple campaigns to it. This screen is where you configure the percentage of the segment(s) assigned to each campaign and set the date and time when the split test will be launched. To access the Split Run Scheduling screen: 1. Expand an unsent split test in the list of split tests in the Split Run Archive. 2. Click the Validate button.
Option Split Run Details #ID (1) Split Run Name (2) Split Run Description (3) Segment (4)
Description/Action
The unique identity number of the split test. The name of the split test. The description of the split test. The segment name and unique identifier number.
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Option Campaigns Details #ID (5) Creative Name (6) Tested Variables (7) Percentage Allocation (8) Campaign Date & Time (9) Cancel (10) Save & Back to Archive (11) Save & Launch Split Run (12)
Description/Action
The unique identity number of the campaigns assigned to the split test. The name of the message. The variables tested in the message. These should be entered in the Campaign Description field when creating the campaign. The percentage of the segment to which the split test is sent.
Split Run Launching Date Allows you to set the time and date when the campaign should be launched. Cancels the modifications. Saves the split test, but does not launch it. Saves and activates the split test. The split test will be launched at the set time and date.
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Campaign Commander Email & Mobile Edition User Guide Creating a Split Test
Creating a Split Test

Split test creation is broken down into the following steps: 1. Create the split test project 2. Create the messages 3. Create the split test campaigns 4. Validate the split test 5. Roll out the winning split test campaign
Step 1: Create a Split Test Project

To create a split test project: 1. In the left-hand menu, expand Manage Campaigns and click Split Testing. 2. Click Split Run Archive. 3. In the Split Run Archive screen, enter a name and description for your split test in the provided fields. 4. Uncheck the Email dedupe checkbox, if you want to deactivate email deduplication, or leave the Email dedupe checkbox checked, if you want to only send one email per email address (recommended). 5. Click Save New Split Run.
Step 2: Create the Messages

1. In the left-hand menu, expand Manage Campaigns and click Message. 2. Click New and select New Email . 3. Configure the email header and body, add tracked links, and personalize the email. 4. Copy the email and change one variable (e.g. an image). 5. Repeat the above step until you have all the emails you want for the split test. Note: For further information on creating emails, please read Creating an Email.
Step 3: Create the Split Test Campaigns

Note: When creating your split test campaigns, make sure that the emails used are the emails intended for the split test (with only one differing variable). If the emails used are very different, you will not know which element of the winning email made it so successful.
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1. Create the first campaign: a. In the left-hand menu, expand Campaigns and click Campaign. b. Click New in the top right-hand corner of the Calendar screen. c. In the Speedy Campaign Builder screen, select a segment for your campaign in the Select your Segment drop-down menu. d. To select additional segments, repeat the previous step. e. Select the first email that you want to test in the Select your Message dropdown menu. f. Enter a name for your campaign in the Campaign Name field. g. Enter a description for your campaign in the Campaign Description field. It is recommended to enter the variable being tested in the description field in order to facilitate interpretation of the split test results. h. Set the time and date that your campaign will be launched in the Launch Date & Time calendar. Note: The date and time when the split test is sent is set in the Split Run Scheduling window. The campaign launch date and time are ignored. i. Activate the Split Testing option and assign the campaign to the previously created split test by selecting it in the drop-down menu. j. If you have configured analytics for your account, you can choose to activate the Analytics option. When activated, the tracked links will not only be tracked through Campaign Commander Email & Mobile Edition but also using the analytics tool configured for your account. Note: See Creating Campaigns for information on how to fine-tune your campaign using the options in the More Options section. 2. Create the second campaign: a. In the left-hand menu, expand Campaigns and click Campaign. b. Click New in the top right-hand corner of the Calendar screen. c. In the Speedy Campaign Builder screen, select the same segments you selected for the first campaign for your second campaign in the Select your Segment drop-down menu. d. Select the second message you want to test in the Select your Message dropdown menu. Note: You can only select emails that are not already assigned to a campaign. e. Enter a name for your campaign in the Campaign Name field. f. Enter a description for your campaign in the Campaign Description field. It is recommended to enter the variable being tested in the description field in order to facilitate interpretation of the split test results. g. Set the time and date that your campaign will be launched in the Launch Date & Time calendar.
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Note: The date and time when the split test is sent is set in the Split Run Scheduling window. The campaign launch date and time are ignored. h. Activate the Split Testing option and assign the campaign to the previously created split test by selecting it in the drop-down menu. i. If you have configured analytics for your account, you can choose to activate the Analytics option. When activated, the tracked links will not only be tracked through Campaign Commander Email & Mobile Edition but also using the analytics tool configured for your account. Note: See Creating Campaigns for information on how to fine-tune your campaign using the options in the More Options section. 3. If you want to test more than two messages in your split test, create as many campaigns as you have messages to test.
Step 4: Validate the Split Test

To validate the split test: 1. In the left-hand menu, expand Manage Campaigns and click Split Testing. 2. Click Split Run Archive. 3. In the Split Run Archive screen, click the Validate icon to the right of your split test. 4. Define to which percentage of your segment(s) the split test messages should be sent by entering the values in the fields to the right of each campaign. Note: It is recommended to enter small percentages consisting of at least 30 members in order to get a sufficient sample of the segment without sending the split test emails to the majority of the segment. In no circumstances should 100% of the segment be divided up between the campaigns as this would defeat the purpose of the split test, leaving you with no members to whom to send the winning campaign. 5. Select the split test launch date and time in the Split Run Launching Date section. 6. Click Save & Launch Split Run to launch the split test. Note: When the split test is launched you will receive an email notifying you that the split test was successfully sent.
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Step 5: Roll Out the Winning Split Test Campaign

After you have sent your split test and received the results, you can send the winning email to the remaining members of the segment(s) defined for the split test. To roll out the split test campaign: 1. Click the Roll Out icon to the right of the winning campaign.
2. In the Speedy Campaign Builder, configure the time and date of the campaign. 3. Click Save. 4. In the popup, select the Archive option. 5. In the Campaign Archives screen, click the Post or Fast-Post icon to the right of the campaign.
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Campaign Commander Email & Mobile Edition User Guide Reflex Campaign
Reflex Campaign
Introduction
Reflex campaigns are one of Campaign Commander Email & Mobile Edition's automated message features. This feature allows you to effortlessly program the delivery of messages to your members at times when they are more likely to positively respond. A reflex campaign is an event-based trigger campaign, which means that messages are automatically sent to members at specific times around an event. The event serves as the trigger. The event can be:
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a common event, e.g. summer sales, new year's eve, etc. a member-specific event, e.g. birthdays, anniversaries, retirement, etc. a member-driven event, e.g. subscriptions, purchases, etc.
To make sure that the right message reaches members at the right time, you can set up a reflex campaign that will automatically send them messages before, after, and/or during that time. Note: For individual messages that are automatically triggered by a user action, such as a subscription or a purchase, it is recommended to use the Notification Messages feature as the message will be sent as soon as the member performs the action. Reflex campaign messages are sent on the day that a rule is triggered at a specified time, but they are not sent the minute that a rule is triggered. If you want members to receive a confirmation message as soon as they perform an action followed by a series of messages, you should set up the confirmation message in the Notification Messages feature and the subsequent messages in a reflex campaign.
Example Scenarios
The following scenarios are some examples of how the Reflex Campaign feature can be used.
Welcome Scenario
This scenario consists of a series of emails that welcome a new member and inform them progressively of information that might interest them. 1. A welcome email is automatically sent to a new member the day after they subscribe. 2. A week later, a second email is sent to inform the new member of other information of interest. This email contains one or more links allowing the member to access more information. 3. Two weeks later, different emails are sent depending on whether the member did not open, opened but did not click a link, or clicked a link in the email.
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Did not open: The second email is automatically re-sent to members who did not open the second email when it was first sent. Opened but did not click a link: An email containing other information that may be of interest is sent. Clicked a link: An email containing further information related to the link subject is sent.
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Subscription Expiration Scenario

This scenario consists of a series of emails that remind subscribers to renew their yearly subscription. 1. One month before the subscription runs out, an email is sent to members informing them that the subscription will expire and giving them the possibility to renew their subscription. 2. Two weeks before the subscription expires, an email is sent to members who did not click the renew subscription link, listing all the advantages that they will lose if they do not renew their subscription and giving them the possibility to renew their subscription. 3. One day before the subscription expires, a last chance to renew email is sent to members who did not click the renew subscription link.
Summer Sales Scenario

This scenario consists of a series of emails that are sent around a specific datethe start of summer sales. 1. Two weeks before the start of the summer sales, an email is sent to members in anticipation of the summer sales. 2. The day before the start of summer sales, an SMS is sent to remind members that the sales are beginning. 3. One week after the start of the summer sales, a second email is sent notifying members of further reductions. 4. Two days after sending the second email, different emails are sent to users depending on whether they opened the email or clicked one of the links in the email.
The Reflex Campaign Interface

To access the Reflex Campaign feature: 1. In the left-hand menu, expand Campaigns. 2. Click Reflex Campaign. The reflex campaign interface is made up of the following screens:
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New Reflex screen: This screen allows you to create a new reflex campaign. Reflex Archive screen: This screen allows you to consult and edit your existing reflex campaigns.
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New Reflex Screen

The New Reflex screen is where you create your new reflex campaigns and edit your existing reflex campaigns.
Reflex Definition
Name Name (1) Description (2)
Description Name of the reflex campaign. (Optional) A brief description of the reflex campaign.
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Name Segment (3)
Description The segment(s) to be used for the reflex campaign. If you select more than one segment, the segments will be combined using OR (union). You can click the selected segments to edit them. The date when the reflex campaign will be launched. The date when the reflex campaign will end.
Start Date (4) End Date (5) More Options
The More Options section allows you to refine your reflex campaign configuration. To display these additional options:
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Click the arrow to the left of More Options.
Name
Description
Max Allows you to apply a limit to the number of members who can trigger the rule at Target the same time. If this threshold is exceeded, none of the members who triggered Threshold the reflex campaign will receive the email or SMS. (1) Dedup on send (Email only) (2) This option, when activated, verifies the segment members prior to sending to make sure that there are not multiple entries for one recipient. If there are multiple entries for a recipient, only one of the entries will be used for the campaign so that recipients only receive the email once. It is generally recommended to keep this option activated so as not to annoy your recipients by sending them the same email more than once. Analytics Activates analytics for your tracked links. When activated, the links will not only (3) be tracked through Campaign Commander Email & Mobile Edition but also using the analytics tool configured for your account.
Scenario Summary
The reflex campaign rules, once defined, are displayed in the Scenario Summary section.
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Name Order (1) The rule order number.
Description
Note: You can only delete rules in descending order (i.e. starting from the highest and ending with the lowest order number). Status (2) The status of the rule:
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Normal : The rule is being applied. Frozen: The rule has been paused and is not being applied.
Type (3)
The type of message to which the rule applies:

