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Key Highlights
1. 2. 3. 4. 5. Strategic Objectives for MOOCs First Phase MOOCs Facts & Figures What did we learn and Business Model ? Outcomes What happens next?
The University of London International Programmes (previously the External System) was established in 1858 by Queen Victoria.
The University of Londons reputation for high academic standards is based on the outstanding teaching and research Worldwide Access | Opportunity | International Standards of its world-renowned Colleges, which are responsible for the development and assessment of all our courses.
4
Global Programmes
Today we have over 54,000 students in over 180 countries studying on more than 100 different programmes
1.
Innovation and Investment: Learning journey to trial new pedagogical approaches for massive courses
Worldwide Access | Opportunity | International Standards
2.
2.
Creative Programming for Digital Media & Mobile Apps (BSc Creative Computing) English Common Law: Structure and Principles (LLB) Malicious Software and its Underground Economy (MSc Information Security) The Camera Never Lies (BA History)
Worldwide Access | Opportunity | International Standards
2.
2.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Poor
Fair
Good
Very good
Excellent
3.
3.
50
Percent
25 20 15 10 5
11-20 years
21-30 years
31-40 years
41-50 years
51-60 years
61-70 years
71+ years
3.
3.
10
20
30
40
Doctorate
Masters
Bachelors Coursera MOOCs Professional qualification Secondary school higher qualification (e.g. A Level) Secondary school qualification (e.g. GCSE) International Programmes MOOCs
Some schooling
3.
...and employed.
3.
ECL
CP
CNL
Coursera
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Not a student
Full-time student
Part-time student
3.
3.
Watched a lecture
33% Attempted a quiz
43%
Submitted an assignment
43%
Earned an SoA
3.
CNL Total registrations (at launch) Active students (first week) Conversion rate 48,648 23,051 47%
3.
3.
Week 1
23.051 36.268 13.183 20.966
Week 2
12.525 29.839 11.580 15.157
Week 3
8.705 18.568 7.454 10.779
Week 4
7.772 12.313 6.866 11.395
Week 5
5.765 10.628 5.033 9.495
Week 6
5.149 8.890 6.419 6.531
3.
Before MOOC
After MOOC
Poor
Fair
Good
Very good
Excellent
3.
358 1,113
1,255 976
349 2,228
1,741 823
Completion rate against 1st week active users Completion rate against 6th week active users
6%
6%
18% 12%
9% 33%
3.
MOOC student conversions to our full degrees justify the initial outlay
3.
Increases completion rates (99-100% ST completion) Potential to fund MOOC development if offered by a vocational /skills-based MOOC, as they are both popular with learners who want to augment their CVs.
Worldwide Access | Opportunity | International Standards
3.
MOOC development resource is front-loaded, but subsequent sessions should require less oversight .
3.
150+ Applications for full fee paying programmes 90%+ for Undergraduate Programmes and 10% for Postgraduate Programmes Enrolments range from Computing, LLB, economics through to theology and philosophy degree programmes
3.
Business Model c20,000 per MOOC development cost (marginal) c80,000 cost for the 4 UoL first phase MOOCs c150,000 per year revenue from 150 new student registrations (for 3-5 years)
4.
Outcomes
High satisfaction of MOOC delivery (90%+) Learning Journey has commenced MOOC Business Model can work
Signature Track to maintain MOOC delivery MOOC conversion to (fee paying) International Programmes
5.
Six new MOOCs in 2014 from across the University of London federation. Re-launch of our first four MOOCs in 2014, intending to trial a new model for instructor engagement. Strategic implementation of lessons learned in International Programmes.
Worldwide Access | Opportunity | International Standards
Any questions?
Further Information:
Michael.Kerrison@london.ac.uk Barney.Grainger@london.ac.uk