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Email SMS
Message ID (4) Message Name (5) Rule (6) Edit rule (7)
The ID of the message linked to the rule. The name of the message linked to the rule. The summary of the defined rule. Allows you to edit the rule. Note: This option is no longer available when a reflex campaign is running.
View (8)
Allows you to view the rule. Note: This option only appears when a reflex campaign is running.
Edit message (9) Allows you to edit the message linked to the rule. Count (10) Counts the number of members in the segment(s) who match the rule. Freeze/Unfreeze Allows you to stop applying (Freeze) and re-apply (Unfreeze) a rule. (11) Note: These options only appear when a reflex campaign is running.
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Name Force Unfreeze (12)
Description Allows you re-apply a frozen rule and send it to all the members who satisfy the rule even if they exceed the maximum threshold. Note: This option only appears when a reflex campaign is running.
Add Rules (13) Delete Rules (14)
Allows you to add a new rule to the reflex campaign. Allows you to delete the last rule. Note: You can only delete rules in descending order (i.e. starting from the highest and ending with the lowest order number).
Rule Definition Popups The reflex campaign rules are defined by clicking the Add Rules button or editing an existing rule. The rule configuration popups vary depending on whether the rule applies to a fixed or relative date.
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Name Do you want to reevaluate your Segment? (1) What type of message do you want to send? (2)
Description Defines whether your segment members will be recalculated for the rule so that members who did not previously satisfy the segment criteria will be included and members who no longer satisfy the segment criteria will be excluded.
The type of message (i.e. email or SMS) that will be used in your reflex campaign.
Select your Allows you to select the name of message that will be used in your reflex message (3) campaign. Do you When set to Yes, displays the fixed date configuration options. When set to want to No, displays the relative date configuration options. send this message on a fixed date? (4) Date (5) Clear (6) Date Field (7) (Fixed date option) The date when the message will be sent. Clears the configured settings.
(Relative date option) Defines the relative date when the email will be sent:
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Send a set number of days before or after a date contained in the member database Send if a selected date field in the member database is empty Send a set number of days before or after a date contained in the member database and again a set number of days before or after a date contained in the member database
Send (8)
This option is only displayed if a rule has already been defined for the reflex campaign. It configures the rule to automatically send a message on the entered number of days after a previous message. If it is set, the message will be sent both on the defined fixed or relative date and on the number of days after the previous option. This option is only displayed if the Send option is set. It configures the rule to only send the message to members who were sent, were not sent, opened, or did not open the previous message. This option is only displayed if the Send option is set. It configures the rule to only send the message to members who clicked or did not click a specific link or any link in the message. The time of day when the reflex campaign should be sent. Limits the sending of the message to specific days of the week.
Send to members as (9) Send to members who (10) Send Time (11) Send on selected days of the week? (12) Cancel (13)
Cancels the rule configuration.
Submit Rule Adds the rule to the reflex campaign. (14)

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Scenario Preview and Saving Options The Scenario Preview section provides you with a graphic representation of your reflex scenario, thus allowing you to visualize how the different messages will be triggered before saving your reflex campaign.
Name Scenario Preview (1) Cancel (2) Save (3)
Description A visual representation of the reflex campaign rules. Cancels your configuration. Saves your reflex campaign.
Reflex Archive Screen

The Reflex Archive screen lists all the previously created reflex campaigns.
Name Create a New Scenario (1) ID (2)
Description Creates a new reflex campaign by opening the New Reflex screen. The unique identity number of the reflex campaign.
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Name Scenario Name (3) Segment (4) Manager (5) Start date (6) End Date (7) Status (8)
Description The name of the reflex campaign. The name of the associated segment or Composition, if several segments are used for the reflex campaign. The creator of the reflex campaign. The date when the reflex campaign starts. The date when the reflex campaign ends. The status of the reflex campaign:
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Editable: The reflex campaign is not running and thus can be edited. Running: The reflex campaign is running and thus cannot be edited. Archived: The reflex campaign has come to an end and is thus viewable but no longer editable.
Assign (9) Stop/Start (10)
Assigns the reflex campaign to another member of your workgroup. Pauses or relaunches a reflex campaign.
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This icon pauses a reflex campaign. This icon relaunches a reflex campaign.
Note: When the reflex campaign is archived, no icon is visible in this column. Edit (11) Select/Deselect All Items (12) Delete selected Reflex (13) Allows you to edit editable reflex campaigns and view running and archived reflex campaigns. Selects or deselects all items. Deletes the selected items. Note: It is not possible to delete running or archived reflex campaigns. Page numbers (1, 2, 3...) (14) Navigates between the different pages of reflex campaigns.
Creating a Reflex Campaign

To create a new reflex campaign: 1. In the left-hand menu, expand Campaigns and click Reflex Campaign. 2. Click New Reflex. 3. In the New Reflex screen, configure the general settings of the reflex campaign: a. In the Reflex Definition section, enter a name for the reflex campaign in the Name field. b. (Optional) Enter a description for the reflex campaign in the Description field. c. Select a segment for your reflex campaign in the Segment drop-down menu. d. (Optional) To select additional segments, repeat the previous step.
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e. Set the start date for the reflex campaign by entering it manually or selecting it in the calendar to the right of the Start Date field. f. Set the end date for the reflex campaign by entering it manually or selecting it in the calendar to the right of the End Date field.
4. (Optional) Fine-tune your reflex campaign using the additional options available in the More Options section. These options are preconfigured to the standard settings making it unnecessary to modify them for every reflex campaign.
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Dedupe on Send This option, when activated, verifies the segment members prior to sending to make sure that there are not multiple entries for one recipient. If there are multiple entries for a recipient, only one of the entries will be used for the campaign so that recipients only receive the email once. It is generally recommended to keep this option activated so as not to annoy your recipients by sending them the same email more than once.
Max Target Threshold This option allows you to apply a limit to the number of members who can trigger the rule at the same time. If this threshold is exceeded, none of the members who triggered the reflex campaign will receive the email or SMS.
Analytics If you have configured analytics for your account, you can choose to activate the Analytics option. When activated, the tracked links will not only be tracked through Campaign Commander Email & Mobile Edition but also using the analytics tool configured for your account.
5. Add rules to define when the message(s) will be sent (see Defining the Reflex Campaign Rules on next page). 6. Click the Save Scenario button to save and activate the reflex campaign. 7. In the confirmation popup, click the OK button to continue configuring your reflex campaign or Archive to go to the reflex campaign archive.
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Defining the Reflex Campaign Rules

The Scenario Summary section enables you to define the rules that determine when segment members will receive a particular message.
Defining the First Rule

To define the first rule: 1. Click the Add Rules button. 2. In the Submit Rule window, select whether or not you want to re-evaluate your segment(s). Note: If you choose to re-evaluate your segment(s), your segment members will be recalculated for the rule so that members who did not previously satisfy the segment criteria will be included and members who no longer satisfy the segment criteria will be excluded. 3. Select the radio button of the type of message (Email or SMS) you want to send if the rule is triggered. 4. In the Select your message drop-down menu, select the message. 5. Select whether you want to send the message on:
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a fixed date (Yes)

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Set the date by entering it manually or selecting in the calendar to the right of the Date field.
a relative date (No)

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Select the radio button of the type of relative date you want to configure.
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Send the message a certain number of days before or after a date given in the member database: i. In the first field, enter or select the number of days. ii. In the second field, select the operator from the drop-down menu:
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before after
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iii. In the third field, select the member database date field from the drop-down menu.
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Send the message if a date is not given in one of the date fields of the member database:
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Select the date field of the member database that should be empty from the drop-down menu.
Send the message before and after or after and before a date given in the member database: i. In the first field of the first row, enter or select the number of days. ii. In the second field, select the operator from the drop-down menu:
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before after
iii. In the first field of the second row, enter or select the number of days. iv. In the second field, select the operator from the drop-down menu:
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before after
v. In the third field, select the member database date field from the drop-down menu.
6. Enter the time of day when the message should be sent. 7. If you chose to send the message on a relative date, check the checkboxes of the days of the week when the message should be sent. By default, all days of the week are selected. 8. Click the Submit Rule button to add the rule to the reflex campaign. 9. Add as many rules as desired (see Defining Additional Rules on next page). 10. Click the Save Scenario button to save the reflex campaign.
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Defining Additional Rules

If you already set one or more rules for the reflex campaign, you will in addition have the option of sending the message a chosen number of days after one of the previous rules was triggered. To define additional rules: 1. Click the Add Rules button. 2. In the Submit Rule window, select whether or not you want to re-evaluate your segment(s). Note: If you choose to re-evaluate your segment(s), your segment members will be recalculated for the rule so that members who did not previously satisfy the segment criteria will be included and members who no longer satisfy the segment criteria will be excluded. 3. Select the radio button of the type of message (Email or SMS) you want to send if the rule is triggered. 4. In the Select your message drop-down menu, select the message. 5. Select whether you want to send the message on a fixed (Yes) or relative date (No). See Defining the First Rule for instructions on how to configure fixed or relative dates. 6. If you want to send the message on a date relative to the sending of another message: a. In the first Send drop-down menu, select or enter the number of days after the previous message was sent that the message linked to this rule should be sent. b. In the second Send drop-down menu, select the previous message that serves as the relative basis for this rule. c. (Optional) Select the behavioral and/or trackable link trigger criteria for the rule. You can combine behavioral and trackable criteria or omit it completely.
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Behavioral criteria i. In the first drop-down menu to the right of Send to members as, select the message that the members acted on. ii. In the second drop-down menu, select the action performed by the member:
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sent: The member was sent the message. were not sent: The member was not sent the message. open: The member opened the message. did not open: The member did not open the message.
Trackable link criteria i. In the first drop-down menu to the right of Send to members who, select the message that the members acted on. ii. In the second drop-down menu, select the action performed by the member:
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clicked: The member clicked the link. did not click: The member did not click the link.
iii. In the third drop-down menu select:
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the link that the member acted on NO LINK ANY LINK
7. Enter the time of day when the message should be sent. 8. If you chose to send the message on a relative date, check the checkboxes of the days of the week when the message should be sent. By default, all days of the week are selected. 9. Click the Submit Rule button to add the rule to the reflex campaign. 10. Add as many rules as desired (see Defining Additional Rules on previous page). 11. Click the Save Scenario button to save the reflex campaign. Note: You can only delete rules in descending order (i.e. starting from the highest and ending with the lowest order number).
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Banner
Introduction
The Banner feature allows you to create reusable chunks of text or HTML that can be incorporated into your email creatives. You can add more than one banner to an email, use banners in more than one email, and combine banners with personalization so that different banners appear for different recipients. Banners are created in a similar way to messages:
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They can be created by:

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uploading content from your CMS adding dynamic external content entering the text/HTML manually
They can contain:

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Links
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Personalization l Field personalization: Field personalization allows you to automatically update your banner with the contents of a field of your member database. l If personalization: If personalization allows you to add conditional personalization to your banner by entering different versions of HTML and/or text in the banner depending on the value contained in a database field. l Multiple if personalization: Multiple if personalization allows you to add conditional personalization to your banner by automatically entering different versions of HTML and/or text in the banner depending on the value contained in one of a selection of database fields.
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Switch personalization: Switch personalization allows you to add combined conditional personalization to your banner by creating multiple conditions each with their own HTML and/or text input. Date/time personalization: Date and time personalization allows you to enter the recipient's local date and time in the banner.
TIP: You could use banners to save time by creating header and footer banners. The header banner could contain the mirror link and the accompanying text (e.g. If this email does not appear correctly, view it online). The footer banner could contain the unsubscribe link and the accompanying text (e.g. If you no longer wish to receive this email, unsubscribe here).
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Campaign Commander Email & Mobile Edition User Guide The Banner Interface
The Banner Interface

To access the Banner feature: 1. In the left-hand menu, expand Campaigns. 2. Click Banner.
Layout of the Banner Interface

The banner interface is made up of the following screens:
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New Banner Screen Banner Archive Screen
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Campaign Commander Email & Mobile Edition User Guide New Banner Screen
New Banner Screen

The New Banner screen is where you create and edit your banners.
Option Banner Name (1) Description (2) Content Type (3)

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Description/Action Name of the banner. Description of the banner. Defines the content of the banner as being HTML or text format. Note: HTML banners should be used in the HTML part of emails and text banners should be used in the text part of emails.
HTML Text
Content Upload Uploads a previously prepared creative to be used as your banner body. (4) Track All Links (5) Tracks all the links in your banner.
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Campaign Commander Email & Mobile Edition User Guide New Banner Screen
Option Link Management (6)
Description/Action Manages and adds the following types of links to your banner:
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External Content (7)
Loads external content from your CMSinto your banner body.
Banner Personalizes the banner using one of the following options: Personalization l Field personalization: Field personalization allows you to (8) automatically update your banner with the contents of a field of your member database. l If personalization: If personalization allows you to add conditional personalization to your banner by entering different versions of HTML and/or text in the banner depending on the value contained in a database field. l Multiple if personalization: Multiple if personalization allows you to add conditional personalization to your banner by automatically entering different versions of HTML and/or text in the banner depending on the value contained in one of a selection of database fields. l Switch personalization: Switch personalization allows you to add combined conditional personalization to your banner by creating multiple conditions each with their own HTML and/or text input. l Date/time personalization: Date and time personalization allows you to enter the recipient's local date and time in the banner. Banner Preview (9) Save (10) Displays a preview of the banner. Saves the banner.
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Campaign Commander Email & Mobile Edition User Guide Banner Archive Screen
Banner Archive Screen

The Banner Archive screen displays a list of your previously created banners.
Option Create a New Banner (1) ID (2) Name (3) Description (4) Created by (5) Preview (6) Edit (7) Copy (8) Delete (9) Select/Deselect All Items (10) Delete Selected Items (11) Page numbers (1, 2, 3...) (12)
Description/Action Creates a new banner by opening the New Banner screen. The unique identity number of the banner. The name of the banner. The description of the banner. The creator of the banner. Displays a preview of the banner. Allows you to edit the banner. Copies the banner. Selects the banner for deletion. Selects or deselects all items. Deletes the selected items. Navigates between the different pages of listed banners.
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Campaign Commander Email & Mobile Edition User Guide Creating a Banner
Creating a Banner
To create a new banner: 1. In the left-hand menu, expand Campaigns and click Banner. 2. Click the New Banner button. 3. In the New Banner screen, enter a name for your banner in the Name field. 4. Enter a description for your banner in the Description field. 5. Choose whether the banner will be a text banner or HTML banner by selecting the appropriate radio button. Note: HTML banners should be used in the HTML part of emails and text banners should be used in the text part of emails. 6. Configure the banner body using one of the following methods (see Configuring the Banner Body on page 139):
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Type the text or HTML code of your banner. Copy and paste text or HTML from a previously prepared creative. Upload the content from a previously prepared banner. Add external content from your CMS to the banner.
7. If you want to personalize the banner, add one or more types of personalization (see Personalizing the Banner on page 146). 8. Configure and track the different types of links in your banner as desired (see Managing Links on page 141). 9. Click the Save button to save the banner.
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Campaign Commander Email & Mobile Edition User Guide Configuring the Banner Body
Configuring the Banner Body

The following options are available for adding content to your banner:
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Type the text or HTML code of your banner. Copy and paste text or HTML from a previously prepared creative. Upload the content from a previously prepared banner. Add external content from your CMS to the banner.
Note: If you copy and paste content from another banner in Campaign Commander Email & Mobile Edition, untrack all links before copying the content from the original banner.
Uploading Content
To upload the content of your banner from a previously prepared banner: 1. Click Content Upload. 2. In the Content Upload window, enter the URL of the banner or browse to the location of the banner and click Upload. Note: If you use a banner hosted on your CMS, uploading it will copy the HTML code into the banner body. Any edits made to the CMS-hosted version will not impact the copied version. If you want to dynamically link your banner to your CMS-hosted banner, use the External Content option.
Adding Dynamic E xternal Content

You can add dynamic external content to a part of a banner or create a banner entirely composed of dynamic external content. To add content from your CMS to a part of the banner: 1. Enter &&& in the part of the banner where you want the external content to appear. 2. Click External Content. 3. In the External Content popup, enter the URL of the content. 4. If you want to enable caching, check the Enable Caching? checkbox. This will prevent the content from having to be reloaded for each member. Note: Caching cannot be combined with message personalization. If you check the Enable Caching? checkbox, the message personalization field will no longer be available. 5. If you want to add personalization, select the field to which the personalization should apply. To create a banner entirely composed of content from your CMS: 1. Enter &&&. 2. Click External Content. 3. In the External Content popup, enter the URL of the content. 4. If you want to enable caching, check the Enable Caching? checkbox. This will prevent the content from having to be reloaded for each member.
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Campaign Commander Email & Mobile Edition User Guide Configuring the Banner Body
Note: Caching cannot be combined with message personalization. If you check the Enable Caching? checkbox, the message personalization field will no longer be available. 5. If you want to add personalization, select the field to which the personalization should apply.
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Managing Links
T racking Links
After adding your content, you can choose to track your links for the purpose of reporting and to create segments based on behavioral criteria. To track all the links in your banner:
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Click Track All Links.
To track one or more links in your banner: 1. Click Link Management. 2. In the Link Management window, check the checkboxes of the identified links which you want to track and click Track selected items. 3. If you have multiple links with the same URL in your banner body, you can choose to:
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Track them individually, by selecting the Select Duplicate option. Track them as one tracked link, by selecting the No Duplicate option.
To edit which links are tracked: 1. Click Link Management. 2. In the Link Management window, check the checkboxes of the listed tracked links that you do not want to track and click Untrack selected items.
Adding Links
The following types of links can be added to your banner:
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Adding Standard Links A standard link is any link that serves the sole purpose of linking to a web page. To add a standard link to your banner:
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1. Enter &&& in the part of the banner where you want the link to appear. 2. Click Link Management. 3. In the Link Management window, click the Create Standard Link button. 4. In the Name field, enter a unique name for the link. 5. In the Url field, enter the URL of the link. 6. Click Choice1: Save Link to save the link but not add it to the banner. 7. Click Choice2: Save/Add Link to save the link and add it to the banner.
Adding Unsubscribe Links When recipients click this link, the CCUNJOIN field of the member database is updated to show them as unsubscribed and they will not receive any further emails. All emails must contain an unsubscribe link to comply with anti-spam regulations. To add an unsubscribe link: 1. Enter &&& in the part of the banner where you want the link to appear. 2. Click Link Management. 3. In the Link Management window, click the Create Unsubscribe Link button. 4. In the Name field, enter a name for the link. Ideally, the name should identify the link as being the unsubscribe link. 5. If you want the recipient to be redirected to a landing page to confirm the unsubscription: a. In the Page OK field, enter the URL of the landing page that will be used to show that the unsubscription was successful. b. In the Page Error field, enter the URL of the landing page that will be used to show that the unsubscription was not successful. 6. If you want the recipient to receive an email to confirm the unsubscription: a. In the Message OK drop-down menu, select the message that will be sent to the recipients to inform them that they have successfully unsubscribed. b. In the Message Error drop-down menu, select the message that will be sent to the recipients to inform them that they are not unsubscribed. 7. Click Choice1: Save Link to save the link but not add it to the banner. 8. Click Choice2: Save/Add Link to save the link and add it to the banner.
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Adding Personalized Links A personalized link is a link that adds a selected value from your member database to the end of the URL in order to redirect the recipient to a specific page based on that value. For example, you could send male and female recipients to different web pages based on their gender using the TITLE database field. To add a personalized link to a banner: 1. Enter &&& in the part of the banner where you want the link to appear. 2. Click Link Management. 3. In the Create Advanced Link drop-down menu, select Pers. Link. 4. In the Name field, enter a unique name for the link. 5. In the Url field, enter the URL of the link. 6. In the Choose a field to add to Url drop-down menu, select the database field whose contents will be added to the end of the URL in order to personalize the landing pages of each recipient. Note: You need to add the personalized URLs to your website as new pages or as redirections to existing pages to complete the link personalization process. 7. Click Choice1: Save Link to save the link but not add it to the banner. 8. Click Choice2: Save/Add Link to save the link and add it to the banner.
Adding Update Links An update link is a link that, when clicked, will update a field in the member database. To add an update link to a banner:
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1. Enter &&& in the part of the banner where you want the link to appear. 2. Click Link Management. 3. In the Create Advanced Link drop-down menu, select Update Link. 4. In the Name field, enter a unique name for the link. 5. In the Parameters field, enter the name of the database field and the value that will be entered into the database field when the link is clicked, respecting the following format: field name='value'. E.g. TITLE='Mrs'. 6. If you want the recipient to be redirected to a landing page to confirm the update: a. In the Page OK field, enter the URL of the landing page that will be used to show that the update was successful. b. In the Page Error field, enter the URL of the landing page that will be used to show that the update was not successful. 7. If you want the recipient to receive an email to confirm the update: a. In the Message OK drop-down menu, select the message that will be sent to the recipients to inform them that they have successfully updated their information. b. In the Message Error drop-down menu, select the message that will be sent to the recipients to inform them that their information was not updated. 8. Click Choice1: Save Link to save the link but not add it to the banner. 9. Click Choice2: Save/Add Link to save the link and add it to the banner.
Adding Action Links An action link is a link that will trigger an action when clicked, e.g. a forward-to-a-friend link. This type of link needs to be pre-configured by Emailvision. If you wish to use action links, please contact your Account Manager. To add an action link to a banner: 1. Enter &&& in the part of the banner where you want the link to appear. 2. Click Link Management. 3. In the Create Advanced Link drop-down menu, select Action Link. 4. In the Name field, enter a unique name for the link. 5. In the Action field, enter the name of the Action as defined with your Account Manager.
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6. If you want the recipient to be redirected to a landing page to confirm the action: a. In the Page OK field, enter the URL of the landing page that will be used to show that the action was successful. b. In the Page Error field, enter the URL of the landing page that will be used to show that the action was not successful. 7. If you want the recipient to receive an email to confirm the action: a. In the Message OK drop-down menu, select the message that will be sent to the recipients to inform them the action was successful. b. In the Message Error drop-down menu, select the message that will be sent to the recipients to inform them that the action was not successful. 8. Click Choice1: Save Link to save the link but not add it to the banner. 9. Click Choice2: Save/Add Link to save the link and add it to the banner.
Adding Mirror Links A mirror link is a link that points to an automatically generated mirror page. To add a mirror link to a banner: 1. Enter &&& in the part of the banner where you want the link to appear. 2. Click Link Management. 3. In the Create Advanced Link drop-down menu, select Mirror Link. 4. In the Name field, enter a unique name for the link. 5. Click Choice1: Save Link to save the link but not add it to the banner. 6. Click Choice2: Save/Add Link to save the link and add it to the banner.
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Campaign Commander Email & Mobile Edition User Guide Personalizing the Banner
Personalizing the Banner

Banner personalization can be carried out automatically using the provided functions and manually using specific 'EMV' tags (see Campaign Commander Email & Mobile Edition Email Syntax on page 41). The following personalization options are available:
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Field personalization: Field personalization allows you to automatically update your banner with the contents of a field of your member database. If personalization: If personalization allows you to add conditional personalization to your banner by entering different versions of HTML and/or text in the banner depending on the value contained in a database field. Multiple if personalization: Multiple if personalization allows you to add conditional personalization to your banner by automatically entering different versions of HTML and/or text in the banner depending on the value contained in one of a selection of database fields. Switch personalization: Switch personalization allows you to add combined conditional personalization to your banner by creating multiple conditions each with their own HTML and/or text input. Date/time personalization: Date and time personalization allows you to enter the recipient's local date and time in the banner.

Field personalization allows you to automatically update your banner with the contents of a field of your member database. Note: Do not forget to add spaces between each field personalization or the contents of all the fields will be combined to make one word. Field personalization allows you to automatically update your banner with the contents of a field of your member database. To add Field personalization automatically: 1. Enter &&& in the part of the banner where you want to add the field personalization. 2. Click Banner Personalization. 3. In the Field tab of Banner Personalization window, choose the member database field that you want to add to the banner in the Choose a field drop-down menu. 4. If the field contains a date or number, you can choose the format that the date or number should respect in the Optional format drop-down menu. 5. If you want to automatically apply regional settings to the field's data, select the language in the Optional locale drop-down menu. 6. Click Add to Body to add the personalization to the banner.
If personalization allows you to add conditional personalization to your banner by entering different versions of HTML and/or text in the banner depending on the value contained in a database field.
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If personalization allows you to add conditional personalization to your banner by entering different versions of HTML and/or text in the banner depending on the value contained in a database field. To add If personalization: 1. Enter &&& in the part of the banner where you want to add the field personalization. 2. Click Banner Personalization. 3. In the Banner Personalization window, go to the If tab. 4. In the If drop-down menu, choose which member database field will be used as the reference. 5. Select the operator in the drop-down menu to the right of the If drop-down menu.
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= : The database field value is equal to the entered value. != : The database field value is not equal to the entered value. > : The database field value is superior to the entered value. This operator is only available for numeric and date values. >= : The database field value is superior or equal to the entered value. This operator is only available for numeric and date values. < : The database field value is inferior to the entered value. This operator is only available for numeric and date values. <= : The database field value is inferior or equal to the entered value. This operator is only available for numeric and date values. contains: The database field contains the entered value.
6. Enter the value on which the operator acts in the field on the right. 7. In the Then field, enter the text that should appear if the value in the member database field matches your criteria. 8. In the Else field, enter the text that should appear if the value in the member database does not match your criteria. This field can also be left empty if you want nothing to appear. 9. Click Add to Body to add the personalization to the banner.

Multiple if personalization allows you to add conditional personalization to your banner by automatically entering different versions of HTML and/or text in the banner depending on the value contained in one of a selection of database fields. Multiple if personalization allows you to add conditional personalization to your banner by automatically entering different versions of HTML and/or text in the banner depending on the value contained in one of a selection of database fields. To add Multiple If personalization: 1. Enter &&& in the part of the banner where you want to add the field personalization. 2. Click Banner Personalization. 3. In the Banner Personalization window, go to the Multiple If tab. 4. In the If field, enter the value that should match one of the database field values.
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5. In the In and Or drop-down menus, choose which member database fields will be used as the reference. A field must be selected in the In drop-down menu, whereas the Or fields are optional. 6. In the Then field, enter the text that should appear if the entered value matches the value in one of the chosen member database fields. 7. In the Else field, enter the text that should appear if the entered value does not match the value in one of the chosen member database fields. This field can also be left empty if you want nothing to appear. 8. Click Add to Body to add the personalization the banner.

Switch personalization allows you to add combined conditional personalization to your banner by creating multiple conditions each with their own HTML and/or text input. Switch personalization allows you to add combined conditional personalization to your banner by creating multiple conditions each with their own HTML and/or text input. To add switch personalization: 1. Enter &&& in the part of the banner where you want to add the field personalization. 2. Click Banner Personalization. 3. In the Banner Personalization window, go to the Switch tab. 4. In the Switch drop-down menu, select the member database field which will be used as reference. 5. In the Case 1 field, enter one of the values that should match the database field content to trigger the insertion of the conditional HTML and/or text. 6. In the Insert 1 field, enter the HTML and/or text that will be displayed if the first condition is met. 7. In the Case 2 field, enter the second value that should match the database field content to trigger the insertion of the conditional HTML and/or text. 8. In the Insert 2 field, enter the HTML and/or text that will be displayed if the second condition is met. 9. In the Case 3 field, enter the third value that should match the database field content to trigger the insertion of the conditional HTML and/or text. 10. In the Insert 3 field, enter the HTML and/or text that will be displayed if the third condition is met. 11. In the Default field, enter the HTML and/or text that will be displayed if none of the conditions are met. 12. Click Add to Body to add the personalization the banner.
Adding Date/T ime Personalization

Date and time personalization allows you to enter the recipient's local date and time in the banner. To enter date and time personalization:
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1. Enter &&& in the part of the banner where you want to add the field personalization. 2. Click Banner Personalization. 3. In the Select a format drop-down menu, select the date and/or time format. 4. In the Select a locale drop-down menu, select the language to apply regional settings. 5. Click Add to Body to add the personalization the banner.
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Campaign Commander Email & Mobile Edition User Guide Editing Banners
Editing Banners
Through the Banner Archive screen, you can edit, copy, and delete your banner.
Editing Banners
To edit an email: 1. In the left-hand menu, expand Campaigns and click Banner. 2. Click the Archive button. 3. In the Banner Archive screen, click the Edit icon to the right of the banner you want to edit. 4. Edit the banner as desired (see Creating a Banner on page 138).
Copying Banners
Instead of creating a new banner, you can copy and edit a previously created banner. To copy a banner: 1. In the left-hand menu, expand Campaigns and click Banner. 2. Click the Archive button. 3. In the Banner Archive screen, click the Copy icon to the right of the banner you want to copy. 4. In the Copy Banner Ad screen, enter a new name for the banner and click Save.
Deleting Banners
To delete a banner: 1. In the left-hand menu, expand Campaigns and click Banner. 2. Click the Archive button. 3. In the Banner Archive screen, check the Delete checkbox to the right of the banner(s) you want to delete. 4. Click the Delete icon to the bottom right of the list of banners. 5. In the Delete Banner Ads screen, click the Delete button.
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Campaign Commander Email & Mobile Edition User Guide Reports
Reports
Introduction
The Reports feature of Campaign Commander Email & Mobile Edition provides a wide range of reporting capacities for your classic and reflex campaigns, split tests, tests, and bounce back emails. It allows you to analyze the effectiveness of your campaigns in real time enabling you to react to trends and opportunities immediately. The Reports feature provides you with both a high-level and detailed overview of your campaign results. For easy navigation, the reports are divided up into the following categories:
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Campaign Reports o Last 10 Campaigns o All Campaigns o Other reports o Aggregate Report o Bounce Back Report o Deliverability & Response Trends o ISP Report o List Size Trends o Member Response Report o ROI Report o Segment Report o Snapshot Report o Link Response Report o Daily Response Report o Social Influence Report Reflex Reports l Reflex Date Range Report l Reflex Message Report l Reflex Series Report l Snapshot Report l Link Response Report l Daily Response Report l Social Influence Report Split Test Reports o All Split Tests o Split Test Report o Snapshot Report o Link Response Report o Daily Response Report o Social Influence Report Test Report
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Campaign Commander Email & Mobile Edition User Guide Quick Access
Quick Access
The following table provides you with an overview of the Reports feature, the steps for accessing the reports, and a description of each report: Report Campaign reports Last 10 Campaigns The Last 10 campaigns screen displays the first week's results of your last ten campaigns and allows you to drill down to the following campaign-specific reports:
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Description
Access
1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select the Last 10 campaigns tab.
Snapshot Report Link Response Report Daily Response Report Social Influence Report
All Campaigns
The All campaigns screen displays the results of all your campaigns and allows you to drill down to the following campaign-specific reports:
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1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select the All campaigns tab. 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Bounce back from the Other Reports drop-down menu. 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Aggregate from the Other Reports dropdown menu.
Bounce Back Report
The Bounce back report screen displays your bounce back email results and allows you to drill down to the following reports:
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Aggregate Report
The Aggregate report screen allows you to aggregate and compare the results of multiple campaigns.
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Report ROI Report
Description The ROI report screen allows you to measure the profitability of your campaigns.
Access 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select ROI from the Other Reports dropdown menu.
Member Response Report
The member response report shows an individual member's reactivity per month and per message.
1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Member Response from the Other Reports dropdown menu.
ISP Report
The ISP report shows the global campaign results and the results of the top 100 ISPs of the segments used in the campaign.
1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select ISP from the dropdown menu.
Segment Report
The segment report shows your campaign results per segment or member database field allowing you to compare them to your global results. Note: Segment reports are only available if you subscribed to this option.
1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Segment from the Other Reports dropdown menu.
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Report Deliverability & Response Trends
Description The Deliverability & Response Trends screen displays the deliverability and recipient reactivity rates of your campaigns for the chosen time period (i.e. month or year).
Access 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Deliverability & Response Trends from the drop-down menu.
List Size Trends
The List Size Trends screen displays the evolution of your member list over time.
1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select List Size Trends from the drop-down menu.
Reflex campaign reports All Reflex Campaigns The All reflex campaigns screen displays the results of all your reflex campaigns and allows you to drill down to the following reports: l Reflex Date Range Report l Reflex Message Report l Reflex Series Report l Snapshot Report l Link Response Report l Daily Response Report l Social Influence Report The Date range report screen displays the results of your reflex campaigns for a chosen time period. 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex.
Reflex Date Range Report
1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex. 3. Click the reflex campaign name. 4. Select Date Range Report from the popup menu.
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Report Reflex Message Report
Description The Reflex message report screen displays the results of the reflex campaign's rules and their associated emails.
Access 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex. 3. Click the arrow icon to the left of the reflex scenario.
Reflex Series Report
The Reflex rule report screen displays the results of your reflex rule and allows you to drill down to the following reports:
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1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex. 3. Click the arrow icon to the left of the reflex scenario. 4. Click the arrow icon to the left of the reflex message.
Split test reports All Split Tests The All split tests screen displays the results of all your split tests. 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Split Tests. Split Test Reports The Split test report screen displays the results of the campaigns used in the split test and allows you to drill down to the following reports:
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1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Split Tests. 3. Click the arrow icon to the left of the split test name to view its results.
Test reports Test Report The Test report screen displays the results of your test emails. 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. Click the Tests tab at the top of the Reports screen.
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Campaign Commander Email & Mobile Edition User Guide The Reports Interface
The Reports Interface

The Reports interface is divided into four sections. Each section contains a different category of reports:
Last 10 Campaigns All Campaigns Aggregate Report Bounce Back Report Deliverability & Response Trends ISP Report List Size Trends Member Response Report ROI Report Segment Report
All Reflex Campaigns Reflex Date Range Report Reflex Message Report Reflex Series Report
All Split Tests Split Test Report
Test Report
The following additional reports are available through the All campaigns, Last 10 campaigns, Reflex rule report, All split tests, and Test reports screens:
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Configuring the Reports Interface

Displaying Additional Data
To display additional data in the reports: 1. Click the column heading. 2. In the drop-down menu, simply select which columns you would like to have displayed. 3. The next time you open Campaign Commander Email & Mobile Edition, these columns will be displayed for that report. Note: If you empty your cache, your column settings preferences will be lost.
Searching
You can search for a campaign or message name using the Search functionality. To search for a campaign or message:
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1. Enter part or all of the campaign or message name and click Search or press Enter. 2. The list is filtered leaving only the campaigns or messages containing the entered characters. To cancel a search: 1. Click the x button next to the Search field and click Search again. 2. The search is canceled and all your results are displayed.
E xporting
All reports, except for the snapshot report and last 10 campaigns, can be exported as Excel files or in CSV format. The data displayed in the All campaigns, All reflex campaigns, All split tests, and All tests screens are exported by date range. To export the data from one of these reports: 1. Click the Export button in the top right-hand corner of the Reports screen. 2. In the Export panel , select which date range of data should be exported (either the last 30, 60, or 90 days of data or a specific date range in the past). Note: In the case of All campaigns, you can also select Selected rows to only export the selected campaigns. 3. Select whether to export the file as an Excel file or in CSV format:
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Click Generate Excel to export the data in an Excel file. or Click Generate CSV to export the data in CSV format.
4. Click the file image to browse to the location to which you want to export the file. 5. Click Save.
To export another type of report: 1. Click the Export button in the top right-hand corner of the Reports screen. 2. Select whether to export the file as an Excel file or in CSV format:
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Click Generate Excel to export the data in an Excel file. or Click Generate CSV to export the data in CSV format.
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3. Click the file image to browse to the location to which you want to export the file. 4. Click Save.
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Campaign Commander Email & Mobile Edition User Guide Campaign Reports
Campaign Reports
The Campaign section of the Reports screen regroups all the reports pertaining to your classic campaigns. The following reports can be accessed through this tab:
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Last 10 Campaigns All Campaigns Other reports o Aggregate Report o Bounce Back Report o Deliverability & Response Trends o ISP Report o List Size Trends o Member Response Report o ROI Report o Segment Report Snapshot Report Link Response Report Daily Response Report Social Influence Report
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Campaign Commander Email & Mobile Edition User Guide Last 10 Campaigns
Last 10 Campaigns
The Last 10 campaigns screen displays the first week's results of your last ten campaigns and allows you to drill down to the following campaign-specific reports:
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Snapshot Report: The Snapshot report screen displays an aggregation of all available campaign data (up until the last recorded activity). Link Response Report: The Link response report screen displays a campaign's link response results. Daily Response Report: The Daily response report screen displays the daily performance of your campaigns in seven-day blocks. Social Influence Report: The Social influence report screen displays your campaign's social media results.
By default, the most recent campaign is selected and displayed in the line graph at the top of the Last 10 campaigns screen. The line graph displays 7 days' worth of data for the campaign.
Accessing the Last 10 Campaigns Screen

To access the Last 10 campaigns screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select the Last 10 campaigns tab.
Viewing the Results

To display a campaign's results in the graph: 1. Scroll to the campaign. 2. Click the radio button to the left of the campaign to display its results.
Analyzing the Results

The following data is displayed in the table and graph for the campaign:
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Campaign Commander Email & Mobile Edition User Guide Last 10 Campaigns
Column name Campaign name The name of the campaign.
Description
Campaign ID The ID of the campaign. Send date Selected The date and time when the campaign was sent. The total number of members selected as recipients of the campaign.
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Selected = Net Sent + Filtered
Net sent
The percentage and total number of emails sent.

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Net Sent rate = ((Selected - Filtered) / Selected) x 100 Total number of net sent = Selected - Filtered
Opens
The percentage and total number of recipients who opened an email.

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Open rate = (Opens / Delivered) x 100
Click Throughs
The percentage and total number of recipients who clicked through an email to a landing page.
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Click through rate = (Number of recipients who clicked in an email / Delivered) x 100
Unsubscribed The percentage and total number of recipients who clicked an email's unsubscribe link.
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Unsubscribe rate = (Unsubscribed / Delivered) x 100
Complaints
The percentage and total number of members who reported the email as spam.
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Complaint rate = (Number of recipients who reported the email as spam / Delivered) x 100
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Campaign Commander Email & Mobile Edition User Guide All Campaigns
All Campaigns
The All campaigns screen displays the results of all your campaigns and allows you to view the aggregated results of one or more campaigns in the displayed bar chart. In addition, you can drill down to the following campaign-specific reports:
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Accessing the All Campaigns Screen

To access the All campaigns screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select the All campaigns tab.
Viewing the Results

To display the aggregated results of one or more campaigns in the bar chart: 1. Scroll to the campaign(s). 2. Check the checkbox(es) to the left of the campaign(s) you wish to view. Note: The bar chart shows the same data displayed in the table. You can modify the data displayed in the table and bar chart, by modifying which columns are displayed (see Displaying Additional Data on page 156)

The following data is displayed in the table and bar chart for the campaigns:
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Column name Campaign name The name of the campaign.
Description
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Filtered
The percentage and the total number of emails that were not sent due to settings such as Dedupe on send OR Mailing Frequency Control.
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Filtered rate = (Filtered / Selected) x 100
Net sent

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Delivered
The percentage and total number of emails delivered, regardless of whether they ended up in the inbox, spam, or junk folders (i.e. net sent minus the hard and soft bounces).
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Delivered rate = ((Net sent - (Hard bounces + Soft bounces)) / Selected) x 100
Total opens Opens
The total number of times an email was opened. The percentage and total number of recipients who opened an email.
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Total clicks
The total number of clicks generated by an email campaign (excluding Unsubscribe and Share clicks).
Click throughs
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Total social shares Social sharers
The total number of times an email was shared on a social network. The percentage and total number of unique recipients who shared an email on a social network.
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Total social sharer rate = (Total social sharers / Delivered) x 100
Social opens
The percentage and total number of recipients who shared an email on a social network that was opened.
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Social opener rate = (Social openers / Delivered) x 100
Conversion rate
The percentage and total number of recipients who clicked through the email to a conversion page.
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Conversion rate = (Converted / Delivered) x 100
These results are only available if you have activated post-click tracking.
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Column name Purchases
Description The percentage and total number of recipients who made a purchase or placed an order after clicking a link in an email. These results are only available if you have activated post-click tracking.
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Purchase rate = (Buyers / Delivered) x 100
Total purchase value
The total value of purchases or orders placed by recipients after clicking a link in an email. These results are only available if you have activated post-click tracking.
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Soft bounces The percentage and total number of emails that could not be delivered for a temporary reason such as the recipient's mailbox being full, the email size and/or attachments being too large, or a temporary network problem during the email transmission process.
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Soft bounce rate = (Soft bounces / Net Sent) x 100
Hard bounces
The percentage and total number of emails that could not be delivered for a permanent reason such as an invalid or expired email address.
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Hard bounce rate = (Hard bounces / Net Sent) x 100
Complaints
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Note: You can modify which columns are displayed by default (see Displaying Additional Data on page 156).
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Campaign Commander Email & Mobile Edition User Guide Aggregate Report
Aggregate Report
The Aggregate report screen allows you to aggregate and compare the results of multiple campaigns. Creating aggregate reports is a good way to view the success of both an individual campaign and a group of campaigns. You can:
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compare an individual campaign's performance to the performance of other campaigns, see which dates campaigns performed best on, identify which campaigns were the most successful, export the results of a series of campaigns.
You can create aggregate reports for:

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Campaigns Folders Date Range
Accessing the Aggregate Report Screen

To access the Aggregate report screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Aggregate from the Other Reports drop-down menu.
Creating Aggregate Reports

Creating Aggregate Reports for Campaigns To create an aggregate report for one or more campaigns: 1. In the Aggregate report screen, click the Campaigns button.
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Either select the campaigns individually by adding them to the Selected campaigns list using the green arrow button. Or select multiple campaigns by selecting them while pressing the Ctrl button and adding them all at once to the Selected campaigns list using the green arrow button.
Note: You must select at least two campaigns. 2. Click Submit. 3. The campaigns and their results are displayed in the table with the aggregate values given at the bottom.
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Creating Aggregate Reports for a Folder of Campaigns To create an aggregate report for a folder: 1. In the Aggregate report screen, click the Folders button. 2. Select the folder.
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Click Preview to view the contents of the folder.
3. Click Submit. 4. The campaigns and their results are displayed in the table with the aggregate values given at the bottom. Creating Aggregate Reports for a Date Range of Campaigns To create an aggregate report for campaigns that fall within a specific date range: 1. In the Aggregate report screen, click the Date Range button. 2. Enter the start and end date of the date range.
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Click Preview to view the campaigns from the date range.
3. Click Submit. 4. The campaigns and their results are displayed in the table with the aggregate values given at the bottom.
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The following data is displayed for the campaigns: Column name Campaign name The name of the campaign.
Description
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Filtered
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Net sent

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Delivered
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Total opens Opens
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Total clicks
Click throughs
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Social opens
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Column name Conversion rate
Description The percentage and total number of recipients who clicked through the email to a conversion page.
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These results are only available if you have activated post-click tracking. Purchases The percentage and total number of recipients who made a purchase or placed an order after clicking a link in an email. These results are only available if you have activated post-click tracking.
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Hard bounces
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Complaints
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Campaign Commander Email & Mobile Edition User Guide Bounce Back Report
Bounce Back Report

The Bounce back report screen displays your bounce back email results and allows you to drill down to the following reports:
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Snapshot Report: The Snapshot report displays all the results of a bounce back email for a specific moment in time. Link Response Report: The Link response report screen displays the top 10 links of a bounce back email in order of popularity. Daily Response Report: The Daily response report displays the daily performance of a bounce back email in seven-day blocks. Social Influence Report: The Social influence report displays your bounce back email's social media statistics.
Note: Bounce back reports are only available if bounce back messages are activated for your account.
Accessing the Bounce Back Report Screen

To view the bounce back report for your campaigns: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Bounce back from the Other Reports drop-down menu.

The following data is displayed for the bounce back emails: Column name Message name Message ID The name of the message. The ID of the message.
Description
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Column name Send date
Description The date and time when the first email of the bounce back campaign was sent.
Campaign ID The ID of the campaign. Selected The total number of members selected as recipients of the campaign.
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Filtered
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Net sent

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Delivered
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Total opens Opens
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Total clicks
Click throughs
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Social opens
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Conversion rate
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These results are only available if you have activated post-click tracking.
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Description The percentage and total number of recipients who made a purchase or placed an order after clicking a link in an email. These results are only available if you have activated post-click tracking.
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Hard bounces
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Complaints
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Campaign Commander Email & Mobile Edition User Guide Deliverability & Response Trends
Deliverability & Response Trends

The Deliverability & Response Trends screen displays the deliverability and recipient reactivity rates of your campaigns for the chosen time period (i.e. month or year). Note: Only days and months for which data were collected are displayed in order to clearly indicate the trend.
Accessing the Deliverability & Response T rends Screen

To view the deliverability and response trends for your campaigns: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Deliverability & Response Trends from the drop-down menu.
Viewing the Results

The Deliverability & Response Trends screen is divided into two parts:
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Volume & Deliverability: This graph shows the number of emails sent and the deliverability rate for your campaigns. Response: This graph shows recipient reactivity to the campaigns.
You can toggle between yearly and monthly views of your campaign statistics.

The following data is displayed in the graph:
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Campaign Commander Email & Mobile Edition User Guide Deliverability & Response Trends
Column name Volume & Deliverability Delivered
Description
The total number of emails delivered, regardless of whether they end up in the inbox, spam, or junk folders.
Bounced
The number of emails that could not be sent for a temporary or permanent reason (such as the recipient's inbox being full or the email address being invalid).
Deliverability The percentage of emails that are successfully delivered to recipients' email rate accounts, regardless of whether they end up in the inbox, spam, or junk folders.
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Deliverability rate = (Net sent - (Hard bounces + Soft bounces) / Selected) x 100
Note: This information is obtained through a return receipt from the ESP. However, the return receipt does indicate whether the email reached the intended recipient's inbox or junk mail folder. Response Opens The percentage and total number of recipients who opened an email.
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Click throughs
The percentage of recipients who clicked through an email to a landing page.

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Click through rate =( Number of recipients who clicked in an email / Delivered) x 100
Unsubscribed The percentage of recipients who clicked an email's unsubscribe link. Complaints The percentage and total number of members who reported the email as spam.
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Campaign Commander Email & Mobile Edition User Guide ISP Report
ISP Report
The ISP report shows the global campaign results and the results of the top 100 ISPs of the segments used in the campaign.
Accessing the ISP Report Screen

To access the ISP report screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select ISP from the drop-down menu.
Creating an ISP Report

To create an ISP report: 1. In the ISP report Archives screen, click New ISP report in the top right corner. 2. Enter a name for the ISP report in the Report name field. 3. Select Classic for a classic campaign, Splitrun for a split test, or Reflex for a reflex campaign. 4. Select the classic campaign, split test, or reflex campaign for which the ISP report should be generated from the Campaign drop-down menu. 5. Click the Create report button. 6. Click Refresh in the Archives screen to see the status of your report. 7. When your report is ready, you will receive an email notifying you of its availability. Note: ISP report generation takes a few minutes.

The ISP report shows the global campaign results and the results of the top 100 ISPs of the segments used in the campaign. For each ISP, the following data is displayed: Column name ISP Net sent The name of the ISP. The percentage and total number of emails sent.
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Description
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Campaign Commander Email & Mobile Edition User Guide ISP Report
Column name Delivered
Description The percentage and total number of emails delivered, regardless of whether they ended up in the inbox, spam, or junk folders (i.e. net sent minus the hard and soft bounces).
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Opens

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Click throughs
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Social sharers
The percentage and total number of unique recipients who shared an email on a social network.
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Social opens
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Converted
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Complaints
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Hard bounces
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Campaign Commander Email & Mobile Edition User Guide List Size Trends
List Size Trends

The List Size Trends screen displays the evolution of your member list over time.
Accessing the List Size T rends Screen

To access the List Size Trends screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select List Size Trends from the drop-down menu.

The following information is displayed in the graph: Column name Active Unjoined Hard Bounce Quarantine Description The number of active members in your database. The number of unsubscribed members in your database. The number of members that have been put in quarantine due to hard bounce.
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Campaign Commander Email & Mobile Edition User Guide Member Response Report
Member Response Report

The member response report shows an individual member's reactivity per month and per message.
Accessing the Member Response Report Screen

To access the Member Response Report screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Member Response from the Other Reports drop-down menu.
Creating a Member Response Report

To create a member response report: 1. Enter the member's email address in the Enter member email address field. 2. If there are multiple members with the same email address, a drop-down menu appears listing the members with that email address. Select the member you want from the drop-down menu. 3. Click the Generate report button.

The results are shown in two tabs:
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Monthly activity Sent messages
Monthly Activity Tab The Monthly activity tab shows the member's reactivity to campaigns received each month, in particular: Column name Month Opens Click throughs Total social shares Social opens
Description The month for which the data was collected. The total number of times the member opened a campaign email. The total number of times the member clicked through a campaign email to a landing page. The total number of times the member shared a campaign email on a social network. The total number of times a campaign email was opened by the member after being shared on a social network.
Converted
The total number of times the member clicked through a campaign email to a conversion page. These results are only available if you have activated post-click tracking.
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Campaign Commander Email & Mobile Edition User Guide Member Response Report
Description The total number of purchases or orders placed by the member after clicking a link in a campaign email. These results are only available if you have activated post-click tracking.
Total purchase value Average value
The total value of purchases or orders placed by the member after clicking a link in a campaign email. These results are only available if you have activated post-click tracking. The average value of purchases or orders placed by the member after clicking a link in a campaign email.
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Average value of purchases = Total purchase value / Number of purchases
These results are only available if you have activated post-click tracking. Unsubscribed The total number of times the member clicked a campaign email's unsubscribe link. Hard bounces The total number of emails that could not be delivered for a permanent reason such as an invalid or expired email address.
Soft bounces The total number of emails that could not be delivered for a temporary reason such as the member's mailbox being full, the email size and/or attachments being too large, or a temporary network problem during the email transmission process. Complaints The total number of times the member reported a campaign email as spam.
Sent Messages Tab The Sent messages tab lists the campaigns that were sent to a member and displays the following data per campaign: Column name Campaign name The name of the campaign. Send date Opened Clicked The date and time when the campaign was sent. Whether the member opened or did not open the campaign. Whether the member clicked or did not click a link in the campaign. Description
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Campaign Commander Email & Mobile Edition User Guide ROI Report
ROI Report
Note: This report is only available if you have activated Post-Click Tracking. The ROI report screen allows you to measure the profitability of your campaigns.
Accessing the ROI Report Screen

To view the ROI report for your campaigns: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select ROI from the Other Reports drop-down menu.

The following data is displayed in the ROI report: Column name Campaign name The name of the campaign. Campaign ID Send date Net sent The ID of the campaign. The date and time when the campaign was sent. The percentage and total number of emails sent.
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Description
Delivered
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Click throughs
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Purchases
The total number of purchases or orders placed by recipients after clicking a link in an email.
Average Value
The average value of purchases or orders placed by recipients after clicking a link in an email.
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Average value of purchases = Total purchase value / Number of purchases
Total purchase value Purchases/Net Sent
The total value of purchases or orders placed by recipients after clicking a link in an email. The percentage of emails sent that resulted in a purchase.
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Purchases/Net Sent = (Total number of purchases / Net sent) x 100
Purchases/Click The percentage of click throughs that resulted in a purchase. Throughs l Purchases/Click Throughs = Total number of purchases / Click throughs
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Campaign Commander Email & Mobile Edition User Guide Segment Report
Segment Report
The segment report shows your campaign results per segment or member database field allowing you to compare them to your global results. Note: Segment reports are only available if you subscribed to this option.
Accessing the Segment Report Screen

To access the Segment Report screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Segment from the Other Reports drop-down menu.
Creating a Segment Report

To create a segment report: 1. In the segment report Archives screen, click New Segment report in the top right corner. 2. Enter a name for the segment report in the Report name field. 3. Select Classic for a classic campaign, Splitrun for a split test, or Reflex for a reflex campaign. 4. Select the classic campaign, split test, or reflex campaign for which the segment report should be generated from the Campaign drop-down menu. 5. Select a maximum of 5 segments and/or fields by selecting them in the Segments and Fields popup windows. Note: You can only select a maximum of 5 segments and/or fields (i.e. 5 segments, 5 fields, or a combination of segments and fields adding up to no more than 5). 6. Click the Create report button. 7. Click Refresh in the Archives screen to see the status of your report. 8. When your report is ready, you will receive an email notifying you of its availability.
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The segment report shows one tab for your segments and a tab for each of your selected fields. For each segment and field selected, the global results and the segment/field results are shown. Column name Segment / Field value Net sent
Description The name of the segment or the value of the field (depending on whether the segment or field tab is selected). The percentage and total number of emails sent.
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Delivered
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Opens

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Click Throughs
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Social sharers
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Social opens
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Converted
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Column name Complaints
Description The percentage and total number of members who reported the email as spam.
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Hard bounces
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Campaign Commander Email & Mobile Edition User Guide Reflex Reports
Reflex Reports
The Reflex section of the Reports screen regroups all the reports pertaining to your reflex campaigns. The following reports can be accessed through this section:
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Reflex Date Range Report Reflex Message Report Reflex Series Report Snapshot Report Link Response Report Daily Response Report Social Influence Report
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A brief summary of reflex campaigns to better understand these reports and the data they contain: A reflex campaign or scenario is composed of one or more rules with associated messages. When a rule is triggered, the associated message is sent. Each instance that a rule is triggered is known as a series or campaign. For this reason, reports are available at the scenario level, rule level, and series level. Since a reflex scenario rule can be triggered at any point over a period of time, a date range report is provided to regroup the results for a chosen time period. Note: Reflex reports are only available if you subscribed to the reflex campaign option.
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Campaign Commander Email & Mobile Edition User Guide All Reflex Campaigns
All Reflex Campaigns

The All reflex campaigns screen displays the results of all your reflex scenarios and allows you to drill down to the following reports:
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Reflex Date Range Report Reflex Message Report Reflex Series Report Snapshot Report Link Response Report Daily Response Report Social Influence Report
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Accessing the All Reflex Campaigns Screen

To access the All reflex campaigns screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex.

The following data is displayed for the reflex scenarios: Column name Scenario name Scenario ID Send date Selected The name of the scenario. The ID of the scenario. The date and time when the first email of the scenario was triggered. The total number of members selected as recipients of the campaign.
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Description
Filtered
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Net sent

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Delivered
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Total opens Opens
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Column name Total clicks
Description The total number of clicks generated by an email campaign (excluding Unsubscribe and Share clicks).
Click throughs
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Social opens
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Conversion rate
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Hard bounces
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Complaints
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Campaign Commander Email & Mobile Edition User Guide Reflex Date Range Report
Reflex Date Range Report

The Date range report screen displays the results of your reflex campaigns for a chosen time period.
Accessing the Date Range Report Screen

To access the Date range report screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex. 3. Click the reflex campaign name. 4. Select Date Range Report from the popup menu.
Creating a Date Range Report

To create a Date range report: 1. Enter the start date in the first field. 2. Enter the end date in the second field. 3. Select the intervals, i.e. Day(s), Week(s), Month(s), Quarter(s), or Year(s). 4. Click Submit.

The following data is displayed for the reflex campaigns and rules: Column name Send date Selected
Description The date when the first email of the scenario was triggered. The total number of members selected as recipients of the campaign.
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Filtered
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Net sent

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Delivered
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Total opens Opens
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Column name Total clicks
Description The total number of clicks generated by an email campaign (excluding Unsubscribe and Share clicks).
Click throughs
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Social opens
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Conversion rate
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Hard bounces
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Complaints
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Campaign Commander Email & Mobile Edition User Guide Reflex Message Report
Reflex Message Report

The Reflex message report screen displays the results of the reflex campaign's rules and their associated emails.
Accessing the Reflex Message Report Screen

To access the Reflex message report screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex. 3. Click the arrow icon to the left of the reflex scenario.

The following data is displayed for the reflex messages/rules: Column name Message name Rule order Send date Selected
Description The name of the message associated to the rule. The order number of the rule. The date and time when the campaign was sent. The total number of members selected as recipients of the campaign.
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Filtered
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Net sent

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Delivered
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Total opens Opens
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Total clicks
Click throughs
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Campaign Commander Email & Mobile Edition User Guide Reflex Message Report
Column name Total social shares Social sharers
Description The total number of times an email was shared on a social network. The percentage and total number of unique recipients who shared an email on a social network.
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Social opens
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Conversion rate
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Hard bounces
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Complaints
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Campaign Commander Email & Mobile Edition User Guide Reflex Series Report
Reflex Series Report

The Reflex series report screen displays the results of every instance that a reflex rule was triggered and allows you to drill down to the following reports:
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Accessing the Reflex Series Report Screen

To access the Reflex series report screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex. 3. Click the arrow icon to the left of the reflex scenario. 4. Click the arrow icon to the left of the reflex message.

The following data is displayed for the series: Column name Campaign name The name of the campaign.
Description
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Filtered
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Net sent

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Delivered
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Column name Total opens Opens
Description The total number of times an email was opened. The percentage and total number of recipients who opened an email.
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Total clicks
Click throughs
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Social opens
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Conversion rate
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Column name Hard bounces
Description The percentage and total number of emails that could not be delivered for a permanent reason such as an invalid or expired email address.
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Complaints
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Campaign Commander Email & Mobile Edition User Guide Split Test Reports
Split Test Reports

The Split Tests section of the Reports screen regroups all the reports pertaining to your split tests. The following reports can be accessed through this tab:
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All Split Tests Split Test Report Snapshot Report Link Response Report Daily Response Report Social Influence Report
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Note: Split test reports are only available if you subscribed to the split test option.
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Campaign Commander Email & Mobile Edition User Guide All Split Tests
All Split Tests

The All split tests screen displays the results of all your split tests. It also provides access to the detailed results of your individual split test reports.
Accessing the All Split T ests Screen

To access the All split tests screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Split Tests.

The following data is displayed for the split tests: Column name Split test name Split test ID Send date Selected The name of the split test. The ID of the split test. The date and time when the campaign was sent. The total number of members selected as recipients of the campaign.
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Description
Filtered
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Net sent

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Delivered
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Total opens Opens
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Total clicks
Click throughs
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Campaign Commander Email & Mobile Edition User Guide All Split Tests
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Social opens
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Conversion rate
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Hard bounces
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Complaints
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197
Campaign Commander Email & Mobile Edition User Guide Split Test Report
Split Test Report

The Split test report screen displays the results of the campaigns used in the split test and allows you to drill down to the following reports:
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Accessing the Split T est Report Screen

To access the results of an individual split test report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Split Tests. 3. Click the arrow icon to the left of the split test name to view its results.

In addition to the bar chart, which shows the percentage of opens and click throughs for the split test, the following data is displayed for the split tests: Column name Campaign name The name of the campaign.
Description
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Column name Filtered
Description The percentage and the total number of emails that were not sent due to settings such as Dedupe on send OR Mailing Frequency Control.
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Net sent

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Delivered
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Total opens Opens
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Total clicks
Click throughs
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Social opens
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Conversion rate
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Column name Total purchase value
Description The total value of purchases or orders placed by recipients after clicking a link in an email. These results are only available if you have activated post-click tracking.
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Hard bounces
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Complaints
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Campaign Commander Email & Mobile Edition User Guide Test Report
Test Report
The Test reports screen displays the results of your test email campaigns allowing you to see their success rate with the test recipients. You can see whether your test emails were delivered to all the test recipients or whether they resulted in hard or soft bounces.
Accessing the Test Reports Screen

To access the Test reports screen: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. Click the Tests tab at the top of the Reports screen.

The following data is displayed for the test campaigns: Column name Campaign name The name of the campaign.
Description
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Filtered
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Net sent

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Delivered
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Total opens Opens
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Total clicks
Click throughs
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Campaign Commander Email & Mobile Edition User Guide Test Report
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Social opens
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Conversion rate
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Hard bounces
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Complaints
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Campaign Commander Email & Mobile Edition User Guide Snapshot Report
Snapshot Report
The Snapshot report screen displays an aggregation of all available campaign data (up until the last recorded activity). Through the Snapshot report screen, you can:
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View the overall results of your campaign. View and compare the success of the links contained in your email. Identify problem sources for your campaigns.
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A high Hard bounce rate in comparison to the total number of emails sent could indicate that your member database contains a lot of invalid or expired email addresses. A high Complaint rate is both an indicator of a problem and the cause of future problems as it affects your reputation.
Print and email the campaign results.
Accessing the Snapshot Report

Snapshot reports are available for classic and reflex campaigns, split tests, and bounce back emails.
Accessing the Snapshot Report of a Classic Campaign

To access a classic campaign's snapshot report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. In the Last 10 campaigns or All campaigns screens, click the campaign name. 4. Select Snapshot report from the popup menu. 5. The snapshot report opens in a new browser tab or window.
Accessing the Snapshot Report of a Reflex Campaign Series

To access a reflex campaign series' snapshot report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex. 3. In the All reflex campaigns screen, click the arrow icon to the left of the campaign name. 4. Click the arrow icon to the left of the email. 5. Click the reflex campaign series. 6. Select Snapshot report from the popup menu. 7. The snapshot report opens in a new browser tab or window.
Accessing the Snapshot Report of a Split Test

To access a split test's snapshot report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Split Tests. 3. Click the arrow icon to the left of the split test name to view its results.
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4. In the Split test report screen, click the campaign name. 5. Select Snapshot report from the popup menu. 6. The snapshot report opens in a new browser tab or window.
Accessing the Snapshot Report of a Bounce Back Email

To access a bounce back email's snapshot report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Bounce back report from the drop-down menu. 4. In the Bounce back report, click the message name. 5. Select Snapshot report from the popup menu. 6. The snapshot report opens in a new browser tab or window.

General Information
In this section, you can consult the general information relating to the campaign, such as the campaign name and the email's header configuration. KPI name Campaign name Description The name of the campaign.
Message header information The information contained in the message header.

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From To Subject Reply To The name of the segment used for the campaign. The name of the person who created the report. The date the campaign was launched.
Segment Created by Launch date
Campaign Response Details

The Campaign Response Details section displays data concerning user reactivity to the campaign: KPI name Opened Description The percentage of recipients who opened an email.
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Open rate = Opens / Delivered x 100
Unique openers
The number of recipients who opened the email.
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KPI name Clicked
Description The percentage of recipients who clicked through an email to a landing page.
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Clicked rate = Number of recipients who clicked in an email / Delivered x 100
Unique clickers Converted
The number of recipients who clicked a link that led to a landing page. The percentage of recipients who clicked through the email to a conversion page.
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This information is only available if you have activated post-click tracking. Unique conversions The total number of recipients who clicked through the email to a conversion page. This information is only available if you have activated post-click tracking. Unsubscribed The percentage and total number of recipients who clicked an email's unsubscribe link.
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Shared
The percentage and total number of times an email was shared on a social network.
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Shared rate = Total social shares / Opens x 100
Click Through to The percentage of recipients who clicked any link in the email out of the Open Rate number of recipients who opened the emails.
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Click Through to Open Rate = (Click Through / Opens) x 100
Deliverability Report
The Deliverability Report section displays the following data concerning the deliverability rate of the campaign: KPI name Selected Description The total number of members selected as recipients of the campaign.
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Filtered
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Bounced
The percentage of emails that could not be sent for a temporary or permanent reason (such as the recipient's inbox being full or the email address being invalid).
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Bounce rate = (Bounces / Selected) x 100
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KPI name Soft bounced
Description The percentage and total number of emails that could not be sent for a temporary reason (such as the recipient's inbox being full).
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Soft bounce rate = (Soft bounces / Selected) x 100
Hard bounced
The percentage and total number of emails that could not be sent for a permanent reason (such as the email address being invalid).
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Hard bounce rate = (Hard bounces / Selected) x 100
Delivered
The percentage of emails delivered, regardless of whether they end up in the inbox, spam, or junk folders (i.e. net sent minus the hard and soft bounces).
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Complained The percentage and total number of members who reported the email as spam.
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Link Details
The Link Details section displays the results of your creative's link performance. Column name
Description
Link name The name assigned to the link when it was added in the email. Link URL Click throughs Total clicks % Total clicks The URL of the link. The total number of recipients who clicked a link in the email. The total number of clicks generated by the link. The percentage of clicks generated by the link.
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Total click rate = (Number of times the link was clicked / Number of clicks a campaign generated) x 100
Visual Link Performance

The Visual Link Performance section of the snapshot report displays the campaign's creative with the percentage of clicks generated by the links. Each link has a label indicating what percentage of clicks it generated. When you place the cursor over the label, the link is highlighted in the list of displayed links in the Link Details section. By default, only the top ten performing links are displayed in the visual representation. To display all links:
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Select the All links radio button.
To return to the view of the top ten links:

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Select the Top 10 links radio button.
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To access the detailed results of one of the top ten links:

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Place your cursor over the label to highlight the link in the Link Details section.
Printing the Snapshot Report

To print the snapshot report: 1. Click the Print icon in the top right-hand corner of the screen. 2. In the Print window, select your printer and printer settings. 3. Click Print.
Emailing the Snapshot Report

To email the snapshot report to one or more recipients: 1. Click the Email Report icon in the top right-hand corner of the screen. 2. In the Send to field enter the email address. 3. Click Send.
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Campaign Commander Email & Mobile Edition User Guide Link Response Report
Link Response Report

The Link response report screen displays a campaign's link response results. Through the Link response report screen, you can:
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View the results of your campaign's tracked links, such as:

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The percentage/number of the recipients who clicked each link (Click throughs) The percentage/number of recipients who clicked a link a single time(Unique clickers) and multiple times (Repeat clickers)
Compare link effectiveness: After having identified the most popular links, you can analyze their position and appearance in the email to work out what factors incite recipients to click and then re-apply them in future campaigns.
Accessing the Link Response Report

Link response reports are available for classic and reflex campaigns, split tests, and bounce back emails.
Accessing the Link Response Report of a Classic Campaign

To access a classic campaign's link response report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. In the Last 10 campaigns or All campaigns screens, click the campaign name. 4. Select Link response report from the popup menu.
Accessing the Link Response Report of a Reflex Campaign Series

To access a reflex campaign series' link response report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex. 3. In the All reflex campaigns screen, click the arrow icon to the left of the campaign name. 4. Click the arrow icon to the left of the email. 5. Click the reflex campaign series. 6. Select Link response report from the popup menu.
Accessing the Link Response Report of a Split Test

To access a split test's Link response report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Split Tests. 3. Click the arrow icon to the left of the split test name to view its results. 4. In the Split test report screen, click the campaign name. 5. Select Link response report from the popup menu.
Accessing the Link Response Report of a Bounce Back Email

To access a bounce back email's link response report:
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1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Bounce back report from the drop-down menu. 4. In the Bounce back report screen, click the message name. 5. Select Link response report from the popup menu.
Viewing the Results

The bar chart shows the most clicked links in your campaign (both banner and regular links). The table view is divided into regular links and banner links so that you can view the two categories separately. To view the results of your regular links (i.e. all the links of the campaign excluding banner links):
n
Click Regular.
To view the results of your banner links:

n
Click Banner.

Regular Link
The following data is displayed for a regular link: Column name Link name
Description The name assigned to the link when it was added in the email.
Link number The link ID number.
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Column name Click throughs
Description The percentage and total number of recipients who clicked a link in the email.
l
Click through rate = (Number of recipients who clicked a link / Delivered) x 100
Unique clickers
The percentage and total number of recipients who clicked the link once.
l
Unique clicker rate = (Number of unique clickers / Total number of clickers) x 100
Repeat clickers
The percentage and total number of recipients who clicked a particular link more than once.
l
Repeat clicker rate = (Number of repeat clickers / Total number of clickers) x 100
Total clicks Converted
The total number of clicks generated by a link. The percentage and total number of recipients who clicked a link leading to a conversion page.
l
These results are only available if you have activated post-click tracking. Purchases The total number of purchases or orders placed by recipients after clicking the link. These results are only available if you have activated post-click tracking. Total purchases The total value of purchases or orders placed by recipients after clicking the link. These results are only available if you have activated post-click tracking.
Banner Link
The following data is displayed for a banner link: Column name Banner name Link name Link number Click throughs The name of the banner. The name assigned to the link when it was added in the email. The link ID number. The percentage and total number of recipients who clicked a link in the banner.
l
Description
Click through rate = (Number of recipients who clicked a link / Delivered) x 100
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Column name Unique clickers
Description The percentage and total number of recipients who clicked the link once.
l
Unique clicker rate = (Number of unique clickers / Total number of clickers) x 100
Repeat clickers
The percentage and total number of recipients who clicked a particular link more than once.
l
Repeat clicker rate = (Number of repeat clickers / Total number of clickers) x 100
Total clicks Converted
The total number of clicks generated by a link. The percentage and total number of recipients who clicked through the banner to a conversion page.
l
These results are only available if you have activated post-click tracking. Purchases The total number of purchases or orders placed by recipients after clicking a link in the banner. These results are only available if you have activated post-click tracking. Total purchases The total value of purchases or orders placed by recipients after clicking a link in a banner. These results are only available if you have activated post-click tracking.
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Campaign Commander Email & Mobile Edition User Guide Daily Response Report
Daily Response Report

The Daily response report screen displays the daily performance of your campaigns in seven-day blocks.
Accessing the Daily Response Report

Daily response reports are available for classic and reflex campaigns, split tests, and bounce back emails.
Accessing the Daily Response Report of a Classic Campaign

To access a classic campaign's daily response report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. In the Last 10 campaigns or All campaigns screens, click the campaign name. 4. Select Daily response report from the popup menu.
Accessing the Daily Response Report of a Reflex Campaign Series

To access a reflex campaign series' daily response report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex. 3. In the All reflex campaigns screen, click the campaign name. 4. Click the arrow icon to the left of the email. 5. Click the reflex campaign series. 6. Select Daily response report from the popup menu.
Accessing the Daily Response Report of a Split Test

To access a split test's daily response report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports.. 2. In the Reports screen, go to Split Tests. 3. Click the arrow icon to the left of the split test name to view its results. 4. In the Split test report screen, click the campaign name. 5. Select Daily response report from the popup menu.
Accessing the Daily Response Report of a Bounce Back Email

To access a bounce back email's daily response report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Bounce back report from the drop-down menu. 4. In the Bounce back report screen, click the message name. 5. Select Daily response report from the popup menu.
212
Viewing the Results

By default, the first seven days of results are shown. To view a different seven-day block of results:
n
Use the Previous and Next buttons to navigate back and forward in time.
Note: The total amount of data available depends on how your storage settings are configured.

The graph shows seven-days' worth of data. The table displays all the dates for which data were collected (i.e. dates that are not displayed in the table are dates when there was no activity in campaigns). The following data is displayed in the table: Column name Day Total opens Opens Total clicks
Description The date on which the data was collected. The total number of times an email was opened. The percentage and total number of recipients who opened an email.
l
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Column name Click throughs
Description The percentage and total number of recipients who clicked through an email to a landing page.
l
l
Social opens
l
Conversion rate
l
l
l
Hard bounces
l
l
Complaints
l
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Campaign Commander Email & Mobile Edition User Guide Social Influence Report
Social Influence Report

The Social influence report screen displays your campaign's social media results.
Accessing the Social Influence Report

Social influence reports are available for classic and reflex campaigns, split tests, and bounce back emails.
Accessing the Social Influence Report of a Classic Campaign

To access a classic campaign's social influence report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. In the Last 10 campaigns or All campaigns screens, click the campaign name of the campaign whose results you want to view. 4. Select Social influence report from the popup menu.
Accessing the Social Influence Report of a Reflex Campaign Series

To access a reflex campaign series' social influence report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Reflex. 3. In the All reflex campaigns screen, click the arrow icon to the left of the campaign name. 4. Click the arrow icon to the left of the email. 5. Click the reflex campaign series. 6. Select Social influence report from the popup menu.
Accessing the Social Influence Report of a Split Test

To access a reflex campaign series' social influence report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Split Tests. 3. Click the arrow icon to the left of the split test name to view its results. 4. Click the campaign name. 5. Select Social influence report from the popup menu.
Accessing the Social Influence Report of a Bounce Back Email

To access a bounce back email's social influence report: 1. In the Campaign Commander Email & Mobile Edition left-hand menu, click Reports. 2. In the Reports screen, go to Campaigns. 3. Select Bounce back report from the drop-down menu. 4. Click the bounce back email name. 5. Select Social influence report from the popup menu.
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Campaign Commander Email & Mobile Edition User Guide Social Influence Report

The following data is displayed in the social influence report: Column name Social network
Description The name of the social network on which the campaign was shared.
Total social The percentage and total number of times an email was shared on a social shares network.
l
Total social share rate = (Number of social shares on the social network / Total social shares) x 100
Social sharers
l
Social opens
The percentage and total number of times an email was opened by a new person after being shared on a social network.
l
Social open rate = (Number of social opens on the social network / Social opens) x 100
Note: This data is only collected for messages that are shared via Campaign Commander's share functionality.
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Campaign Commander Email & Mobile Edition User Guide

Last updated on: October 14, 2011

Campaign Commander 2011 Emailvision. All rights reserved.

Campaign Commander Email & Mobile Edition User Guide Introduction

Square bullets are used for single step procedures.

Simple bullet lists are used for lists of options.

Circle bullet lists are used for sub-options.

Campaign Commander Email & Mobile Edition User Guide Introduction

Information on Emailvisions products and services: http://www.emailvision.com Training: http://www.emailvisionacademy.co.uk

Campaign Commander Email & Mobile Edition User Guide Introduction

Supported Browsers and Plugins

Mozilla Firefox version 6

Adobe Flash Player 10

Browser Installation & Configuration

Campaign Commander Email & Mobile Edition User Guide Introduction

Campaign Commander Email & Mobile Edition User Guide Introduction

Microsoft Internet Explorer

Campaign Commander Email & Mobile Edition User Guide Introduction

6. Click OK. 7. Click OK.

Adobe Flash Player Installation

Campaign Commander Email & Mobile Edition User Guide Messages

Three available editing modes adapted to novice and advanced users:

Expert Visual Template

The Messages Interface

Layout of the Messages Interface

New Email Screens

Step 1: Header Screen

Step 2: E mail Body Screen

Option HTML (1)

Text (2) Share (3)

Option Link Management (9)

External Content (10)

Step 3: Save E mail Screen

New SMS Screen

The number from which the SMSshould appear to be sent.

Email Archive Screen

SMS Archive Screen

Configuring the Email Header

Naming the E mail

Configuring the E mail Header Information

Saving the E mail Header

To save your email and move on to the next step:

Click Step 2: Message Body.

Creating the Email Body

Click Track All Links.

Personalizing the Email

To From Subject Body

Field personalization If personalization Multiple if personalization Switch personalization Date/time personalization

Adding Field Personalization

Adding Multiple If Personalization

Adding Switch Personalization

Adding Date/T ime Personalization

Campaign Commander Email & Mobile Edition Email Syntax

URL: the URL of the link

[EMV URL] http://www.emailvision.com [EMV /URL]

[EMV FIELD] DATEOFBIRTH [EMV /FIELD]

= != > >= < <= contains

= != > >= < <= contains

HT ML, T ext, and Multipart E mail Syntax

E xternal Content Syntax

Example: [EMV EXTERNAL] [EMV URLNAME]http://urlofthecreativeinyourcms.com[EMV /URLNAME] [EMV /EXTERNAL]

T racked Link Syntax